MEDIA KIT
TALLAHASSEE MAGAZINE
CURRENT. QUOTABLE. WELL-READ.
TALLAHASSEEMAGAZINE.COM
Welcome
REACH THE CAPITAL CITY'S MOST INFLUENTIAL
DECISION MAKERS
For more than 36 years, the award-winning
Tallahassee Magazine has been capturing the
essence of Florida’s vibrant capital to share
with readers.
Features, quick-read and department stories
are provocative, in tune with the area and its
people and are chock-full of useful information
highlighting life, style, culture and food.
Whether the story is about a local
controversy, arts and culture, travel, an
interesting personality or local lore, it will be on
point and well written.
Complementing our regular story offerings
are our popular Social Studies photos, the Buzz
and a comprehensive calendar of events.
MAILING ADDRESS
P.O. Box 1837
Tallahassee, FL 32302-1837
2 Tallahassee Magazine Media Kit
Tallahassee Magazine is direct-mailed to
selected upper income ($100,000+) homes,
professional offices, government officials, civic
leaders, local businesses and frequently visited
reception and waiting areas.
The magazine is sold on newsstands,
including Barnes & Noble, Books-A-Million,
Costco and Walgreens, and reaches
thousands of tourists and visitors through
our extended distribution model.
Tallahassee Magazine is also distributed
to high-end executive hotels that host
business and state personnel who visit the
Capitol district.
PHONE (850) 878-0554
EMAIL
[email protected]
TABLE OF CONTENTS
3 TESTIMONIALS
4 WHAT WE OFFER
5 PACKAGES
6 A LA CARTE
7 ANNUAL EVENTS
FIND US ONLINE
tallahasseemagazine.com
rowlandpublishing.com
FAX (850) 807-5037
FLIPBOOKS
issuu.com/rowlandpublishing
@TallahasseeMag
TESTIMONIALS
HERE'S WHAT OUR
ADVERTISERS
HAVE TO SAY
“It’s a great magazine — and just
when you think it is perfect, they
raise the bar again.”
—B
enson Green, Owner of
Benson’s Heating and Air
Conditioning Inc.
“Their staff is professional and very
easy to work with.”
—G
erald LaMothe Jr., Owner of
Superior Painting
Benson Green
“Tallahassee Magazine is one of
my top picks for personal reading,
research and advertising. My
copies are always dog-eared from
constant use.”
—C
arrie McNeal, Owner of
Cole Couture
“Tallahassee Magazine has a wide
variety of readers, so it’s a great place
to advertise!”
—M
adison Setliff, Owner, Sparkle
by Madison
Carrie McNeal
Gerald LaMothe Jr.
“The magazine delivers our
message in a manner that no one
else can.”
—C
rawford Atkins, General
Manager of Capital Eurocars
“I enjoy advertising in a quality
publication that presents my image
well. Tallahassee Magazine goes to
the upscale audience that I’m trying
to target.”
— J.C. Gayhartt, Owner of Trail & Ski
Madison Setliff
Crawford Atkins
TALLAHASSEEMAGAZINE.COM
3
WHAT WE OFFER
ADVERTISE WHERE YOUR CUSTOMERS ARE
Position Yourself
on the Platforms
Promoting the
Best Tallahassee
has to Offer
4 Tallahassee Magazine Media Kit
TALLAHASSEE MAGAZINE is the only magazine that has a verified and
qualified distribution and circulation model where we guarantee we are reaching
the vertical market of consumers with pre-qualified upper household income.
We are excited to announce the Tallahassee brand is now reaching more of
your target market than ever before through our various web and social media
channels as well as our email and text message marketing.
By taking advantage of the competitive pricing we offer, you can reach this
unique market of consumers through print, email and text message marketing,
web, video, social media and more! All package elements provide exposure over
a 12-month period.
PACKAGES
PLATINUM
GOLD
SILVER
BRONZE
STEEL
2 Page Spread
Full Page
½ Page
¼ Page
⅛ Page
DIGITAL EDITION (Annually)
ü
ü
ü
ü
ü
TOP OF THE TOWN (Annually)
ü
ü
ü
ü
ü
1 ROTATING IMAGE ON HOME PAGE (Annually)
ü
1 ONLINE AD ON HOME PAGE (Annually)
ü
ü
ü
“ISSUE SPONSORED BY” CREDIT (2 Months)
ü
E-BLASTS (Annually)
4
3
1
CUSTOM VIDEO (Annually)
ü
STANDARD VIDEO (Annually)
1
1
1
1
1
FACEBOOK POSTS (Annually)
12
8
6
4
2
TWEETS (Annually)
12
8
6
4
2
INSTAGRAM POSTS (Annually)
12
8
6
4
2
PINTEREST PINS (Annually)
8
6
4
2
2
BLOG POSTS (Annually)
6
4
1
TOTAL VALUE
$75,116
$43,142
$33,530
$13,465
$9,414
TOTAL COST
$33,348
$20,712
$16,380
$7,560
$5,184
MONTHLY COST
$2,779
$1,726
$1,365
$630
$432
PRINT AD SPACE
(For Six Issues)
2 PAGE SPREAD
FULL PAGE
½ PAGE H
½ PAGE V
¼ PAGE
⅛ PAGE
18.25" x 11.125"
7.875" x 10"
7.875" x 4.875"
3.8125" x 10"
3.8125" x 4.875"
3.8125" x 2.3125"
(with bleeds)
(no bleeds)
9.25" x 11.125"
(with bleeds)
TALLAHASSEEMAGAZINE.COM
5
A LA CARTE
ONLINE PRICING (Gross Rates**)
PRINT PRICING (Gross Rates**)
ONLINE ADS
FULL COLOR (Per issue) 1X 4X6X
Online Ad (300 x 600)$1,595/month
Full page
1/2 page
1/4 page
1/8 page
Online Ad (Feature Gallery)$1,295/month
Online Ad (300 x 250)$1,100/month
Wallpaper$2,595/month
$2,445
$1,695
$955
$515
$2,195
$1,555
$915
$485
$2,135
$1,475
$825
$445
Pushdown$2,195/month
Sidekick$2,195/month
PREFERRED POSITIONS (Per issue)6X
Top Ad Pushdown
Cover/2-Page Gate Fold
Inside Front Cover/2-Page Spread
2nd Spread in Front Section
3rd Spread in Front Section
Inside Back Cover
Back Cover
Two Page Spread
Next to Table of Contents/Publisher or Editor Letter
$2,195/month
Expandable$1,995/month
Footer$1,595/month
DIGITAL VISIBILITY
E-Newsletter$895/blast
Blog$895/post
Custom Video
$595/video
Logo on Video
$495/video
SOCIAL MEDIA
Ad in Social Media Video
Facebook Post
$395/video
NOTES
Barn Door/Gate Fold/Centerfold/Insert (quote upon request)
Other special positions: Add 15% for guarantee
Click-through on digital magazine flipbook included.
$350/post
Twitter Post
$80/post
Instagram Post
$80/post
Pinterest Post
$80/post
LinkedIn Post
$35/post
MOBILE & DIGITAL MARKETING
Top of the Town is the
tool for your business
to better connect
with your customers
and the community.
Additional information
available upon request.
6 Tallahassee Magazine Media Kit
$5,995
$5,655
$5,455
$4,995
$2,745
$3,045
$3,985
$2,595
OUR CONTROLLED CIRCULATION*
Tallahassee homes (Direct mailed)
15,050
Thomasville homes (Direct mailed)
500
Professional offices and high-traffic reception areas
675
Newsstand/Subscriptions630
Business owners/Chamber members/
civic and political leaders
643
Extended distribution
(detailed circulation available upon request)
1,845
TOTAL BIMONTHLY CIRCULATION19,000+
* Income Qualified Source: Direct Response Lists, Inc., Omaha, NE. Single-and multi-family household incomes of
$100,000+ in majority of areas. Proof of postage and mailing available upon request
** Terms: Recognized advertising agencies will be eligible for a 15% commission based on ad material and signed insertion
order being submitted by deadlines. Late fee of $100 will apply for materials submitted after deadline; billed upon publication net 30 days; finance charged of 1.5% per month will apply to accounts not paying within billing terms.
ANNUAL EVENTS
TALLAHASSEE'S HOTTEST EVENTS
Brand your company with some of the most exclusive events Tallahassee has to offer through sponsorship opportunities.
Take advantage of unique exposure through print, digital, social media, videography and event attendee experience
specifically with your brand or services. Additional information available upon request.
Best of Tallahassee event celebrates the community’s best of the best, voted by our readers.
The top two businesses of over 100 categories will be announced live throughout the evening,
with an exclusive release of the November/December Best of Tallahassee issue of Tallahassee
Magazine. Enjoy a night of celebration with the Capital City’s top businesses and their teams.
Mix and mingle with the elite of the community while enjoying live music with culinary and
cocktail cuisine to remember.
An annual charity event, Tallahassee’s Top Salon competition hosts the most popular salons for a
night of makeovers, drinks, dancing, food and fun. The event challenges the talent and expertise of 13
top salons, nominated by the community, as they embark on a 24-hour makeover to transform their
models from head-to-toe. The models, local Tallahassee residents chosen by each salon, own the
runway as they take the stage and enter the spotlight to reveal their breathtaking transformations.
The true passion and talent of each salon is apparent, but in the end only one salon earns the title
of Tallahassee’s Top Salon. Another special component to the event is the Lifetime Achievement
Award given to an individual who has made a lasting impression on the salon industry.
The most eligible bachelors and bachelorettes, who were voted by the community, gather in late
summer for the hottest night of entertainment and fundraising, benefitting multiple charities — all
in one night. The Top Single’s experience will begin three months before the event, with each single
raising money for their chosen local charity. It culminates with a big reveal the night of the event,
announcing how much they’ve raised. Each single will be paired with a package that could include
anything from a beach trip to a round of paintball. The crowd then has the opportunity to choose
the single or charity they wish to support and bid on the single and their package.
In early spring all pets (and their people) are invited to this event, which benefits the Leon County
Humane Society. Pets of all shapes, sizes and breeds can have their photo taken with their human
and possibly be featured in Tallahassee Magazine’s July/August issue. The event will be packed
with some of LCHS’s most adoptable pets, vendors selling pet and human products, giveaways,
live music, art exhibits and demonstrations, as well as hands-on art activities for pets, kids and
adults! Humans can enjoy a build-your-own Bloody Mary bar and mimosa bar and brunch, while
your furry friends can enjoy a “puppy ice-cream bar.”
ALL EVENTS LISTED ABOVE INCLUDE
VARIOUS LEVELS OF SPONSORSHIP INCLUDING:
Presenting Sponsor (1)$15,000
Gold Level Sponsors (3)$10,000
Silver Level Sponsors (3)$7,000
Bronze Level Sponsors (3)$5,000
Supporting & Media Sponsors (4)$3,000
TALLAHASSEEMAGAZINE.COM
7
PROPRIETARY TITLES
Tallahassee Magazine
Emerald Coast Magazine
850 Business Magazine
Northwest Florida Weddings &
Honeymoon Destinations
Tallahassee Newcomer
Emerald Coast Physicians &
Medical Resource Guide
Tallahassee Physicians &
Medical Resource Guide
Tallahassee Business Journal
Bay County Business Journal
Escambia County Business Journal
CLIENT CONTRACTED PUBLICATIONS
Visit Tallahassee Visitor’s Guide
Sandestin Living Magazine
Panama City Beach Official
Vacation Planner
Footprints
Hilton Sandestin Magazine
Tallahassee Meeting
& Event Planner’s Guide
Unconquered
Seminole Boosters Magazine
Columbus State University
Alumni Magazine
Florida Cancer
Specialists Magazine
Kaiser Realty by
Wyndham Vacation Rentals
Beach Dreams by
Wyndham Vacation Rentals
ROWLANDPUBLISHING.COM
EDITORIAL CALENDAR + ADVERTISING CLOSING DATES
JA N UA RY/F E B R UA RY 2 0 1 7
The Fashion & Health and Fitness Issue
Features: Top Salon, Heart Health, FSU School of Design
Special Advertising Sections: Health and Fitness, Home and Garden, Deal Estate, Panache, Restaurant
and Chef Profiles
Space Close + Ad Builds: Oct. 31, 2016 • Supplied Ads: Nov. 7, 2016
M A RC H/A P R I L 2 0 1 7
The Spring Issue
Features: Poetry, NWFL Weddings,Tallahassee Music Scene
Special Advertising Sections: Springtime Tallahassee, Home and Garden, Deal Estate, Panache,
Restaurant and Chef Profiles
Space Close + Ad Builds: Dec. 26, 2016 • Supplied Ads: Jan. 2, 2017
M AY/J U N E 2 0 1 7
The Outdoors Issue
Features: Grilling, Melanoma and Skin Care, Best of Ballot
Special Advertising Sections: Professional Profiles, Dermatology and Skin Care Profiles, Spring Gift
Guide, Home and Garden, Deal Estate, Panache, Restaurant and Chef Profiles
Space Close + Ad Builds: Feb. 27, 2017 • Supplied Ads: Mar. 6, 2017
J U LY/AU G U S T 2 0 1 7
The Education and Pet Issue
Features: Education, Top Singles, Designer Dogs
Special Advertising Sections: Pets and Vets Profiles, Home and Garden, Deal Estate, Panache,
Restaurant and Chef Profiles
Space Close + Ad Builds: May 1, 2017 • Supplied Ads: May 8, 2017
S E P TE M B E R /O C T O B E R 2 0 1 7
The Medical Issue
Features: Medical, Diversity, New Generation of Doctors in Tallahassee
Special Advertising Sections: Medical Profiles, Visit the Beach, Home and Garden, Deal Estate, Panache,
Restaurant and Chef Profiles
Space Close + Ad Builds: June 26, 2017 • Supplied Ads: July 3, 2017
N OV E M B E R /D E C E M B E R 2 0 1 7
The Holiday Issue
Features: Best of Tallahassee Results, Holiday, Collectors
Special Advertising Sections: Holiday Gift Guide, Home and Garden, Deal Estate, Panache,
Restaurant and Chef Profiles
Space Close + Ad Builds: Aug. 28, 2017 • Supplied Ads: Sept. 4, 2017
PLEASE NOTE: These ad deadline dates are a close approximation and could change slightly.
Deadlines for space in special advertorial sections are 14 days prior to these dates. All editorial content is subject to change.
TM/17/EdCa-01
TALLAHASSEEMAGAZINE.COM