MAZDA ANNUAL REPORT 2016
Mazda CSR
Areas of CSR Initiatives
Corporate Vision*1
Referencing the Charter of Corporate Behavior issued by the Japan Business Federation (Nippon
Keidanren), etc., Mazda classifies and evaluates its CSR initiatives. The areas of CSR initiatives are
periodically reviewed and revised in the light of issues in the business activities of the automotive
industry and Mazda, as well as social issues to which stakeholders attach particular importance. The
most recent review was made in July 2016, by which the Company defined the following as the key
areas of its CSR initiatives: Customer Satisfaction, Quality, Safety, Environment, Respect for People,
and Social Contributions.
We love cars and want people to enjoy fulfilling lives through cars.
We envision cars existing sustainably with the earth and society,
and we will continue to tackle challenges with creative ideas.
1. Brighten people’s lives through car ownership.
2. Offer cars that are sustainable with the earth and society to more people.
3. Embrace challenges and seek to master the Doh (“Way” or “Path”) of creativity.
Organization
CSR Promotion Organization
Customers
Next generation
people
(Environment)
Shareholders and
investors
Customer
Satisfaction
Safety
Environment
CSR
Social
Contributions
Global society
Local communities
Bus
in
Quality
Respect for
People
nce
ess ac
tivities with complia
Business
partners
Mazda
employees
*3GRI: The Global Reporting Initiative, which provides the guidelines for CSR information disclosure
*4Announced in September 2015. SDGs call on United Nations member nations to mobilize efforts to achieve sustainable development
by accomplishing such targets as ending poverty and hunger, ensuring access to affordable and clean energy, combating climate
change, and promoting peaceful and inclusive societies between 2015 and 2030. SDGs comprise 17 goals with 169 targets.
http://www.mazda.com/en/csr/download/
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Contents
Message from
Management
Meetings: Held as required
Members: Working members
of primary departments
involved in carrying out CSR
initiatives
Based on the GRI Sustainability Reporting
Guidelines Version 4 (G4)*3, starting in the
March 2014 fiscal year, Mazda has been implementing the four-phase process (Step 1 – Step
4) to identify the key areas of its CSR initiatives (materiality), reviewing the social issues
that the Company should address.
In identifying materiality, Mazda reflected
Mazda Group
Mazda Group
companies in Japan
companies overseas
the external opinions of experts and various
other stakeholders, while taking into account
internal opinions both from management and relevant divisions. As a result, in July 2016 the CSR
Management Strategy Committee approved the new materiality, and the information is disclosed in
Mazda Sustainability Report 2016 in accordance with the Core option of the G4 guidelines. During the
materiality-identifying process, Mazda has also referenced the Sustainable Development Goals (SDGs)*4
adopted by the United Nations. In the future, Mazda will continue to review materiality on a regular
basis, while being conscious to various issues inside and outside the Company.
Social Contributions
For specific Mazda CSR activities, please see the Mazda Sustainability Report 2016.
Company Departments
and Sections
Respect for People
*1 M
azda revised its Corporate Vision in April 2015, with the following objectives, aiming to be recognized as a company gaining sincere
trust of its stakeholders.
· Clarify the attributes of the Mazda brand, and make concerted efforts across the Mazda Group to realize the Corporate Vision.
· Promote the Group-wide dialogue process to share, understand, and agree the goal of the Corporate Vision through continuous,
thorough discussions.
· Closely link the Corporate Vision to our daily business activities.
*2The seven principles shared by all Mazda Group employees in the execution of their everyday work: integrity, basics / flawless
execution, continuous kaizen (improvement), challenger spirit, self-initiative, tomoiku (mutual growth / success), ONE MAZDA.
CSR Strategy Core Team
Review and Identification of Key Areas
of CSR Initiatives (Materiality)
Environment
Mazda aims to achieve its Corporate Vision through the actions of each individual, based on the
Mazda Way. While striving to meet the requests and expectations of all of Mazda’s stakeholders, all
employees pursue CSR initiatives in the course of their daily business activities. In this way, Mazda
contributes to the development of a sustainable society.
Secretariat
(CSR & Environment
Department)
Safety
Basic Approach
Meetings: Twice annually
Chairperson: Representative
Director, President and CEO
Vice Chairperson: Executive
Officer in charge of CSR and
environmental affairs
Members: Members of the
Executive Committee
Quality
Mazda Way*
2
CSR Management
Strategy Committee
Customer Satisfaction
All Mazda stakeholders
Each department carries out its operations
based on goals and plans formulated with an
understanding of the policies and guidelines
determined by the CSR Management Strategy
Committee, which the president chairs, and in
cooperation with other Group companies. In the
March 2016 fiscal year, the Board of Directors
held discussions on issues concerning
sustainability.
Review of Operations
Drivers of Value Creation
Foundations Underpinning
Sustainable Growth
Financial Section
MAZDA ANNUAL REPORT 2016
Mazda CSR
Process of Reviewing and Identifying Key Areas of CSR Initiatives (Materiality)
STEP 1
Extraction of social issues
STEP 3
Validation
Reconfirm the validation of the boundaries of aspects identified in Step 2 based on the business plan, etc.
The CSR Management Strategy Committee approved the validation in July 2016.
STEP 4
Category III
High
Prioritization (Conduct interviews with external experts)
Extremely high
STEP 2
Evaluate the importance of the social issues extracted in Step 1, grade them and show the graded scores by
mapping according to the following two axes, to identify the aspects with greatest importance (the status
was reported to CSR Management Strategy Committee.)
• Horizontal axis: Significance of Mazda Group impacts (graded by Mazda’s relevant divisions, from such viewpoints as the possibilities for existing risks and opportunities at Mazda, and the significance of their impact)
• Vertical axis: Influence on stakeholders (graded by external experts, from such viewpoints as the relationship with the business activities of the automotive industry and Mazda, and of the possibilities for having
impact)
Influence on stakeholders*1
Extract aspects of greatest importance from among the 46 specific standard disclosure aspects specified in
the G4 guidelines, from the following perspectives, and clarify the scope of expected impact (boundary) of
each aspect.
• Social issues in the business activities of the automotive industry and Mazda
• Social issues to which stakeholders attach particular importance or that have substantive influence when
stakeholders evaluate Mazda
Mazda Group’s Key Areas of CSR
Initiatives (Materiality) (As of July 2016)
Category IV Category II
High
II
Extremely high
Significance of Mazda Group
impacts*2
III
Where significance of Mazda Group impact is
extremely high
Where significance of Mazda Group impact is high
*1 Expectation to Mazda Group and automotive industry
*2Risk and opportunity for Mazda
IV
Disclose the materiality aspects identified in Steps 1-3 and the management reporting results (Mazda
disclosed them for the first time in the Mazda Sustainability Report 2016). Continuously collect the opinions
of stakeholders inside and outside the Company and carry out periodic reviews to develop the PDCA (plando-check-act) process.
(As of July 2016)
Category Items*
I
Category I
D
isclosure of identification results and development of PDCA cycle
(disclosed in Mazda Sustainability Report 2016)
CHECK
Materiality items
(Economic)
(Environmental)
(Environmental)
(Environmental)
(Environmental)
(Environmental)
(Labor practices)
(Labor practices)
(Consumer issues)
(Economic)
(Environmental)
(Labor practices)
(Labor practices)
(Economic)
(Environmental)
(Environmental)
(Labor practices)
(Social)
(Social)
(Consumer issues)
(Consumer issues)
(Economic)
(Environmental)
(Labor practices)
(Labor practices)
(Human rights)
(Human rights)
(Social)
(Social)
(Consumer issues)
(Consumer issues)
Indirect Economic Impacts
Energy
Water Source in Community
Emissions
Effluents and Waste
Products and Services
Occupational Health and Safety
Diversity and Equal Opportunity
Customer Health and Safety
Economic Performance
Transport
Employment
Training and Education
Market Presence
Materials
Supplier Environmental Assessment
Supplier Assessment for Labor Practices
Social Community
Supplier Assessment for Impacts on Society
Product and Service Labeling
Compliance of product area
Purchasing practices
Compliance of Environmental area
Labor/Management Relations
Equal Remuneration for Women and Men
Forced or Compulsory Labor
Assessment
Anti-corruption
Compliance of social area
Marketing Communications
Customer Privacy
* The item in each category is listed in G4 guidelines order.
External Evaluations of CSR (As of June 1, 2016)
Mazda identifies key external ratings and evaluations both from within Japan and overseas. By analyzing the results, Mazda evaluates its own initiatives. Mazda continuously makes active efforts to disclose information
by responding to both domestic and global surveys and evaluations, such as those by socially responsible investment (SRI) and environment, social, and governance (ESG) rating organizations.
• Inclusion in the FTSE4Good Index series since March 2011.
An SRI index developed by the FTSE Group, a fully-owned subsidiary of the London Stock Exchange.
• Inclusion in the STOXX Global ESG Leaders Index since September 2013.
STOXX is a global-index-development company located in Switzerland. Mazda is also selected in the
sub-index of social criteria in “STOXX Global ESG Social Leaders.”
• Inclusion in the Ethibel EXCELLENCE Investment Register since October 1, 2013.
Forum ETHIBEL is a Belgium-based non-profit organization that promotes socially responsible investment (SRI) and CSR in Europe.
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Message from
Management
Review of Operations
• Inclusion in the MSCI Global Sustainability Index since June 1, 2015.
An SRI index developed by MSCI (Morgan Stanley Capital International). The indexes include companies
with high ESG rating in their industry sectors.
• Inclusion in the Morningstar Socially Responsible Investment Index (MS-SRI) since January 2008.
The first SRI index developed in Japan.
• In the CDP Japan 500 Climate Change Report 2015, Mazda’s carbon disclosure score was 98 (out
of 100), with its performance score rated in Band B.
On behalf of 822 institutional investors with assets of US$95 trillion the CDP organization conducts research
and discloses information to better understand the risks and opportunities posed by climate change.
Drivers of Value Creation
Foundations Underpinning
Sustainable Growth
Financial Section