What we hope will happen when consumers demand more
sustainable products (and why it doesn
doesn'tt work)
Consumer demand &
buy more sustainable
products
Store
buyers
add sust
ainability
in their
decisions
All brands
... so brands and
improve
manufacturers
sustainability
may never feel
pressure to improve
Stores notice
results & favor
more sustainable mix
Consumers
increase
spending
... the sales
bump isn't always
measurable...
But there
are so many
factors to
consider in
retail buying...
... and consumers
aren't always
educated...