NEWS VOLUME 31 ISSUE 4 2009 End of year ■ ■ I N T E R N AT I O N A L CO N G R E S S O F MA R I T I M E M U S E U M S Steam Yacht Lady Hopetoun (1902) at NYE Fireworks, Sydney Harbour (SHF Collection) See OPERATIONAL HERITAGE on page 10. Successful congress held in Denmark Dear friends and colleagues, ICMM… that’s us How can I start otherwise, writing this column only a few weeks after the Esbjerg 2009 conference, but to reflect on a great ICMM gathering in Denmark. So many of us met there and enjoyed excellent and relevant papers, a well organized social and cultural programme and mild Danish autumn weather. A big thank you to my predecessor Morten Hahn-Pedersen and his team for doing such a perfect job in a very short period of preparatory time. Many thanks too to the keynote speakers, paper givers, master class teachers and chairpersons who made the academic programme really work. To all of you who attended the conference, and to those who couldn’t be there, make sure that you don’t miss the 2011 conference! Esbjerg 2009 taught us that ICMM is very Frits Loomeijer much alive and kicking as a communication platform. That’s the legacy of a few years of intensive work by the old Executive Committee who have handed over to a new EC. Please know that the new team, headed by Hanna Hagmark-Cooper and myself as Vice-president and President respectively, feel very committed to make ICMM better and better. ... continued on page 2 ...continued from page 1 What does that mean? The Esbjerg conference focussed on professionalism. Maybe professionalism is the key word for all of us in the years ahead in order to ‘cope with change’. Not only relatively young disciplines, such as museum marketing, can be developed to a higher professional level, but also the classic core museum business of collecting, researching and communicating as well. ICMM is our key organisation providing a forum for discussion and debate on these important issues. Our main communication tools – the newsletter and the website – will be developed further and our conferences will get better every time with your input and support. And regarding the next conference venue? We are working on it and will get back with the result in the first Newsletter next year. Furthermore, we aim to be a global network and consequently we still have more than half a world to win. We need to know our Arab, African, Asian and South American colleagues and we will work on encouraging them to join us in the coming years. We must also be alert in the more traditional ICMM regions, meaning North America and Europe. Despite a fantastic Malta 2007 conference, the Mediterranean members were still a bit under-represented in Esbjerg. It would also be good to welcome some new faces from Canada and the United States at the next conference. Let’s not forget, ICMM represents all of us working in maritime museums everywhere, and together we are as strong as our support base. Your new Executive Committee will work hard to improve our organization and the tools we work with. We will get things going but you have to make use of the programs we develop. The result of good networking is knowing and trusting each other, and in doing so we inform and get informed about travelling exhibitions, relevant objects that come up at auctions, new developments in management, education and building projects etc. That is how an active and effective network works. For me it is an honour to be at the helm of this organization. You elected an able and committed crew and together, with your input and feedback, we will without doubt, be able to understand change and to cope with uncertainty. Best regards Frits Loomeijer President ICMM People News At the Congress, delegates remembered three people who were closely associated with ICMM and who had died since the last congress: Mary Wedekind, Colin White, Geraint Jenkins. David Jenkins (no relation) has provided the following obituary of Geraint Jenkins: Dr. John Geraint Jenkins passed away on 15 August 2009. Born in 1929 to a Welsh-speaking seafaring family near Llangrannog in Ceredigion, he was educated at Cardigan Grammar School and at the university colleges of Swansea and Aberystwyth, from which he graduated with an MA. He took up his first museum post at Leicester in 1952, moving soon afterwards to the Museum of English Rural Life at Reading, and it was here that he undertook the research that led to his first major publication, The English Farm Wagon (1961). By then he had returned to Wales to join Iorwerth Peate as an assistant keeper at the Welsh Folk Museum at St Fagan’s. Here, he embarked on a comprehensive study of the Welsh woollen industry, which culminated not only in his monumental volume The Welsh Woollen Industry 2 (1969), but also in the acquisition of the Cambrian woollen mill at Drefach Felindre in 1976, which is now Wales’s National Wool Museum. Whilst at St Fagan’s he oversaw the removal of numerous buildings to the museum, in particular the tannery from Rhaeadr in mid-Wales. He played a major role in establishing the Society for Folk Life Studies and also developed links with other open air museums in Europe, particularly in Hungary. In 1978 Geraint was appointed curator of the newly-opened Welsh Industrial & Maritime Museum in Cardiff’s dockland. He would later claim that the years that he spent here were the happiest of his career; ‘Cardiff Bay’ had not then been redeveloped and he was equally at home with wealthy shipowners as he was with Harry, the ‘steward’ of the decidedly dubious ‘North Star Club’, located right next door to the museum! He served on the council of the International Congress of Maritime Museums and wrote a number of volumes on Welsh maritime history. He was also awarded a D.Sc. (Econ) by the University of Wales in 1981. Geraint returned to St Fagan’s as curator ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ in 1987, but the five years he spent there before retiring were Geraint Jenkins not happy ones, as he found himself increasingly at odds with what he perceived to be an everincreasing emphasis upon management and visitor figures, to the detriment of scholarship. Typically, his retirement back in his native west Wales was not marked by indolence; he was High Sheriff of Dyfed in 1994-95, and involved himself in local politics, culminating in his chairmanship of Ceredigion County Council in 2002-03. “Once met, never forgotten” – never was this saying truer of anyone than Geraint. Quite literally larger than life, he exuded an irrepressible bonhomie that was totally infectious. He was, too, a sparkling raconteur, possessed of a huge store of stories - both respectable and otherwise! – reflecting his long and varied life. Wales has lost an incomparable ambassador, and the museum world one of its best-known figures. He leaves a widow, Nansi, and two sons, David and Gareth; another son, Richard, predeceased him in 2000. 2009 President Morten’s Final Report to the ICMM General Assembly 2009 The major goal of this Executive Committee (EC) was to improve ICMM as an information hub for maritime museums around the world. This meant on one side improving the website and the newsletter and on the other side improving the conferences. However, before starting to work with these two important tasks, strengthening the internal work within the EC was a key issue. The introduction of a yearly meeting of the EC as a supplement to communication via e-mail, phone, fax, snail-mail and occasional meetings between individual EC members have proved to be very useful indeed. The yearly meetings of the EC have taken place at the NMM in Greenwich – and we owe a big thank you to NMM, Stephen Riley and Kevin Fewster for hospitality and willingness to host these meetings. Concerning the Newsletter and website, the headquarters was moved ‘down under’ to New Zealand in early 2006 and an Editorial Board headed by Larry Robbins was established. Since then the number of yearly newsletters has been extended from two to three and this year even four, an e-mail newsletter has been introduced and the website has been changed a good deal. I am grateful for the fantastic job performed by Larry and his crew; Stephen Riley, Elvira Mata, Dan Finamore, Frits Loomeijer, Hanna Hagmark-Cooper and Harald Hamre. Since 2005 we have had a new schedule for conferences; every second year instead of every year in order to be able to create a better economic basis for this kind of event and to be able to create more challenging academic programmes for the conferences as well. I am not the one to judge whether or not we succeeded in doing so, but I can assure you that we have done our very best in trying to fulfil this goal. We have worked very hard on long term schedules for conference planning. We do have very strong bids from Stuart Parnes and his American collegues as well as from Matthew Tanner (SS Great Britain in Bristol, UK) for the 2011 Congress. In 2013 the Portuguese Naval Museum in Lisbon will celebrate its 150th Anniversary and I have just been told that the museum intends to lead a joint Portuguese bid for the 2013 Congress. The by then renewed National Maritime Museum in Amsterdam has also declared an interest in hosting the 2013 Congress with the Maritime Museum Rotterdam as coorganizer. And so have the National Maritime Museums in Sweden as well as in Finland. To sum up we have plenty of strong candidates for 2011 as well as for 2013 and perhaps even 2015. It is really a great thing to note this strong commitment among members. No matter how determined you are to do long term planning, the wind occasionally blows you off course. In such cases you have to improvise. This was what we did, when in November 2008 the economic tsunami came across the conference planned for Annapolis and we had to quickly change the venue for Esbjerg. I am really happy and proud to note that so many members of ICMM are attending this ICMM Congress in 2009 despite the harsh economic conditions for most of us at the moment. We do, however, have colleagues who would normally attend the ICMM Congress but who are not present here in Esbjerg due to tight budgets at their institutions back home. Some did register but have had to cancel their participation at a rather late stage. Cut backs and government initiatives to save money are part of today’s agenda. An example is the situation on Jersey where Doug Ford and his colleagues this summer called for the help of ICMM when the Jersey Government threatened to close the Jersey Maritime Museum. The result was an official letter from ICMM to Senator Le Sueur and the Jersey Council of Ministers. The letter is posted on the ICMM website and it is my sincere hope that the support of ICMM will help Doug and his colleagues in their struggle to make Jersey Maritime Museum survive. However, the Jersey example gives an idea on just how tough the situation might be for maritime museums around the world – the title of our current Congress recognises the situation we face - Understanding ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 Change: Coping with Uncertainty. The hard economic conditions that we have seen over the past year and the intense work of the EC setting up the ICMM Esbjerg 2009 Congress have left little time for recruiting new members to the organization. This must be a priority for us all in the foreseeable future. Since 2007 we have had the following new members or applications for membership: Sea Heritage Foundation, Australia - Museo do Mar, Cascais, Portugal - National Historic Ships Unit, UK - Museé Maritime du Quebec, Canada - Museo Maritimo Ilhavo, Spain - Sociedad Estatal de Gestion de Activos, Seville, Spain - Jersey Heritage, UK - P & O Heritage Collection, UK – Historic Naval Ships Association, Virginia, USA - Museum of Maritime Science, Tokyo, Japan - Navigation Pavilion, Seville, Spain - Marcus de Chrevieux, Kelton Foundation, USA - Sherrin Hibbard, Cheju National University, South Korea – Svendborg Museum, Denmark We have had 11 resignations and 20 members have been removed as they have not paid for two consecutive years despite requests for payment. The current membership stands at 152 compared with 170 in 2007. Some of our challenges might be due to the present economic situation and our business doing other things during the last year. However, when it comes to recruiting new members as well as increasing the total number of members, here is clearly a job for the new EC – and for all of us – to deal with. Finally, ending my term as President of ICMM, I would like to use this occasion to express my gratitude to all members of the ICMM for your valuable support. It has been an exciting and challenging job to serve as your President – and it has been a very great pleasure indeed. 3 ICMM CONGRESS 2009 – OPENING SPEECHES Danish Minister of Culture, Ms Carina Christensen However, over the years the structure of the fishery changed from many small to a very few, but very large units. Today the number of Danish fishermen is less than the number of fishermen in 1970 Esbjerg – and in Esbjerg the entire fishing fleet is 14 vessels. If a country’s cultural heritage had a colour – Denmark’s would be blue! Although we - in a historical perspective at least - are used to looking at ourselves as a land of farmers and craftsmen, many of us carry a strong sentiment of connectedness to the sea. Because we live right next to it; Because we pass it or cross it whenever we travel more than a few kilometres; Or because we know or sense that in our history - through wars, trade and the use of the sea’s natural resources - the sea has had an immense importance in defining this country’s size, wealth and mental outlook. In this way, the sea is a powerful agent in our history and an important framework for understanding culture and society. Even today. That is - of course - true for many other nations. That’s why The Fisheries and Maritime Museum and ICMM have gathered close to a hundred delegates from every continent in the world here in Esbjerg for the ICMM 2009 Congress. To continue the discussion of how the world’s maritime museums can sustain and develop their relevance as centres of knowledge on maritime history and globalization in the future. Under the heading ‘Understanding Change – Coping with Uncertainty’ the congress will discuss issues related to some of every museum’s core purposes. And among them: A changing audience. Are the museums getting the maritime message across? And is anyone listening? These questions are important for all museums. As Danish Minister of Culture, I am very concerned that all museums master the difficult task of communicating their knowledge to a wide audience. Especially to those who never - or almost never visit museums. Maritime museums have a unique potential - and therefore a special obligation - to do just that. Why? The sea and the maritime life evolving around it is not only an agent in history or a framework for understanding society today. It is also an incredibly interesting and fascinating world of its own. A world of small and heavy industry, of underwater sea life and cities and even countries arising and declining at its bay. Culture is for everybody. And these stories are immensely powerful and relevant to many more people than are gathered here. There than here Although than 150 4 is no better place in Denmark in Esbjerg to host this congress. Esbjerg’s history is short - less years - the city has established Carina Christensen & Morten Han-Pedersen itself as a lively industrial and cultural centre with a huge capacity to transform itself. From being Denmark’s largest fishing harbour - to its new status as the country’s main city for offshore activities including oil and wind power industries. And I can think of no better host for this congress than The Fisheries and Maritime Museum! The museum has an international reputation as an important research centre and as a rallying point for international co-operation – especially around the North Sea. What’s more the museum has an annual number of visitors of more than 150,000 proving the museum’s outstanding ability to attract a large and interested audience. I would like to thank Morten HahnPedersen, the museum and ICMM for their joint effort to further developing the roles and relevance of maritime museums. Erik Clausen Chairman of the Fisheries and Maritime Museum, Esbjerg Today the Fisheries and Maritime Museum is recognized as a museum of national importance and a player on the international maritime museum scene. At the same time the museum is closely connected to the city in which it is located. Indeed the museum owes its very existence to the City of Esbjerg. On the occasion of the centenary of the founding of the Esbjerg Harbour the City erected the new museum as a gift to the citizens of Esbjerg. On opening in 1968 the museum could be described as a Fisheries Museum with an aquarium attached to it. The entire focus was pointed at the fishery nationwide, which was perfectly natural in a city with one of the largest fishing harbours in Europe. At that time the fishing fleet of Esbjerg counted more than 600 vessels, and fishery plus related industries were a dominant part of business in Esbjerg. ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ Had the Fisheries and Maritime kept the original focus it is hard to say what the museum would have been like today. However, the museum understood the changes that was going on and was able to cope with the uncertainty by developing a new concept and turning the focus of the museum towards the theme “Man and Sea” which is today presented to our visitors in as many aspects as possible; fishery, shipping, offshore oil and gas, offshore windfarms, coastal culture, leisure and tourism, the waddensea, environment, marine mammals and marine biology. The museum presentations are based on solid research which since 1994 has been carried out by the Centre of Maritime and Regional Studies – a joint venture between the museum and the University of Southern Denmark. The overall work method has been step wise development in building up the museum, research centre and attraction that the Fisheries and Maritime Museum is today. As Chairman I am proud of the achievements made so far and I am looking forward to seeing the next steps of our plans be launched in the years to come. Over the years we have had the privilege of a fantastic support from the City of Esbjerg, the Danish Cultural Heritage Agency and the Danish State. We are of course very grateful indeed for the support that has been extremely valuable for the development of the museum. But I am also very much aware that without the flow of inspiration and the fantastic support and cooperation that Morten and his staff have had via a solid international network, we might not have been where we are today. The Chairman and the Board of this museum fully support the international work in which our staff is engaged – also when it comes to a time consuming job as President for ICMM. In the end the museum gains from the valuable network and contacts created by this kind of work. The world around all of us is constantly changing and uncertainty is a condition of life. This is not least true when it comes to the maritime world. We all have challenges ahead of us – but challenges can be overcome – especially when you are understanding change, coping with uncertainty and working together by exchanging thoughts and ideas as you will in this conference. 2009 ICMM CONGRESS 2009 Summaries of selected papers (Papers marked ** are available in full online at www.icmmonline.org) ** AUDIENCES, VALUE AND THE FUTURE OF MUSEUMS: A PARTNERSHIP WITH THE PUBLIC Keynote address: Dr. Carol Scott Navigating the seas of change is the challenge facing all museums in this 21st century world. One of the significant dimensions of this changing state is found in our notions of, and relationship to, the ‘public’ including, but not confined to, that part of the public who visit museums. Taking account of an emerging role for the public as authorizers and legitimators of cultural value, we find that audience research can be used to examine what the public values about museums. This knowledge can be used to assist us in evidence-based advocacy and strategically engaging a sustainable audience base. I think that it is useful to revisit the quote within the programme that heads this session: “At the Malta conference in 2007, it was agreed that our museum audiences were changing and that we should be ‘getting the maritime message across’. What is this message? Is anyone listening? Our message is a vitally important one and deserves to be better understood - that the sea has had and continues to have, a fundamental influence on our lives. But how do we get that message across? Do we look for partnerships and, if so, with whom? Theatres, film festivals, concert organizers, leisure entrepreneurs…..?” All of these proposed partnership options provide interesting possibilities and much potential. But my talk focuses on another partnership with which I strongly urge you to engage. A partnership with the public. I suggest this partnership for three reasons: 1. It can help us determine how the museum brand is perceived and what differentiates it from other leisure attractions; in terms of this gathering, let us re-phrase that to say that it can help us determine how the maritime museum brand is perceived and what differentiates it from other museum types and leisure attractions; 2. It provides important substantiation of our Public Value to external stakeholders including funders, policy makers and bureaucrats; and 3. It can enable individual museums to take the pulse of local populations to find out how they can build sustainable audiences. ICMM NEWS ■ FUNDING Keynote Address: David Moorhouse, Chairman, Lloyd’s Register, and Trustee, National Maritime Museum, Greenwich, UK [As David was unable to attend, the content was delivered by Kevin Fewster] – Powerpoint Presentation slides are available at www.icmmonline.org While the economic climate and the culture of a country may vary to some degree; together with the approach and mechanism by which government, corporate, foundations and private individuals donate or support museums; there are I believe common themes that are driving change in the attitude they adopt towards museums now and in the future. If museums are to effectively attract support going forward, there are perhaps some changes in approach and style they will need to consider. Having said that there are differences in the support environment between countries, maritime history is a truly global subject and therefore the scope for international private and corporate support and, in some cases, foreign government support does exist. Nevertheless, with reduced government support the private and corporate sources of funding become significantly greater in importance but the days when foundations, private individuals and corporate bodies gave money because they or an individual in their organisation, thought it was a good idea, are now over. To be able to bask in the warm glow of giving without purpose for the organisation or giver is no longer enough. What corporate bodies will now support has changed fewer and fewer being willing to invest in bricks and mortar and one-off exhibitions, unless those exhibitions are linked to programs of education. Those same programs may also in the future be required to deliver their benefits to a wider than their domestic audience. I believe that supporting exhibitions and programs that bring countries and cultures together will in many cases be more popular from a support perspective than those that reflect a more local view of history. What does cultural entrepreneurship mean in times of economic recession? Cultural entrepreneurship does not mean sacrificing the integrity nor the quality or indeed the accuracy of the story we tell. For me it means telling the story in a way that will stimulate the mind of the recipient, encourage the government and public supporter to participate and develop and expand the museum’s image and role with the wider public. While I believe this is true under any circumstance, in a fiscally challenged environment it takes on an even greater level of importance. Cultural entrepreneurs present and tell the history in new and different ways. They V O LU M E 3 1 ■ ISSUE 4 ■ 2009 5 ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS use modern media, education in schools and recent events to convey history in a modern and exciting context. The really successful entrepreneurs are hard to find and a precious resource that we must try to develop within museums as a whole. So in an economic recession their role is even more important and if we are involved in museums where none exist, there is an urgent need to address that situation. ** DENMARK’S NEW MARITIME MUSEUM Jørgen Selmer, Danish Maritime Museum, Elsinor, Denmark The paper provides a status report on the exhibition work in connection with the construction of a new museum to replace the old exhibitions at the historic Kronborg Castle, north of Copenhagen. The museum is in the middle of a process, and in the coming years, up until the expected opening in 2012, the project and the various ideas will be worked on and developed in cooperation with the many interested parties. The museum has been designed by one of Denmark’s most internationally renowned firm of architects, BIG Bjarke Ingels Group. They will place the 7,600m2 building underground encircling the old dry dock from Elsinore Shipyard, which lies as a neighbour to Kronborg Castle. The Dutch exhibition designers Kossmann.dejong are responsible for the design of the new exhibitions. In recent years Kossmann.dejong have drawn attention to themselves with exhibitions that, by means of the rich use of pictures and an exciting scenography, reach out to a new kind of public who are not used to museums. The museum will be inclusive and not exclude any group of users. That is not an easy goal to achieve, and in order to do so the exhibitions will have several layers of experiences. Thus in planning the exhibitions we are working on a means of touching people’s emotions with a full measure of pictures, film, scenography, light, sound and smell. Together with the original museum exhibits and without words all of these things will be able to tell visitors from the whole world and of all ages that Danish shipping now, throughout the world and at all times has been of decisive importance for everybody in our society. The visitor’s curiosity will be aroused by a number of interactive installations, which invite him to do it himself, to try for himself, to wonder, and to succeed in pitting himself against nature, navigation, ship construction, cargo and logistics. The desire to learn more comes from the meeting with the history, past and present, of the great maritime world, told by means of the little story: The close personal account retold by living people or via finds in the archives and conveyed with the original objects, pictures, letters, film and sound recordings in exhibitions and in the personal digital information system which comes with the entrance ticket. Emotions, curiosity, the desire for knowledge and further 6 ICMM NEWS ■ ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS commitment can be satisfied to the full in the web-based part of the exhibition on the museum’s homepage, where more stories, pictures and collected accounts, together with links to the entire maritime world comprise an almost inexhaustible treasure chest. light. It has to be admitted, however, that even today, twenty years down the road from those momentous events, many people are still only slowly coming to terms with the capitalist economy and look back with nostalgia to the days when the state, albeit a poor one, took care of everything. In the museum’s information centre containing archives and a library the staff will be ready to assist with further help and guidance. There will also be the possibility of ordering teaching sessions, guided tours and private functions. In contrast, most young and middle-aged people embraced the new reality with relish and set about to build a better future. I think that in Poland we can count the people involved with museums among those who look on our further development with optimism. The staff of the Polish Maritime Museum is certainly part of this company: mindful of their responsibilities but also with determination, they are striving to make the most of the opportunities that have arisen. They are thus actively involved in the development of our Museum, acquiring valuable personal experiences in the process. The subsidiary themes of the main exhibition each have their starting point in the present time and move outward globally and across all time periods. They bear in on fundamental issues for shipping and the shipping industries: Why do we sail? (goods and passenger transport) How do we find our way? (navigation) How do we build ships? How is life at sea and what pleasures and dangers does it offer? What does shipping mean for the country’s economy and for our daily lives? FROM AUDIENCE TO CONNECTIVES - Karin Brandt, National Maritime Museum, Amsterdam, Netherlands The main exhibition comprises altogether approximately 2,500 m2, divided up into about 300 running metres around the dock. The walk round offers great variation thanks to the architecture, but the experience is further enhanced and made more dramatic by the fact that each exhibition theme has its own expression, aesthetics and communication techniques, which will constantly stimulate the senses of the public. • to be an audience is a passive exercise; after all – you in this capacity as the audience will undergo what I have chosen to offer you ** TAKING FULL ADVANTAGE OF THE OPPORTUNITIES OFFERED BY CHANGE – HOW WE IN GDANSK ARE COPING WITH UNCERTAINTY Jerzy Litwin, Polish Maritime Museum • My objective today is to challenge you, fellow Museum Colleagues, to look at The Audience with different eyes. I hope you will allow me to take you on the journey to become connected, for once connected, we will move from being a captive audience to a captivated audience, which means you have opened up and oh, how easy it will be to get that message across as you will be in the right mode to receive! At the ICMM conference in Philadelphia in 1996 I spoke about maritime museums in eastern Europe. Later, at Helsingør in 2000, nine years after the collapse of the communist system in Poland, I spoke about the cooperation between our museum and foreign ones after the fall of the Berlin Wall. Today, a further nine years on, again in Denmark, it is with great satisfaction that I would like to develop the theme of this year's conference – UNDERSTANDING CHANGE – COPING WITH UNCERTAINTY, that is, by telling you how we at the Polish Maritime Museum understand the changes taking place both in Poland and in the rest of the world, and how we are coping with the uncertainties arising out of the risks inherent in our actions. The mass social movement initiated in Poland in 1980, known as SOLIDARITY, laid the foundations for the bloodless revolution of 1989, as a result of which Poland became a democratic state. Similar transformations soon took place in the other countries of central and eastern Europe. Out of these political changes arose the need to reform the economy, which was beginning to be ruled by the laws of capitalism. This forced our society to look at everyday matters in a different V O LU M E 3 1 ■ ISSUE 4 ■ 2009 • as I am sending information to you that I hope will enter the listening zone of your brain which will result in a certain impact that will action you or make you conclude that the information is useful. Unfortunately, you might also tune out and consider me to a complete waste of your valuable time. What does it take to become connected with our Audience? • I would like to invite you to look at the Audience experience from the Visitor Perspective. Or wait! Let’s rephrase that. I would like to invite you to look at the Audience experience from a GUEST perspective. • The Journey to our Museums starts and ends at home – as once we realize which path our Guest follows to find his way to you, it will become easier to connect with him. to be a focus point, in contrast to the Content Value aspects. • The Guest needs to feel well taken care off. • Even if you are offering the best content in your capacity, the Guest Value will determine the total Experience. • Guest Value + Content Value equals Total Experience. • And offers, if its result is a positive feeling, the opportunity to: Inspire & interact • Have you ever realized that inspiration is actually a joint effort? If you are not open to being inspired, there is no way that for instance, I can be an inspiration to you. • You will not be open to being inspired if you are not comfortable, or if you don’t have that positive feeling • But once comfortable, once opened up, you have allowed me to be an inspiration and once inspired Our interaction starts. • This is a far cry from the traditional position of The Audience, which in fact is one way traffic and corresponds to me telling you to be quiet and to listen to me. • Does that sound familiar? Connect • Now that I can interact with my guests, we can connect and because I am able to connect, I can truly offer you, my guests, that what it is you came here for. And you, my guest, you will feel enthused, comfortable, satisfied and inspired. You will feel part of a Community • an environment where comfort plays a predominant role in the total experience – that you had in mind when you made the decision to go to my museum • The Audience has become the sum of all these elements increasing her value: • As The Value of the Audience is determined by the quality of the content and the level of the hospitality offered. If this value is pleasant, recognizable, inspiring, enriching enough, it stimulates a repeat visit. THEREFORE, the value of our audience for the museum is enhanced – customer value is increased and a long term valuable relationship is established. THE MARIMUS PROJECT – NEXT STEP IN THE PURSUIT OF A VISION - Morten Hahn-Pedersen, Fisheries and Maritime Museum, Esbjerg, Denmark • What has inspired your guest to visit you? • How has he/she chosen you as the domicile of his visit today? • And what is their expectancy of this visit? • The journey starts with the collection of information; with the building of an expectancy which translates to a mental picture and will result in a positive or negative feeling – read: experience. • This means that attention to the Guest Value Aspects needs ICMM NEWS ■ Over the past two decades the Fisheries and Maritime Museum in Esbjerg has pursued a vision of transforming the original fisheries museum with an aquarium attached to it into a museum, research centre and attraction focused on the concept of Man and Sea. Since the vision was first launched in 1989 the museum has broadened its palette by adding still new aspects of the V O LU M E 3 1 ■ ISSUE 4 ■ 2009 7 ICMM CONGRESS 2009 ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS visitors will be able to get an insight into this fragile biotope which is the closest neighbour to the museum. 2- Our enrichment policy The second step is located in the east wing of the museum which hitherto has been partly owned by the University of Copenhagen. The museum has bought the entire building adding an extra 800 square metres to the basement floors of the complex, and the additional space will primarily be used for research purposes in relation to the museum’s work with stranded whales in Danish waters. Furthermore, an education department and a cinema/conference room will be located here. A new exhibition hall will be added to the complex. This hall will focus on the natural history of whales in Danish waters, and via the top floor in the east wing the exhibition on whales will be connected to the rest of the visitor area in an exhibition that will contain themes such as whaling, offshore oil and gas exploration, and offshore renewable energy production. - enrich existing collections with a two-pronged approach: thematically (navy or fishing for example) and by the type of artefact (i.e. models, real boats, painting or uniforms) The total project, which will cost around 125 million DKK [approx $US 25 million – Ed], has been approved by the municipality and all primary planning work has been sorted out. The City of Esbjerg has donated some 20 million DKK for the project and committed itself to taking over running costs and maintenance of the new buildings. Presentation material is ready and the fund raising process is about to start. However, due to the present economic situation this process might take a while, but we are convinced that the project will come through. Fisheries and Maritime Museum in Esbjerg maritime and marine world to its collections, research and presentations. A research centre – the Centre of Maritime and Regional Studies – was established in 1994 and a number of extensions of the museum complex have been carried out; the major steps being an open air exhibition, a new aquarium and a new museum building containing hinterland facilities and a shipping exhibition. Over the last couple of years the museum has worked intensively on the next step in the overall plan. MariMus – short for Maritime-Marine-Museum – has been chosen as work title for the project which is planned in two steps. Step One is an up-to-date renovation and extension of the museum’s presentations of seals (Grey Seals and Common Harbour Seals) and the Wadden Sea. The new seal tanks will be a design based on studies of seal behaviour, environmental requirements, rational working procedures and best and most cost effective technique. Furthermore, wishes for new research possibilities and best experience for visitors have been a vital factor in the designing process. In comparison with the existing seal tank the overall concept of the new tanks will bring the seals much closer to their natural biotope. Apart from the seal tanks the extension will contain a Wadden Sea tank where 8 ICMM NEWS ■ SUMMARIES OF SELECTED PAPERS MUSÉE NATIONAL DE LA MARINE’S COLLECTIONS: MANAGEMENT AND ENRICHMENT Jean-Noel Gard, Musée National de la Marine, Paris, France 1- Context Created in 1748, MnM collections are among the oldest in the world. The museum itself was created in 1827 in Le Louvre and remained there until 1939 when it was transferred to the Palais de Chaillot where it is today. Originally, collections consisted of around 60 dockyard models. During the 19th century, several new areas were opened including ethnography, navigation instruments, painting or merchant navy items. Today no subject is excluded from our field. At the same time, in each dockyard, there was a model workshop with an associated exhibition room. All were linked to MnM in 1947. The number of these port museums increased to 15. Now there are 4 port museums; During this time, over some 30 years, the French maritime museum landscape evolved highly with the creation of several dozen maritime or river museums, cultural organisations and associations. It’s a general movement about heritage in France. Now, a real network of maritime heritage does exist and that is not without influence on our enrichment policy. V O LU M E 3 1 ■ ISSUE 4 ■ 2009 We have to : - open new fields as we did with toy boats. Remember photography was first for documentation; now it is collection - determine today what is tomorrow’s heritage. It is one of our biggest challenges. For instance: what do we preserve about today’s navigation instruments? What is representative of GPS? We need to identify milestones. - know other museums’ collections and coordinate with them - at the end, take into account new technologies, particularly multimedia, to determine how we will deal with collections, and how we will deal with multimedia for example. The combination of the revised approach and name change resulted in a proposal that was sufficiently attractive as a regeneration proposal to secure financial support from regional development agencies and the UK government’s Department for Communities and Local Government as well as more traditional sources of cultural funding. The shift in approach has also allowed the project to become mores sustainable with the model repositories constructed as passive environment stores rather than air conditioned spaces. £12.5m has been secured to complete the works, and construction is underway – anticipated to complete in 2010. In recent months a minor problem – the main contractor going into administration – has introduced an unexpected delay but we currently anticipate completion and opening by summer 2010. ** OPERATIONAL HERITAGE – ECONOMIC MILLSTONE OR OPPORTUNITY FOR REACHING NEW AUDIENCES? Alan Edenborough, Sydney Heritage Fleet, Sydney, Australia NATIONAL MUSEUMS AT CHATHAM Richard Holdsworth, The Historic Dockyard, Chatham, UK National Museums at Chatham is an innovative partnership project between three UK museums – two nationals, National Maritime Museum and Imperial War Museum – and an independent (not for profit) regional museum – The Historic Dockyard, Chatham. The project will deliver new museum storage for the two national museum collections of ship models, each internationally pre-eminent, but increasingly taken off display as the approach to exhibitions has evolved from technologically based displays using large numbers of models to more thematic – social history based exhibitions. National Museums at Chatham has taken eight years to evolve and was borne from the juxtaposition of two separate needs – those of the national museums to provide better quality storage and access to the model collections and that of Chatham to find a new use for one of its ancient monuments – the semi derelict No 1 Smithery. The partnership was brokered through the United Kingdom Collections Strategy (UKMCS) and initially sought to create the ‘National Ship Model Collection Centre’(NSMCC) – a proposal which in 2003 also included the Science Museum’s equally pre-eminent collection – and intended to create a major ‘storage on display facility’ for over 4500 models – the equivalent of some 5.4 linear kilometres. NSMCC proved un-fundable as storage on display was falling out of favour in Britain and funders doubted the appeal of so many ship models in one place. In 2004 the approach was radically revised to provide accommodation for the NMM and IWM collections in closed ‘high density’ stores to enable space to be allocated for a permanent and temporary galleries to international standards, a collection study area and educational facilities. The name was also changed to National Museums at Chatham. ICMM NEWS ■ There was a period, which really got going in the second half of the 20th Century, when it seemed everyone wanted to exhibit historic vessels. They were regarded by maritime museums as ideal and, indeed, necessary instruments for telling the maritime story and attracting audiences. I divide those vessels into two groups; the first, ‘passive’ vessels, the second ‘operational’. The passive group makes up by far and away the majority of maritime museum craft. Many of them are successfully integrated into the museum’s themes. But there is another group of passive vessels. They are tied up at wharves or pontoons, on display as examples of this type, or that era. Curatorially, they tick all the significance boxes; from an audience perspective I suggest that, in many cases, they achieve little. One has to ask: What is attractive to a museum audience about a vessel which is tied up at a wharf, out of context and ‘dead’? It’s just possible that in many cases a well interpreted gallery exhibit, without the boat, could evoke more reaction from museum audiences and teach them more. Those with floating collections know that after a time the gloss, very literally, goes off. Historic vessels need skills, trades and maintenance facilities and the use of expensive external resources. The result is that the focus of museum management towards their floating collections can switch from attracting audiences to see their ships, to ways of reducing an increasing strain on resources, as preservation and maintenance requirements increase, and costs escalate. I think it is fair to say that as purse strings continue to tighten, floating collections age further, and preservation and maintenance costs compound at an alarming rate, we will begin to see the rationalisation of small-boat floating collections. It’s a sombre thought … V O LU M E 3 1 ■ ISSUE 4 ■ 2009 9 10 ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 11 ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS ** THE SEA STALLION EXPERIMENT Tinna Damgård-Sørensen, The Viking Ship Museum, Roskilde, Denmark The title of this conference: ”Understanding Change – coping with uncertainty” could have been the headline of the project I’m going to talk about: The Trial Voyage with a Viking Longship, SEA STALLION, from Roskilde to Dublin and return in 2007/2008. This voyage, undertaken by SEA STALLION and its crew, created an overwhelming public interest. The Trial Voyage was covered daily by the media. It inspired comic strips, comment drawings and a satire in the Danish national morning-radio. BBC broadcasted from on board the ship, kept a blog on the BBC news webpage, and produced a documentary on the voyage. The story was on the front page in countries as far away as China, India and Australia. The Danish Ambassador to China claimed that the man on the street in China associated two things with modern Denmark: The drawings of Mohammed and the SEA STALLION. When SEA STALLION arrived in Dublin in 2007, the entire town was engaged in the reception, and the event was covered on wide screen on Times Square in New York. It simply rocketed! In Denmark and Ireland the ship has been used as a national symbol. It was incorporated into the canon of culture as one of twelve examples of excellent Danish craftsmanship and design. And it came out on stamps and coins. Subsequently SEA STALLION has covered the front page of several publications – and the red-and-yellow striped sail has become a new icon of the Vikings. In the paper I will provide a short description of the project, and I will try to relate the success to the changing audience … * * CHANGING OUR COURSE WITHOUT LOSING OUR AUDIENCES Stuart Parnes, Chesapeake Bay Maritime Museum, St Michaels, USA The CBMM is a mid-sized (30 full-time staff) regional museum, founded in the mid-1960’s to preserve the Bay’s vanishing maritime traditions – especially boatbuilding and fishing. It is an outdoor history museum, built-up very much in the model of Mystic Seaport, with a working boatyard, collections of traditional watercraft and historic buildings gathered from around the Eastern Shore of the Bay. We now occupy an 18-acre waterfront site. We are 100% self-funded, with an annual budget of approximately $US 3 million. For over 40 years, the Museum has done a very good job of collecting and preserving maritime artefacts, and of developing exhibits and programs that tell the stories of the areas maritime ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS past. We have become a highly respected museum, a valued and trusted keeper of the past—its memories, stories, and artefacts. CBMM is and always has been a museum about place — the Chesapeake Bay — a place where human history and natural history are have always been tightly intertwined. Yet in recent years, as this magnificent place and its people face dramatic changes to their culture and way of life, the museum continued to view the Bay through the rear-view mirror of history. This is, after all, what American history museums do … The unspoken but perhaps undeniable fact is that the “value” of most of our maritime museums is declining – we are becoming less and less relevant to our 21st-century audiences. It is no longer a matter of improving our marketing. Like the situation that the US auto manufacturers have found themselves in, we need to develop new products to meet what new customers actually want and need … CONGRESS 2009 – MASTER CLASSES During the final afternoon of the Congress, delegates participated in four Master Classes – Audiences, Collections, Research and Funding. Kevin Fewster, who convened the ‘Audiences Master Class’ has provided this outline report: Twelve people attended the Audiences Masterclass. The aims of the session were: - to improve our understanding of audience development factors - to devise strategies to increase audiences to our museums. Most of the session was conducted through group work discussion and report backs. The groups were arranged according to museum annual visitation: 50,000 visitors or less per annum; 50,000 – 100,000 visitors pa; 100,000 – 200,000 visitors pa; more than 200,000 visitors pa. Five people reported that their museums had experienced rises in visitation over the past 3 years; three reported that attendances had fallen and three described their visitation as stable. The groups considered the following questions:. What are the factors and forces working in favour of maritime museums? SEA STALLION - Photographer: Werner Karrasch. Copyright: The Viking Ship Museum 12 ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 What are the factors and forces working against maritime museums? How can we maximise the positive factors? How can we minimise the impact of the negative factors? The groups then discussed strategies to meet each set of forces. Finally, each person was asked to consider which of the strategies discussed might be especially applicable to their museum and how the strategies might be applied. [A summary of the feedback is available on-line at www. icmmonline.org] THE ENTREPRENEURIAL MUSEUM AND THE WILD SPIRITS? Matthew Tanner MBE, SS Great Britain Trust. Being “entrepreneurial” is a state of mind, a culture, and one that is open to all institutions. The idea that a museum cannot or should not be commercially sharp and effective has long since passed. Of course, many museums, not only the independent museums like the SS Great Britain, assume that they need a good retail shop and a nice café in order to supplement their income. Is that enough, and what does a culture of entrepreneurialism mean? Sir Richard Branson: “I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found out I had to become an entrepreneur in order to keep my magazine going.” Anita Roddick: “Nobody talks of entrepreneurship as survival, but that’s exactly what it is, and what nurtures creative thinking.” So being entrepreneurial is about all about survival, and about opportunity. For an independent museum these are essential facts of life. Machiavelli said “Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity, and are able to turn both to their advantage.” What then is the essence of “entrepreneurialism? Kirzner said: “a person who spots and acts on opportunities” Schumpeter said: “Innovation and change come from “Wild Spirits”. – That is wild spirits running “commercial” charities/ museums. In fact many of our best loved museums were (L) The façade of the Stavanger Maritime Museum today (the two buildings to the left) and (R) in the future (all three buildings). Computer Graphic: Lars Riese ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 13 ICMM CONGRESS 2009 ICMM CONGRESS 2009 SUMMARIES OF SELECTED PAPERS SUMMARIES OF SELECTED PAPERS founded by enthusiastic, and perhaps slightly mad, volunteers. Certainly the amazing rescue of the SS GREAT BRITAIN back to England was a great example of “wild spirits” being entrepreneurial. There are clearly differences nevertheless between independent museums and the public, state-run museums. But being entrepreneurial is a state of mind, a personal culture of identifying and seizing your opportunities wherever they may lie, and it should be continuous and ongoing. “We know it when we see it but we don’t find it” in business plans, organisation charts, and job descriptions. Mark Twain: “I was seldom able to see an opportunity until it had ceased to be one”. In some, or many, museums there is an ingrained mindset against entrepreneurialism. It is about trading and being commercial, they say. And that is bad, but remember the “Wild Spirits”! The source of creativity and adventure lies there. Studies show that the most successful entrepreneurs “are convinced that they command their own destinies” But the culture of many museums does not encourage this self-assured attitude, and does not allow people to flourish. How can museums be entrepreneurial without compromising their integrity? Answer: Don’t make compromising decisions! (although bad management decisions will) Let’s not be afraid. Instead let us empower our people and let loose the Wild Spirit EXTENSION IN STAVANGER Harald Hamre, Stavanger Maritime Museum, Norway The City of Stavanger has purchased the property next door to the Stavanger Maritime Museum and has decided to renovate the buildings at a cost of about 7.5 million Euros. The two wooden buildings date back to the 1830s, one warehouse originally built to the sea and a main building behind, used for housing. The renovated premises will be used by the maritime museum. This gives us a unique opportunity to double the total area of the museum with new and much better facilities for visitors, new exhibitions and a restaurant. The only item which is not solved yet is the time schedule. But we hope to open the new and extended maritime museum within 3-5 years. has actually made the organization stronger. Nathaniel Howe has been at the epicenter of the project, involved in every aspect of the process from assessing decay and conducting archaeological documentation to contract negotiation and supervising the deconstruction process. Howe’s presentation retraced the ship’s decline, Northwest Seaport’s decision not to preserve the ship, and the process for making the most of the schooner prior to its deconstruction. Howe opened with a brief history of the schooner’s participation in the California lumber trade, the Bering Sea cod fishery, its placement on the National Historic Register, and finally its forty-five years as a popular museum ship. Next, he focused on the steady decline of the ship’s condition since the early 1980s and the fact that historic vessel preservation science, as we know it today, simply did not exist until about fifteen or twenty years ago. Howe emphasized that, in most cases, it is therefore unfair to accuse the individuals who managed (or mismanaged) historic vessels prior to the introduction of historic vessel preservation science of negligence or incompetence. The current knowledge of how to care for weakening timbers and sagging hulls simply did not exist. In 2005, Northwest Seaport found WAWONA to be rotten beyond repair. Howe described the leadership’s transition to grasp the grim reality of their situation and slowly accept its implications. After all options for keeping the vessel intact were exhausted, Northwest Seaport launched an effort to thoroughly research and document WAWONA, while negotiating with the City of Seattle for almost 1 million USD to demolish the vessel in a careful, controlled manner that would allow further documentation and artifact extraction. Howe emphasized documentation as the paramount responsibility of any historic vessel preservation organization and as a method of fulfilling the mission to preserve artifacts even when they can no longer be preserved in their physical form. Enlisting more than half a dozen documentation teams including a group of nautical archaeology students from East Carolina University, Northwest Seaport meticulously recorded WAWONA from its overall profile down to individual tool marks left by Hans Bendixsen’s shipwrights more than a Demise of the Museum Ship WAWONA: Settling an Historic Ship’s Fate Nathaniel Howe, Vessel Documentation and Preservation Specialist, Northwest Seaport (Seattle, USA). In March of 2009, Seattle’s 112-yr old Pacific Schooner WAWONA was taken to the breaker’s yard. As the flagship of Northwest Seaport, a Seattle city icon, and a National Historic Register vessel, the ship’s departure was a grave loss for the organization, the community, and the nation. However, strong community partnerships and the extensive documentation of the vessel performed during its final year enabled Northwest Seaport to remake the grim process into a major success that 14 ICMM NEWS ■ V O LU M E 3 1 century ago. When the day came for WAWONA to leave for the breaker’s yard, the ship had already been ‘saved,’ her form immortalized on paper and in digital media. The intensive efforts to document the ship as well as the extraction of more than 30 tons of artifacts have made the final years of the WAWONA project a model for managing seriously decayed National Historic Register vessels in the United States. Northwest Seaport is a stronger more viable institution, expanding programs and preservation efforts aboard its other vessels. The WAWONA story is an example of how maritime museums and their community partners can make the best of even the worst situations during these hard economic times. FROM IDIOSYNCRATIC TO INTEGRATED: STRATEGIC PLANNING FOR COLLECTIONS Keynote Address: Dr. James Gardner, Associate Director for Curatorial Affairs, National Museum of American History, Smithsonian Institution. Collections planning applies the proven principles of strategic planning to museum collecting. A collections plan provides a rationale for choices and specifies how they will be achieved, who will implement them, when that will happen, and what it will cost. In thus abandoning ad hoc, idiosyncratic collecting, museums are better positioned to manage change, from tightening resources to new intellectual directions. As with all planning, the process is as important as the document that is produced. There is no one way to do it— rather, the process should grow out of the culture of the specific museum. Addressing intellectual or conceptual tensions within the museum must be part of that process—tensions between legacy collections and new collecting directions, between current stewardship needs and building collections for the future, between passive collecting and planned collecting, and between unique, institutional responsibilities and shared, collective responsibilities. At the same time, on the organizational side, the museum must work through the often conflicting perceptions and motivations of curators, managers, and trustees. While such issues may be unsettling or distracting, they must not become obstacles to change. For most museums, the biggest challenge is developing an intellectual framework that articulates the rationale for or theory of the collections. As difficult as it may be to develop such a framework, it is critical to planning, establishing the compelling and shared vision that defines the museum’s collecting and providing the context for making decisions. In the final analysis, the goal of collections planning is simple: integrated, strategic collecting tied to the museum’s mission and intellectual goals. LETTER TO THE EDITOR... Sir, The other day I glanced through ICMM News (Vol 31, issue 3; aka “The Swimsuit Issue”) before filing it and noticed the article on ‘Canada’s Submarine Museum’. As it happens Barb and I went to Gaspé, Quebec for a holiday in early October and, as Rimouski is not far away, decided to go there. What a delight the Pointe-auPère Maritime Historic Site turned out to be – three ‘museums’: HMCS ONONDAGA; the Father Point/Pointe-au-Père lighthouse complex and the EMPRESS OF IRELAND pavilion. The latter is a small, but very-well-done, museum concerning the loss of RMS EMPRESS OF IRELAND in 1914. This was one of Canada’s most significant marine disasters with loss of life amounting to 1,012 persons. The lighthouse is no longer in service although it does have an original Fresnel Lens and it can be climbed by the public. One can also visit the Lighthouse Keeper’s House as well as the Engineer’s House (café), the Workshop and the Foghorn Shed. We didn’t bother with the ONONDAGA as, just last May, I had toured OCELOT in Chatham Dockyard which, as you know, is also an OBERON class boat. ONONDAGA at Pointe-au-Peré Eric Ruff Canada WAIWONA: Deconstruction underway ■ ISSUE 4 ■ 2009 [Thanks Eric, appreciate your interest, and it is pleasing to note that you managed to get past the illustration accompanying the report of the Australian NMM ‘swimsuit’ exhibition in the last issue! If any readers would like to send reports of Maritime Museum visits, we would be pleased to receive them. – Ed] ICMM NEWS ■ V O LU M E 3 1 Historic site (EMPRESS OF IRELAND pavillion at right) ■ ISSUE 4 ■ 2009 15 Maritime Museums Around the World Mediterranean roundup L’Escala, Festival and Heritage In close co-operation, the village council of L’Escala and the Museum of the Anchovy and Salt recently organised the 12th Salt Festival. This was aimed at recovering, safeguarding, and disseminating the maritime heritage of this coastal town and its inhabitants. Up to the end of the 20th century, large sailing ships loaded with salt from the salt mines of Torrevieja, Alicante, Spain, sailed to the old port of L’Escala, located on the Catalan coast in the north of Spain. Small boats transported the salt from the ships to the beach, whence it was distributed to the warehouses for salting anchovies and sardines. More than a hundred fishing boats with lateen sails would cover the beach, the centre of the daily life of the village. When they returned from fishing, everyone helped to pull out the fish from the nets and take them to the salt warehouses where the Maritime Museums Around The World cont... the exhibition say, “the cultural memory that we intend to recover should be understood as a place for the soul, from which one can reach the past. Our objective is to transfer historical knowledge to all citizens.” women got them ready to be preserved in salt. The Salt Festival started in 1997 to commemorate the third centenary of the Alfolí –the old salt warehouse. The events organized during the Festival recall the origins of the old port of L’Escala, and the inhabitants of the village who act out the lives of their ancestors. “Boats returned as it got dark and if they caught fish they would turn on their lights. And once again everyone would pull out the fish from the nets. And once again salters would buy sardines and anchovies. And with all the hustle and bustle it seemed like a party night would be going on and the lights of the boats would light up happy faces” said Xicu Andreu, a fisherman. The Festival is staged on the incomparable setting of the beach at L’Escala with the ancient Greek and Roman beach of Empúries and the silhouette of the Pyrenees mountains as a backdrop. The Festival always takes place on a Saturday in September. It is a unique and authentic event that shows the true roots of the village. The Salt Festival begins with an exhibition of the old marine trades and tools, taking participants back to the time when the village of L’Escala lived by fishing and fish salting. Sunset signals the arrival of the salt ship, announced by the distinctive sound of the seashell horns. The Festival is brightened up with traditional dances and as the night gets darker, the most emotional moment arrives. Sailing boats with illuminated lateen sails slowly enter the beach in a beautiful pageant. To end the Festival, a “suquet de peix” – a traditional fish-based dish, prepared using the oldest of recipes – is served, accompanied by tavern songs and habaneras – marine songs. The schooner SANTA EULÀLIA, the flagship of the Museu Marítim de Barcelona, as well as many other traditional boats of the Catalan coast will once again join the Salt Festival of L’Escala and altogether will recall the maritime tradition of the village. The Batana House Ecomuseum in EPHEBE Project. EPHEBE is an undertaking, financed by the EU “Europe for Citizens” Program, whose objectives are to map, illustrate and analyze recent attempts in the field of culture that contribute to a European citizenship. Today, many cultural Ms Civita and orphan children onboard the CARACCIOLO organizations explicitly engaging with social and political issues that have traditionally been reserved for other civil society groups are getting momentum and are increasingly visible in the public and media spheres. Although several studies have been produced to provide a conceptual analysis, one can observe a lack of resources enabling a more concrete, practice-based understanding of these recent trends. The Ephebe project has been launched to bridge this gap by presenting examples of best practices in the field. These examples would hopefully inspire communities and local bodies to value their cultural assets with a view to promoting a deeper, more critical and vivid sense of contemporary citizenship. Among eight pertinent case studies documented and analyzed, one of the chosen is The Batana House Ecomuseum from Rovinj. Video documentary gives all relevant information about the ecomuseum project, presented by Marino Budicin, vice mayor of Rovinj and ecomuseum spiritus movens and by Dragana Lucija Ratkovic, author of the permanent exhibition and ecomuseum project manager from the Muses Ltd, Zagreb based culture and tourism consultants. You can follow the project on www.ephebe.eu. The Museo del Mare di Napoli widens its scope It is with great pleasure that lately we have observed changes in the management and offerings of maritime museums of the Mediterranean. Museums of this geographical area are mostly small organizations characterized by few resources, both financial and human, to develop actions. They can hardly try to compete with bigger maritime museums. However, they are starting to change and are reinventing themselves by searching for new methodologies and moving onto new areas of research. This is certainly the case of the Museo del Mare di Napoli, a small regional museum that promotes maritime and nautical culture. One of their recent research projects was aimed at revealing the importance of the regional maritime culture. The project, based on a collection of previously unknown documents, is now a specialized archive providing new evidence. The information will be disseminated via an exhibition, online material illustrating this tradition and a publication in the near future. As the organizers of Salt Festival. Photo: Ferran Magrat 16 I C M IMC MN M E WNSE ■WVS O■LU E 3M1E ■3I1S S■ UI SE S4U E■ 240 ■0 92 0 0 9 V OMLU 16 17 The documents collected deal with the orphanage school vessel CARACCIOLO, and the challenging initiative of a teacher, Giulia Civita, at the start of the 20th century. CARACCIOLO was a corvette dating from the end of the 19th century that was scheduled to be demolished. Instead, it became a school for orphans who needed to be cared for and to be trained professionally for the future. Some were trained in the discipline of fishing, some in activities related to the navy, and many others to civilian jobs. An innovative element introduced for the first time in such an institution was the caring for the emotional needs of the schoolchildren. Professional education was no longer considered the sole curriculum to be taught; it was also essential to fill the emotional emptiness of the Neapolitan orphans. www.museodelmarenapoli.it/scugnizzi/ Maritime Ethnology, a Research Project on Fishing and Shipbuilding. Changes and Effects of the Construction of a Port of Refuge in the Spanish Coastal Town of Cambrils. This documentation project is part of a series of actions in the field of research developed by the Maritime Museum of Barcelona to preserve, safeguard and disseminate the maritime heritage of the Catalan coast. The Museum, as a member of the Observatory for the Research of Ethnological Heritage of Catalonia, an instrument created by the regional government, jointly collaborates with other Catalan institutions to attain the objectives programmed. The Cambrils project was carried out last year by two experts and the Research Manager of the Maritime Museum of Barcelona. However, other institutions supported the research, such as the Museum of History of Cambrils, its Town Council, the Fraternity of Fishermen, and even the the town’s citizens. The ethnological research had the objective of revealing how the construction of an artificial port affected traditional shipbuilding and the fishing community of Cambrils in the decade of 1930. Back then, Cambrils was a small fishing village with few shipwrights, not very different from the bordering villages. At the time, the construction of the new port had an effect on all the citizens. On the one hand, the fishing community changed, the organization of the work was transformed, the techniques and even the composition of the fleet were altered. In parallel, shipbuilders redesigned boats and specialized in the construction of powered dragging boats. The old motorised sailing boats became obsolete. The shipbuilders from Cambrils supplied vessels not only to the local market, but all along the Catalan coast. On the whole, the project’s main targets were to examine and collect diverse documentary sources, to scrutinize photographic and audiovisual material, and to record and transcribe interviews. The data obtained backed up the initial hypotheses on the effects of the construction of the port of refuge. The results have already been integrated into the archives of the Inventory of Ethnological Heritage of Catalonia. Though separate projects, this documentary research was I C M IMC MN M E WNSE ■WVS O■LU E 3M1E ■3I1S S■ UI SE S4U E■ 240 ■0 92 0 0 9 V OMLU 17 EXHIBITION ROUNDUP Maritime Museums Around The World cont... NATIONAL MARITIME MUSEUM, GREENWICH, UK to 3 January 2010 North-West Passage: An Arctic Obsession carried out in coordination with the work in progress restoring the fishing boat TERESA. Built in Cambrils in 1936, TERESA is a clear example of the specialization of the shipbuilding industry in Cambrils. The preservation of TERESA provides a living instrument which shows the community the past and the present of fishing and also the activity of local shipwrights. Therefore, this is not merely a restoration project, it also has the objective of being a pedagogical tool for citizens. MYSTIC SEAPORT, USA to January 2010 Mapping the Pacific Coast: Coronado to Lewis and Clark, The Quivira Collection. VOYAGER NEW ZEALAND MARITIME MUSEUM Permanent exhibition opens 12 December 2009 Blue Water Back Magic, a tribute to Sir Peter Blake New Phase of Recovery of the Royal Shipyards of Barcelona SKYLUCK IN HONG KONG The Hong Kong Maritime Museum has acquired a magnificent painting of the stranding on Lamma Island, on 29 June 1979, of the 3,500 tonne, Panamanian registered SKYLUCK (EX-EASTERN PLANET, EXWAIMATE) with its human cargo of 2664 Vietnamese refugees. The painting is by the well known British artist Professor Ken Howard, R.A. “Ken Howard’s work is characterized by the play of light, his key inspiration. Light there is in this powerful work, though here it dominates the background. The shadowed foreground, eloquent of the shadow world in which the refugees had found themselves, shows the scene when desperation had led some of the refugees to cut the ship’s anchor chain and the ship had drifted onto Lamma Island. Many rapidly scrambled ashore and it is this memorable scene that Ken Howard’s picture captures so powerfully. Ken Howard was in Hong Kong at the time exhibiting his work in the HK Arts Centre. He visited the SKYLUCK before the stranding and his painting is based on that visit and subsequent photographs.” MV SKYLUCK had slipped unannounced into Hong Kong in the early hours of Wednesday, February 8 1979. Ignoring signals from Waglan Island it came to anchor in the Western Anchorage and was boarded by the Marine Police. After nearly 5 months aboard, feelings of desperation had grown such that the refugees took this hazardous step which resulted in the ship sinking by the stern. The following year the ship was refloated and towed to Junk Bay where it was broken up. ICMM NEWS ■ M E E T I N G S , CO N F E R E N C E S & CO N G R E S S E S Traditional Boats of the Pacific Northwest Conference Columbia River Maritime Museum in Astoria Saturday, March 6 2010 10 AM to 5 PM For registration details please contact Sam Johnson, Executive Director of the Columbia River Maritime Museum by email at [email protected] A full agenda will be available in early January, 2010. The Columbia River Maritme Museum in Astoria, Oregon will hold a conference on the traditional boats of the Pacific Northwest on Saturday, March 6, 2010. The goal is to develop a list of traditional boat types of the region, identifying which types are extinct and which extant. Based on the Museum Small Craft Association’s Union List of Traditional Small Craft, this list will be used to develop strategies and priorities for the documentation and preservation of the region’s boats. At the present time the region is broadly defined as extending from Alaska south to Northern California and across the Cascades to the eastern borders of Oregon and Washington. Council of American Maritime Museums (CAMM) Annual Conference, Mystic / Avery Point, CT, USA May 13-16 2010, Britain’s Indian Ocean World, 1600-1900 National Maritime Museum, Greenwich UK 8 & 9 July 2010 Corrosion of Historic Ships Mariehamn, Åland Islands, and Turku, Finland 5 – 9 September 2011 See ICMM website for full details. Contact: [email protected] Boat types will include native craft, recreational boats, and work boats up to 120 feet. SKYLUCK by Ken Howard RA NEWSLETTER BONUS The Executive Committee of ICMM has decided that Full Members will now receive two copies of the newsletter to allow one copy to be placed in their museum’s library and one to be circulated to staff (etc) HOSTING HIGHLIGHT “Over the years the Fisheries and Maritime Museum in Esbjerg has hosted a number of international conferences and meetings involving museum and university researchers … but hosting the biannual conference of ICMM tops them all. ” Morten Hahn-Pedersen “ V O LU M E 3 1 ■ ISSUE 4 ■ 2009 SNIPPETS SNIPPETS 18 moved in preparation for the architectural works. At the same time, the Museum management is working on a new museography proposal with the aim of creating a new museum that provides answers to the interests, desires and requirements of the 21st century society. Our intention is to develop an entirely new museum model, open and accessible, that responds to the present times, with new communication principles. In short, a Museum where maritime culture in its widest sense is transferred. For more details of these exhibitions and others visit the ICMM website. Please send information for inclusion in these pages to the Editor. HONG KONG MARITIME MUSEUM to 28 February 2010 Dragons. Waves. Winds. Gods Royal Shipyard buildings, Barcelona Maritime Museum - photo LJ Biel The Town Hall and the Provincial government of Barcelona will fund a new phase of restoration of the Royal Shipyards building, dated from the end of the 13th century. The works, which will start in the beginning of 2010, will center on the roof and floor of the eight central units or halls of the permanent exhibition. Some archaeological excavations will also be carried out before the new flooring is placed. In addition, a new warehouse will be built, offering more space to collect artifacts. In September the permanent hall will be closed to the public and its collections MERSEYSIDE MARITIME MUSEUM, LIVERPOOL UK 5 February to 1 June 2010 China: Through the Lens of John Thomson 1868-72 This photographic exhibition includes 150 images from the Wellcome Library’s collection taken in China between 1868 and 1872 and features a wide variety of images, themes and locations from Beijing to Fujian to Guangdong, including landscapes, people, architecture, domestic and street scenes captured during Thomson’s expedition to China. ASIAN DATABASE The Hong Kong Maritime Museum is compiling a database of all Asian maritime museums. So far data on 63 museums in 13 countries has been gathered. It is planned to make the data publicly available early in 2010 and to use the database as a launch pad for efforts to create an Asian maritime museums’ communications network. For information contact Nowell Li Sum-yi [email protected] TANG CARGO EXHIBITION It is reported that much of the famed Belitung Wreck treasure (the Tang Cargo), purchased by the Singapore government, will become part of the Asian Civilization Museum’s collection. It had been hoped that the cargo would be the centerpiece of a new Singapore maritime museum, but this may now have been superseded. http://bit.ly/w6Oto MUSEUM RELOCATION The Republic of Singapore Navy Museum, which closed in 2006 to move from its old Sembawang premises to new premises in the relocated Republic of Singapore Navy base at Changi seems to have hit significant delays in re-opening. It was scheduled to re-open in 2007, but earlier this year (August 2009) the post of Curator to the museum was still being advertised. ICMM NEWS ■ V O LU M E 3 1 NZNMM TO BECOME THE VOYAGER The New Zealand National Maritime Museum is henceforth to be known as “Voyager New Zealand Maritime Museum.” ■ ISSUE 4 ■ 2009 19 ICMM EXECUTIVE COMMIT TEE CONTACT DETAILS Jean-Noel Gard, Musée National de la Marine, Paris, France. [email protected] President Frits Loomeijer, Maritime Museum Rotterdam, Netherlands. [email protected] Historic site (EMPRESS OF IRELAND pavillion at right). See page 15. N OT I C ES A PLEA! Members are reminded to inform the Honorary Treasurer (email address on back page) of any change of address, or changes in their contact details. We rely on you to keep us informed and thus to make sure you receive your subscription renewals and newsletters on time. Thank you. JOIN ICMM ! ICMM welcomes new individual (associate) and full members. Please visit www.icmmonline.org/pages/ join.htm or contact Secretary General Stuart Parnes for details. [email protected] NOTE TO AUTHORS ICMM News seeks contributions on any topic related to maritime museums from members and nonmembers. Contributions should be forwarded in MS WORD format, or as text in the body of an email message, to the editor. Authors may prefer to check the suitability of the topic with the editor beforehand but no guarantees will be given that any article will be published. David Wright, Royal New Zealand Navy Museum, Auckland, New Zealand. [email protected] Vice President Hanna Hagmark-Cooper, Ålands Sjöfartsmuseum, Finland. [email protected] Co-opted: Morten Hahn-Pedersen, Fiskeri-og Søfartsmuseet, Esbjerg, Denmark. [email protected] Secretary General Stuart Parnes, PO Box 513, Oxford, Maryland 21654 USA. [email protected] Mary Louise Williams, Australian National Maritime Museum, Sydney, Australia. [email protected] Newsletter Editorial Board & Regional Correspondents Editor & webmaster: Larry Robbins; [email protected] Treasurer Nigel Rigby, National Maritime Museum, Greenwich, UK. [email protected] Members: Paula J. Johnson, National Museum of American History, Smithsonian Institution, Washington, DC, USA. [email protected] Elvira Mata i Enrich, Museu Maritim de Barcelona, Spain. [email protected] British Isles: Stephen Riley; [email protected] Mediterranean: Elvira Mata I Enrich; [email protected] North America: Dan Finamore; [email protected] Asia: Stephen Davies; [email protected] Lars U. Scholl, Deutsches Schiffahrtsmuseum, Bremerhaven, Germany. [email protected] Australia: Mary Louise Williams; [email protected] Robert Domzal, Polish Maritime Museum, Gdansk, Poland. [email protected] South America: vacant (volunteers welcome) Northern Europe: Harry de Bles; [email protected] Rachel Mulhearn, Liverpool Museums, England. rachel.mulhearn@liverpoolmuseums. org.uk Scandinavia/Baltic: Marika Hedin; [email protected] Alan Edenborough, Sydney Heritage Fleet, Australia. [email protected] Research: Rachel Mulhearn; [email protected] ICMM News is the journal for members of the International Congress of Maritime Museums (ICMM). It is published three times per year (generally in March, July, and November). ICMM News is published in Auckland, New Zealand for the ICMM. Views are those of the respective authors and do not necessarily reflect the views of ICMM. Contact the Editor, Larry Robbins: ICMM News, PO Box 35-401, Browns Bay, Auckland, 0753, New Zealand. Email: [email protected] DEADLINE FOR 2010 ISSUES: 20 FEBRUARY 2010, 20 JUNE 2010, 20 OCTOBER 2010 Copyright © 2009 International Congress of Maritime Museums www.icmmonline.org 20 ICMM NEWS ■ V O LU M E 3 1 ■ ISSUE 4 ■ 2009
© Copyright 2026 Paperzz