11/8/2013
“Google’s current Philosophy”
Ten things we know to be true
We first wrote these “10 things” when Google was just a few years old. From time to time we
revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
Email, Calendars, Online Storage Etc.
November 9th
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.
http://www.google.com/intl/en/about/company/philosophy/
The Name “Google”
• The word “Google” is said to be
“originating from a misspelling of
the word "googol", the number
one followed by one hundred
zeros, which was picked to signify
that the search engine was
intended to provide large
quantities of information.”
http://en.wikipedia.org/wiki/Google
http://umdcareers.files.wordpress.com/2012/10/google-yourself.jpg
Google’s Starting and Founding
• Google began in January 1996 as a research project
by Larry Page and Sergey Brin when they were both PhD
students at Stanford University in Stanford, California.
• While conventional search engines ranked results by counting how
many times the search terms appeared on the page, the two
theorized about a better system that analyzed the relationships
between websites.[27] They called this new technology PageRank; it
determined a website's relevance by the number of pages, and the
importance of those pages, that linked back to the original site. The
domain name for Google was registered on September 15, 1997, and the
company was incorporated on September 4, 1998. It was based in a
friend's (Susan Wojcicki) garage in Menlo Park, California. Craig
Silverstein, a fellow PhD student at Stanford, was hired as the first
employee.
• In May 2011, the number of monthly unique visitors to Google surpassed
one billion for the first time, an 8.4 percent increase from May 2010
(931 million).In January 2013, Google announced it had earned
$50 billion in annual revenue for the year of 2012. This marked the first
time the company had reached this feat, topping their 2011 total of
$38 billion.
•
http://en.wikipedia.org/wiki/Google
• The best way to google yourself
automatically is to google yourself
within Google News and set an alert
around your name in quotation
marks.
• Then select Result Type: Everything
and How Many: All Results.
• Google will then email you anything
regarding your name as it finds it and
indexes it.
Filter results by type of content
•
http://img.labnol.org/images/2008/05/google-boolean-search.png
1- Along the top of your page, you'll see a number of Google products to filter your content by. When you
select More, you'll see a drop down of additional products to choose from.
Web: By default, your Google search will show unfiltered results that can include all the types of content
below.
Images: See only results from Google Images.
Maps: See only results from Google Maps.
Videos: See only video results from YouTube.
News: See only results from Google News.
Shopping: See only results from Google Shopping.
Books: See only results from Google Books, including reviews, excerpts, and where
you can buy the book.
Places: See only results from places and businesses using Google+ Local.
Blogs: See only results from Google Blog Search.
Flights: See only results from Google Flight Search.
Discussions: See what people are saying in discussion groups, forums, and questionand-answer sites.
Recipes: See only results for recipes. Customize and filter these results to show
recipes with your ideal ingredients, cook time and calorie count.
Applications: See only results for non-Google and Google applications for your
mobile devices and desktop.
Patents: See only results from Google Patent Search, which allows you to search the
full text of the U.S. patent corpus and find patents that interest you.
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4- Translated foreign pages:
• Sometimes the best results
for your search are written in
another language. Based on
your search term, this filter
chooses the best language
(or languages) to search in,
translates your search, and
then translates the results
back to the language you
prefer to read.
6- Dictionary tool:
• You can find definitions, synonyms, images
and more for your search term.
The automatic language selection isn't perfect, of course, so
if you'd like to search specific languages, select them in the
panel above the results.
A full current list
of all Google programs
http://www.minterest.org/wp-content/uploads/2012/05/google-products-services.png
8- Safe Search
• Activate Safe search to filter sexually explicit
content.
To activate it,
click on the
gear icon in
the right
corner, then
click on search
setting, then
tick the safe
search box.
G+, Shared Endorsement - my take
• this new type of ad doesn’t really collect any new
information.
• These are things you’re already choosing to give
to Google (your reviews, your +1′s, and so on),
and Google is simply deciding to use that
information while displaying ads to make them
more effective.
• It’s a very smart move on Google’s part, and it’s
your decision whether you’re OK with being
displayed in ads or not.
• it’s just a simple strategy by Google to made ads
more effective. And who can blame them — their
primary business model is advertising.
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