Shopping Guide to the Products and Crafts
of the Greater Madrid Area
for the Christmas Season
www.madrid.org
Índice
Typical Christmas Products
Madrid 5
Alcalá de Henares 9
Aranjuez 9
Chinchón 9
Móstoles 10
San Lorenzo de El Escorial 10
Torrejón de Ardoz 10
Where to find Christmas Ornaments
Madrid 12
Leganés 14
Majadahonda 14
Torrelodones 14
San Sebastián de los Reyes 14
Christmas Indoor and Street Markets
Madrid 16
Alcalá de Henares 18
Arroyomolinos 18
Leganés 19
Majadahonda 19
Crafts Fairs
Madrid 21
Cercedilla 21
Collado Villalba 21
Fuente El Saz 22
Los Molinos 22
Majadahonda 22
Valdemorillo 22
Christmas campaigns and
Shop window contests
Madrid 24
Alcalá de Henares 24
Alcobendas 24
Algete 25
Alpedrete 25
Aranjuez 25
Arroyomolinos 25
Colmenar Viejo 26
Getafe 26
Majadahonda 26
Móstoles 26
Navalcarnero 27
Pozuelo de Alarcón 27
Las Rozas de Madrid 27
Rivas Vaciamadrid 27
San Fernando de Henares 28
San Sebastián de los Reyes 28
Torrejón de Ardoz 28
Valdemoro 29
Villarejo de Salvanés 29
Morata de Tajuña 29
Perales de Tajuña 29
Villaconejos 29
There are many ways to celebrate Christmas, and in the Community of Madrid, residents and visitors can enjoy the many
Christmas Festivities that seem to invade all corners and towns of our region.
Christmas Day is a special day for children, when they get the gifts they have been wishing for all year. It is of course also
special for adults, that go about their Christmas shopping thinking of the gifts that will most please their loved ones.
With this Christmas spirit in mind shoppers can buy holiday ornaments and get their holiday shopping and gifts in
advance in several venues. The traditional Christmas Fairs and Markets– that offer a great variety of products -, shopping
areas and malls that are spectacularly decorated and illuminated, and of course in the neighborhood shops and the, sometimes century old, traditional shops that offer typical products, most of them handcrafted, in a family atmosphere.
To talk about Christmas is to talk about its timeless symbols: Crèches, the Three Wise Men (our famous “Reyes Magos”),
Santa, snowmen, candy sticks, season greeting cards, gifts, billboards and the commercial campaigns associated to this
holiday season.
All these elements are present in the shops, fairs and street markets that dot the geography of our region, all dressed up
in their finery for this special time of the year.
At the beginning of the XX century the intimate Christmas atmosphere of the homes was recreated in the street as large
cities decorated their streets dressing up their urban furniture. Colored lights, Christmas trees, crèches, Stars of Bethlehem became part of the urban Christmas landscape. A large part of this lighting display is found decorating the windows
of the large shopping centers and malls, as well as those of retail and neighborhood shops, transmitting the Christmas
spirit to residents and visitors in Madrid.
Christmas is also a time to decorate the table with typical sweets and enjoy them with the family. Every country has
their traditional Christmas dishes, but in Spain they tend to be “peladillas” (candied almonds), “polvorones” (crumbly
almond based pastries somewhat similar to shortbread coated in confectionary sugar), “turrones” (hard or soft almond
based nougat bars), nuts, quince meat, raisins, dates, cookies, marzipan, etc. Madrid offers many high quality variations
of these specialty confections that are made recreating the most authentic artisanal techniques.
Based on this abundance the Department of Economy and Internal Revenue of the Community of Madrid has decided to
publish online this Guide to Christmas Shopping and Crafts that will be posted on their institutional website, to promote
the commercial and artisanal activity in a season of the year that is very relevant to retailers and artisans in our region.
The guide is divided in five sections that walk the reader through a thematic itinerary of the offer described above in
terms of the close relationship between the Christmas Spirit and the commercial and artisanal activity of the season, such
as selling typical products and ornaments associated to Christmas, illuminating and decorating all shopping establishments with Christmas lights and motifs, the interior and open air markets and fairs that specialize in Christmas-related
products. And of course, large crafts fairs such as the “Handcrafts Market Fair of the Community of Madrid” where we
will find all kind of handmade goods made by the artisans of our region.
I encourage the reader to discover through this guide the large malls, corner shops, fairs and open air markets, local retailers and century old shops, all decorated in traditional or avant-garde styles using the most typical elements of Christmas.
Together they offer a large variety of goods that will delight clients and passersby. I also invite you from here to taste their
products and do your Christmas shopping at these establishments.
In short, I encourage you to partake of the Christmas spirit through the commerce and handcrafts of our region, and I
take this opportunity to wish you a very merry Christmas.
Enrique Ossorio Crespo
The Minister of Economy and Internal Revenue
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas
Products
Christmas is sweeter when accompanied by the artisanal
goods made by Madrid bakeries, some of which have
been producing Christmas specialties for centuries.
Turrones and Three Kings Cakes (the ever present
“Roscones de Reyes”), made to traditional or innovative
recipes, marzipans, polvorones, Yule logs, mantecados,
pan de Cádiz ….are all irresistible. Some of these
establishments also offer prepared traditional dishes
specially created for Christmas celebrations.
Typical Christmas Products
Antigua
Pastelería del Pozo1
During Christmas confections like “roscones”, the Three Kings
Cake and “Pan de Cádiz”, a sponge ring cake decorated with
crystalized fruit and a marzipan cake stuffed also with crystalized
fruit, share the limelight with the everyday puff pastry, cream
horns, “torrijas”, sweet buns and pastries made at the Antigua
Pastelería del Pozo. All the products made in this ancient bakery
are prepared according to traditional recipes with carefully
selected ingredients, just as the décor of the shop has been
preserved. It is still furnished with the original pieces it displayed
in 1830. A jewel of a place worth visiting.
Pozo, 8
28012 Madrid
Tel. 91 522 38 94
Casa Mira2
The secret of the Turrones (almond based nougat bars) made at
Casa Mira is that they are made entirely by hand, using quality
ingredients in a process that has been carefully preserved since
1855. For Christmas they also make delicious Polvorones,
Marzipans, Anguilas (extravagantly decorated egg yolk filled
marzipan eels), Marron Glacés, Roscones de Reyes, Pestiños
(fried thin oil dough with anise seeds), crystalized fruits, bonbons
and truffles amongst other delights. Entering this shop is a full
sensorial experience.
Carrera de San Jerónimo, 30
28014 Madrid
Tels. 91 429 67 96 – 91 429 88 95
www.casamira.es
Confitería El Riojano3
In Christmas, Turrones and Roscones are the star products at
the Confitería El Riojano. These experienced artisans only use
the best ingredients in their exquisite creations. This bakery
was founded in 1855 by a master baker from La Rioja that was
a baker at the Royal Palace. Its enchanting façade lures one to
temptation that accentuates as one comes into the shop that
is decorated in the style of the XIX fin de siècle as their also
enchanting Tea Shop.
Mayor, 10
28013 Madrid
Tel. 91 366 44 82
www.confiteriaelriojano.com
Embassy4
The Yule Log, the German Baumkuchen, the British Christmas
Cake and Pudding, the Spanish Turrones, the sweet advent
calendars…are the main specialties Embassy offers in Christmas
time. This tea shop opened in 1931 by an Irish woman continues
to offer dozens of herbal infusions, coffees, chocolates, cakes,
pastries and handcrafted goods made daily in their kitchen.
Embassy also has a restaurant and a deli shop.
Paseo de la Castellana, 12
28046 Madrid
Tel. 91 435 94 80
www.embassy.es
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas Products
La Antigua Tahona
de Magallanes5
At the La Antigua Tahona de Magallanes the uncontested
protagonists during Christmas are the Roscones de Reyes. They
have been making them for decades according to traditional
recipes and using top ingredients that require a process where
kneading and fermentation times must be respected. The result
is a mouthwatering range of breads and baked goods that evoke
immemorial aromas and flavors. They have four stores in Madrid.
Guzmán el Bueno, 52
28015 Madrid
Tel. 91 543 13 20
La Duquesita6
La Marina7
The Roscón de Reyes is the star at Pastelería La Marina, a family
operated bakery that opened in 1933. Its secret is a painstaking
process, where every detail counts, to produce a true delicacy. All
their products are made with the same love and care. Their cream
pastries, tea pastries, brioches, sweet buns, danishes, palmeras
(heart shaped puff pastries) and bavaroises are all irresistible.
Alberto Aguilera, 14
28015 Madrid
Tel. 91 447 89 71
www.pastelerialamarina.es
Horno San Onofre8
Horno San Onofre, founded in 1972, offers a large variety of
turrones, roscones, marzipans and crystallized fruit during the
Christmas season. Their products satisfy the most discerning
palates for those that prefer classic flavors or those looking for
more contemporary tastes. Sweet or savory, their products are
meticulously delivered from creation to presentation. Besides this
establishment located in Calle San Onofre, 3, they have other
shops in Madrid, like the Horno La Santiaguesa (Mayor, 73) and
on shop in Nagasaki (Japan).
Since 1941 La Duquesita has been sweetening Madrid’s
Christmas with their turrones, roscones de reyes, marzipan
anguilas and other exquisite bites made according to traditional
recipes, made in their bakery with the same care that their other
creations, pasties, cakes, croissants, sweet buns, puff pastries, tea
pastries, bonbons and truffles….all really delicious.
Fernando VI, 2
28004 Madrid
Tel. 91 308 02 31
www.laduquesita.es
San Onofre, 3
28004 Madrid
Tel. 91 522 72 16
www.hsonofre.com
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas Products
Pastelería
La Mallorquina9
Nunos11
The Christmas season at La Mallorquina is synonymous with
turrones, Yule log cake, pan de Cádiz… Their strategic location
at the corner of Puerta del Sol and calle Mayor makes it one of
the most popular and busy bakeries in Madrid. La Mallorquina
was founded in 1894 and quickly acquired name for itself for
its “Ensaimadas” (sweet lard bread roll) and as a place where
interesting people gather to talk. The room upstairs is ideal to taste
Napolitanas, pastries, truffles and other tasty bites while admiring
spectacular views. The ground floor has the bakery shop and a bar.
Puerta del Sol, 8 / Mayor, 2
28013 Madrid
Tel. 91 521 12 01
Mamá Framboise10
One of the tenets of Mamá Framboise is surprising their clients
with high quality products, and in Christmas they go over the
top. Besides the classic version they have apricot, chocolate,
raspberry….and many more Roscones made with aromatized
brioche dough left to ferment for a long time to ensure the
desired sponginess and aroma. Their Yule logs are also a feast for
the eyes and other senses, presented in flavors such as raspberry,
marrons, gin tonic or the tout-chocolat. Turrones, polvorones,
marzipans and chocolate pines lend a sweet flavor to the
celebrations.
Fernando VI, 23
28004 Madrid
Tel. 91 391 43 64
www.mamaframboise.com
Nunos’ Roscón de Reyes has been awarded numerous prizes.
It is juicy, tender and full of flavor. Besides the classical recipe
they also prepare roscones with innovative flavors such as the
milk chocolate crème with lemon curd and crispy rice, toffee
cream with salt flower with chocolate oranges, cookies with
cream custard mousseline… Their marzipans, turrones, yule logs,
torrijas, pastries and cakes are equally exquisite. In Nunos they are
also master chocolatiers and have their own exclusive variety.
Narváez, 63
28009 Madrid
Tel. 91 409 24 56
www.pasteleria-nunos.es
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas Products
Pastelerías Mallorca12
Pastelería Venecia14
Year after year faithful customers go to the Pastelería Venecia
to buy their Christmas Roscones de Reyes. The reason: their
traditional recipe, flavor and great variety of sizes, from tiny to
immense for big celebrations. Marzipans, panettones, yule logs,
mantecados (lard based compact pastries) and polvorones are
some of their specialties widely requested during Christmas.
Visiting any of the Mallorca chain bakeries during Christmas time
is a complete temptation. Their windows, elegantly decorated,
presage the huge variety of handcrafted Christmas products
where one can buy from panettones, Yule logs, turrones of the
most original flavors, and naturally the ever-present roscones.
This bakery chain, founded in d 1931, is the ideal venue to buy
Christmas inspired gifts.
www.pasteleria-mallorca.com
Viena Capellanes13
In addition to the roscones, their specialty (classic, cream, truffle
or custard), marzipans, guirlaches (crocant slabs), turrones or
yule logs are some of the classical Christmas products that can
be found in this centenary bakery founded in 1873, when they
introduced Viennese bread to the Madrid public. Currently Viena
is a chain of shops offering sweet goods and breads, tea shop, high
end ready meals and catering with products and menus specially
designed for the holiday season.
www.vienacapellanes.com
Plaza de San Amaro, 1
28020 Madrid
Tel. 91 570 22 34
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas Products
Confitería Tradicional
Cervantes15
Pastelería
Hermanos Serrano16
Their fluffy lard puff pastries (“mantecados hojaldrados”) made
by Pastelería Hermanos Serrano in Aranjuez are made from an
exclusive secret recipe that made them unique in Madrid. With
the Roscón de Reyes, “ponche Serrano” (not a Christmas punch
but a robust cake) and oil buns represent a truly historical baking
tradition. All their products are quality products as required to
maintain an elaboration process that is more than 100 years old.
Primavera, 62
28300 Aranjuez
Tel. 91 891 12 20
www.pasteleriaserrano.com
La Dulcería
de Chinchón17
Amongst the Christmas specialties of the Confitería Tradicional
Cervantes are the Roscones de Reyes, polvorones, marzipans,
crystallized fruit, yule log cakes and turrones of various traditional
flavors in creative combinations, such as the Capuchine custard
and marzipan. Their products are always created in their bakery
shop and are faithful to the old bakery tradition.
Mayor, 33
28801 Alcalá de Henares
Tel. 91 877 68 60
www.ctcervantes.blogspot.com
In Christmas, polvorones, yule logs, mantecados and
“nochebuenos” (made of potatoes, flour and sugar) are the most
demanded specialties at the La Dulcería de Chinchón. This
artisanal bakery uses select products and recipes that have been
in the family for generations to keep producing the traditional
flavors we remember.
Plaza Mayor, 1
28370 Chinchón
Tel. 91 893 52 93
www.ladulceriadechinchon.com
Shopping Guide to the Products and Crafts for the Christmas Season
Typical Christmas Products
Los Reyunos18
The Los Reyunos have special Christmas products: turrones,
roscones de Reyes, yule logs, polvorones, mantecados, marzipans,
panettones, anguilas, empiñonadas (a moist bit sized marzipan
sweet coated in pine nuts)… Are all made according to traditional
recipes. For those too busy to cook on these days they offer
Christmas and New Year’s Eve take out menus. Los Reyunos have
four shops in Móstoles, one in Alcorcón and another in Madrid
city.
Moraleja de Enmedio, 8
28938 Móstoles
Tel: 91 645 96 99
www.losreyunos.es
Paco Pastel
19
Pastelería Raquel
20
Artisanal Christmas sweets are one of the specialties that Pastelería
Raquel has been offering for decades. Their cinnamon egg yolk or
coconut turrón, marzipan figurines, roscones de Reyes (also in a
gluten-free version), yule logs, soufflés, mantecaditos and stuffed
marzipan eels are some of their goods on offer.
Lisboa, 25
28850 Torrejón de Ardoz
Tel. 91 656 18 35
www.pasteleriaraquel.net23.net
When Christmas arrives the counters at Paco Pastel are mounded
with turrones, roscones de Reyes of various sizes and flavors, yule
logs, marzipans, crystallized fruit, panes de Cádiz, guirlaches…
but in the savory realm their undisputed Christmas star dish is
minced meat and nuts stuffed turkey.
Las Pozas, 181, local 4 (C.C. Los Soportales) y San Antón, 1
28200 San Lorenzo de El Escorial
Tel. 91 890 86 25
Shopping Guide to the Products and Crafts for the Christmas Season
10
Where to find
Christmas Ornaments
Christmas really begins when we start decorating our
homes. Putting up the lights and ornaments fills us
with a sense of winter magic and hope. There are many
specialized establishments that can help us with this
activity providing all the necessary indoor and outdoor
decorations. Ornaments, hanging wreaths, lights, crèche
figurines, Christmas trees, table ware and textiles with
Christmas motifs, customs…
11
Christmas Ornaments
Abetos de Montes21
El Ángel
Casa Lara
Christmas Market 24
For more than 50 years the graduating Forestry students of
the University of Madrid have been selling these traditional
Christmas trees. In an outdoor area of the campus they display
a large variety of trees of various sizes, (from 1 to 3.5 meters
tall): red firs, Nordman firs, Masjoan firs and the Andalucian
Pinsapo fir, all of them grown with care so they live well beyond
the Christmas season. They have recently added hollies and two
year old firs. They offer very affordable prices and make home
deliveries. Their hours are: every day from 8:00 to 22:00 h from
the end of November.
Camino de las Moreras (Ciudad Universitaria)
28040 Madrid
Tels. 660 988 060 y 91 336 71 16
sites.google.com/site/abetosdemontes
22
23
Opened since 1887 and dedicated to sacred art, this
establishment is one of the main shops offering crèche elements.
Made in alabaster, clay, ivory, wood paste, porcelain, resin
and even wood carvings. They also carry moving and even
electronic crèche figures. Exploring its more than 1000 meters
of displayed products we will find collector items for specific
crèche styles: Neapolitan, Sicilian and even ethnic styles figures.
This is, undoubtedly, one of the best places to find Christmas
complements.
Esparteros, 3
28012 Madrid
Tel. 91 532 04 91
www.el-angel.com
This year, for the first time, the El Corte Inglés department store
will set up an outdoor Christmas stall market in their store in Sol.
Seven floors dedicated to Christmas, each with a particular theme
will be showcased in their own known style. An amazing variety
of items for all tastes and ages and activities all displayed in a
very….Christmassy way.
El Corte Inglés
Puerta del Sol, s/n
Tel. 901 122 122
www.elcorteingles.es
This shop, the only “corchería” or cork shop left in Madrid was
founded in 1904. It is the ideal place to find any type of cork,
raw or worked into shapes that are a classic element of Nativity
crèches. They also carry “mysteries”, figures of the Three Wise
Men, shepherds, houses, castles and all the figurines needed to
build a fully populated crèche made by well-known artisans.
Bastero, 6
28005 Madrid
Tel. 91 548 35 26
www.corcheriacasalara.es
Shopping Guide to the Products and Crafts for the Christmas Season
12
Christmas Ornaments
Habitat 25
In these large decoration stores you can find a great variety of
small Christmas accessories at affordable prices. They have a very
complete Christmas tree balls that go from the simplest to the
most sophisticated. You can also find traditional ornaments like
different types of tinsel garlands, lamps and decorative lights.
They are great specialists in ideas and products to decorate
Christmas tables.
Fiestas Cerrada26
A classic for Christmas costumes and ornaments. Its activity
started in 1880 as manufacturers and sellers of nuts and dime
store and they have been growing steadily until they have become
a reference for party items. In this centenary shop you can find
any Christmas costumes (shepherds, angels, mules and oxen,
trees…).
Oriente, 3
28005 Madrid
Tel. 91 365 16 46
www.fiestascerrada.es
Paseo de la Castellana, 79
28046 Madrid
Tel. 91 770 54 42
www.habitat.net
Vicente Rico27
Founded in 1895 as paper products warehouse and stationary
store they began introducing party and joke items around 1930
and are now a reference for this type of products, particularly for
Christmas, when they also offer traditional Nativity costumes.
Concepción Jerónima, 29
28012 Madrid
Tel. 91 365 76 85
Shopping Guide to the Products and Crafts for the Christmas Season
13
Christmas Ornaments
Verdecora28
Going through the doors of this store that is more than a plant
nursery, will take you to a different decoration world. Verdecora
goes all for it during the Christmas season. Besides the typical
Christmas season plants (poinsettias, hollies….), decorated or
bare Christmas trees, all the ornaments you need to decorate
them, crèche figurines and elements (including a flowing river
kit), lights, luminous garlands, candles and many more things to
make your Christmas a colorful celebration.
Polígono La Laguna (Leganés); Ctra. Majadahonda-Boadilla,
106 (Majadahonda); Ctra. de La Coruña, km 28,5 (Torrelodones); Parque Comercial Parquesur (Leganés)
www.verdecora.es
Fronda29
Specializing in plants of the most diverse varieties, it has
been expanding their inventory towards garden and interior
decoration. When Christmas comes, its spaces are filled with
products to dress up and ambient house and garden. They carry
natural firs for indoors or outdoors (even taller than 3 meters),
artificial Christmas trees, and various poinsettias in all imaginable
colors. Their interior decoration stock includes crèches, floral
arrangements, candles, candelabra, table centerpieces, tableware,
silverware and crystal ware, table cloths and napkins in Christmas
designs, tinsel, garlands, wreaths, lights….they also have
workshops to learn how to make Advent wreaths, Christmas
centerpieces…
Ctra. de Boadilla, km 2 (Majadahonda); Ctra de Algete Km 0,4
(San Sebastián de los Reyes)
Tels. 91 638 32 26 y 91 623 76 96
www.fronda.com
Shopping Guide to the Products and Crafts for the Christmas Season
14
Christmas Indoor
and Street Markets
Visiting the various Christmas markets that sprout in the
Community of Madrid at this time of the year is a very
gratifying experience for people of all ages. Their spirited
and merry atmosphere and the many wares displayed
in the beautifully decorated stalls will give you endless
choices to purchase Christmas items to decorate your
home: cheese figurines, ornaments, Christmas trees, toys
and gourmet foods…amongst many others.
15
Indoor and Street Markets
Plaza Mayor
Christmas Market 30
Christmas in Madrid would not be the same without the
Christmas market in the Plaza Mayor. For decades it has delighted
young and old equally as they peruse the numerous stalls to
buy natural Christmas trees already with their lights and balls,
handmade figurines for the crèche and many, many, more things.
All of it in a very animated atmosphere in the emblematic Plaza
Mayor.
Tetuán Christmas
Market 32
The Tetuán Christmas Market will be at the Plaza de Castilla in
Madrid City until January 7 of 2014. The stalls sell crafts, gifts,
Christmas and decoration products toys and many more things to
celebrate the holiday.
Plaza de Castilla, s/n
28046 Madrid
Tel. 010
www.esmadrid.com
Mercado de
San Miguel
33
Plaza Mayor
28012 Madrid
Tel. 010
www.esmadrid.com
Joke and Prank
Market at the Plaza
de la Provincia31
Those who enjoy a joke and physical fun can’t miss the joke and
prank goods market that sprouts in the Plaza de la Provincia,
very close to the Plaza Mayor. You will find so many specialized
products that it will be hard to decide which one you want:
firecrackers for cigarettes, dish pushers, fetid bombs, sneeze
powder, the famous pica-pica sting powder, fake ink, wigs….you
have until December 31st from 10:00 to 22:00.
Plaza de la Provincia
28012 Madrid
Tel. 010
www.esmadrid.com
Shopping in the Mercado de San Miguel you will experience
getting your Christmas victuals in a historical building listed as
Monument. Its quaint stalls boast select meats, fish and fresh
seafood, numerous varieties of grapes and many Christmas related
products to prepare family lunches and dinners and to decorate
the home. For those who can´t manage the cooking part they can
find prepared dishes specially created for this holiday season.
Plaza de San Miguel, s/n
28005 Madrid
Tel. 91 542 49 36
www.mercadodesanmiguel.es
Shopping Guide to the Products and Crafts for the Christmas Season
16
Indoor and Street Markets
Mercado de
San Antón 34
Mercado La Paz36
Seasonal products are the protagonists at the Mercado de San
Antón, and, during Christmas, its stall carry all the necessary
things to make celebrations at the table a success. Its seafood,
fish, meats, fruits, greens, wines and other delicatessen satisfy
all palates. They have a home delivery service and a restaurant
with patio dining where the chef cooks the meats and fish just
purchased in the market to the specifications of the clients on the
spot.
Augusto Figueroa, 24
28004 Madrid
Tel. 91 330 07 30
www.mercadosananton.com
Mercado de Chamartín35
The Mercado de Chamartín has everything required to make
Christmas a success. It’s extremely varied food offer makes it the
ideal place to buy typical Christmas products and the necessary
ingredients to prepare your celebration food at home. There are
also stalls with gift wares, flowers, children clothes amongst other
things.
Bolivia, 9
28016 Madrid
Tel. 91 457 53 50
www.mercadodechamartin.es
The Mercado La Paz is ideal for doing your Christmas shopping.
Whether to buy all the components for a family banquet,
decorate the home or find little gifts, the market offers product
of great quality and presentation. Butcher shops, fishmongers,
gourmet delis, Italian delicacies, fruit, bakeries happily rub
shoulders with jewelers, clock makers, shoe and accessory shops,
flowers, photography…
Ayala, 28
28001 Madrid
Tel. 91 435 07 43
www.mercadolapaz.es
Tirso de Molina
Flower Market 37
During Christmas, the flower market located in the Tirso de
Molina square is an excellent option to purchase cut flowers and
ornamental plants. Its eight stalls are perfectly integrated in the
pedestrian landscape. Each is titled after one of the works of the
famous Madridian playwright Tirso de Molina.
Plaza de Tirso de Molina, 1
28012 Madrid
Tel. 010
www.esmadrid.com
Shopping Guide to the Products and Crafts for the Christmas Season
17
Indoor and Street Markets
El rastro38
El Rastro is one of the more emblematic places of Madrid,
and during Christmas its flea market atmosphere is even more
animated, if that is possible. Sundays and holidays in the
mornings you can find, in its more than one thousand stalls
and shops practically anything: new and second hand goods,
custom jewelry, accessories, clothes, antiques, paintings, books,
collectibles, art, furniture, decorative objects…El Rastro is
located in and around the Ribera de Curtidores, in a large block
delimited by the Toledo, Embajadores and Ronda de Toledo
streets, although it tends to spill at the seams.
www.esmadrid.com
Alcalá de Henares
Christmas Market 39
From December 5 to January 6 the emblematic Plaza de
Cervantes in Alcalá de Henares is home to a market of about
thirty wooden stalls a giant Christmas tree, an elevated train and
a vintage Venetian carousel, creating a very cozy Christmassy
atmosphere in which to buy artisanal and gastronomic products
typical of the season. Also, from December 21 to January 4
(except on December 25 and January 1) you can ride the tourist
train going on an Old Town tour revisiting its university and
literary history.
Plaza de Cervantes, s/n
28801 Alcalá de Henares
Tel. 91 888 33 00
www.ayto-alcaladehenares.es
Arroyomolinos
Solidarity Market 2013 40
The advent of Christmas brings us one more reason to help
others. The Solidarity Market is open on the 20 and 21 of
December, from 16:00 h on. This year the full till will go to the
Parish Caritas organization.
Batres, 3
28939 Arroyomolinos
Tel. 687 557 080
Shopping Guide to the Products and Crafts for the Christmas Season
18
Indoor and Street Markets
Leganés Christmas
Market Fair 41
The Leganés Plaza Mayor becomes a special place during
Christmas. From the 7 of December to the 7 of January, there
are outdoor stalls, a children’s area, an ice rink, a giant Christmas
tree…ideal to buy numerous items, including hand crafted goods,
and to have a great winter fun time.
Ayuntamiento de Leganés
Plaza Mayor, 1
28911 Leganés
Tel. 91 248 90 00
www.leganes.org
Majadahonda
Christmas Market 42
Three Saturdays during the Christmas season (21, 28 of
December and 4 of January), from 11:00 to 22:00 h, 20 retailers
and artisans set up their stalls to sell accessories, custom jewelry,
clothing, decorative objects, gourmet and ecological products,
toys, music, books… in an event reminiscent of the European
outdoor markets.
Restaurante Goa
Avda. de España, 14
28220 Majadahonda
Tel. 91 639 15 34
www.sundaymarket.es
Shopping Guide to the Products and Crafts for the Christmas Season
19
Crafts
Fairs
The Christmas markets and fairs organized in the various
municipalities of Madrid show the mastery of knowledge
passed from generation to generation. The result is
lovingly crafted Christmas goods, some of them unique,
made of ceramics, wood, leather, glass, metal and more.
20
Crafts Fairs
Crafts Fair and Market
of the Community of
Madrid 43
From the 14 of December to the 5 of January the Plaza de España
in Madrid downtown becomes a large stage to showcase Spanish
crafts from local and national craftspeople. This is the most
important fair for authentic national crafts, and one of the more
prestigious because of the variety of the offer and the diversity
of the old arts and crafts represented. A total of 172 artisans
will be present at the Fair, offering Madridians and visitors their
creations, techniques and the secrets of more than the thirty crafts
represented: ceramics, décor, dry flowers, jewelry, toys, wood,
metal, paper and cardboard, leather, textiles and glass amongst
other. The artisans come from the 51 municipalities of our region
and from 14 other regions: Andalucía, Aragón, Asturias, CastillaLa Mancha, Castilla y León, Cataluña, Comunidad Valenciana,
Extremadura, Galicia, Baleares, La Rioja, Murcia, Navarra and the
Basque Country.
Hours: every day non-stop from 11:00 to 21:00 (on the 24 and
31 of December only until 15:00 The fair closes on the 25th of
December of 2013 and on the 1st of January of 2014).
Plaza de España , s/n
28008 Madrid
www.madrid.org
Cercedila Crafts Fair
and Second Hand
Christmas Outdoor
Market 44
From the 20 to the 22 of December Cercedilla celebrates their
Crafts Fair and Second Hand Christmas Market organized by
their Artists and Artisans Association. Besides finding numerous
carefully crafted objects, on the 21st of December there free
workshops where you can learn how to make puppets, make
Christmas cards, and family story telling. Their hours are from
17:30 to 20:30 in the Plaza Nueva on the 20th; from 10:00 to
20:30 also in the Plaza Nueva on the 21st; and from 10:00 to
20:30 in the Plaza de María Mínguez on the 22.
www.artcercedilla.wordpress.com
Collado Villalba
Christmas Crafts Fair 45
This year the Christmas Crafts Market Fair organized by the La
Encina Craftswomen Association of Collado Villalba will be
held for the first time at the Planetocio Shopping Mall of this
mountain municipality after December 13. The stalls erected
in a special area of the mall will display ceramics, accessories,
paintings, candles, soaps and many other crafts.
Centro Comercial Planetocio
Avda. Juan Carlos I, 46
28400 Collado Villalba
Tel. 91 849 37 11
www.artesanaslaencina.blogspot.com
Shopping Guide to the Products and Crafts for the Christmas Season
21
Crafts Fairs
Navisaz 2013 46
Navisaz is the Christmas Craft and Retail Market Fair of
Fuente del Saz de Jarama. It is held on the 14, 15, 21 and 22
of December in the Plaza de la Villa and surrounding streets.
Visitors receive a raffle ticket with their purchases to win a basket
full of market product. There is also a prize for the best decorated
stall. Fair hours are: 11:00 to 20:30 h on Saturdays and 11:00 to
14:30 on Sundays.
Ayuntamiento de Fuente el Saz de Jarama
Plaza de la Villa, 1
28140 Fuente el Saz de Jarama
Tel 91 620 00 03
www.ayuntamientofuentelsaz.com
Majadahonda
Crafts Market 48
The Majadahonda Crafts Market holds a special Christmas
session on Saturdays (21 and 28 of December and 4 of January)
from 11:00 to 14:00. On those days Christmas decorative
crafts, accessories, gifts and more are the protagonists of this
event organized by the Artists and Artisans Association of
Majadahonda. The stalls are set up under the covered arched
walkway of the Town Hall in the Plaza Mayor.
ASOMARTE, Asociación de Artistas y Artesanos de Majadahonda
Plaza Mayor, s/n
28220 Majadahonda
Los Molinos Christmas Valdemorillo Christmas
49
47
Crafts
Market
Crafts Market
On the 21 and 22 of December from 11:00 a 14:00 Los Molinos
holds a Christmas crafts market organized by the Puente Verde
Artisans Association. The stalls installed at the Plaza de España
display a great variety of products specially selected for the
Christmas season.
Asociación Puente Verde
Plaza de España, s/n
28460 Los Molinos
The Plaza de la Constitución of Valdemorillo is the setting for this
Christmas crafts market during the 20, 21 and 22 of December.
Glass, leather and silver handcrafts, wooden toys, handmade soaps
and custom jewelry, amongst many other goods can be found in
this event that is gaining a wider audience every year.
Ayuntamiento de Valdemorillo
Plaza de la Constitución, 1
28210 Valdemorillo
Tel. 91 897 73 13
www.aytovaldemorillo.es
Shopping Guide to the Products and Crafts for the Christmas Season
22
Christmas campaigns
and Shop
window contests
Christmas shopping is more enjoyable than other
shopping experiences because of the accompanying
wonderful atmosphere and the attention to detail that
is proudly displayed everywhere. The shop window
contests and Christmas campaigns organized by many of
Madrid’s municipalities contribute towards achieving this
atmosphere. Shops decorate their windows with care to
make them extra attractive for the `public and the judges.
In the campaigns clients can win prizes when they shop.
23
campaigns
& shop window contests
Cortylandia50
The chorus “Cortylandia, Cortylandia, let’s all sing and be
merry because Christmas is here” from the Christmas ad of this
department store has been one of the most often intoned by
children, parents and grandparents for many years now. It all
refers to the display installed for children’s entertainment on
the façade of the El Corte Inglés store in Preciados on Maestro
Victoria street. Dolls and cartoon characters come alive against
Shop and Travel in
Alcobendas52
Visiting the shops in Alcobendas has one more incentive during
Christmas. Those who make their purchases in the associated
shops can win a trip. A complete temptation.
Ayuntamiento de Alcobendas
Plaza Mayor, 1
28100 Alcobendas
Tel. 91 484 31 99
www.alcobendas.org
Alcobendas Window
Dressing Contest 53
lights and music in an endearing Christmas show.
El Corte Inglés, Preciados
Maestro Victoria, s/n
28013 Madrid
Tel. 91 379 80 00
www.elcorteingles.es
About to hold its XXVI edition, Alcobendas is a veteran at
holding Christmas Window Shop Contests. Quality, originality
and good taste in window decoration are the parameters valued
from a technical, commercial and integration in the urban
environment perspectives. There are numerous prices, mentions
and diplomas awarded by one institutional and one popular jury.
Give Hope, shop in
Alcalá51
All those that shop in the city of Alcalá de Henares from
December 9 to January 6 have the possibility to win thanks to
this campaign designed to dynamize and promote local and
neighborhood trade. There are three prizes. For all three categories
the winner gets back all the money spent in purchases up to
1,000 euros per winning ticket, also each winner gets a 300 euros
voucher book for use at the small and medium sized shops in
the town. To participate submit the original receipts (minimum
10 euros) at the Tourism office located in the Plaza de los Santos
Niños from 10:00 to 14:00 and from 16:00 to 19:00. The last day
to submit receipts is January 10.
Concejalía de Comercio. Ayuntamiento de Alcalá de Henares
Victoria, 10
28802 Alcalá de Henares
Tel. 91 888 33 00
www.ayto-alcaladehenares.es
Ayuntamiento de Alcobendas
Plaza Mayor, 1
28100 Alcobendas
Tel. 91 484 31 99
www.alcobendas.org
Shopping Guide to the Products and Crafts for the Christmas Season
24
campaigns
& shop window contests
Algete
Shopping Campaign 54
From the 13th of December to the 2nd of January, for each
6 euros purchases the establishments that participate in this
campaign give out a ticket for the Sorteo de Reyes 2014 (a raffle
named after the Three Wise Men from the Orient) held on
January 2 at 20:30 at the Joan Manuel Serrat Municipal Building.
There is one first prize awarded 600 euros, two second prized
awarded 300 euros and three third prizes awarded 150 euros. The
winners have to be present holding their tickets.
Ayuntamiento de Algete
Plaza de la Constitución, 1
28110 Algete
Tel. 91 620 49 00
www.algete.org
The Three Wise Men
shop in Alpedrete,
and
you too, right? 55
The campaign to promote local and neighborhood trade at
Alpedrete and reward client loyalty is held from the 1st of
December to the 5th of January. During this time those who shop
in the associated establishments participate to win three 100 euros
vouchers to spend in local shops.
Ayuntamiento de Alpedrete
Plaza de la Villa, 1
28430 Alpedrete
Tel. 91 857 21 90
www.alpedrete.es
Aranjuez Christmas
Campaign56
During the Christmas season the Aranjuez Town Council in
cooperation with business associations organizes the Christmas
campaign to promote local and neighborhood trade. The
establishments that participate in this scheme are also open on
Sunday and raffle presents amongst the customer.
Ayuntamiento de Aranjuez
Plaza de la Constitución, s/n
28300 Aranjuez
Tel. 91 809 03 60
www.aranjuez.es
Aranjuez Christmas
Window57 Dressing
Contest
Many establishments in Aranjuez participate in the Christmas
Window Dressing Contest. This year’s contest will be held from
December 9th to January 6th. Traditional motifs, innovation and
creativity are very present during this year. The jury for this free
technique and style contest will be made up of doctors, teachers
and fine arts graduates.
Ayuntamiento de Aranjuez
Plaza de la Constitución, s/n
28300 Aranjuez
Tel. 91 809 03 60
www.aranjuez.es
Arroyomolinos
VI Christmas Shopping
Campaign58
Christmas shoppers in Arroyomolinos can win one of the twenty
100 euros checks to be spent at any of the establishments that
participate in the campaign. The objective of this initiative is
dynamize and incentivate local shopping at the municipality.
Ayuntamiento de Arroyomolinos
Plaza Mayor, 1
28939 Arroyomolinos
Tel. 91 689 92 00
www.ayto-arroyomolinos.org
Shopping Guide to the Products and Crafts for the Christmas Season
25
campaigns
& shop window contests
Colmenar Viejo
XIX Window Dressing
Contest 59
From the 5 to 18 of December Colmenar Viejo will hold its XIX
Window Shop Contest. There are three prizes: the Jury Award,
the Retailers Award and the New Shop Award. The ceremony is
scheduled for December 19 at 21:00 in the Plenary Room of the
Colmenar Viejo City Hall.
Ayuntamiento de Colmenar Viejo
Plaza del Pueblo, 1
28770 Colmenar Viejo
Tel: 91 845 00 53
www.colmenarviejo.com
Shop Window
Embellishment Contest
of the City of Getafe 60
During Christmas, more and more shops in Getafe are decorating
their windows in a very original manner, very differently from
the rest of the year, not only to make them more attractive, but
to participate in the Shop Window Embellishment Contest
organized by the City of Getafe. There are two prizes: one for
traditional decoration and one for artistic decoration.
Agrupación de Comerciantes y Empresarios de Getafe
Diesel, s/n
Tel. 91 695 33 25
www.acoeg.org
Come to Shop in
Majadahonda 61
Doing your Christmas Shopping in Majadahonda has advantages.
Many shops members of the Business Owners and Retailers Circle
of this city have great promotional offers for their customers at
this time of the year. To benefit from this promotion all you have
to do is use their voucher book found at local news agents and
exchange the appropriate voucher in each shop.
CEC Majadahonda
Gran Vía, 9, 1º B
28220 Majadahonda
Tel. 91 638 85 61
Christmas Shop Window
Route in Móstoles 62
The Christmas Shop Window Route in Móstoles promotes
and incentivates local and neighborhood trade while thanking
the trust the consumers put in them. The participating shops
decorate their windows with Christmas motifs and donate one
of their products to the three gift lots that are raffled amongst
customers that have voted for their favorite window from the 20
of December to the 7 of January. There are three prizes for the
most voted windows.
Empresa de Promoción Económica
Fragua, 1
28930 Móstoles
Tel. 91 685 30 90
www.mostoles.es
Shopping Guide to the Products and Crafts for the Christmas Season
26
campaigns
& shop window contests
In Christmas, the
Window Dressing
Shops in Navalcarnero Contest of Las Rozas
Give you More63
in Madrid 65
The name of this campaign is self-explanatory. Up to the 31 of
December the shops associated to this
Christmas Campaign reward their customers with a large number
of promotions, discounts and incentives.
Ayuntamiento de Navalcarnero
Plaza de Francisco Sandoval, 1
28600 Navalcarnero
Tel. 91 810 13 30
www.navalcarnero.es
Pozuelo de Alarcón
Christmas Window
Dressing Contest 64
Pozuelo de Alarcón will celebrate their XIV Christmas Shop
Window Dressing Contest from December 9 to 13. This is the
XIV edition of a contest that draws more participants year after
year eager to decorate their shop fronts with love and care. There
are first and second prizes for the winners as well as awards for
presentation, creativity, traditional Christmas motifs and a special
prize. The winners are selected by a jury, the residents and visitors.
Ayuntamiento de Pozuelo de Alarcón
Plaza Mayor, 1
28223 Pozuelo de Alarcón
Tel. 91 452 27 00
www.pozuelodealarcon.org
Presentation, creativity, originality, use of the shops wares,
color and lighting are the main criteria the Christmas Window
Dressing Contest jury looks for in Las Rozas. The theme is
Christmas Atmosphere with free design, technique and style.
There are three prizes and one special consolation prize.
Ayuntamiento de Las Rozas de Madrid
Plaza Mayor, 1
28231 Las Rozas
Tel. 91 757 94 00
www.lasrozasdemadrid.es
Rivas Vaciamadrid
Window Dressing
Contest 66
This Christmas, from December 9 to 31 Rivas Vaciamadrid will
celebrate the third edition of their “Window Shop Contest”
intended to promote local and neighborhood trade. In this
contest originality and innovation, design and arrangement,
product presentation, lighting, order and harmony are specially
valued by the jury. There are three prizes.
Ayuntamiento de Rivas Vaciamadrid
Plaza de la Constitución, 1
28521 Rivas Vaciamadrid
Tel. 91 670 00 00
www.rivasciudad.es
Shopping Guide to the Products and Crafts for the Christmas Season
27
campaigns
& shop window contests
San Fernando de
San Sebastián de
Henares Christmas
los Reyes Window70
67 Shop
Window Contest
Dressing Contest
From December 20 to January 6, San Fernando de Henares
celebrates their XVI Christmas Window Contest. The objective
is to animate streets and shops in the municipality and promote
local and neighborhood trade. The public can also vote for
their favorite shop windows. There are three prizes within the
Individual Award category and one for the Special Collective
Award category.
Ayuntamiento de San Fernando de Henares
Plaza de España, s/n
28830 San Fernando de Henares
Tel. 91 627 67 00
www.ayto-sanfernando.com
San Fernando de
Henares Christmas
Campaign68
The San Fernando de Henares Christmas Campaign awards 22
prizes in the form of gift vouchers (1 for 700 euros, 1 for 300 euros
and 20 for 100 euros) and other gifts. To participate customers have
to make purchases equal or above 20 euros in one or several times
in the shops that are part of the campaign. The retailers give the
customer a ticket to be attached to the receipt as proof.
Ayuntamiento de San Fernando de Henares
Coslada, 14
28830 San Fernando de Henares
Tel. 91 674 84 60
www.sanferescomercio.es
San Sebastián de
los Reyes Christmas
Campaign69
This contests awards creativity, using window decorating
techniques and the commercial and sales perspective. A jury made
up by representatives of the organizing institutions designates 12
runners up and 4 winners. The finalists contestants can win one
300 euros trip voucher. The Buyer Prize can also be won by those
registering for the contest.
Ayuntamiento de San Sebastián de los Reyes
Plaza de la Constitución, 1
28701 San Sebastián de los Reyes
Tel. 91 659 71 00
www.ssreyes.org
Torrejón de Ardoz Window
Dressing Contest 71
Torrejón de Ardoz holds two Christmas store window dressing
contests from December 12 to 31: one in downtown and another
in the surrounding neighborhoods. Both are intended to incentivate
local consumption and to have local shops decorate their premises
in a manner fitting to the Christmas spirit and atmosphere. There 9
prized that oscillate between 200 and 100 euros.
Ayuntamiento de Torrejón de Ardoz
Plaza Mayor, 1
28850 Torrejón de Ardoz
Tel. 91 678 95 00
www.ayto-torrejon.es
Shopping in San Sebastián de los Reyes can get you a reward from the
Urban Trade Dynamization Campaign during the Christmas season.
For each purchase the retailers provide a code that is then entered in
a website to participate in a raffle awarding prized from 500 to 1,500
euros. The winners must spend this money, on the same day, in the
street shops that participate in the campaign. The raffle is held on
January 14th at the City Hall.
Ayuntamiento de San Sebastián de los Reyes
Plaza de la Constitución, 1
28701 San Sebastián de los Reyes
Tel. 91 659 71 00
www.ssreyes.org
Shopping Guide to the Products and Crafts for the Christmas Season
28
campaigns
& shop window contests
Magic Christmas in
Torrejón de Ardoz 72
Until January 5, Torrejón de Ardoz celebrates the Christmas season
with special decorations and lighting and with many activities. The
Plaza Mayor becomes a theme space when attraction like the City
of Dreams, the Enchanted Forest, the Christmas Train, the Royal
Throne, the Christmas Market Fair, the vintage Merry-go-round,
the Children’s Ferris Wheel and more are erected.
Ayuntamiento de Torrejón de Ardoz
Plaza Mayor, 1
28850 Torrejón de Ardoz
Tel. 91 678 95 00
www.ayto-torrejon.es
Valdemoro Christmas
Campaign 75
The Christmas season is given one more enticement with the
Christmas Campaign this town holds from December 9 to
January 6. During this period customers that purchase products
in the shops participating in the campaign can win a Christmas
Basket valued in more than 2,000 euros. This gift includes
products from the shops enrolled in the campaign.
Ayuntamiento de Valdemoro
Plaza de la Constitución, 11
28340 Valdemoro
Tel. 91 809 98 90
www.valdemoro.es
Shopping Campaign
Shop
in
your
73
in Torrejón de Ardoz municipality...
you will be the winner76
During the Christmas season the small and medium sized shops
in Torrejón de Ardoz offer one more incentive. Customers that
make purchases over 20 euros get a ticket to participate in a raffle
to win a voucher valued at 1,000 euros to be exchanges in shops
enrolled in the campaign. There is also one lot of products as a
price. The campaign last from December 9 to January 5.
Ayuntamiento de Torrejón de Ardoz
Plaza Mayor, 1
28850 Torrejón de Ardoz
Tel. 91 678 95 00
www.ayto-torrejon.es
Valdemoro Window
Dressing Contest 74
Valdemoro celebrates its Christmas Shop Window Dressing
contest from December 9 to January 6. Dozens of shops
participate in this contest where the judges value originality,
lighting, atmosphere and product presentation specially. The tree
winners will receive an accreditation diploma.
Ayuntamiento de Valdemoro
Plaza de la Constitución, 11
28340 Valdemoro
Tel. 91 809 98 90
www.valdemoro.es
The towns of Villarejo de Salvanés, Morata de Tajuña, Perales
de Tajuña and Villaconejos put together a Christmas campaign
intended to promote the variety and quality of their shops as
well as the advantages and benefits that shopping locally brings
to the community’s economy. Until January 5 each customer
receives tickets to participate in the raffle where prizes are either
monetary or shopping vouchers that will be exchanged at the 66
establishments participating in the campaign.
Ayuntamiento de Villarejo de Salvanés
Plaza Mayor, s/n - 28590 Villarejo de Salvanés
Tel. 91 874 40 02 - www.villarejodesalvanes.es
Ayuntamiento de Morata de Tajuña
Plaza Mayor, 1 - 28530 Morata de Tajuña
Tel. 91 873 03 80 - www.ayuntamientodemorata.es
Ayuntamiento de Perales de Tajuña
Plaza de la Constitución, 1 - 28540 Perales de Tajuña
Tel. 91 874 80 04 - www.ayto-peralestajuna.org
Ayuntamiento de Villaconejos
Plaza Mayor, 1 - 28360 Villaconejos
Tel. 91 893 82 14 - www.ayto-villaconejos.com
Shopping Guide to the Products and Crafts for the Christmas Season
29
Map of shops located
in the City of Madrid
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Shopping Guide to the Products and Crafts for the Christmas Season
30
Map of shops located
in the Municipalities of the
Madrid Greater Region
44
47
55
59
46
45
54
19
69 70 29
28
52 53 12
65 12
49
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63
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Shopping Guide to the Products and Crafts for the Christmas Season
31
Elabora: www.grupoagd.es
www.madrid.org