ANNEXURE C 2012/13 ANNEXURE CLOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CREATING MEANINGFUL AND SUSTAINABLE EMPLOYMENT OPPORTUNITIES TABLE OF CONTENTS SECTION CONTENTS PAGE NUMBERS A Foreword By Municipal Manager: Mr. Morne Hoogbaard 4 B Defining Local Economic Development 5 SECTION CONTENTS PAGE NUMBERS PART ONE Section One Introduction/Background 6 Section Two Clarification of Local Economic Development [LED] Roles and Responsibilities 10 Section Three The Current Economic Overviews [Global, National, Provincial, District and Local] 13 PART TWO Section Four The Role of the Municipality in Local Economic Development 28 Section Five Strategic Imperatives and Programmes 45 Section Six Identification of Local Economic Development Lead Projects 50 Section Seven Poverty Alleviation Mechanisms [With regard to the Community Work Programme and Expanded Public Works Programme] 53 Section Eight Co-operatives Development in Kannaland 58 Section Nine The Green Economy and Implications’ for Kannaland 62 Section Ten Monitoring and Evaluation Mechanisms 66 Section Eleven Cross-Cutting Issues for LED in Kannaland 69 2 Section Twelve Conclusion/Recommendations 73 Section Thirteen Proposed LED Projects 74 Section Thirteen [b] To grow SMME participation within the Tourism Sector 85 Section Fourteen Project Implementation Guidelines 87 APPENDIXES CONTENTS PAGE NUMBERS 1 Legislative and Regulatory Framework 96 2 Stakeholder Analysis 107 3 Green Industrial and Infrastructure Programmes 110 4 Possible financial/funding Support Agencies for LED Projects 112 5 Practical Management of LED Processes 114 3 A. Foreword by Municipal Manager: Morne Hoogbaard The Communities of Kannaland is the Municipality’s most important asset. It for this reason the Municipality decided to embark on a process to formulate a Comprehensive and Inclusive Local Economic Development [LED] Strategy. Because our communities live in conditions of economic hardship and social uncertainty; this Strategy will be aimed at, providing the Municipality with mechanisms to alleviate burdening poverty and create meaningful and sustainable employment opportunities for the deprived communities of Kannaland. The Municipality is also mindful of the fact that the private, public and community sectors have a important role to play in developing the economy of Kannaland; therefore it will encourage and engage in regular dialogue with business and community leaders, including National and Provincial Departments, in order to build a foundation that will address our economic and social development gaps. This Local Economic Development [LED] Strategy presented here is a step in the process of charting a new path for Kannaland. Our plan is to change the life chances of underprivileged communities residing in Kannaland; life chances that currently remain underdeveloped. Our approach to change: BUILDING CAPACITIES EMPLOYMENT CREATION COMMUNITY DEVELOPMENT POVERTY SUSTAINABLE ALLEVIATION PARTNERSHIPS ’ RAISING STANDARDS LIVING ECONOMIC G ROWTH STRONG LEADERSHIP CONSENSUS SOCIAL UNITY ENABLING M UNICIPALITY 4 B. Defining Local Economic Development [LED] Local economic development [LED] is a participatory process in which local people from all sectors work together to stimulate local commercial activity, resulting in a resilient and sustainable economy. It is a mechanism to facilitate the creation of meaningful and sustainable employment opportunities and improve the quality of life for everyone, including the poor and marginalised. Local economic development [LED] further encourages the public, private and civilsociety sectors to establish sustainable and productive partnerships and collaboratively find local solutions to common economic challenges. Creating a LED strategy is an integrated, process-oriented and non-prescriptive endeavour. It should fundamentally embrace the following: LOCAL VALUES •Poverty Reduction •Basic Human Needs •Local Jobs •Integration of Social Values THE UTILISATION OF ECONOMIC DRIVERS •Value added Resource Use •Local Skills Training •Retention of Income •Co-operation [National, Provincial and District] DEVELOPMENT •The Role of Structural Change •Quality of Development [As adapted from the United Nations Human Settlements Programme (UN-HABITAT)] LED is based on the principle that wealth in local communities is created not by government but by private enterprise which depends on favourable local business conditions to create prosperity. Local governments have the key role in creating favourable environments for business success [Source: LED Tools-An Introduction for Municipalities and LED Service Providers in Bosnia Herzegovina: 2011] 5 KANNALAND MUNICIPALITY’S LOCAL ECONOMIC DEVELOPMENT STRATEGY PART ONE: SECTION ONE 1. INTRODUCTION 1.1. Background The Municipality of Kannaland has embarked on a Local Economic Development Strategy that will speak to and ultimately reduce Poverty and enhance Job Creation and Business opportunities in its jurisdiction. Faced with the challenges of being a smaller rural municipality, its access to investment and industries has been limited, yet the need to ensure standards of excellence in service delivery and maintaining fiscal discipline, remains paramount. It also like many other municipalities lives with the presence of huge defaults in collections of service fees as a consequence of unemployment and dire poverty. It is also mindful of the call by National Government for local municipalities to be the catalyst for sustainable economic growth. 6 It is thus the aim of this document to set forth a Strategy of how the municipality would potentially harness its own limited resources and those of the Business and broader community, to create practical and sustainable local economic development. The Strategy also talks to best practice models applied by the international community in dealing with these challenges as well as aligning itself with the policies and guidelines as set out in the National and Provincial Governmental frameworks. It also draws on the strength of various incentive models of Donor and funding agencies in an attempt to be able to subscribe to programs and initiatives which will almost immediately be available for support and funding in its implementation phase. 1.2. Methodology Whilst it would be fair to say that the economic structure and patterns of ownership in Kannaland broadly reflect that of South Africa at large, there are many other variables that give Kannaland’s Local Economy a different complexity. In order to have captured some of the specificities of the Local Economy, this strategy is informed by an informal process of consultation with key economic stakeholders, such as organised established business, individual black businesses, key public sector decisionmakers and other community leaders. The rationale for having garnered the views of these stakeholders and role-players in the Kannaland Local Economy were to ensure the relevance of the economic strategy to the needs of local economic participants. At the same time, this process was never intended to incorporate all views and opinions and neither to be fully comprehensive. 1.3. Scope 7 This Strategy should not be misconstrued as the panacea for all the developmental problems of Kannaland. It aims to bring about higher levels of economic activity in Kannaland by placing a great emphasis on the catalytic role of the Municipality in making this possible and in so doing hopes to make a contribution to sustainable employment creation, poverty alleviation and broad-based black Economic empowerment in Kannaland. It represents the start of an economic development process and focuses on laying the foundation for the long-term economic success of Kannaland. A caution should be issued from the outset that Local Economic Development is not about the planning of the geographic distribution of economic activities. This has therefore often been confused with town planning and spatial development which has been dealt with in Kannaland’s Integrated Development Plan. The latter activities however do have a bearing on Local Economic Development and viceversa e.g. identifying business-zoned sites for further development of business operations. 1.4. Roadmap to this Local Economic Development [LED] Strategy The following roadmap makes available a short outline of the sections which are contained within this Local Economic Development [LED] Strategy. PART ONE 8 Section One Introduction, which sets the strategic direction for the Strategy by way of a background, methodology, scope and roadmap Section Two Clarification of Local Economic Development Roles and Responsibilities Section Three The current economic milieu, which provides an analysis of global economic conditions, the South African and District economies PART TWO Section Four Locating the Municipality within the domain of Local Economic Development, which focuses on the strategic role of the Municipality in economic development, sets vision and mission for the Municipality and determines the strategic economic priorities [Sector Focus] for the Municipality Section Five Strategic Imperatives and Programmes, which inter alia deals with the role of the Municipal budget, procurement, its legislative and regulatory authority and infrastructure in Local Economic Development Section Six Identification of Economic Development Projects, which sets the framework and selection criteria for identifying the appropriate Local Economic Projects Section Seven Poverty Alleviation Mechanisms with regard to the Community Work Progrmme and Expanded Public Works Programme Section Eight Co-operatives Development-A Case for Promoting the Establishment of Co-operatives in Kannaland Section Nine The Green Economy and Implications for Kannaland Section Ten Monitoring and Evaluation Mechanisms-Institutionalisation of LED Monitoring and Evaluation Section Eleven Cross-Cutting Issues for LED in Kannaland with regard to: Skills Development The Informal Sector SMME Development Youth, Women and People with Disabilities 9 Section Twelve Conclusion Section Thirteen Proposed Local Economic Development Projects Section Fourteen Project Implementation Guidelines SECTION TWO Clarification of Local Economic Development [LED] Roles and Responsibilities By its nature LED is a partnership which involves government, the private sector and civil society. It is not a specific action or programme but occurs when a spectrum of stakeholders harness their individual resources and ideas to strive for a better economic status within a locality. Thus all the stakeholders have responsibilities and roles to play in the process. As such, the roles and responsibilities of the various spheres of government as well as civil society in local economic development are outlined below (Resource Book for Municipal Councillors and Officials, 2001): 2.1. National Government Co-ordinate and align support to municipalities for LED through their IDP process Provide support to municipalities to implement their developmental mandate Provide the overall legislative and regulatory framework for LED Maintain strong inter-governmental relationships and institutions Provide the necessary resources to Municipalities for the implementation of LED Disseminate information to Provincial and local government about LED Increase administrative efficiency (such as access to land and finances), and Monitor the outcomes and impact of municipal-led LED activities. 10 2.2. Provincial Government Align LED initiatives with National and local priorities Strengthen and support the capacity of local government Make available financial and technical resources to implement and sustain LED Share information regularly (Provincial economic trends, land use, investment, new developments) with municipalities, and Monitor and evaluate the impact of LED initiatives provincially. 2.3. District Municipalities District municipalities are better positioned to provide a coordinator and supporting role to the local municipalities within their broad geographic area. They have the following direct responsibilities: Plan and co-ordinate LED strategies within the frameworks of IDP Establish the LED structure comprising of the District and local municipalities, to foster co-operation and co-ordinate LED policies, strategies and projects within the District Identify lead LED sectors that can kick-start development within Districts by undertaking economic research and analysis Promote joint marketing, purchasing and production activities Promote networking of firms within the District (e.g. tourism routes) Collect and disseminate information to assist local municipalities with LED policies Identify resource availability [e.g. grants, land and infrastructure etc.] Maintain a strong relationship with the province, and 11 Provide the necessary training to municipalities. 2.4.Local Municipalities The local municipalities are the key LED implementation agencies of government. They have a more direct impact on LED in terms of their potential influence on issues and factors such as by-laws, tender and procurement procedures and other regulations, access to land and the necessary infrastructure and services, promoting a positive image of their area, making their environment more appealing and welcoming of investors and visitors, facilitating skills development and by being responsive to the needs of the local and potential business concerns. Local authorities therefore need to be proactive in promoting economic development. 2.5. Civil Society The new developmental form of local government puts emphasis on civil society involvement in local government activities. For civil society involvement to have the desired effect however, the representatives should have the legibility and respect of the people or organisations they represent. Civil society should also share a common LED vision with the local municipality within which they reside. 2.6. The Private Sector [Organised Business] Policy Inputs with regard to: Macro Economic Roles and Responsibilities of Captains of Industry: Value Chain delineation Exchange Rate Opportunity Identification Trade Policy Development of Opportunities Labour Market Policy Provision of Markets Management Technical Expertise Capital – Operationalisation Transport/Infrastructure 12 Taxation B-BBEE Mining/Energy Agriculture and Land Reform Safety and Environment SECTION THREE 3. The Current Economic Milieu 3.1. The Global Economic Overview The continued volatility in the Global markets and spiralling debt levels of most European and American countries has lead to an almost total collapse of confidence by investors and industrialists. The new growth forecasts are predicted to largely emanate from the “BRIC” [Brazil, Russia, India and China] Countries. With this in mind it would necessitate our energies to be focussed on these markets to ascertain if there is any merit in tapping into any potential business and investment opportunities. The emerging markets together with South Africa offer the only real potential to create growth opportunities and it therefore important that we align our plans and strategies to take advantage of these potential markets. Our focus and vision should be aimed at deriving advantage from our position in the Global arena and our accessibility to the African continent. Whist Kannaland is not situated at the forefront of this opportunity it can nevertheless direct its products and expertise to subscribe to some of the needs of this market opportunity. An example of this would be to develop export opportunities for its products or to develop tourism niche markets which could draw from the initiatives being created. By 13 structuring our local economy and its opportunities in tourism and agriculture favourably, we would be able to attract sufficient direct and indirect capital to develop meaningful and sustainable economic clusters. World Economic Growth Outlook; 2011-2013 Country 2011 2012 2013 Country 2011 2012 2013 Advanced Countries 1.6 1.2 1.9 Developing Countries 6.2 5.4 5.9 USA 1.8 1.8 2.2 Developing Asia 7.9 7.3 7.8 Japan -0.9 1.7 1.6 China 9.2 8.2 8.8 Euro Land 1.6 -0.5 0.8 India 7.4 7.0 7.3 Germany 3.0 0.3 1.5 Latin America 4.6 3.6 3.9 United Kingdom 0.9 0.6 2.0 Central & East Europe 5.1 1.1 2.4 Canada 2.3 1.7 2.0 Sub-Saharan Africa 4.9 5.5 5.3 Source: IMF World Economic Outlook Update-January 2012 Euro Land = 17 Euro Counties Factors that is relevant to Kannaland’s Local Economic Development Strategy 1 Attention should also be given to and links should be established with potential clients and investors in the BRIC’s and Emerging Markets 2 Kannaland Municipality should promote itself as an attractive investment location internationally 3 Opportunities could also arise for growing agricultural exports to the developed countries of the World 14 3.2. National Economic Overview While much of the world staggered in the wake of the global financial meltdown, South Africa has managed to stay on its feet – largely due to its prudent fiscal and monetary policies. Ranked by the World Bank as an “upper middle-income country”, South Africa is the largest economy in Africa – and it remains rich with promise. It was admitted to the BRIC group of countries of Brazil, Russia, India and China (known as BRICS) in 2011 The economy has a marked duality, with a sophisticated financial and industrial economy having grown alongside an underdeveloped informal economy. It is this “second economy” which presents both potential and a developmental challenge. South Africa’s success in reforming its economic policies is probably best reflected by its GDP figures, which reflected an unprecedented 62 quarters of uninterrupted economic growth between 1993 and 2007, when GDP rose by 5.1%. With South Africa’s increased integration into the global market, there was no escaping the impact of the 2008-09 global economic crises, and GDP contracted to 3.1%. While the economy continues to grow - driven largely by domestic consumption – growth is at a slower rate than previously forecast. It is projected to grow at: 15 2.7% in 2013; 3.5% in 2014; and 3.8% in 2015. According to figures from the National Treasury, total government spending will reach R1.1- trillion in 2013. This represents a doubling in expenditure since 2002/3 in real terms. Under its inflation-targeting policy, implemented by the South African Reserve Bank (SARB), prices have been fairly steady. In January 2013, the annual consumer inflation rate was 5.4%, dipping from December 2012's 5.7%. Stable and low inflation protects living standards, especially of working families and low-income households. South Africa has a diverse economy, with key sectors roughly contributing to the GDP as follows: Sector Percentages based on 2012 GDP data from Statistics SA 25,00% 20,00% 21.2% 15,00% 16.2% 10,00% 9% 5,00% 0,00% 16.7% 12.3% 2.2% 2.6% 10% 3.9% TSC-Transport, Storage and Communication WRM-Wholesale, Retail and Motor Trade FRB-Finance, Real Estate and Business Services 16 The South Africa’s outlook is affected both by national concerns, such as unrest in and pressure on the agricultural and mining industry, as well as international sluggishness, with Europe as one of South Africa’s chief export destinations. However, trade and industrial policies encourage local firms to explore new areas of growth based on improved competitiveness. China, India and Brazil offer significant opportunities. Infrastructure, mining, finance and retail developments across Africa are helping to fuel a growth trajectory in which South Africa can participate. Unemployment, at a rate of +25%, remains the most challenging of South Africa’s hurdles: it is at the top of government priorities and at the heart of its economic policies. The New Growth Plan, launched in November 2010, builds on plans to restructure the economy to ensure more inclusive and sustainable growth – and sets a target of creating five million new jobs by 2020. The road map to do this is provided by the Industrial Policy Action Plan, which proposes multi sectoral interventions across agriculture, mining, manufacturing, tourism and other high-level services to create substantial employment. South Africa’s dream of growing an inclusive economy by drawing on the energies of its people is given voice through the National Development Plan 2030, launched in August 2012. Through investment incentives and industrial financing interventions, the government actively seeks to encourage commercial activity and attract foreign capital. South Africa 17 earned around R42-billion in foreign direct investment in 2011, which was more than four times the amount in 2010. Principal international trading partners of South Africa [besides other African countries] include: China, the United States, Germany, Japan, and the United Kingdom. 3.3. Western Cape Provincial Economic Overview Western Cape Provincial Economy contributes roughly 14.5% to South Africa’s Gross Domestic Product [GDP], growing at an average of 4.2% a year. More sophisticated sectors such as finance, real estate and ICT, retail and tourism have shown substantial growth, and are the primary contributors to the regional economy. After Gauteng and KwaZulu-Natal, the Western Cape’s manufacturing sector is the third largest contributor to the National Manufacturing Sector. The clothing and textile industry remains the most significant industrial source of employment in the province. Economic performance and outlook for the Western Cape [%] growth in GDP-R Description 2009 2010e 2011f 2012f 2013f 2014f Agriculture, forestry and fishing -5.5 0.7 3.1 2 2.7 3.3 18 Mining and quarrying 0.5 -8.8 4.4 1 0.9 1.1 Manufacturing -8.9 3.9 3.5 3.5 3.5 3.6 Electricity, water and gas 0.5 3.2 1.3 3.3 3.2 3.3 Construction 6.1 1.6 2.1 5 6.2 6.5 Wholesale, retail, catering and accommodation -2.8 2.6 4.2 3.7 4.1 4 Transport, storage and communication 0.7 3 5.3 5.4 5.8 5.8 Finance, insurance, real estate and business service 0.5 1.9 4.5 5 4.8 5.1 Community, social and personal services -0.5 0.6 3.2 2.8 3 3 General Government 3.9 2.4 2.2 2.3 2.4 2 Total -1.4 2.4 3.9 4.1 4.2 4.3 Source: Quantec /BER, July 2011 [e = estimate; f = forecast] The largest sector in the province, driving the region’s growth over the past decade, i.e. finance, insurance, real estate & business services, grew by 3.6 per cent in 2010, following marginal positive growth of 0.2 per cent in the recessionary year, 2009. Due to its size [accounting for close to a third of the provincial GDPR], this sector made the largest contribution to real economic growth during calendar 2010. The only broad sector that continued to contract in calendar 2010 was agriculture, forestry and fishing. This sector 19 accounts for 4 per cent of the provincial GDPR and contracted by 1.8 per cent in 2010 (on top of a 1.3 per cent contraction in 2009). Whilst, the direct contribution of the sector to the regional economy is relatively small, this however, changes when the backward and forward inter-industry linkages are considered. The contraction in the sector does not bode well for employment in the province as farm worker layoffs have been a feature in the sector over the 2000s. Source: Western Cape Municipal Economic Review and Outlook 2012 The Western Cape economy continues to grow faster than the national economy. The regional manufacturing sector registered a welcome recovery in 2010/11. However, the Province’s services industries remain the leading contributors to growth. The key Western Cape agricultural sector is estimated to have recovered in 2011 from contractions experienced in 2009/10 Source: Western Cape Municipal Economic Review and Outlook 2012 3.3.1. Provincial Strategic Objectives The figure below illustrates the five building blocks for job creation and economic growth as identified by the Western Cape Provincial Department of Economic Development and Tourism: JOB CREATION AND ECONOMIC GROWTH Economic Strategy and Policies Enabling Business Environment Demand-led Private Sector Driven Support Infrastructureled growth Decreased Skills Gap 20 3.4. Eden District Economic Overview The Eden District’s economy is the second largest of the District economies in the Western Cape Province outside that of the Cape Metro. Eden District is responsible for 7.3% of the Western Cape GDPR. The value of the GDPR generated during calendar 2010 amounted to R25.5 billion; the sub-regional breakdowns of the GDPR see Figure below. George is the largest municipality, accounting for close to a third of Eden District’s GDPR, followed by Mossel Bay [25%] and Knysna and Oudtshoorn [12%]; the Bitou municipality contributes [7.6%], Hessequa [5.5%] and Kannaland [3.6] GDPR [% SHARE 2010] 35% 30% 25% George Mossel Bay 20% Knysna 15% Oudtshoorn 10% Bitou 5% Hessequa Kannaland 0% DMA 21 3.4.1. The Fastest and Slowest Growing Sectors in Eden District Construction [11.5% per annum]; Finance, Insurance, Real Estate & Business services [7.0%]; Transport, Storage & Communication [5.5%] and Community, Social and Personal services [5.2%] grew the fastest; and the slowest growing sectors were Mining [-3.7% per annum]; Agriculture, Forestry & Fishing [0.6%]; and Electricity & Water [0.7%]. Eden District’s reasonably small export basket is fairly well diversified [agriculture, forestry and fishing; food & beverages; clothing, textiles & leather goods; furniture & other industries, as well as other smaller but significant categories such as petro-chemicals, metals & machinery and automotive]. Source: Western Cape Municipal Economic Review and Outlook, 2012 The flexible outperformance of the Eden District’s effervescent services industries is anticipated to persist, with a thriving tourism industry playing a catalytic role and counteracting the heave which originated in the wake of the global financial crisis. The flexible outperformance of the Eden District’s effervescent services industries is anticipated to persist, with a thriving tourism industry playing a catalytic role and counteracting the heave which originated in the wake of the global financial crisis. The figure below will illustrate the well diversified nature of the Eden District’s economy, the finance, and insurance, real estate & business services sector [23%] , manufacturing [18 %] and retail, wholesale, catering & accommodation sector [18%] are the largest in the Eden District Economy: Sectoral Composition 25 20 15 10 22 5 0 Column1 Agri Mining Mnfg E/W Constr Trade T/C F/BS CSP/s Govt/s 5,9 0,2 18,2 1,8 8,4 17,8 8 22,6 5,5 11,6 region and account for close to 60% of the region’s GDPR. Source: Western Cape Municipal Economic Review and Outlook, 2012 3.5. Economic Profile of Kannaland Municipality Kannaland consists of Ladysmith, Calitzorp, Zoar and a few small settlements. It is situated to the west of Oudtshoorn, in the Little Karoo. The R62 route traverses the entire length of the municipal area, and links the municipality with Barrydale and Oudtshoorn. This road plays an important role in Kannaland’s economic development and growth, especially in the tourism and agricultural industries. Van Wyksdorp remains a very isolated village, and is not connected to the R62; it is linked by gravel road to the R62. Employment in Kannaland is concentrated primarily in agriculture. Calitzdorp is the fruitbowl of the Little Karoo, and produces fine port wine, because of the hot, dry climate. Other farming activities are small stock [sheep and goats], ostriches, lucerne and cheese. Community and Government services and manufacturing also provide employment opportunities. Kannaland Municipality's local economy grew at an average annual rate of 1, 3% between 1995 and 2004, which is lower than that of Eden District Municipality at 3,3%. However, 23 between 2000 and 2004, the economy grew at an increasing annual rate of 1, 6% reaching a growth rate of 3,1% in 2003 and 2004. Kannaland Municipality played a marginal role in the Eden District’s economy between 1996 and 2004. In 2004, Kannaland contributed 3, 0% or a mere R0, 256 billion of R8, 7 billion of the economy. The largest contributors to Kannaland`s GDPR in 2004 were: Agriculture 1 Finance and Business Services Manufacturing 2 4 General Government Services 3 Agriculture remain the backbone of Kannaland`s economy, accounting for about almost 29% of economic activity. Fruit and dairy farming are the biggest contributors to the area’s agricultural output, with mixed farming (ostriches, small livestock and game) prevalent. Unlike other areas where the sector experienced a serious decline, its share of contribution to total output increased marginally from 1995 to 2004. Economic Contributions [%] per sector is stipulated in the figure below: 24 26,80% 20,40% 18,40% 6,20% 4,70% Constr E/W 3,00% 0% Agri Mining Mnfg 11,00% 9,40% WS/RT/TR T/C F/BS CS Source: Kannaland IDP 2012/2017 3.5.1. Assumptions Because of the availability and reliability of statistical information about Kannaland, the following assumptions are made: There are 29 270 people residing in Kannaland 69% of households live in urban areas The majority of the population is unskilled Economically active population constitute 86.15% 90% of the population earn less than R 12, 800-00 per annum The dependency ratio is 2 people for each employed person Seasonal work skews the employment patterns in Kannaland Kannaland has a very high unemployment and poverty rate [no reliable %; as Census 2011 results for regions are not available] Co-operatives Development can be seen as one of the mechanisms to create employment and alleviate poverty in the area SMME’s in Kannaland is to a large extent under-developed 25 3.5.2. Employment and Unemployment in Kannaland Employed Unemployed Not Economically Active Year 6 312 1015 7296 2001 7 833 886 5667 2007 Source: Kannaland IDP, 2012 3.5.3. Unemployment figures according to Kannaland’s 2012 IDP Unemployment figures for 2001/2007/2010 [Male and Female] 1400 1285 1200 1000 933 857 800 600 400 200 0 2001 2007 2010 3.5.4. Futher Demographic detail Kannaland’s is approximately 4 758 km in extent and is situated about 340 km North-East of Cape Town along the famous route, route 62. Kannaland is further linked by tarred roads to all other major towns in the Eden District such as Oudthoorn [100 km], George [170 km], Mossel Bay [185 km] and Port Elizebeth (in Eastern Cape Province) [420 km]. The administrative centre of Kannaland Municipality is situated in Ladismith [340 km North-East of Cape Town], with satellite offices in the towns of Calitzdorp, Van Wyksdorp and Zoar. 26 Distances between Ladismith and the other towns in Kannaland are the following: Van Wyksdorp 40 km Zoar 25 km Calitzdorp 43 km Hoeko 15 km The climate in Kannaland is known to be hot and dry during the summer season. Annual rainfall is averaged at 270 mm; occurring throughout the year. Typical midday temperatures’ range from 16.6 degrees in July to 29.6 degrees in January; the mercury does not drop to 3.2 degrees during winter nights. 3.5.5. Education Levels in Kannaland 11.9% of residents aged 20 and over have received no schooling, 31.4% have had some primary school, 11.7% have completed only primary school, 27.4% have had some high school education, 12.1% have finished only high school, 5.5% have an education higher than the high school level, and Overall, 17.6% of residents have completed high school 27 PART TWO: SECTION FOUR 4. The role of the Municipality in Local Economic Development? The role of the Municipality in the local economy has been accentuated by Government who sees its role as pivotal given the current global and local market conditions. “Where market failures are identified government will intervene through transparent, regulatory and other carefully defined and time delineated mechanisms...” It is therefore incumbent upon the Municipality to seek to play a pro-active role in economic development through various forms of constructive inventions in the local economy. Kannaland Municipality however recognises the importance of the private sector in economic growth and development and in the creation of meaningful and sustainable employment opportunities. Its strategic economic intent is therefore to enable the private sector to play its role in economic development and through mild incentives and partnerships seek to lower the risks for the private sector to take up economic opportunities in the area and invest in the local economy of Kannaland. 28 According the White paper on Local Government, 1998, section b 1.1: “Local Government is not directly responsible for creating employment. Rather it is the responsible for taking active steps to ensure that the overall economic and social conditions of the locality are conducive to the creation of” meaningful and sustainable employment opportunities. Kannaland Municipality is therefore remains commitment to uphold the Constitutional values and recognises the role of these values in promoting economic growth and development. Public discontent with economic progress is often the result of a lack communication with economic stakeholders. It is therefore cardinal that Kannaland Municipality communicate its activities pertaining to Local Economic Development to its constituencies on regular basis. 4.1. Vision 2017 Through various constructive inventions launch within a five year time frame five commercially viable projects with a capitalisation requirement of R 5 million and with meaningful community participation and Broad-Based Black Economic Empowerment involvement, in participation with the private sector and other role-players in the key sectors of Kannaland’s regional economy. 4.2. Mission To utilise the resources of Kannaland Municipality as the catalyst for Local Economic Development and to establish working partnerships with the Private Sector, Provincial and 29 National Government institutions and agencies and to bring these partnerships to service of the local economy of Kannaland. 4.3. Strategic Objectives The strategic objectives listed below can only be achieved in partnership with the economic and social actors in Kannaland’s Local Economy: Meaningful and sustainable employment creation Training and Development of Local People [Skills Development] Establishing Productive and Sustainable Partnerships with Government and the Private Sector 4.4. Small, Medium and Micro Enterprise Development Strategic Targets In order to concretely realise advances with respect to these strategic priorities, Kannaland Municipality boldly embraces the statement of intent made for each strategic objective below: 4.4.1. Meaningful and Sustainable Employment Creation Meaningful and Sustainable Employment creation is the pre-eminent priority for Kannaland Municipality. This will be the foremost consideration in any economic initiative of the Municipality. It should be underscored, however that there are limitations to the ability to spearhead meaningful and sustainable employment. The Municipality therefore recognises the key role of the private sector in the creation of meaningful and 30 sustainable employment opportunities and economic growth in the area and will establish active working partnerships with the business community of the area. In the taking the first steps, Kannaland Municipality will make every effort to ensure that its own activities leads to meaningful and Sustainable Employment Creation. 4.4.2. The training and development of local people It can reasonably be assumed that most established businesses in Kannaland source their skills from outside the area. At the same time, the vast majority of skilled and semi-skilled inhabitants of Kannaland commute to surrounding areas for work or have completely relocated elsewhere where employment opportunities are better. This situation added significantly to the problem of the skills base in Kannaland. Kannaland Municipality recognises that in order to have an impact on skills development, it will have to do this at sectoral level. It will work closely with the relevant Sector Education and Training Authorities [SETA’s] and other role-players to roll out skills development programmes in the key sectors of the area 4.4.3. Establishing Productive and Sustainable Partnerships with Government and the Private Sector Local Economic Development is not exclusively the domain of Local Government; indeed this Local Economic Development Strategy is based on a Partnership ethos. 31 Kannaland Municipality intends to establish partnerships straddling the entire economic spectrum of businesses. In so doing it will have regular interactions with organised formations of businesses, other relevant economic actors and business leaders where organised formations are non –existent. 4.4.4. Small, Medium and Micro Enterprises [SMME] Development One way of getting employment in this National, Provincial and Local climate of dire unemployment is to create conditions conducive to establishment and development of Small, Medium and Micro Enterprises [SMME’s]. Encouraging entrepreneurs to start up small businesses is one of the most important mechanisms to counter-unemployment, experts say, especially as labour market policies like subsidised wages, training programmes and apprenticeships have a limited effect on the increasing number of people out of work. It is widely accepted that: SMME’s can serve as the foremost employment creating sector in the country SMME development can lead to higher levels of competition and can act as vehicle to break the high levels of concentration in the Economy SMME’s can serve as a useful catalyst for redistribution to address the highly unequal income distribution patterns SMME development is a vital component of Local Economic Development 32 In recognition of this near economic axiom, Kannaland Municipality will endeavour to incorporate an SMME Development component into all its Local Economic Development initiatives. Over and above this it will develop its contacts database to assist and as to allow Small, Medium and Micro Enterprises [SMME’s] in Kannaland to access those that can provide finance and those that make business services available to this market segment. 4.5. Sector focus 4.5.1. Focus on Agriculture The need to build out the Agro Industries in the Kannaland area cannot be overly emphasised. This is principally illustrated that one has the presence of two cheese manufacturing plants situated in an area like Ladysmith. By its very nature one is pointed in the direction that the potential must exist for more Agro industries to establish themselves in the region. These current plants are operating profitably and have both expressed the desire to increase their current potential footprint. The need to exploit supporting industries has not even begun and this must be viewed as a potential to build out the existing industry to its full potential. Related and supporting industries need to be identified and established. There is also the opportunity to create small scale farming initiatives and it is evident from the current practices, that there is a high concentration on Game farming in the 33 area. The ancillary industries such as tour guides and rangers etc. should be more fully explored. It also becomes apparent that from the consultative processes undertaken, that the challenges in this industries also need to be spoken to. The fact that there is adequate rainfall in the area but a huge shortage of water, identifies the need for a review of the basic infrastructure requirements and functionality. 4.5.2. SMME- Private Sector Joint Ventures and Outsourcing Having spoken to the larger corporate in the Kannaland area, it was obvious that there were various ways in which these industries could support the local communities in mutually beneficial projects. One of these initiatives involved the manufacturing of cheese by community cooperatives for example. In this instance the established business had access to skills, packaging and markets. It could outsource the manufacturing of various product lines to the community and implement training and quality programs that would enable the community co ops to engage in the manufacturing and marketing of these products. Funding for training would need to be sourced, but this industry because of its private sector partners, could become hugely beneficial to the community in terms of job creating and sustainable development. 34 Joint initiatives can be further developed into a Tourism opportunity with for example a cheese festival or creating export markets for the local co op cheese through the support and assistance of the larger corporate. One would need to perhaps drive this initiate through the local business chamber where the focus would be on ascertaining how the private sector and the SMME’s could collaborate for mutual benefit and to also interrogate outsourcing opportunities from the private sector. These opportunities would have to be well managed in sustainable entities with oversight and support being provided from the private /NGO sector. Significant outsourcing opportunities also exist within the municipal compact. Various smaller works and services could be given to smaller SMME’s in a managed capacity. Examples of these could be the beautifying of the area, maintaining curb sides and verges, painting of street markings etc. 4.5.3. Tourism as an Economic Driver for Kannaland The Objectives of tourism is to maximise the potential income streams and social benefits flowing into the economy whilst also minimising the negative impacts on the natural, historical, social and cultural landscape. It would appear that from our initial discussions with the municipality and various private sector organisations, that Tourism should be one of the chief economic drivers in the Kannaland area. 35 The Tourism sector not only lent itself to huge job creation prospects but would also be a catalyst to bridging the divide in a racially segmented community and thereby contribute to building up the social fabric of the greater Kannaland area. There is a positive disposition from the established private sector to join forces with an emerging SMME’s who would be mostly from the PDI communities to jointly exploit the myriad of Tourism opportunities. It is apparent that the formal sector possessed the necessary Capital and Skills and the emerging PDI market had access to the Opportunities but lacked the former resources. These could well be combined to create effective joint ventures which would be sustainable and profitable to all parties. Each of the 4 major towns in Kannaland appeared to have unique features around which the tourism sector could be further exploited and also used to develop other support industries which lead to exponential growth of several business ventures and job creation. Some of these specific value offerings are: Calitzdorp Port and wine estates as well as spring water from SPA Gamka Mountain reserve (Cape Mountain Zebra) Zoar and Amalienstein Historic mission stations offering donkey cart and hiking trails through vineyards and orchards, including indigenous cultural festivals Seweweekspoort Mountain biking, hiking, fynbos and protea flowers [also the National Flower] Vanwyksdorp Fynbos processing, donkey cart rides to Anglo- Boer/ SA War grave sites 36 The profile of the area must be improved to ensure that Kannaland is not seen as just a region through which the traveller should pass in order to get to their final destination. The transformation of the entire area will ensure that tourist spend longer periods in the Municipal area. There are also various initiatives which have been launched and which could be further supported such as the VLI project in Ladysmith and the Dream Project in Calitzdorp 4.5.3.1. Core Components The marketing of the area: Although marketing and branding of Kannaland is discussed elsewhere in the document, the marketing of Kannaland’s unique selling points [USP], should receive high priority. The creation of other tourism products throughout Kannaland will support the improvement of the tourism profile. The core of tourism development in the area lies in the creation and strengthening of tourism products. 4.5.3.2. The Importance of an improved Tourism profile As Kannaland is presently utilising its tourism potential to its full extent, the improvement of the profile will serve the function of “opening up” the area for the development of tourist activities and therefore to a larger portion of potential tourists. It can be foreseen that these areas will in future experience an increase in the number of visitors. This will however only happen if the quality of sufficient services is developed in order to ensure tourist convenience and satisfaction. The Impact will be as follows: 37 Spatial The specialisation of certain nodes in tourism activities will result in the Impact concentration of economic activities. The provision of overnight facilities and other supporting services will also ensure traveller convenience Social Unemployment can be addressed by training vulnerable community Impact members to respond to tourism needs. The attraction of tourist buying power will strengthen the economic and social base of these communities Economic The various segments of this LED strategy will not only result in the Impact broadening of the economic base of Kannaland, but also create economies of scale in which a number of linkages can be created Key Role Players Kannaland Municipality Potential Investors [Local and Internationsl] Eden District Municipality Relevant NGO's and the Private Sector Western Cape Provincial Department of Economic Development and Tourism Regional and Local Tourism Associations The Community [Beneficiaries] Institutional Aspects and Possible Funding The improvement of the Tourism Profile is an undertaking that must have political commitment and buy-in from all stakeholders. A specific champion is needed to perform the different steps to facilitate the coordination of activities. The Municipality should 38 further facilitate the matchmaking of development opportunities with identified investors in order to implement the activities required to improve the Tourism Profile of Kannaland. Project facilitation Activities 1 Solicit Community Support 2 Establish PPP’s amongst role-players 3 Compile data base on available tourism packages, facilities, services and operators 4 Involve relevant organisations in order to compile a strategy for business and educational tourism 4.5.3.3. Key support programmes and initiatives that can be adopted Wine Tourism Wine tourism being one of the fastest growing areas in the tourism sector could be one of the chief targets in the Kannaland area with its world acclaimed PORT and related wine products [Port Festival / Wine Routes] Rural Tourism Funding could be access for the development of rural areas which was identified by government as a priority area under the national policy for Rural Tourism. Poverty Relief Funding The Department of Tourism has set aside funding for the development of SMME’s and job creation. They have also supported poverty alleviation via the EPWP Hospitality Youth Initiative 39 The government launched the HYI initiative which is aimed at creating jobs for youth in the hospitality industry. Industry Transformation In line with the Tourism BEE Charter and Scorecard Tourism Enterprise Partnership (TEP) TEP is a small business development agency promoting job creation, transformation and small business sustainability in the tourism sector 4.6. Social/Community Services Sector This sector includes the general activities of National, Provincial and Local Government such as health and social work, education, infrastructure provision, community organisations, recreational, cultural and sporting activities and other community, social and personal services. 4.6.1. Community Services in Kannaland The Community services sector, which includes the Government sector, contributes some 20. 4% to local production while accounting for a significant number of formal employment opportunities in Kannaland. This sector is mostly concentrated around Ladismith, due to the government facilities located there. The above figure indicates the importance of this sector in employing local people. It is believed that this sector will continue to play a major role in the local economy, as these services will continually be in demand. Future, investment in this sector is, however dependant on National and Provincial Government investment in Kannaland. 4.6.2. Health Care and Local Economic Development 40 Increasing the number of employment opportunities in local heath care facilities contributes to overall poverty reduction/alleviation in an area. This is why, it will be beneficial to Local Economic Development [LED]; if local health care facilities can be expanded and upgraded. LED is about attracting, retaining and recruiting businesses to the area. In rural South Africa, healthcare facilities are always significant and often one of the largest businesses and employers. The number of local job opportunities is increased directly through the expansion of local health care facilities through the employment of clinic personnel and related professions’. Expanding jobs in health care facilities will also have multiplier effects on employment in other local companies. Some of the increased funding from provincial government is spent on local workers’ salaries and supplies from local producers. Local suppliers and employees in turn spend some of their additional funds on local goods and services still creating more jobs. Although Kannaland Municipality is not directly responsible for the provision of primary health care facilities, the Municipality can play an important role in the negotiation for more health care funding and additional facilities. The following are important considerations in this regard: The Municipality and the local health care facilities must develop a common development vision Economic development officials must be present on health care forums Health care officials must be present at LED Forum meetings 41 Provide clinics or other health care facilities with information on relevant businesses. These businesses may include for e.g. the provision of food and laundry services Health care facilities must express their need for goods and services to local businesses first, before purchasing it from outside the boundary’ of the Municipality. This can be facilitated by including health care officials responsible for procurement on local business forums 4.7. Encourage health care facilities to employ local people Institutional Architecture The success of this Strategy will to a large extent depend on the partnerships Kannaland Municipality will be able to establish with meaningful role-players in economic development. The existing institutional structure/s is too fragmented and devoid of any serious financial muscle to carry the responsibility of the Local Economic Development Strategy. This institutional structure/s in its present form nevertheless has a vital role to play in terms of ensuring the support of business organisations and leaders, and civil society at large for this LED Strategy. Moreover, the projects that need to be realised out of the LED Vision 2017 will only take off if an adequate high-level team is established based on the requirements of these projects. The idea is to get early buy-in and support of financiers and investors; in the projects the Municipality aim to develop as part of LED Vision 2017. This therefore serves as the primary factor in having decided on the composition of the proposed Kannaland Local Economic Development Forum. 42 Amongst other things the forum will seek to encourage dialogue on economic policies of Government between, Private sector, Non-governmental organisations and academia. This will be in addition to discussing LED Implementation issues affecting the municipality. Moreover, the forum will contribute to the process of finding appropriate solutions, through conveying recommendations to decision makers in both the executive and legislative authorities and to the business associations. Other factors include representivity and technical expertise. It is further proposed that the Forum be composed in the following manner: Organogram: A. Membership: Kannaland LED Forum Secretariat 1. Councillor responsible for Economic Development 2. Municipal and LED Manager 3. Relevant Private Sector Representatives [x3] 4. Government Sector Departments [x3] 5. Official/s from Development Finance Institutions 6. LED Consultant B. Working Groups: 1. Agricultural Sector Working Group Tourism Sector Working Group SMME Sector Working Group development of that sector [utilising management and technical expertise] 2. NEW SECTOR DEVELOPMENT WORKING GROUP Specialist from the particular sector; task with the The working group can be members from the LED Forum or external specialist with a interest in inclusive economic development The membership to Kannaland Local Economic Development [LED] Forum shall not exceed fifteen members for the sake of expeditious decision-making. The LED Forum will have a tenure decided by members; but not exceeding three year. 43 The mandate of the Kannaland LED Forum will be to bring to fruition Vision 2017 and to ensure the implementation of said LED Strategy Municipal department responsible for Local Economic Development will serve as interim secretariat for the Forum and be responsible for day-to-day implementation of the LED Programme. The Forum will further be aided by Consultants responsible for drafting said Strategy. 4.7.1. Improving the Economic Management Capacity of the Municipality The success of any economic development strategy depends to a large extent on the economic management capacity of the institution responsible for driving that strategy. The current capacity available in Kannaland Municipality is woefully inadequate to deliver single-handedly on the objectives and targets of this Strategy. To build this capacity in the short-term is also not feasibility. It is recommended that the Municipality retain the services of the Consultants responsible for drafting this Strategy for at least six-months with the option to extend to augment the capacity of the Municipal Administration to implement 44 SECTION FIVE 5. Strategic Imperatives and Programmes Municipal Budget, Rates and Levies Municipal Procurement Regulatory Authority Infrastructure Municipal Land and Property Public Private Partnerships Accessing Government Incentives Promotional and Branding Initiatives 5.1. Municipal Budget, Rates and Levies The Municipal Budget should specifically allocate funding for Local Economic Development [LED]. The Municipality should be seen to be the driver of LED by leading the process with the most effective and efficient utilisation of its own resources applying its in areas of greatest need and greatest potential for economic development. 45 Kannaland Municipality should undertake to maintain cost-effective and competitive rates and levy dispensation so as to make the cost of doing business in Kannaland, affordable for existing business and attractive for potential investors. 5.2. Municipal Procurement Municipal Procurement should be recognised as a direct enabler of Local Economic Development. Procurement targets could be set according to the following guidelines: Local Business JV's with Local B-BBEE Employment companies PROCUREMENT TARGETS JV's with Local B-BBEE Business The Municipality should however be obliged to ensure the overall cost-effectiveness of its procurement activities. 46 5.3. Infrastructure Municipal and other infrastructure is the backbone of the local economy of Kannaland. The provision of infrastructure does not only enable businesses to operate and influence the cost of production, but could also serve to stimulate economic activity. The Municipality should encourage labour intensive methods of construction during the delivery of infrastructure, as to promote local employment and ensure B-BBEE participation in the award of infrastructural contracts. Specific targets are to be set as to make certain that strategic objectives are met in the spending of the capital budget of Kannaland Municipality. The Municipality is empowered to do this; as stipulated in the White Paper on Local Government of 1998. In promoting an enabling environment for Local Economic Development the Municipality should embark on a process of setting procurement targets for each Department in the Municipal Administration and a general policy guiding exceptions to these targets upon the adoption of said LED Strategy 5.4. Municipal Land and Property 47 Land and Property can be used as an incentive for investment in the Kannaland area, it can also be utilised to encourage optimal land use. Moreover it creates a number of opportunities for land reform. In instances where the municipality is an arrangement with private sector companies or individuals leasing key municipal land or property, it is often found that these assets are not being used optimally. In order to prevent the sub-optimal use of land and property, Kannaland Municipality can prepare a special by-law to encourage the economically optimal use of municipal land and property [where this is not currently the case]. The strict principles of Broad-Based Black Economic Empowerment [B-BBEE] and community participation should then also be applied for future leasing arrangements’. 5.5. Public-Private Partnerships Public-Private Partnerships [PPP’s] can be a useful mechanism to deliver services in sustainable manner according to business principles at a local level. It can also be a tool for unlocking participation by the local private sector and B-BBEE groups in service delivery. However, the Municipality must guard against relinquishing strategic areas of service delivery to the private sector for the sake of practicality. Some municipal property lends itself to public-private partnership arrangements. This could also be considered for certain areas of service delivery. In pursuing public-private partnerships the Municipality need to guard against the following; apart from being generally guided by the Department of Co-operative Governance and Traditional Affairs “Municipal Services Partnership Policy” or any amendments made there to. 48 Unneccessary Job Losses 5.6. Inexplicable drop in Unreasonable rise in the the quality of services cost of services Accessing Government Incentives There is plethora of economic incentives available to companies across the economic spectrum from a host of institutions. Kannaland Municipality will establish working relationships with these institutions in order to ensure direct contact for potential beneficiaries of these incentives in the Kannaland area. Most of these incentives will further be packaged in a user-friendly format in an information brochure and will be freely available. The Municipality will furthermore arrange workshops where institutions offering the incentives will be invited to inform the business community of Kannaland of the modalities of the respective incentives. 5.7. Promotional and Branding Initiatives 49 Kannaland Municipality is practically unknown in the universe of brands. Branding initiatives of non-existing brands are normally costly and run over prolonged periods. Kannaland would be better served by giving impetus to existing brands of the area in the form of already known towns and products originating from there. Kannaland as a brand will develop naturally on this basis of this. This does not preclude the Municipality from promoting itself and the region which it governs. A critical need exists to develop promotional material pertaining to the attractions of Kannaland and investment opportunities. This could take the form of promotional brochures and internet website. SECTION SIX 6.1. Identification of LED Lead Projects In rolling out Vision 2017, Kannaland Municipality will measure its economic success by achieving its target of five projects within a period of 3 to 5 years. Achieving this target will require a chronological process that will enable the Municipality to project manage the establishment of these projects. Three of the projects will be sectorally based in the primary and fastest growing sectors of the local economy and the remaining two could be additional to any sector or in non-priority sectors. It would also be also be more expedient to consider projects where the Municipality can use own financial, procurement, land or other resources as leverage to make the project 50 successful. In order to ensure that the projects are meaningful and sustainable, only projects that require an investment of +R 3 million will be considered. The chronology for the pre-implementation phase of projects will be as follows: Project Audit An audit of already identified projects will be undertaken and these will be matched to the set below Project Those projects that match the criteria and have the potential to be expediently and Bank/Database expeditiously implemented in a feasible manner will be ranked in order of bankability in a project database Scoping The first 5 projects of that database will be scoped in terms of feasibility where this has not Projects been done. Professional business plans will be developed for the feasibility projects. Packaging A local and international scan will thereafter be done of companies in the sectors or products Projects for lines of those projects with a view of approaching them as possible investors or strategic equity Investors partners. Finance will also be sought from other development agencies Generally the criteria for selecting projects will be flexibly applied as follows: Employment The ability of projects to create meaningful and sustainable employment will Intensity supersede all other criteria. A flexible ratio for employment will be targeted between 15-30 jobs for R 2.5 million invested in project. This target will serve to ensure that the capital intensity of projects are kept in check 51 Community The target for community ownership will to a large extent be determined by what Ownership Kannaland Municipality contributes to a project in terms of equity through a trust and or other appropriate vehicle. Equity participation will generally not exceed 15% of Participation the total equity shares of a project. The rationale behind this 15% cap is that community ownership of projects should not be allowed to detract from the core responsibility of a project to be profitable in a self-sustainable manner. In other words, Community Ownership should not be confused with Community Control. Projects will be managed by competent entrepreneurs and managers. Community Participation refers to direct employment opportunities created by a project in the area where its operation is domiciled. Broad-Based B-BBEE equity ownership in projects has to be meaningful and sustainable. The Black Municipality could partially contribute to B-BBEE involvement in a project by Economic assisting B-BBEE companies or groups with own-contribution requirement needed Empowerment by financiers in order to secure their participation. The target for B-BBEE equity [B-BBEE] ownership in a project will be between 30%-80%. The reason for this high target range for B-BBEE is simply because the ownership patterns in the Kannaland local economy need to be redressed fundamentally and this has to be demonstrated clearly in these limited projects. The hope is that it will serve as a catalyst for BBBEE to spread throughout the Kannaland local economy. Export Potential If a project has discernible export potential it will be considered an added advantage in its assessment 6.2. Municipal Incentives for LED Lead Projects 52 The Municipality will prioritise LED Lead Projects above all others based on their general economic impact on the local economy, giving particular pre-eminence to the employment intensity of projects. The Municipality will be advised by the proposed LED Board on the extent of the incentives required for individual projects. These incentives could include the following: Contribution of land to assist The granting of land on long The provision of basic with the capitalisation term leases at nominal rates infrastructure of projects Seed capital to start a projects Finance for feasibility studies SECTION SEVEN 53 7.1. Poverty Alleviation Mechanisms Unemployment and Poverty are a National challenge and Kannaland Municipality is not immune to this. It to this reason that the Municipality aims to ensure that poverty alleviation will be impacted upon by most of its strategic objectives and closely linked with meaningful and sustainable employment creation. Apart from the traditional Local Economic Development approaches/programmes discussed in this Strategy, the following two National Programmes have been identified, as short term mechanisms that can in addition support the Municipality in its efforts to alleviate poverty within its boundaries: 7.2. The Community Work Programme [CWP] and; Expanded Public Works Programme [EPWP] A brief description of the Community Work Programme [CWP] The Community Works Programme [CWP] was initiated to address the high unemployment rate in South Africa and contributes to key strategic objectives of government in addressing poverty and unemployment. It is based on the recognition that policies to address unemployment and the creation of meaningful and sustainable employment will take time to reach people living in marginalised and impoverished areas with a small number of opportunities at their disposal. The CWP does not replace government’s social grants programme but supplements this. 54 What makes the CWP different is that it is also a community programme. The work must be ‘useful work’. It must improve the area and the quality of life for the people living there. This includes fixing community assets like schools, road and parks, and setting up food gardens. It also includes training people. People living in the area help to decide on the kind of work that is needed, and what is most urgent; this could include for example: Looking after orphans and vulnerable children Helping sick and elderly Assisting teachers at people schools Working with the local police to improve safety and reduce crime Looking after children while their parents are at work Caring for the environment and rehabilitating land and waterways Features of the Community Works Programme [CWP] The Community Work Programme provides access to a minimum level of regular work - i.e. 2 days a week = 100 days a year It is an area-based programme, intended to be ongoing; this allows it to target the poorest areas: where market-based jobs are unlikely to come any time soon The CWP uses community participation to identify ‘useful work’ and priorities Work’ is decided in Ward Committees or local development area ; it is multi-sectoral and contributes to public/community goods and services Start-up scale: 1,000 participants per site with CWP sites having a 65% labour intensity 7.2.1. Stimulating Kannaland’s Local Economy through the Community Work Programme The significance of the programme for alleviating poverty goes beyond the people working at sites. The programme provides work to a minimum of 1 000 people [with a 55 start up intake of 300] at a site; the money earned can have a wider multiplier effect. Money going into the community circulates around the local economy which can support a variety of microenterprises from building and transport to hairdressing, shoe repairs and equipment repair. Local markets can also prosper with informal traders setting up markets to sell goods and services on CWP pay days for example in Koppies in the Free State Province, CWP participants report that small informal businesses; that were previously closed have opened again. 7.3. A brief description of the Expanded Public Works Programme [EPWP] as Poverty Alleviation as mechanism The Expanded Public Works Program [EPWP] is a National Government strategy aimed at addressing unemployment and poverty in South Africa. As local government, Kannaland Municipality is now expected to develop an EPWP policy/framework in alignment with its Integrated Development Plan. EPWP projects and programmes must be identified within each of the Municipality’s departments, which can be implemented using labour-intensive or community based service delivery methods, with predetermined key deliverables over a given timeframe in the Infrastructure, Environmental, and Social & Economic Sectors & in terms of the following legal framework: The Intergovernmental Relations Framework The Codes of Good Practice for Special Pubilc Works Programmes 56 The Municipality should also take note that the Expanded Public Works Programme [EPWP] is about the reorientation of line function budgets [capital and operations & maintenance] so that expenditure results in increased employment opportunities and training, particularly for the unemployed and unskilled labour residing in the area. The primary of objectives of the EPWP is to create an enabling environment to: Create employment opportunities for the unemployed within local communities Develop skills within communities through EPWP training programmes Develop SMMEs to execute EPWP work by facilitating the transfer of technical, managerial and financial skills through relevant SETA & DoL courses The following EPWP sectors can assist the Municipality in its poverty alleviation efforts EPWP Infrastructure Sector Increasing the labour intensive construction of public infrastructure projects : EPWP Environmental Sector Creating employment opportunities in public environmental, agriculture and arts programs: EPWP Social Sector Low volume roads Sidewalks Storm-water management Trenching Materials supply Alien plant removal Working for wetlands Domestic waste collection Agri-business initiatives Creating employment opportunities through the public sector social programs of Early Childhood Development and Home Based Care EPWP Economic Sector The development of informal businesses utilising Municipal expenditure on goods and services such as Catering Security Uniforms Cleaning 57 7.4. The EPWP Incentive Grant The EPWP Incentive Grant is a performance based incentive paid to provincial and municipal bodies implementing their Infrastructure and Environment and Culture programmes using EPWP principles and in accordance with EPWP Guidelines; as a reimbursement of the cost of minimum wages for work created. The intention of the EPWP Incentive Grant is to increase work creation efforts by public bodies by providing a financial performance reward. The more work created, the higher the portion of the incentive reward, that will be disbursed. 58 SECTION EIGHT 8. Co-operatives Development in Kannaland 8.1. Background Policy makers and community developers are increasingly interested in alternative models that will be both responsive to community needs as well as stimulate local economic growth. The co-operative form of business should be an obvious choice. Cooperatives have the potential to foster economic growth at the community level, building on the spirit of co-operation that is often prevalent in rural areas. Co-operatives also play a major self-help role in rural areas, particularly where private businesses are unable to go and public authorities do not provide adequate basic services. They are instrumental in providing opportunities for meaningful and sustainable employment, while giving a stronger “voice” to rural communities. 8.2. Definition of a Co-operative Co-operatives have a universal definition, set of values and principles that have been established formally. The universally accepted definition of co-operatives has been promoted by the International Co-operative Alliance, the International Labour Organisation and the National Government Policy Framework which states that: 59 “A co-operative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointlyowned and democratically-controlled enterprise” In essence co-operatives are: Voluntary institutions based on conscious and free choice to associate by individuals; People centred and based on collective solidarity to achieve its objectives; Places member and worker owner needs at the centre of the activity of the institution; Economic, social and cultural institutions depending on the activity performed; Owned by its members for the benefit of all its members; Empowers every member/worker owner to input into the decision-making by an equal distribution of power through the principle of one-person-one-vote; Are member controlled, leadership driven and self managed. Strength of the Co-operative–Model From a local development perspective, a critical feature of the co-operative model is that it can be owned and controlled by community residents. Therefore, a co-operative is more likely to be interested in promoting community growth than an investor-owned enterprise controlled by local or non-local investors. Since community residents control the enterprise they can ensure their own objectives are met, and not those of people who live elsewhere. 8.3. A case for promoting the establishment of Co-operatives in Kannaland Co-operatives..... 60 Create opportunity for employment, income generation, and increase the availability of goods and services, all of which also contribute to local economic growth; Are strongly rooted in their community, and are thus more likely to positively influence it; Are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity; as well as ethical values of honesty, openness, social responsibility, and caring for others; Can transform survival-type activities into legally protected and productive work; Balance the need for profitability with the broader economic and social development needs of their members and the larger community, because members are both producers and beneficiaries; Help address many social and economic concerns such as community identity and strengthen the social fabric; Offer an economic future for the youth in Kannaland; Are particularly valuable for women as they compensate for their often limited resources, mobility and “voice.” This also applies for disadvantaged groups such as disabled persons and the elderly. 8.4. The Role of the Municipality in promoting the establishment of Co-operatives The Municipality has a very important role to play in promoting the establishment of Cooperatives. In particular the Municipality has to ensure the following: Establish institutional administrative capacity in support of Co-operatives development; 61 Align co-operatives development with the Municipality’s poverty alleviation plans, IDPs and other developmental interventions; Establish participatory forums to build strong partnerships with the Public Sector [with regard to funding and support] including technical support and community organisations; Facilitate partnerships with the private sector for access to markets and information; Co-ordinate its Co-operatives Development efforts very closely with National and Provincial Government; The Municipality may also encourage functional co-operatives in the area, to tender for municipal work. This principle should be captured in the municipality’s IDP; The Municipality to consider developing a directory/data base of co-operative support organisations, mentors and trainers in the [National] Province and District; Municipality should also consider providing preferential municipal rates for services like water and electricity for co-operatives. This would assist in bringing down operating costs and creating a conducive environment for the establishment of cooperatives. 62 SECTION NINE 9. The Green Economy and the Implications for Kannaland The emergence of the green economy represents the next stage in the evolution of the environmental sector and is growing in step with increasing public awareness of environmental impact. It can be said that the green economy has experienced rapid growth, in part, as the result of changing demand, where greater emphasis is placed on the sustainability of products and services. Greater public awareness, together with government policy, regulatory requirements and financial incentives influence organisations to embrace green technology and adopt greener practices. Municipalities and Kannaland is no exception is now considering the ‘greenness’ of their operations in decisions that differentiate their services, realising that in many cases their decisions present long-term cost saving opportunities. Green Economy is prioritised as one of the key economic drivers in the Medium Term Strategic Framework (MTSF) 2009- 2014, Outcome 4 (Decent employment through inclusive economic growth), Outcome 10 (Environmental Assets and natural resources that are valued, protected and continually enhanced) and in the New Growth Path 9.1. What is the Green Economy? 63 In order to fully understand the breadth and importance of this emerging green economy we must first define what is meant by the term, the genuine areas of business opportunity and the implications it has on employment and skills, especially with regard to Kannaland. Through research, ECO Canada defines the green economy as: The aggregate of all activity operating with the primary intention of reducing conventional levels of resource consumption, harmful emissions, and minimizing all forms of environmental impact. The green economy includes the inputs, activities, outputs and outcomes as they relate to the production of green products and services. 9.2. Definitional criteria for greening the economy of Kannaland Definitional criteria will provide the foundation for understanding and categorising green economic activity as it specifically pertains to labour market development challenges present in Kannaland. The three main definitional criteria include an economic perspective, the development process and a technical perspective. Economic perspective Relates the characteristics of an activity to categorise its economic classification system of sectors, industries, and occupations. Economic criteria might assess whether products or services contribute to decreased greenhouse gas emissions, or include sustainable resources in the manufacturing processes 64 Development Identifies where in the development cycle a green job is situated. The Process development process includes the phases of development of a product or service, from the research phase through to design, delivery, implementation, ongoing use and maintenance Technical Defines the green economy through the application of quantitative, analytical Perspective criteria that measure exactly what it is about a product, process or service that is ‘green,’ and to what extent. These criteria serve to inform the future development of a framework or model to outline the extent to which an activity or industry can be classified as “green”. Applying each perspective helps to clarify how a product or service aligns appropriately with the green economy. 9.3. The Impact of the Green Economy on Employment There is no doubt that greening of Kannaland’s economy can involve large scale investments in new technologies, equipment, buildings and infrastructure and therefore will be a major stimulus to employment. Based on the definition, the green economy has an impact on employment through (a) the adaption and reallocation of existing jobs; and (b) the creation of new jobs. The largest influence of the green economy on employment is in terms of jobs being adapted or reallocated, with existing workers having to learn new skills and/or broaden their pre-existing skill sets. 65 Green employment opportunities need to be meaningful and sustainable i.e. good jobs which offer adequate wages, safe working conditions, job security, reasonable career prospects and worker rights 9.4. Opportunities in the Green Economy Kannaland Municipality can explore In energy efficiency, there is the local manufacture [or assembly] and installation of solar water heaters, including collectors, metal frames, glass, geysers and piping. In recycling, there are significant opportunities for the creation of small enterprises aimed at beneficiating waste at landfill sites-building rubble into bricks, plastic into planks and garden compost and agricultural fertiliser, extracting and using landfill gas. Waste management provides another source of opportunity in extracting re-usable resources from industrial waste streams. Retrofitting Municipal buildings with energy efficient equipment replacing incandescent lamps with compact fluorescent [CFL] lamps or next-generation light emitting diodes [LED] has job creation potential while contributing to energy saving. Developments towards a Green Economy are the nexus of the growing need to develop and further elaborate the economic case for environmental management and sustainable development including scaling up labour intensive natural resources management programmes that contribute to meaningful and sustainable employment creation and poverty alleviation 66 SECTION TEN 10.1. Proposed Monitoring and Evaluation Mechanisms A monitoring and evaluation plan is needed so that Kannaland Municipality can monitor and evaluate and report the findings on how well the local economy is performing against certain set benchmarks. The evaluation component is also intended to incorporate lessons learnt into the decision-making process of implementing further development programmes In order to monitor and evaluate the effective implementation of the LED Strategy, the following Monitoring and Evaluation template has been developed setting out different development indexes: 67 Index LED Implementation Index Indicator 2012 2013 2014 The number of LED projects successfully implemented The number of LED actions successfully facilitated The number of direct permanent employment opportunities created The number of direct temporary employment opportunities created SMME Development Number of SMME registered Index Number of new SMME's and Co-operatives registered Overall employment, formal and informal Agricultural Sector Number of emerging farmers Development Index Number of operational farmer/agricultural co-operatives Agriculture Sector GDP Agro-processing Employment Agro-processing GDP (i.e. manufacturing) Agriculture Sector Employment Tourism development Number of B-BBEE/Emerging tour operators and promotion index 68 Number of Emerging tour guides Number of established accommodation tourism products Number of events held annually Number of employment opportunities created according to tourism products Skills Development Skills Audit Index Number of LED training workshops undertaken Number of LED awareness workshops undertaken 10.2. Institutionalisation of LED Monitoring and Evaluation [M&E] The following approaches are a necessary requirement in order to institutionalise Monitoring and Evaluation successfully: Monitoring and Evaluation requires commitment from, senior managers, politicians and support personnel in the Municipality M&E takes on a systematic perspective and address essential elements of the Municipality [Vision, Mission and Objectives] Monitoring and Evaluation must be an integral component of the Municipality and not an add-on activity Organisational culture must embrace Monitoring and Evaluation as a important activity 69 It must be properly managed Monitoring and Evaluation should be transparent, communicative and participative M&E can follow two distinctive processes, a traditional audit by an outside party or a consultative approach. This is described in the following table: Traditional Evaluation Consultative Evaluation Why Accountability. usually summary judgements about the project to determine if funding continues To empower ,local people to initiate, control and take corrective action Who Outside Experts Municipal Officials and the Community What Predetermined indicators of success The Community determine their own indicators for Success How Focus on “scientific objectivity:. Distancing of evaluators from other participants, uniform complex procedures, delayed, limited access to results Self evaluation, simple methods adapted to local culture, open immediate sharing of results through local involvement in evaluation processes When Midterm and completion Any assessment for programme improvement, merging of monitoring and evaluation, hence frequent small evaluations SECTION ELEVEN 11.1. Cross -Cutting Issues for Local Economic Development [LED] in Kannaland These issues are incessant in the formulation of meaningful and sustainable Local Economic Development interventions for Kannaland Municipality. The disquiet surrounding skills development remains a critical concern for Kannaland, a municipality with business opportunities for skilled labour. Inclusion of the informal sector and the promotion of SMME development to help regulate this economic activity; are also imperative cross cutting issues. The support of B-BBEE and other disadvantaged groups like unemployed youth, women and people with disabilities brings to a close the directory of multi-layered issues that are characteristic of all sectors. Skills Development 70 A critical gap identified by stakeholders in Kannaland Municipality is the scarcity of suitably skilled labour. A determined attempt to promote and encourage the development of scarce skills is important for the success of Kannaland’s Local Economic Development [LED] Strategy. Establishing partnerships with training providers like SEDA, the SETA’s, FET colleges in Eden District and the Department of Labour will help bridge this skills shortage. The Informal Sector in Kannaland The informal sector is not easy to define in Kannaland and the scope is far beyond to what is commonly referred to as the informal economy – that of the traders of Ladismith and Calitzdorp. Essentially, for the purpose of this LED Strategy it is understood as economic activity that includes: casual workers in formal sector, employers in informal enterprises, own account workers in informal enterprises, unpaid family workers both in formal as well as informal enterprises. The informal sector can also be understood using a production-based definition which includes employment and production that take place in unregistered enterprises. Employees in the informal economy are excluded from various legal protections and they are unable to access the basic benefits or enjoy the fundamental rights granted to those in the formal economy. These unprotected conditions often include unsafe and unhealthy working conditions, long working hours with insufficient and unsteady compensation, low skill and productivity levels, and a general lack of access to information, markets, finance, training and technology. 71 Undeviating absorption of the Informal Sector is not undertaken within the scope of Local Economic Development, however, projects aimed at SMME development across all key sectors will seeks to address this issue by supporting development of registered micro and small enterprises in Kannaland Municipality. This is in itself the first step in bringing protection and legal recourse to previous participants in the informal sector. SMME Development The small business sector can play an important role in Kannaland’s economy. SMMEs in Kannaland can provide the balance between the supply and demand on the job market, increasing the competition among the businesses which in turn leads to the more proficient deployment of resources, development of skills and technology, and thus overall development of the economy. However, small businesses in Kannaland face a wide range of restrictions and challenges and are not competent to deal with the problems on their own. These restrictions and challenges relate, among others, to the legal and regulatory environment confronting SMMEs, the access to markets, finance and business premises, the acquisition of skills and managerial expertise, access to appropriate technology, the quality of the business infrastructure and, in some cases, the tax burden. The inclusion of SMME specific development projects within each sector will seek to address these issues of emerging businesses within Kannaland. Youth, women and people with disabilities 72 Promoting the role of women in SMMEs, as well as labour and entrepreneurs is an important factor. Special consideration should be given to promoting opportunities directed as women in Kannaland. Vulnerable groups like, people with disabilities and unemployed youth require integration into economic spheres, attention and consideration should be given to assist their inclusion as key productive members of Kannaland Municipality. The SMME focussed projects in each sector as well as the “Work in Kannaland” campaign are preferably suited to target these special groups, to make certain that Kannaland’s Local Economic Development Strategy is as inclusive and supportive of all local stakeholders. 11.2. Mainstreaming Cross-Cutting Issues Cross-cutting issues impact on the sustainability of the human race and the environment. They require a multi-sectoral mainstreaming response and thus need to be integrated into Kannaland Municipality’s entire core functions through both internal mainstreaming as an employer, and external mainstreaming as a service provider and income generator. Mainstreaming refers to the process of viewing the cross-cutting issues though a developmental governance lens. It therefore requires all municipal directorates to firstly; determine how the cross-cutting issues are impacted on by their municipal services and secondly; how the cross-cutting issues impact on their municipal services. Thirdly, as to where the specific directorate has a comparative advantage in order to expand the positive impacts and eliminate or mitigate the negative impacts of its core function on the cross-cutting issues. 73 The following developmental mechanisms can be utilised to ensure that mainstreaming of cross-cutting occurs within all IDP clusters: The Budgeting Process Plan 11.3. Ward Committees Performance Management The Economic Cluster with regard to this LED Strategy The economic cluster is a cross cutting cluster of the municipality. The Key Performance Areas of the cluster should include programmatic activities of the LED Unit, and various service departments of the municipality i.e. Engineering services, Planning and the Finance department. SECTION TWELVE Conclusion LED is now recognised as a key component in broader efforts to alleviate poverty. There is also an emerging consensus that LED cannot bring about effective poverty alleviation without incorporating clear poverty easing actions. Therefore, a key challenge is to ensure the pursuit of inclusive economic development that provides for both the promotion of local wealth creation and poverty alleviation; this ensures that those traditionally left out are active participants and have access to opportunities resulting from development. This stresses the importance of implementing projects in Kannaland that are focused on poverty alleviation and human development. Recommendations 74 Make use of experts for the drafting of the relevant project business plans, including the responsible parties, the amount of funding required, the timeframes for implementation, resources and equipment needed for implementation, etc. Use the tourism and agricultural sectors as economic catalysts for stimulating development across all sectors of the local economy Start LED by implementing the programmes and projects with the fastest anticipated impact on job creation, poverty alleviation ,B-BBEE, SMME development, increase in living conditions, human development, etc, followed by those with a medium and long term effect Make sure all financial sources, equipment, human resources, etc are in place and available before starting with the implementation of a programme and/or project Focus on stimulating economic development and empowerment of local people at the same time Make sure that the implementation of projects are executed by local people and not imported labour 75 SECTION THIRTEEN: PROPOSED LOCAL ECONOMIC DEVELOPMENT PROJECTS PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/EntitiesFunding Requirement Time Frame P001 Establish strategic partnerships to lead LED in Kannaland; in which stakeholders are represented To partner the Municipality with meaningful and productive role-players in Economic Development [Membership: National& Provincial Government incl. the District, the Municipality , The established Private Sector in Kannaland and DFI representatives] Kannaland Municipal Area To be determined through projects identified and implemented by the Partnership arrangement DCOG, DBSA, the Municipality in form of administrative resources, and IDC 4 Months [The Establishment] of a Kannaland Emerging Businesses Forum To organise Entrepreneurs/SMME’s into one structure in order for them to derive benefit from projects identified and implemented by the KLF and the Municipality and to have one unified voice representing SMME’s Kannaland Municipal Area The Municipality to be secretariat [to have administrative function] To be established concurrently with P001 Upgrade of Caravan Park The re-development of Caravan Parkcreating quality overnight accommodation, picnic/play spaces for locals and tourist and a cultural village [Developing break-away packages] Ladismith 10 [direct] 10 [indirect] Will also provide opportunities to Local Construction SMME’s during the reconstruction phases DTi’s Tourism Support Programme or a PPP P002 P003 [R 400,000-00] TOR to be Formulated TOR to be Formulated 3 Months Initial R 250,000-00 for a Feasibility study to be conducted and TOR to be formulated [incl. Public consultations] 74 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/EntitiesFunding Requirement Time Frame P004 Neighbourhood Street Markets [The iKasi Experience] Income generating initiative for poor neighbourhoods [communities] Kannaland Municipal Area Can create temporary income for families The Private sector and the Municipality [Partnership] Annually [R 200,000-00] P005 The Establishment of Renaissance Farms The establishment of a mechanism that will assist emerging farmers in Kannaland to develop into more commercialised farmers. The establishment of cooperatives is a potential vehicle that can be utilised to capacitate communities who lack the financial resources and technical expertise Kannaland Municipal Area P006 Procurement and Promotion of SMME activities Establishment of business linkages (funding access, technology, business opportunity, etc.), emerging entrepreneurial business forums [wth ref to P002] Kannaland Municipal Area 10 Emerging Farmers Dept. Of Agriculture the Landbank and the DTi [Co-op Incentive Scheme] Various Sector Departments 77 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose P007 Community Capacity Building Skills audit, incubation associated with development potential of the municipality; training of the community on LED and its benefits; SMME training, co-operatives training; mentorship projects Kannaland Municipal Area This project aims to cluster the available Tourism opportunities in Kannaland. Economic opportunities in tourism will be matched with available Emerging entrepreneurs. These opportunities include tour operations, accommodation establishments and the promotion of eco-tourism Kannaland Municipal Area The beautification/landscaping of Towns in Kannaland as one of the mechanisms to unlock Tourism and increase visitation All Towns in Kannaland P008 P009 Tourism Sector Development The cleaning and Greening of Towns Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other Time Frame Various Sector Departments /National Skills Development Fund Bi-annually [R300,000-00] Project to include Unemployed Youth through training and capacity building The Dept. Of Tourism, the Tourism Seta and NYDA Annually [R 500,000-00] Contract Employment for emerging entrepreneurs DCOG’s Cleaner Cities and Towns Project, CWP and the Cities support programme 78 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P010 Waste Management and Recycling The creation of small enterprises aimed at beneficiating waste at landfill sitesbuilding rubble into bricks plastics into planks and garden compost and agricultural fertiliser. Waste management can also provide another source of opportunity in extracting reusable resources from residential and industrial waste streams Towns to be identified Dependent on the size of the Small enterprise created The IDC , the Dti and Dept. Of Mineral Resources P011 Arts and Craft development The indigenous arts and craft trade has a role to play in economic development in that, is has a relatively high labour absorption potential and it can be used by the poor, rural women and marginalised groups as a means for survival. It will therefore provide an opportunity for commercialisation and development of small medium and micro enterprises (SMME’s) Kannaland Municipal Area Dependent on the size of the Small enterprise created The Dept. Of Arts and Culture and Dept. Of Tourism Time Frame 6 Months [300-000-oo] 79 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P012 Urban Regeneration The town of Ladismith serves as a regional service centre and an economic development hub. However, the visual character and quality of the environment remains the same. It was thus suggested that an urban renewal programme targeting the town area be initiated. The programme focus areas are the following: Infrastructure upgrading in selected precincts and Town entrance areas Landscaping Urban design Ladismith Contract Employment for emerging entrepreneurs DCOG’s Cleaner Cities and Towns Programme, the Private Sector and Neighbourhood development programme P013 The marketing of festivals and local villages as Tourist attractions [Increased work for local contractors] Kannaland Municipal Area The creation of small scale enterprises Time Frame The private sector [Business Chambers], The Municipality and Department of Tourism 80 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P014 Upgrade of “Liggiepad” and “Towersig” pad Hiking plays a big part in our community. The “Liggiepad” is a well know road by not only locals but also internationally Ladismith The training of unemployed youths as tour guides SAN Parks, NYDA and other funding agencies to be determined P015 Ladismith “Lekka” weekend/ naweek This is a community based festival with the big celebration on the 31st of May - 50 years of the “Liggie” in the Elandsberg. The festival looks closely at how to inform the community of Kannaland how to be eco friendly and display some art, culture and experience extreme 4X4 Ladismith Temporary employment for local youths The Private Sector , The Municipality and other funding agencies to be determined P016 ABSA Calitzdorp Port en Wine festival Exploring the wine and port from Calitzdorp-spin-off projects can also be initiated e.g. local arts and crafts , the sale of indigenous food and beverages and township tours Ladismith and Calitzdorp Temporary employment The Private Sector , The Municipality and other funding agencies to be determined Time Frame 81 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P017 The marketing of the Zoar Heritage Festival Community awareness about their heritage. Zoar Temporary employment The Dept. Arts and Culture and the Private sector P018 SMME Incubation The established private sector in Kannaland to incubate smaller related enterprises/ Training and Mentoring of these SMME’s/Technology transfer/Management advice and services/Finance in the form of loans and providing markets Kannaland Municipal area Will enable SMME’s to grow at a sustainable rate hence employing more people To further engage the Private Sector P019 Kannaland Investment Summit One of the objectives of this summit is to create a platform for LED partners to engage on possible investment options for Kannaland. This summit must identify and promote such options. Ladismith Time Frame The Municipality, Private Sector and other relevant Government Departments 82 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P020 Medium Scale Arts and Craft Manufacturing Centre The main aim of this project is to formalise the arts and crafts sector in Kannaland, thereby providing employment opportunities and inclusion of the second economy into the mainstream economy Abandoned farmhouses on the opposite sides of the road between Ladismith and Calitzdorp To be determined The Department of Arts and Culture and The DTi [Landowner also to be determined and engaged with] SMME Development in Kannaland Tender Reform: Investigate the splitting or unbundling of contracts to promote small business access Develop simplified tender documentation and conditions where feasible Widely Publicise tenders and contracts to ensure maximum exposure Support Training and Capacity Building of emerging entrepreneurs Growth orientated Small Businesses in Kannaland Time Frame Business Competiveness P021 Linkages Development of twinning relationships SMME Publicity Campaigns The Municipality and the Private Sector 83 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P022 Graduate Into Business Programme This programme is aimed at addressing the graduate entrepreneurial deficit across the Municipality by offering an integrated approach to supporting entrepreneurship, which will stimulate and promote an enterprising culture, increase levels of new start up businesses , and encourage existing new businesses to develop and grow through targeted support and access to information, advice and business networks Graduates in Kannaland New jobs can be created for the youth segment of the community National Youth Development Agency, the Private Sector and other relevant Government Agencies P023 Retail Development Programme This project is aimed at encouraging local retailers to participate in local business development and training initiatives Ladismith and Calitzdorp To be determined The Municipality and The Private Sector Time Frame Business Competiveness 84 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other Diversification into non-agricultural activities This measure will assist farm households to diversify into non agricultural activities on farm and, as a consequence maintain or increase the income of farm households and create employment opportunities Farms in the Kannaland area Self employment for farm households National and Provincial Departments of Agriculture/ Farmers in the Kannaland area Municipal Information Access Point Online help-desk/query point for business start-ups for municipal related issues. Structured as an informative webpage added to the Kannaland Municipal website. The page would include contact details of municipal services branches as well as links to useful sites like SEDA Promotion of municipal required information and the details of municipal offices and services for businesses at start-up phase Additional information can result in the ease of opening of new businesses within the municipality Internal Time Frame Agricultural Diversification P024 Additional Projects P025 85 PROJECTS [PROGRAMMES] EMANATING FROM THE LOCAL ECONOMIC DEVELOPMENT [LED] STRATEGY CONSULTATION PROCESS Project Reference Number Project Name [Programmes] Project/Programme Description [abridged] Project/Programme Location/Purpose Local Employment Opportunities/ Project Outcomes Possible Funding Mechanisms/Entities and Other P026 Proudly Kannaland Buy-Local Campaign Marketing campaign to raise awareness of local goods and services on offer in Kannaland Municipality, services advertising booklet and/or a annual calendar Raise awareness of and encourage usage of local service providers and goods manufacturers Share of Kannaland driven business increases as percentage of turnover for local industrial sector Internal P027 Work in Kannaland Campaign Three phased publicity campaign approach incorporating both a learners’ retention strategy and annual job fair and hire local campaign: A school goers campaign of visits to senior classes around the Municipality by SEDA and similar Organisations Incentives for Local Businesses to hire local labour Annual Jobs fair highlighting existing opportunities across all sectors Counter the emigration of skills out of Kannaland and act as an attraction factor for the immigration of skilled labour into Kannaland Kannaland becomes viewed as an attractive municipality in which to work and attracts local skilled labour to remain in the area and take up economic opportunities The Private Sector/NYDA and SEDA/Internal Time Frame Additional Projects 86 Section Thirteen [b]: To Grow SMME Participation within the Tourism Sector Emerging entrepreneurs in Kannaland find entry into the tourism market exceedingly difficult due to a range of constraints – most notably the lack of access to capital and relevant skills is prohibitive. In response to this, the scope for enhancing SMME potential within the Tourism sector is broken into five key programmes, which are detailed in the table below: Goal Objectives Improve skills of entrants into Programmes 1. the sector To Grow SMME participation within the Assist established SMMEs Internships Actions term interns [Estimated Cost-R 20,000] 2. with growing their skills base Mentorships Promote the use of local interns Identify established tourism businesses in the municipality that would be willing and able to provide mentorship to an emerging tourism businesses [Estimated Cost-R 15,500] Tourism Sector Identify existing businesses in the Municipality that will be able to absorb short Run a mentorship workshop with both established and emerging tourism businesses in Kannaland Assist emerging SMMEs in accessing funding 3. Funding Access [Estimated Cost-R 30,000] Identify specific SMME’s to partner specific businesses Generate data base of available funders and their full contact details Make data base available to the Kannaland Tourism Office and satellites Provide training for SMME’s formal funding requests [e.g. letter writing and business plan formulation] Provide assistance to SMME’s in drafting formal letters of request 87 Goal Objectives Growing the number of To Grow SMME participation within the Tourism Sector Programmes 4. participants in this aspect of Tour Guiding [Estimated Cost-R 45,000] Actions Identify training partner [THETA] Seek partnership with WESGRO , National Dept of Tourism , Provincial tourism Improving the management of existing sites by raising Department of Economic Development and Tourism and the Dti 5. Site Management [Estimated Cost-R 100,000] Identify training partners Seek partnership with WESGRO , National Dept of Tourism , Provincial Department of Economic Development and Tourism and the Dti awareness of the opportunities for SMME Identify specific sites that require upkeep involvement 88 SECTION FOURTEEN Project Implementation Guidelines The rationale for this section is to provide LED Unit officials with an implementation guide that could support the implementation of certain proposed LED projects [ref p 91]. This step is viewed as critical, owing to the fact that numerous LED Strategies have failed during their implementation phases. Consequently this section will entail the following: 1 2 3 Project Classification Recommendations to enable LED Implementation General Guidelines 1. Project Classification During the LED Consultation processes a number of projects have been identified; possible projects stipulated on page 89. These projects however require different actions from LED officials in order to enable their implementation. However, before providing guidelines on the implementation, it is imperative to recognise the characteristics of these projects. As a result the projects will be classified into the following groups in order to enable the identification of general implementation guidelines. [Please refer to p 98] 89 Private Sector Projects that can only be implemented by the private sector. These Projects [PriSP] are purely profit driven projects. Government will not be the ultimate beneficiary of this project but it should play a role in enabling the opportunity to be realised Public Sector These projects are implemented by the public sector and are projects Projects [PuSP] that will constructively improve conditions/circumstances for all stakeholders Public Private This relates to projects which will be owned by both the public and Partnerships private sector [PPP] 2. Recommendations to support/facilitate Local Economic Development [LED] Strategy Implementation In addition to providing recommendations to facilitate the implementation of the identified opportunities, this section will also provide recommendations on the stages that need to be embarked upon in order to support the implementation of these identified opportunities. These stages have been informed by previous sections and are stipulated below. Strengthen the LED Unit Create a more Inform communities informed local about opportunities/ communities projects Implement a investor attraction framework Create a enabling environment 90 The aforementioned stages are the preliminary activities that need to be taken. Each of the stages is briefly discussed below: 2.1. Strengthen the LED Unit This relates to creating a more efficient and effective LED institutional structure. The steps to improving this unit have been emphasized elsewhere in this LED Strategy and therefore the following would need to be ensured The possible signing of a memorandum of understanding between Kannaland Municipality and other LED support structures, Restructure the LED unit without increasing the staff component too much as this could negatively affect the funds available for LED implementation, Ensure that the existing LED unit members have the required level and skill to enable them to effectively carry out their stated mandates. 2.2. Create more informed local communities Local communities have different and at times misleading information regarding local government’s role in Local Economic Development [LED]. Although public awareness and consultation processes have been embarked upon in order to address LED issues, it is recommended that, these steps should be continuous and more structured. 2.3. Inform Communities about possible opportunities/projects One of the key factors to ensuring the implementation of this LED Strategy is to ensure that local stakeholders buy-in into the strategy and will look to implement the identified opportunities. As a result these stakeholders’ needs to be aware of the LED Strategy and the main opportunities identified within the strategy. 91 2.4. Implement a Investment attraction framework Besides informing local communities about the possible opportunities/projects within the Municipal area, other potential investors from outside Kannaland should also be approached. The following processes is recommended, to attract outside investors to Kannaland Identifying the target investor, Establish the primary message to communicate to investors including, Approach to attract investors 2.4.1. Identifying the target investor The first step to attract investors to Kannaland is to identify the main investors that need to be targeted. Given the opportunities identified, it has been determined that the following investors, among others, are to be approached: Farmers Investors in the agro-processing industry Tourism and hospitality investors ManufacturingRetail&Wholesale These investors can include local investors and foreign investors. The foreign countries that could potentially be targeted, can be the countries which import from the District Municipality or the Province. 2.4.2. Establish the primary message to communicate to investors In order to attract investors, Kannaland Municipality should be promoted as a pro business environment. The promotion of the municipal area as pro-business need to be supported by effective government services that ensures all business requirements are 92 catered to. In addition, general information regarding the local municipal area as well as information regarding the strengths and opportunities should be conveyed to potential investors. 2.4.3. Approach to attract investors This sub-section discusses the various mechanisms and tools that can be utilised in order to attract investment to Kannaland. These mechanisms include but are not limited to the following; Brochures, Electronic Media/Internet/Websites Magazines [e.g. Town and Country Magazine] Newspapers [e.g. die Burger supplement BY] National and Provincial Investment Publications. The following are however viewed as the key approaches that Kannaland Municipality can follow/embark upon, in order to attract investment to the area: Partnerships with Host sectoral investor Conduct trade missions relevant institutions and workshops/summits [Local and International] structures [Private and Public] 93 2.5. Creating a enabling environment for LED Implementation A quintessential prerequisite for the implementation of this LED Strategy is to make sure that an enabling environment is created for business/enterprise development. Throughout the LED public consultation process, a number of challenges have been identified with regard to the provision of basic services; and these include; Backlogs in the provision of infrastructure, this relates to water and roads, Power supply and reliability, and Access to basic household and community services Whilst the LED unit cannot provide basic services within the Kannaland municipal area, as this is not its mandate, it can assist and lobby for the improved provision/delivery of basic services. 3. General project implementation guidelines The subsequent narrative will stipulate the general implementation guidelines that are relevant to the proposed projects, which were identified during the LED consultation process. 3.1. Project ranking [in order of importance] and IDP incorporation Projects should be ranked in order of importance by utilising a project ranking mechanism. It is essential that these ranked projects be validated as important by the Municipality and stakeholders. After this step has been completed, the ranked LED projects can be incorporated into the Integrated Development Plan [IDP]. 94 3.2. Finalisation of the Projects Location Although initial spatial allocation for certain LED projects has been identified during the LED Consultation process, this however does indicate the precise location of projects. The final identification of locations for the projects can only be determined through consultation with the spatial planning experts, through communication with the local stakeholders and when pre-feasibility and feasibility studies for projects have been completed. 3.3. Pre-feasibility and feasibility studies A pre-feasibility study is generally required for some of the larger projects. The purpose of this study will be to determine if there is a sufficient basis to conduct a feasibility study. A pre-feasibility study should be conducted if there is limited information regarding the projects and if conducting a feasibility study would be too expensive. On the other hand the feasibility study relate to an in depth analysis of the proposed project. The key objective of a feasibility study is to provide investors with information regarding the viability of the project. It should also indicate the projects anticipated return. This return on investment should be informed by the market demand and supply. The key elements that should be contained within the feasibility study include the following: Location Analysis Technical Processes and Requirements Financial Analysis Owneship Structure Organisational [With regard to Structure B-BBEE] Risk and Opportunity Analysis The Role of the Municipality 95 In short the feasibility study must present a comprehensive breakdown of the viability of the project and it should function as validation for implementing the project. 3.4. The formulation of business plans for projects In order to enable a clear understanding of the steps that will be involved in the establishment and operation of the business, a business plan needs to be formulated. A business plan is also generally a key requirement for banks and funders and is thus a key document if external funding is required. The business plan should be informed by the feasibility study that may have been compiled. The key elements which should be included in the business plan are the following: Description of the Proposed Project Background Information about the Location and Beneficiaries Market Strategy Management and Human Resources Operational Plan Expected Outcome of the Proposed Project Implementation Timeline Risks Assessment/Management [Political, Funding or other] Environmental Impact Assessment [if required] Summary Monitoring and Evaluation Plan and Financials 96 3.5. Project Partnership Identification This step relates to the identification of partners and beneficiaries who will eventually be solely responsible for the project if it is a private sector project. The identification of partners for projects should however take place during the LED Strategy formulation process; when consulting with the private sector and communities. If the project is driven by the public sector like in the case of the Community Work Programme, it is recommended that the Municipality establish partnerships with relevant organisations that can support the expansion of the project. An example of this would be the development of a skills programme within the local municipality, in which institutions involved in training programmes will be approached. Establishing partnerships for public sector projects will not only increase the resources available to the LED unit, but it will also assist in mitigating the challenges associated with the institutional structure. 97 APPENDIX ONE: Legislative and Regulatory Framework This section will provide an overview of legislation and regulations applicable to local economic development; and is discussed in the subsequent narratives. The legislation and regulations include, inter alia, the following : 1. The Constitution [Act 108 of 1996] 2. Local Government: The Municipal Systems Act, No. 32 of 2000 3. Local Government: Municipal Finance Management Act [No. 56 of 2003] 4. Broad-Based Black Economic Empowerment Act, No. 53 of 2003 5. New Growth Plan Framework 6. National Strategy for the Development and Promotion of Small Businesses in South Africa 7. Comprehensive Rural Development Programme 8. Review Framework for Economic Development: Department of Cooperative Governance 9. The Integrated Strategy on the promotion of co-operatives & collective Entrepreneurship, 2008 10. Eden District Growth and Development Strategy 11. The Integrated Development Plan [IDP] 98 1. The Constitution [Act 108 of 1996] The development duties of Local Government requires that the management of their administrations and budgeting processes ensure that it gives precedence to the social and economic needs of local communities. Section 152 [1] identifies the following as the objectives of local government: To provide democratic and accountable government for local communities; To ensure the provision of services to communities in a sustainable manner; To promote social and economic development; To promote a safe and healthy environment; and To encourage the involvement of communities and community organisations in the matters of local government. Impact on Kannaland Municipality The Constitution provides the framework and mandate for local spheres of government, to promote social and economic development. Development efforts should address the basic needs of the community and promote employment creation for local people. 2. Local Government: Municipal Systems Act, No. 32 of 2000 and Local Government Laws Amendment Act [No.19 of 2008] The Municipal Systems Act, 32 of 2000 lists the duties of a municipal council, within its financial and administrative capacity, as follows in Section 4[2]: 99 Exercise the municipality’s executive and legislative authority and use the resources of the municipality in the best interests of the local community Provide, without favour or prejudice, democratic and accountable government Encourage the involvement of the local community Strive to ensure that municipal services are provided to the local community in a financially and environmentally sustainable manner Consult the local community regarding: The level, quality, range and impact of municipal services provided by the municipality, either directly or through another service provider; and The available options for service delivery Give members of the local community equitable access to the municipal services to which they are entitled Promote and undertake development in the municipality Promote gender equity in the exercise of the municipality’s executive and legislative authority Promote a safe and healthy environment in the municipality Sub-section 24 of Chapter 5 further stipulates that any planning activity undertaken by a Municipality must be aligned with the “development objectives and strategies” of other organs of state. This alignment will allow the Municipality to comply with the primary element of co-operative governance as set out in section 41 of the Constitution 3. Local Government: Municipal Finance Management Act (No. 56 of 2003) The objectives of this Act are to safeguard unassailable and sustainable management of the fiscal and financial affairs of Local Government and Local Government entities by establishing norms and standards and other requirements for: 100 Ensuring transparency, accountability and appropriate lines of responsibility in the fiscal and financial affairs of municipalities and municipal entities: The management of their revenues, expenditures, assets and liabilities and the handling of their financial dealings Budgetary and financial planning processes and the co-ordination of those processes with the processes of organs of state in other spheres of government: Borrowing; The handling of financial problems in municipalities; Supply chain management 4. Broad-Black Economic Empowerment Act No. 53 of 2003 The Broad- Based Black Economic Empowerment Act of 2003 provides a legal framework and road map for achieving the fair and equitable participation of all our population in the economy. The following stipulates why support for B-BBEE is important: It promotes fairness, BBBEE is a financial and equity and economic growth imperative justice It ensures that the previously excluded majority have a share in the economy which they will safeguard and develop 101 4.1. The Broad-Based Black Economic Empowerment Amendment Bill, December 2011 Section 1 of the Broad-Based Black Economic Empowerment Act, 2003 was amended by the substitution for the definition of "Broad-Based Black Economic Empowerment" of the following definition: "Broad-Based Black Economic Empowerment" means the sustainable economic empowerment of all black people, [including] in particular women, workers, youth, people with disabilities and people living in rural areas, through diverse but integrated· socio-economic strategies that include, but are not limited to: Increasing the number of black people that manage, own and control enterprises and productive assets; Facilitating ownership and management of enterprises and productive assets by communities, workers, co-operatives and other collective enterprises; Human resource and skills development; Achieving equitable representation in all occupational categories and levels in the workforce; Preferential procurement, including the promotion of local content procurement; and Investment in enterprises that are owned or managed by black people "Fronting B-BBEE Practice" means a transaction, arrangement or conducts that directly or indirectly undermines or frustrates the achievement of the objectives of the B-BBEE Act and amendments or the implementation of any of the provisions of the B-BBEE Act and amendments 102 5. New Economic Growth Plan Framework, 2010 The New Economic Growth Path stipulates that, there is mounting consent that to generate meaningful employment, reducing inequality and alleviating poverty can only happen through a new growth path founded on a premise of restructuring the South African economy as to enhance its performance in terms of labour absorption. The primary reason for the new economic growth plan is to concentrate on unemployment, inequality and poverty. One of the objectives of the New Economic Growth Path is to create five million jobs by 2020 The primary reason for the new economic growth plan is to concentrate on unemployment, inequality and poverty. One of the objectives of the New Economic Growth Path is to create five million jobs by 2020. In order to reach this objective, a number of job drivers have been identified; which are the following: Infrastructure for Employment and Development Improving job creation in economic sectors Seizing the potential of new economies Investing in social capital Spatial development Impact on Kannaland Municipality The new economic growth path is an important strategic document, which sets out mechanisms on how government want to develop the country. There are a number job drivers and programmes relevant to Kannaland Municipality. 103 6. National Strategy for the Development and Promotion of Small Businesses in South Africa The vision of the government is that of meaningful and sustainable economic development, which can only be obtained by increased investment, enhanced productivity, expanding employment opportunities and an overall increased competitiveness. The Strategy contains programmes and policies, which can donate to the process of inspiring the small business sector, which is the core of sustainable and unbiased growth in South Africa. Different categories of small business can be distinguished, each one with its unique characteristics, obstacles and requirements for support. 7. Comprehensive Rural Development Programme The Department of Rural Development and Land Reforms mandate according to the Strategic Plan (2010 – 2013) is to create a “vibrant, equitable and sustainable rural communities and food security for all”. In order to achieve this mandate the department has developed, amongst others, the Comprehensive Rural Development Programme (CRDP). The vision of the CRDP is to create vibrant, equitable and sustainable rural communities by ensuring the following: Contributing to the redistribution of 30% of the country’s agricultural land Improving food security of the rural poor De-congesting and rehabilitation of over-crowded former homeland areas Creation of business opportunities Expanding opportunities for women, youth, people with disabilities that stay in rural areas 104 The primary objective of the CRDP is to achieve social cohesion and development in rural communities. It is based on the following: Coordinated and integrated broad-based agrarian transformation Improved land reform programme Strategic investments in economic and social infrastructure in rural areas 8. Review Framework for Economic Development: Department of Cooperative Governance The 10 guiding principles of the National LED Framework are the following: 1 Through a developmental approach, Government has a decisive and unapologetic role to play in shaping the economic destiny of our country 2 Creating an environment in which the overall economic and social conditions of the locality are conducive to the creation of employment opportunities is the responsibility of Local Government 3 Local Economic Development is an outcome of actions and interventions resulting from local good governance and the constant improvement and integration of national priorities and programs in local spaces 4 Inward investment from the state or private sector will only be effective where the potential and competitive advantages of each area are known and exploited 5 Promoting robust and inclusive local economies requires the concerted, coordinated action of all spheres and sectors of government centred on the application and localisation of the principles espoused in the National Spatial Development Perspective (NSDP) 105 6 Locally owned appropriate solutions and strategies must emerge to support national frameworks in both rural and urban local spaces and should promote sustainable development and sustainable human settlements 7 South Africa competes in a global and increasingly integrated world economy whose threats must be minimised and whose opportunities must be exploited 8 Private companies, including social enterprises and cooperatives, form the heart of the economy and have a crucial role to play as partnerships with public and community role players that will ultimately stimulate robust and inclusive local economies 9 People are the single greatest resource and including all citizens in development and increasing their skills leads to increased opportunities for stimulating local economies 10 Local initiative, energy, creativity, assertive leadership and skills will ultimately unlock the latent potential in local economies and will shape local spaces 9. The Integrated Strategy on the Promotion of Co-operatives & Collective Entrepreneurship, 2008 The rationale of this strategy is to build an integrated Co-operative sector with the ability to contribute towards economic growth, poverty alleviation and the creation of meaningful and sustainable employment opportunities, as well as assist in bringing about economic transformation. According to the strategy, Co-operatives are viewed as a global driver to economic growth. Currently there are a substantial number of Co-operatives registered in South Africa, however given the registration growth; these Co-operatives are still faced with a number of vexing challenges. 106 10. Eden District Municipality’s Growth and Development Strategy The District Municipality’s Growth and Development Strategy identifies the following key principles; upon which, Economic Development efforts in the region should be based: Sustained economic growth Fostering [establishing] partnerships Meaningful and sustainable employment creation Human resource development B-BBEE Poverty alleviation 11. The Integrated Development Plan [IDP] IDP is a process by which municipalities prepare 5-year strategic plans that is reviewed annually in consultation with communities and stakeholders. These plans adopt an implementation approach and seek to promote integration by balancing social, economic and environmental pillars of sustainability without compromising the institutional capacity required in the implementation, and by coordinating actions across sectors and spheres [tiers] of government. 107 11.1. The IDP’s importance to Local Economic Development Local Economic Development [LED] must be developed within the context of the provincial Integrated Development Plan (IDP), as described in Section 25 of the Municipal Structures Act. In view of the government mandates discussed, it is critical for municipalities to: Understand the government's approach to LED To plan and implement LED strategies within the context set out by various national and provincial policy and legislative frameworks Understand their functions and duties as municipalities and the impact of each of these on Local Economic Development Have clarity on LED roles and responsibilities for the different spheres of government and civil society in order to affect a more coordinated effort in realising LED ideals 108 APPENDIX TWO: Stakeholder Analysis: STAKEHOLDER DESCRIPTION OF KEY I NTEREST DESCRIPTION OF KEY POTENTIAL C ONTRIBUTION PARTNERSHIP ASSESSMENT Is their Involvement: A=Essential-: Process will fail without their involvement B=Important: Process is limited and Implementation may suffer without it C=Minor: Nice to Have G OVERNMENT: N ATIONAL , PROVINCIAL AND L OCAL/DISTRICT Nat. Dept of Cooperative Governance MAYCO-Kannaland Municipality The Establishment of LED Board and SMME Forum for Kannaland Implementation of the Community Work Programme Poverty Alleviation and the Creation of Meaningful and Sustainable Employment Opportunities Funding for the Establishment of entities Poverty Alleviation A Supporting the LED process Providing clear decisions, rules and procedures [Ensure safe political and administrative environment] A Nat. Dept of Public Works Implementation of the Expanded Public Works Programme with regard to the alleviation of Poverty in Kannaland Extending EPWP Incentive Grant to Kannaland Municipality A Prov. Dept of Economic Development and Tourism SMME Development and Tourism Promotion To assist with the development of the emerging tourism market in Kannaland The Training and Development of SMME’s To provide possible funding mechanisms A 109 Eden District Municipality STAKEHOLDER The promotion of Kannaland as a Tourism destination The Promotion of Kannaland as an attractive investment climate for potential investors DESCRIPTION OF KEY I NTEREST To assist in the training of emerging tourism operators and the provision of markets Include Kannaland in Tourism Development and Investment Plans Assist Kannaland with Social Development Issues DESCRIPTION OF KEY POTENTIAL C ONTRIBUTION B PARTNERSHIP ASSESSMENT Is their Involvement: A=Essential-: Process will fail without their involvement B=Important: Process is limited and Implementation may suffer without it C=Minor: Nice to Have THE P RIVATE SECTOR : Ladismith Kaas Parmalat Support of local entrepreneurs in the cheese making process Supports the hosting of a Cheese festival in Kannaland Contemplating a huge expansion of the existing plant in Ladysmith which could allow for a further 300 jobs Need for an engineering workshop to be established Establishing a roofing company as they could not find any company who could do roof repairs to their building sites Will provide markets and other own resources to emerging cheese makers Training of local entrepreneurs in cheese making Creating more employment and SMME opportunities in Kannaland A Keen to assist in developing Kannaland A Keen to assist in developing Kannaland 110 Touwsberg Mrs. Erika Carlitz Developing the emerging Tourism market in Kannaland Stresses the need for all role-players in Kannaland’s LED process to have a common goal towards development Marketing and Branding of Kannaland The need for Kannaland to have a person to champion tourism Expanding the festivals Creating more employment and SMME opportunities in Kannaland especially in the Tourism sector Also willing to use own resources to enhance LED in Kannaland The training of vulnerable youths as tour/field guides and in culinary skills A Keen to assist in developing Kannaland B Keen to assist in developing Kannaland in Kannaland to include: Cheese, Architecture and Arts and Crafts/Culture STAKEHOLDER DESCRIPTION OF KEY I NTEREST DESCRIPTION OF KEY POTENTIAL C ONTRIBUTION PARTNERSHIP ASSESSMENT Is their Involvement: A=Essential-: Process will fail without their involvement B=Important: Process is limited and Implementation may suffer without it C=Minor: Nice to Have THE C OMMUNITIES OF KANNALAND Zoar Van Wyksdorp Poverty Alleviation Creation of Meaningful and Sustainable Employment Opportunities Infrastructure Development The Establishment of an Inclusive Community Development Forum representing the needs of the community Poverty Alleviation and the Creation of Meaningful and Sustainable Employment Opportunities Having dignity and an end to quasiexploitation Support to the Municipality’s LED process Community Participation A Support to the Municipality’s LED process Community Participation A 111 Carlitzdorp Ladismith To organise SMME’s in the Carlitzdorp area The establishment of Cooperatives Poverty Alleviation and the creation of meaningful and sustainable employment opportunities The establishment of a functioning Business Chamber Poverty Alleviation and the Creation of Meaningful and Sustainable Employment Opportunities The establishment of a SMME Co-operative Training and Development of Entrepreneurs To support the Municipality’s LED process Constructive community participation The Community will also establish an LED Forum which will liaise with the Municipality A To support the Municipality’s LED process Constructive community participation The Community will also establish an LED Forum which will liaise with the Municipality A APPENDIX THREE: Examples of Green Industrial and Infrastructure Programmes Programme Description Government leadership programme in greening public buildings and precincts Government buildings and developments offer an excellent opportunity for providing leadership, setting an exemplary trend for new buildings and retrofitting existing buildings where feasible. A programme to support the initiatives of the Department of Public Works in greening public buildings provides an opportunity to develop norms and standards for green upgrades, which can be incorporated into future development guidelines Scaled-up rollout of solar heaters Solar water heaters have been identified as an important intervention for shifting demand by replacing electricity consumption with solar heat. The government’s Solar Water Heating Programme has set a target for renewable energy to contribute 10 000 GWh of final energy consumption by 2013. It is estimated that solar water heating could contribute up to 23% of this target. In addition, solar water heaters have been identified as a means whereby renewable energy could significantly contribute to alleviating poverty, through improving the general welfare of households and developing productive activities to generate employment. 112 Sustainable solid waste management The growth in the volume of general waste highlights the economic potential of the waste management sector, with its estimated total expenditure of R10 billion per year. Waste collection and the recycling industry make a large contribution to job creation and the gross domestic product, and there is considerable potential to expand this. An example is a pilot project in Mafikeng, which services 30 000 households. The project has created 75 jobs and five small businesses, which now own their own waste collection trucks. Up scaling, expansion and improvement of the current ‘Working for’ programmes South Africa initiated the Working for Water Programme in 1995. The programme has been recognised internationally as an effective resource management and jobcreation initiative within the concept of a green economy. Other ‘Working for’ programmes have been initiated and continue to demonstrate benefits in terms of resource management and job creation. However, there is a need to: Expand the efforts of the programmes, especially in terms of broader ecosystem rehabilitation and river management. Ensure that existing programmes are fully functional and adequate to achieve effective outcomes. Integrate the planning and implementation of the programmes to ensure that benefits are sustained Programme Description Rural livelihood resilience through rainwater harvesting There is an urgent and widespread need for strategies to strengthen the resilience of rural households in the face of poverty and growing climate variability. Providing water for productive purposes through rainwater harvesting supports household food security and the possibility of a wider range of productive uses The programme can contain the following: Landscaping to optimise water infiltration and retention Construction of large holding reservoirs to capture run-off Provision of gutters and rainwater tanks on schools and houses Greater availability of water for productive purposes – from brick-making to hair salons, each with its own job-creating potential Reduce water losses in agriculture and municipalities The programme will build on existing initiatives at municipal level. In particular, the programme provides for a funding mechanism and a facilitation unit to assist major users, primarily commercial agriculture and municipalities, in planning, packaging and securing funding for programmes to reduce water loss 113 Strengthen demand-side management, through comprehensive municipal water metering systems This proposal addresses one of the most important instruments for incentivising, monitoring and improving water demand management: comprehensive water metering In particular, the programme could: Require the retrofitting of water-efficient devices Propose mandatory installation of specified fittings of a prescribed quality in line with national regulations and standards Train local artisans for household and municipal maintenance – to ‘walk the lines’ to identify leaks and bursts, do basic repairs, check household fittings for leaks, and the like Create opportunities for local manufacturers to meet the demand for robust fittings and devices that promote greater water-use efficiency The installation of water meters can also provide employment opportunities to unskilled workers APPENDIX FOUR: Possible Financial/Funding Support Agencies for LED Projects A number of financial support agencies have been identified, which the Municipality can possibly approach for funding for LED Projects. A list of potential funding support agencies is pointed out in the table below: SECTOR POSSIBLE FUNDING SUPPORT AGENCY ADDITIONAL COMMENT 114 Agriculture/Agro Processing Tourism Business Development National and Provincial Departments of Agriculture Funding Source for Agricultural SMME’s SETA and SEDA Training and Development /The Small Enterprise Development Agency [SEDA] and The Small Enterprise Finance Agency [SEFA] is the DTi’s agencies for supporting small businesses/ [new entrants] entrepreneurs The Department of Trade and Industry [the DTi] Agro Industry Development Fund for the development and expansion of the agricultural food sector The Land Bank Funding source for the acquisition of agricultural land The Departments of Trade and Industry and Tourism The Dti’s Tourism Support Programme [TSP]- The TSP is a reimbursable cash grant that aims to support the development of tourism enterprises that will stimulate job creation and increase the geographic spread of tourism investment Cape Town Routes Unlimited [CTRU]/WESGRO Funding Source for Tourism SMME’s WESGRO To provide investors with the insight into Kannaland’s economy 115 SECTOR SMME Development POSSIBLE FUNDING SUPPORT AGENCY SEDA ADDED REMARKS The Small Enterprise Development Agency [SEDA] is the Department of Trade and Industry's agency for supporting small business in South Africa. Small Enterprise Development Fund Business Referral and Information Network [BRAIN] Franchise Advice and Information Network [FRAIN] Skills Development and Capacity Building The SETA’s Sector Education and Training Authorities have been established to ensure that the skill needs for every sector of the economy are identified and that training is available to provide for these skill needs 116 APPENDIX FIVE: Practical Management of the Local Economic Development [LED] Processes When LED projects are to be started and implemented on a practical level, five important actions have to be identified. It should be noted that these important actions are interrelated and are not detached from each other These important actions are the following: Identification Defining the Marketing Funding Implementation Approach One Identification Refers to those activities pertaining to the identification of potential projects and opportunities that can be developed in the local economy and is the first step of the LED Two Defining the Approach Refers to the process if specifically defining the project and implies the actual formulation of business plans/feasibility studies Three Marketing Refers to place marketing as well as the marketing of specific products or services produced by the respective projects Four Funding Refers to the acquirement of funding/finance for the implementation and development of projects Five Implementation Refers to the culmination of the preceding activities resulting in the identified opportunities being put into action 117
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