How It works
Target Market
New Friends
Educators:
● K-12 Classrooms
● Homeschool environments
● After school programs & clubs
Hobbyists:
● Fish Keepers
● Gardeners
● Elderly & Homebound Users
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Platties
Tetras
Guppies
Mollies
and many more small
freshwater fish
Target Market
New Friends
Green Living Enthusiasts:
● Health & Eco-conscious
● Year-round herbs, greens & fruits
● Doesn’t get more local than this!
Retail Stores:
● Aquarium Shops
● Pond/Koi Shops
● Hydroponic Shops
● Garden & Plant Nurseries
● Green Living/Home Improvement Shops
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Platties
Tetras
Guppies
Mollies
and many more small
freshwater fish
Competition
New Friends
Back to the Roots - Water
Garden
●
$99 MSRP
●
No sustained plant
growth
●
Negative customer
reviews
●
Low Margin
EcoCycle Aquaponics
●
$290 MSRP
●
Limited planting
area
●
No retail store
effort
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ADI - EcoQube C
●
$139 MSRP
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One basil plant
●
Requires filter
changes
●
No retail store
effort
●
Low Margin
Platties
Tetras
Guppies
Mollies
and many more small
freshwater fishGrove Garden
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$3.5K MSRP
Temp & water level
monitoring app
VC Funded
No retail store
effort
Team
New Friends
Jack Ikard
Founder & CEO
● Platties
● Tetras
● Guppies
Dylan Bakka
John Huntington
● Mollies
Business Development Director
Director of Biology
● and many more small
freshwater fish
Remote Contract Employees:
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Accounting/Bookkeeper
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IT/Web Developer
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Graphic Designer
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Industrial Engineer
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Customer Support Agent/Live
Chat
Informal Advisors:
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Sylvia Bernstein: Founder of the
Aquaponic Source & former VP of
Marketing for Aerogrow Int.
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Edmund Mokwa: Owner of Kordon
LLC, inventor of Instant Ocean
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Karrie Eiden: Nasco Buyer
Financial Overview
New Friends
Sales:
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$270K in sales to date
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Began shipping December 2015
Assets:
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7 steel plastic injection molds
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Filed patents in the US, China, Japan, Europe,
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Australia (Future - Canada)
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Logo and trademark rights for the AquaSprouts ●
Brand
●
Jack Ikard retains full ownership of the company
Platties
Tetras
Guppies
Mollies
and many more small
freshwater fish
Traction:
Steel plumbing molds
●
Featured in: The New York Times, Wired, Bloomberg, Good Housekeeping,
Huffington Post, YahooTech, Good Morning Japan, The Weather Channel and others
Highlights:
●
Successfully on the market
in the US & Japan
●
Top 50 aquarium product on
Amazon since launching
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Global brand recognition
Closing:
●
Distribution deals
throughout Australia,
Germany & Austria
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Patent licensing deal in Asia;
partners paid for China &
Japan patent filing fees
Retail:
●
Nasco Science Catalog
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Ward Sci/VWR International
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Walmart.com & Jet.com
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Listed on Amazon
LaunchPad
Milestones
New Friends
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On the horizon:
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Central Garden & Pet
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Homedepot.com
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Yates Australia
In Negotiation:
Platties
●
France/Europe
Tetras
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Italy/Europe
Guppies
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Canada
Mollies
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Chile
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Mexico
and many more small
freshwater fish ● Canada
Our partners in Japan (Ouchisaien)
Interest from:
●
Sam’s Club/Walmart
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Ace Hardware
●
TV Shows
Looking towards the future
New Friends
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Platties
Tetras
Guppies
Mollies
and many more small
freshwater fish