Last Updated: December 2011
USBI Marketing and Communications
Resources and Tools
Branding Tools
Mission Statement
and Pocket Guide
Our internal strategies and
client experience principles are
critical components to creating
loyal clients. We’ve created a variety of tools
to help promote our mission and client experience principles.
The Priv
ate Clie
nt Gro
ISSI
OUR M
up
ON
of
the lives
g
To enr ich
honorin
nts by
our clie
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ique goa
their un
Operational Tools
Coming Soon! Brand and Style Guide
Using the correct expression of our brand
is critical to building a strong, compelling
image. Use these
guidelines to
U.S. Bancorp
ensure we all
Investments, Inc.
represent and
discuss USBI in
a consistent
manner.
Understanding
Your USBI Account
Statement Brochure
This brochure walks
new clients through their
account statement,
highlighting important
features. This brochure is mailed with all
new client account statements (including
investments, Personal Portfolios, AMA,
and retirement accounts).
Helping Understand your Investment Account Statement
NOT A DEPOSIT
MAY LOSE VALUE
NOT FDIC INSURED NOT GUARANTEED BY THE BANK
NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Investment products and services are available through U.S. Bancorp Investments,
Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary
of U.S. Bancorp. USBI# 0811234
Brand Guide
Using the correct expression of our brand name is critical to building strong compelling brands. Use these
guidelines to ensure we all represent and talk about USBI in a consistent manner that reflects our brand promise.
FOR INTERNAL USE ONLY
0111020
The Private Client Group Tools
The Private Client Group
Over the past year, more than 35,000 clients were invited
into The Private Client Group. Use these tools to support
your business.
Private Banking
|
Investment Management
|
Personal Trust
|
Insurance Services
|
Financial Planning
Personal Trust
Private Banking | Investment Management
| Insurance Services | Financial Planning
Features and Benefits
Wealt h Management Solutions
Wealth Management capabilities brochure
Your Financial Advisor will work with you to understand
your financial needs, create a plan to achieve your goals
and simplify your financial life.
The Private Client Group delivers
sophisticated solutions to meet various
financial planning, banking, investment,
insurance and personal trust needs.
Latest edition of U.S. Bancorp’s Corporate Profile
Latest edition of INSIGHT quarterly newsletter
Features and Benefits brochure
Financial Advisor’s business card
Investments Connect Tools
Over the past year, more than 100,000 clients were
segmented into Investments Connect via a personal letter
with introduction mailer and perforated rolodex card. Use
this with your Mass Market clients to help point them to
this convenient service delivery model.
Wealth Management
capabilities brochure
Convenient
access to
financial
guidance
Introduction mailer
Investments Connect Online
Our improved investment website is designed to help make life
easier for all of our brokerage clients. The site makes it more
convenient for clients to manage their account and obtain
statements, records, marketing information, and educational
materials. Remind clients about the site with our direct mail
postcard. The postcard highlights several of the benefits of
Investments Connect Online, and also explains how to
register on the site.
Features and
benefits brochure
Postcard
Rolodex card
Investments Connect
Online Website
USBI Marketing and Communications
Resources and Tools
Advertising and Marketing Tools
Private Banking
|
Investment Management
|
Personal Trust
|
Insurance Services
|
Financial Planning
Choose a team
that’s dedicated
to your success
In the photo: Back row (L to R): Tom Szyman, Mary Leverson, Troy Brinkman;
Front row (L to R): Laurie Mackert, Shawn Hricak, Laurie Lang
Choose a team from a strong, stable institution. One with smart, experienced players.
Serving the
Andover
community
Our team of investment and banking advisors takes the time to understand your unique
needs and coordinates strategies that may help you realize your dreams and simplify your
financial life. As a member of The Private Client Group you receive priority service and
expertise in financial planning, investments, insurance and traditional banking, including
customized credit and deposit products.
To reach your personal financial goals, put our dedicated team of local professionals on
your side.
YOUR ANDOVER TEAM
Your Andover team has experts to help you obtain financing for real estate, construction
or home improvement. We offer customized bank products and services to businesses and
individuals, as well as investment and insurance solutions for your family or business.
Your team is committed to offering solutions designed just for you.
The information on the back of this page will help you become acquainted with your
team. If you already have a relationship with one of our experts, they will gladly introduce
Banking
| Investment
Management
Personal
Trust
| Insurance
youPrivate
to another
team member.
If not,
please contact| Laurie
Lang
or Laurie
MackertServices
to let |
us know how we can serve you. We are excited to show you the many ways we can help
you, your family and your business.
Financial Planning
Not a Deposit Not FDIC Insured Not Guaranteed by the Bank May Lose Value Not Insured by any Federal Government Agency
Investment products and services are offered through U.S. Bancorp Investments, Inc. (USBI) member FINRA and SIPC, an investment adviser and brokerage subsidiary of U.S. Bancorp and an
affiliate of U.S. Bank. Insurance products, including annuities, are available through U.S. Bancorp Insurance Services, LLC, U.S. Bancorp Investments, Inc., in Montana U.S. Bancorp Insurance
Services of Montana, Inc., and in Wyoming U.S. Bancorp Insurance & Investments, Inc. All are licensed insurance agencies and subsidiaries of U.S. Bancorp and affiliates of U.S. Bank. Insurance
and annuity policies are underwritten by unaffiliated insurance companies and may not be available in all states. California Agency #OE24641. 0111080
Deposit products offered by U.S. Bank, N.A., Member FDIC, Equal Housing Lender. Neither U.S. Bank nor its representatives may provide tax or legal advice. Any tax information provided
reflects our opinion and is not intended to be exhaustive. Investors should consult with their tax advisor or legal counsel for advice and information concerning their particular situation.
U.S. Bank is not responsible for and does not guarantee the products, services or performance of its affiliates.
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The Private Client Group at U.S. Bank delivers smart solutions to meet your
banking, investment, personal trust, insurance and financial planning needs.
Our streamlined and coordinated approach provides these solutions through
a single point of contact working with you to understand your financial needs,
create a plan to achieve your personal goals and simplify your financial life.
All backed by a team of experts and the strength and stability of U.S. Bank.
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To learn how you can put All of US to work for you, contact a member of
our local team today!
Team Ads and Bios
New magazine ads are
designed to build brand
awareness for our PCG
teams, showcasing the
broad capabilities
of our organization
and inform clients/
prospects that
U.S. Bancorp
Investments provides
comprehensive
wealth management.
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CustomPoint
Marketing Website
Access a variety of
collateral on this
easy-to-navigate
site. Financial
Advisors can
review thumbnails of all items, place
orders, and monitor inventory.
Enhanced!
Marketing Guide
Helps Financial
Advisors
communicate
competitive
advantages to
clients and
partners, as well
as create a marketing plan and learn
where to find resources and support.
Marketing G u i d e
Brand yourself. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2
Your first 90 days at USBI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 3
Work your clients. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 4
Prospect for new clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5
Leverage bank relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 6
Create a plan .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 7
Where to find tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 8
Who to call .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 9
Sample marketing plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 10
THIS IS FOR INTERNAL USE ONLY. THIS IS NOT APPROVED FOR DISTRIBUTION TO THE PUBLIC AND MUST NOT BE COPIED, SHOWN
TO, OR USED WITH THE PUBLIC, ORALLY OR IN WRITING. 1110043
Capabilities
Presentation
and Cover
Our new customizable
presentation cover and
inside pages outline our
overall wealth management
capabilities. Available in PCG or USBI brand.
Annual Tax
Planning Guide
Available every fall, this
guide helps provide an
overview on tax law
changes for a given year,
contribution limits and
more. Available in PCG
or USBI brand.
Marketing
Communications
Campaign Focus
Guides
Interactive,
“clickable” guides
organize a variety
of USBI and
Strategic Partnerprovided tools around a particular theme.
The timing of these guides coincides with
the launch of retail contests throughout
the year.
Product Marketing Tools
Business Planning Marketing Tools
Use this suite of materials (8 fact sheets
and worksheets) to set the stage with
partners and business prospects and open
the door to more business. Topics include:
qualified plans, estate planning, and
business succession planning.
Employer Sponsored Retirement
Plans for Businesses
n
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sored RetirEmployees
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A retirement plan is a key tool to help your business attract and retain quality employees.
expect a
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retirement plan at work, making it a crucial part of your benefits package. Many types of plans and providers
are Com
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flexibility
available, and what is best for your business depends on
factors. Here is a high-level look at the options:
ion,many
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of insurance
marketing tools
were upgraded
in 2011, including
a brochure,
worksheet, and
policy review client letter.
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USBI Marketing and Communications
Resources and Tools
Communication Tools
INSIGHT
Newsletter
Quarterly client
newsletter,
available in print or
PDF. Available in
PCG or USBI brands.
MarketCenter
alerts
Weekly employee
newsletters aimed
at informing
Financial Advisors and helping them
manage their business.
Investment
Advisor Newsletter
Quarterly newsletter
targeted toward
Financial Advisors,
highlighting best
practices and updates
related to managing
a successful
fee-based advisory business.
Employee Conference Calls
Conference calls are an important way
for employees to stay informed on
company initiatives. Wealth Management
& Securities Services calls (led by Terry
Dolan, Vice Chairman, U.S. Bancorp) are
held quarterly. Calls specific to Wealth
Management (led by Mark
Jordahl, Wealth Management President,
U.S. Bank) and USBI (led by Bill Benjamin,
CEO, U.S. Bancorp Investments, Inc.)
are rotated on off-quarter months.
Investment
Advisor
SECOND QUARTER 2011
U.S. BANCORP INVESTMENTS, INC.
TOP
20
FAs by New
Advisory Assets, 2011
As of March 31, 2011
Sears, Casey
Williams, Rork
Roach, Mark
Kudick/Verhaalen, Partnership
Martz, Aron
Edwards/Parker, Partnership
Kruse, Curt
Merlino/Thorp, Partnership
Schwartz, Joel
Edwards, Thomas
Rohde, Randall
Sage/Freese, Partnership
Terrasas, Natalie
Erenberger, LeAnn
Grosshans, John
Hibbard, Christopher
Masek, Bradly
Allred, Tyson
Willette, Ryan
Licht, Gavin
TOP
20
$8,955,266
$8,768,438
$7,780,785
$7,463,000
$6,654,111
$6,544,243
$5,550,465
$5,463,818
$5,212,443
$5,204,366
$5,000,058
$4,952,858
$4,846,894
$4,730,482
$4,630,060
$4,615,138
$4,276,674
$4,091,900
$3,936,859
$3,920,152
FAs by Advisory Assets
Under Management
As of March 31, 2011
Kudick/Verhaalen Partnership
Watts, Scott
Mietz, Chad
Sage/Freese Partnership
Allred, Tyson
Lovett, Jennifer
Martz, Aron
Bryan, Michael
Erenberger, LeAnn
Barker, Paul
Steidl, Michael
Trimble, Jacob
Spangenberg, Elaine
Thorp/Merlino Partnership
Warren Partnership
Moore, Justin
Ellis, David
Cigrand, Ted
Arndt, David
McCall, Gregg
$41,658,173
$35,983,839
$33,373,721
$27,015,933
$24,618,401
$23,498,364
$23,363,251
$22,355,191
$22,016,700
$21,274,440
$20,928,035
$20,501,218
$19,363,502
$19,139,913
$18,787,867
$18,636,392
$18,545,174
$18,164,706
$17,400,147
$16,220,605
Industry studies highlight growth and
trends in managed account assets
A number of studies and surveys have been completed recently that highlight
growth and other trends with the managed account marketplace. Of interest:
• Managed Account Assets have grown at an 11% compound annual
growth (AGR) rate since 2000 and are projected to grow at 13% AGR over
the next four years.
• Rep-driven programs (ie., rep as advisor, rep as portfolio manager)
account for 39% of managed account assets. Mutual fund advisory assets
make up 29% market share.
continued on page 2
Procedures to
follow when
delivering a
financial plan
With the tremendous
growth in the utilization of our financial
planning tools, here is a
review of the procedures
to follow:
1. Make sure that you
always print a “Final”
version of the report.
Even if you have presented the plan to the
client utilizing the Presentation Mode on the
system, the client needs
to receive a copy of the
information (plan) you
presented. Printing the
Final Report is also the
mechanism that will give
you credit for your plan.
UMA gets upgrade
More investment manager choice, reduced fees
On March 14, the Unified Managed Account
(UMA) was upgraded to allow you to choose
among a variety of approved funds or managers.
Similar to FundAdvisor, when creating a proposal, you are presented with drop-down menus for
each asset class in the model. A default manager is
displayed, with alternate managers or funds available by clicking on the drop down. Depending on
the asset class and model chosen, available investments may include mutual funds, ETFs or a set of
equities managed by separate account managers.
In conjunction with this change, administrative
fees for the UMA were reduced from 62 basis
points to 55. This reduction applies to all UMA
accounts, both existing and new, that are
custodied with USBI. This does not apply to
accounts custodied at Fidelity.
For more information, please contact the FundQuest Inside Sales Support team at 888-253-9169.
continued on page 3
FOR INTERNAL USE ONLY
USB FOCUS/Pricing Call
Topical Flyers
Bi-monthly topical flyers used
by Division Managers to
promote branch engagement.
USBI Headline News
for Managers
Monthly talking points
for managers on key
corporate and business
line objectives.
TIGER Team and Service
Delivery Communications
Timely updates on important
operational initiatives via
USBI’s standard employee
communication vehicles.
Onboarding and Recognition Support Tools
Onboarding Support
for New Financial
Advisors
Postcards, ads, and
letters coordinated and
placed on behalf
of new Financial
Advisors in their
markets to help
increase awareness.
Relaxing
2012
PRESIDENT’S CLUB
Picturesque
For U.S. Bancorp internal use only. Not approved for distribution to the public and must not be copied, shown to, or used with the public, orally or in writing.
Annual President’s
Club Program
Guides for
Financial Advisors
and Financial
Specialists
Outlines the
qualifications for
President’s Club.
FIVE STAR Wealth Manager
Recognition Support
A variety of tools exist to help qualified
Financial Advisors promote their
FIVE STAR Wealth
Manager status in their
communities, including
branch lobby easel signs,
client/ prospect/COI letter
templates, magazine ads,
desktop awards, and
magazine reprints.
Monthly President’s
Club Tracking Reports
for Financial Advisors
and Financial
Specialists
Monthly ranking reports
distributed to all USBI
employees and posted to
MarketCenter.
President’s Club
Business Cards
Showcases the
President’s Club logo
on all qualified
Financial Advisor/
Financial Specialist
business cards.
Available in PCG
or USBI brands.
USBI and The Private Client Group
Educational Economic Resources - Ongoing
Client-Approved and Internal Use Only
Broadening Investment Knowledge - Client Approved
Market & Economic Update - Weekly
Forward-looking perspectives on the economy
and four capital market asset classes that are
utilized in our strategic asset allocation models.
Leverage this information as a quick and easy
way to proactively share timely updates
with clients.
Quarterly Market Views
Quarterly summary and forward-looking
perspectives on the economy. Leverage
this information as a quick and easy way to
proactively share timely updates with clients.
Investment Market Update Calls
for Clients - Quarterly
Calls hosted by U.S. Bank’s Asset Management
Group (AMG) Leadership Team. Provide
outlook and perspectives on the economy
and markets. Includes a focused, in depth
discussion on a special “spotlight” topic
(examples: equities, fixed income,
commodities, real estate, etc.). A variety of
invitation methods and tools are available to help make it easy to
notify clients of call dates.
Broadening Investment Knowledge - Internal
Weekly Investment Strategy Conference Calls
Hosted by U.S. Bank’s Asset Management Group (AMG) Regional
Investment Managers (RIMs). Targeted discussions with outside guest
speakers (from an independent research or money management firm);
conversation is focused on providing global perspectives on the
economy, political/policy events, tax environment/changes, outlooks
on various capital market asset classes, and specific market segments,
etc. AMG RIMs share key takeaways related to our current outlooks
and recaps any updates to tactical asset allocation guidance. A s
ummary of key conversation messages are provided following the call.
nformation is intended to serve as internal reference/talking points for
use with clients.
Market Perspective - Weekly
Internal use only e-newsletter
summarizing key economic data and
U.S. Bank’s Asset Management Group
(AMG’s) perspectives on the market.
Periodic Partner-Sponsored Conference Calls
In addition to these ongoing resources, periodic Partner-sponsored
economic conference calls are held as needed.
Quarterly Investment Market Update
Conference Calls for Clients
Calls scheduled for 2012 (all Wednesdays):
January 25, March 21, May 23, July 25,
September 26, November 28
Time: 11:00 a.m. CT
Call: 888-790-4906
Password: U.S. Bank
Not a Deposit
Not FDIC Insured
Not Guaranteed by the Bank
May Lose Value Not Insured by any Federal Government Agency
Investment products and services are available through U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of
U.S. Bancorp and affiliate of U.S. Bank. Insurance products including annuities are available through U.S. Bancorp Insurance Services, LLC, and U.S. Bancorp Investments,
Inc.; in Montana, U.S. Bancorp Insurance Services of Montana, Inc.; and in Wyoming, U.S. Bancorp Insurance & Investments, Inc. All are licensed insurance agencies and
subsidiaries of U.S. Bancorp and affiliates of U.S. Bank. Policies are underwritten by unaffiliated insurance companies and may not be available in all states. CA Insurance
License # OE24641. U.S. Bank is not responsible for and does not guarantee the products, services, or performance of affiliates. U.S. Bancorp Investments, Inc. and U.S. Bancorp Insurance
Services, LLC are not tax or legal advisors. When it is appropriate, you are encouraged to seek professional tax or legal advice.