HIGHLY QUALIFIED
ATTENDEES
72%
own a boat
58%
lan to buy a boat
p
within 12 months
27%
were age 35–49
37%
were age 50–64
than
100 milesmore
48% traveled
to attend
FEBRUARY 16–20, 2017 | MIAMI MARINE STADIUM PARK & BASIN
2016 WAS EPIC. 2017 PROMISES
TO BE BIGGER & BETTER!
As the nation’s premier consumer boating exhibition, the Progressive® Insurance Miami
International Boat Show® brings the entire recreational boating industry to Miami to kick-off
the boating season. With its move to Virginia Key last year, the show now offers both upland
and in-water exhibit space in one dynamic location.
The scenic site features a 500+ slip marina and fully customizable in-water exhibitor
displays including:
• A deep water basin to accommodate large yachts
• Open water slips to host sea trials and on-the-water demonstrations
• State-of the-art air conditioned and open-air tented exhibit space for marine accessories,
electronics, engines, fishing tackle, nautical gifts and marine services
• VIP Experience—Treat your best customers to valet parking, private lounge area,
refreshments and more
WHY EXHIBIT
Exhibiting is a cost-effective way to meet
highly qualified prospects face-to-face
in an atmosphere that sells the boating
lifestyle. The show’s market exposure and
timing are exactly what you need to:
• Create and build brand
awareness
• Generate leads that can drive
product sales year-round
• Introduce new products and
attract media attention
• Sell your products and services
MiamiBoatShow.com
REACH CONSUMERS AT THE BEST TIME
TO MAKE A SALE—WHEN THEY ARE LOOKING!
A world-class marine sales event, the show is a marine marketplace like no other—it draws
avid boaters, fishermen and water sports enthusiasts from all 50 states and 80+ countries.
They come to shop—to compare products, discover what’s new and see products they’ve
researched online in person. Attendance at last year’s show topped 100,000 and we expect
2017 to be even better!
WE SELL THE SHOW.
YOU SELL MORE PRODUCTS.
Every NMMA show is supported with a comprehensive marketing plan that targets key
buying demographics:
• Show marketing generated 101.5 million total paid and added value
media impressions in 2016
• A highly visible advertising campaign features a strategic mix of print,
broadcast, e-mail, and online advertising
MORE THAN JUST
EXHIBIT SPACE!
Maximize your ROI with FREE exposure
for your business, products and services
before, during and after the show.
Show Guide
FREE listing in the Official Show Guide,
which is distributed free at the gate
to every visitor and published online
year-round.
• Public relations boosts local coverage of the show using traditional,
social and digital channels to drive ticket sales. In 2016 PR generated
1,036 media stories and 1.9 billion media impressions
Featured Products
Showcase your products on the show
website—for FREE.
• Social media and email build buzz among our targeted audience—
in 2016, 22 emails were delivered to 1.2 million prospective attendees
and Facebook, Twitter and Instagram generated more than 217,400
engagements reaching millions of consumers
Public Relations
The media is always eager to hear
about what’s new—Our PR team can
help you publicize your new products,
appearances, etc., at no cost to you!
GETTING TO THE SHOW
SALES TEAM
Exhibitors can take advantage of convenient on-site parking
on Virginia Key, as well as shuttle bus and water taxi services
from downtown Miami. Using last year’s show as a guide,
we are revising shuttle and water taxi routes and schedules
and enhancing signage to make getting to and from the
show even easier.
Accessory & Retail Pavilions:
John Hagins
954.441.3228
[email protected]
In-Water Slips & Floating Docks:
Scott Cohen
954.441.3242
[email protected]
RATES
Air Conditioned Tent Space:
Open Air Tent Space Booth:
Open Air Tent Space Bulk:
In-water Slips:
Sea Trail Slips:
Side Profile:
*Minimum 500 sq. ft.
NMMA Member:
Non-Member:
$18.95 sq. ft.
$16.25 sq. ft.
$12.50 sq. ft.
$12.00 sq. ft.
$13.00 sq. ft.
$18.00 sq. ft.
$24.75 sq. ft.
$21.30 sq. ft.
$16.50 sq. ft.*
$15.00 sq. ft.**
$16.00 sq. ft.**
$21.50 sq. ft.**
**Minimum 300 sq. ft.
Upland Boat & Engine Space:
Joanne Zito
954.441.3229
[email protected]
Assistant Show Manager
& Director of Sales
Larry Berryman
954.441.3227
[email protected]
Support Floats
10' x 20' Float: 10' x 40' Float:
4' x 20' Finger Pier:
$2,500.00
$5,000.00
$1,200.00
Your rate includes:
• FREE freight handling to and from exhibit space
• Back drape for booth displays
• Year-round link on MiamiBoatShow.com
SHOW HOURS
10am–6pm daily