Declared of National Tourist Interest
by the Uruguayan Ministry of Tourism
Declared of Local Tourist Interest
by Maldonado City Hall
www.puntadelesteinternacional.com
Punta del Este Internacional is the collectable yearly publication that tourists and
investors choose each season because they know they’ll find information in it
linked with business and leisure activities. Topics covered include real estate
investment, architecture, cuisine, hotels, design, history, art, fashion and the
countryside.
The editing of these topics is the result of years of market research into what it is
in the area of publications that high level visitors to Punta del Este are looking for
and need: practical details and reading matter with a strong graphic element,
within a collectable product which, once back at their homes or activities, they will
reread so as to look back and relive the pleasant moments spent on the trip or
holiday. Advertisers are thus able to reinforce and stretch their presence in
association with enjoyable times.
Punta del Este Internacional is the yearly collectable which, thanks to its high
editorial and graphic value, promotes the resort abroad at international tourist fairs
and congresses and congresses for developers and real estate investments.
Certificación de calidad
otorgada por FCR-DAS Certification.
Advertising
Punta del Este Internacional is the only
publication that has a permanent year-round
presence with stands at strategic tourist points
like Uruguayan Ministry of Tourism information
centres, Maldonado City Hall, hotels, and real
estate development showroom s. In addition to
this it runs a variety of campaigns and
promotional activities. Among them is its
presence at Punta del Este’s cinema complexes,
as well as participation at international tourist
fairs and real estate shows.
Distribution – Strategic network
• On sale at major bookstores through the Mosca
chain in Uruguay and the Yenny’s and El Ateneo
chain (in Buenos Aires, Cordoba, Santa Fe and
Mendoza).
• Airports and ports in Uruguay, Argentina
and Brazil.
• A network of newsstands in Punta del Este,
at the Hotel & Casino Conrad Boutique, Shopping Punta del Este bookstores, Shopping Center, hotels,
restaurants and art galleries, sporting events (polo, golf,
yachting) and at National Post Offices in Uruguay
• VIP events throughout the year.
• It’s Punta del Este’s only publication distributed
through the National Postal Service.
The yearbook’s vintage car advertising recommending the resort.
International
National
FIT (Buenos Aires - Argentina)
Real Estate Market Expo
La Rural fairground (Buenos Aires - Argentina)
Expo Real Estate (Buenos Aires - Argentina)
SISP (San Pablo - Brazil)
CVC Agencies (Brazil)
Real Estate Report
Real Estate Investment Days
(Punta del Este - Uruguay)
FITUR (Madrid - Spain)
SIMA (Madrid - Spain)
VIP Lounge (Carrasco Airport)
VIP Lounge (Punta del Este Airport)
Buquebus, newsstands and waiting rooms
(Buenos Aires and Montevideo)
Ministry of Sport and Tourism tourist
information centres
Tourist information centres
Maldonado Estate Agent offices
Rocha tourist information centres
Embassies and consulates
Punta del Este Internacional advertisers
VIP events
Why choose Punta del Este Internacional …
• Because of its impeccable print quality, unmatched in the market, its unique
images of Punta del Este and surrounds, as well as it high value content for
tourists and investors.
• Because, thanks to its high quality, it has a readership of 7 readers/copy,
which makes it a lasting means of circulation, one which is saved, gifted
and shown off by its readers.
(Readership is the number of readings one copy will have. A rise in
this number is significant and generally varies according to the publication’s
quality and specialist nature.)
• Because we print 30,000 copies, with continuous circulation 12 months
a year, from the moment it comes out in December each year.
• Because we reach 210,000 ABC1 readers, either through direct
purchase, business gifts, free distribution, or VIP events.
• Because we are a trilingual edition, which allows us to reach a wider
range of readers.
• Because our digital and print edition is read worldwide as a work of
reference for investors and tourists. We also reinforce our international
presence by constant participation at fairs and congresses, be they
tourist, business or real estate.
• Because local and national authorities and private businesses use the
yearbook as promotional material for Punta del Este at international fairs
due to its unique status as a point of reference for the area’s contents
and image.
Source: CMyG, Consultora de Mercado y Gestión
International fairs in which the yearly collectable
Punta del Este Internacional takes part.
Promoting and advertising Punta del Este Internacional on a national and a world scale.
Maldonado’s mayor. Oscar de los Santos.
Suecia Real Estate stand. Expo Real Estate.
Aerial production team, Punta del Este Internacional.
Punta del Este airport hoarding.
5-star hotel advertising events.
Show Room events
Uruguayan Vice President Dr. Danilo Astori.
SIPE Stand. Punta del Este Real Estate Fair.
Promotion at high class sporting events.
Minister of Sport and Tourism
Héctor Lescano.
Newsstands and bookshops
Stands set up at strategic
tourist points throughout
the country.
Be Part
of the new edition
2012
2003
2008
2004
2005
2009
2006
2007
2010
2011
Contact:
Tel: +598 -94- 44 38 20
Address: Playa Mansa, Pda. 46,
Ruta Interbalnearia, Punta del Este, CP. 20 100
Mail: [email protected]
Punta del Este Internacional, present at the most
important real estate developments.
Instructions for assembly and delivery of the originals
Advertisements. Will only be received as:
Folding cover
42 x 26 cm at the trim.
Two-page spread
44 x 26 cm – at the trim.
Back cover
22 x 26 cm – at the trim.
Single page
22 x 26 cm – at the trim.
.: ADOBE ILLUSTRATOR
Version 9 or above
Fonts should be converted to curves and, if the
advertisement contains images, these should be
attached actual size with a minimum resolution of
300 dpi.
.: COREL DRAW
Exported for Illustrator, extension .ai
Fonts should be converted to curves and, if the
advertisement contains images, these should be
attached actual size with a minimum resolution of
300dpi.
.:.JPG FILES
With a minimum resolution of 300 dpi at the
actual publication size.
Page size: 22x26 cm
Safe area: 1.5mm in from the page edge.
Bleed: 7mm, minimum.
Sending originals
Can be sent via email to:
[email protected]