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remain the property of PMC
What we do…
• We introduce and connect brands
through our various* content
platforms, to our dedicated and
loyal target audience – our
content communities
• We engage…through knowledge
based content tailored for our
communities and their inquisitive
minds.
*360 approach, digital, social media, print, experiential and audio visual
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Who we are…
• Introducers, Innovators and Content
Curators at the highest level –
maintaining quality engagement
with customers that count. We
create not just brand moments but brand journeys. Our trusted
approach to content has afforded us
unparalleled audience retention.
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this proposal remain the property of PMC
Would you like
an introduction…?
© All concepts and ideas reflected in
this proposal remain the property of PMC
© All concepts and ideas reflected in
this proposal remain the property of PMC
Where we meet…
Our content platforms reach customers
that matter most
•Digital
•Social Media
•Print
•Experiential
•Audio Visual
© All concepts and ideas reflected in
this proposal remain the property of PMC
There needs to be a shift from
counting customers
to
customers who count
Opinion leaders, influencers and heavy users
.
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this proposal remain the property of PMC
PROPOSAL
‘MONEY MATTERS’
• The following proposal is tailored to meet the key objectives
as briefed by ABSA Bank.
• The target audience Mass Market LSM 4-6 and Middle Market
LSM 7-10, as well as Top Execs etc are reached.
• Our Proposal is a “Money Matters” proposal – with touch
point across the selected platforms and media brands giving
you a 360 approach – content integration and ownership of
key content properties at a most innovative level.
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this proposal remain the property of PMC
‘MONEY MATTERS’
• We will engage your brand and services on various levels
of - why money matters – to the identified target
communities.
• From how to find the career to earn it, how to spend it,
how to use it, to fulfill and live your dream, to how to
preserve it, grow it and ultimately share it.
• We will connect you to customers that count:
435,000 LSM 6 -7, monthly
3,099,150 LSM 7-10, monthly
430,000 LSM10+ monthly - Top Executive and
captains of Industry.
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SKYWAYS
Money Matters
Wealth creation and preservation.
Have I been exposed to all the
investment opportunities available to
me?
Talk to the Business Executive “on the
move”.
Our readers are typically business
male or female travelers aged 30 -58.
Predominately LSM 10+ with large
expendable incomes.
Skyways reaches more than 85 000
passengers every month.
These are readers that are Top
Executives of Companies Public
Corporations and/or self employed.
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this proposal remain the property of PMC
SKYWAYS
• Wealth Sponsorship – Master Class, Knowledge profile
(See example on next slide)
• Innovation Sponsorship – Master Class with Exclusive *MIT
content – ABSA to lead the frontier of innovation
• Knowledge Profiles – ABSA as your Business
Banking Partners – Did you know...?
• Sponsorship opportunities in association with our leadership
partners via Workshops/Events/Breakfasts
• Sponsorship of arts/design and entertainment section,
including experiential events
*Massachusetts Institute of Technology
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KNOWLEDGE PROFILE™
Panorama Media
Corp, are pioneering
new forms of native
content in a ongoing
challenge to engage
with new
communities,
intelligently.
We trade marked the
Knowledge Profile™ ,
for this purpose.
HQ
Money Matters
How can I indulge my passion?
SA Premier Equestrian Magazine
Affluent horse enthusiasts of all ages.
LSM 9 & 10+ with large disposable
incomes.
83% female who are willing to spend
large sums on their animals and their
welfare. Country Lifestyle with all its
trimmings.
79 000 readers per month in a coffee
table book.
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HQ
ABSA Private Banking
Sponsorship Section - International Competition Horse
Create Personal Wealth to “live your dream…” includes
interviews of equestrian personalities that “live the
dream …”
Events:
• Sponsor of Workshops
• Fund raising HQ Charity Golf Day
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ANIMAL TALK
Money Matters
How do I care for my best fiends?
Savings for a rainy day, providing for
my pets needs in a responsible way
Your guide to responsible pet
ownership
LSM 8 -10+ , predominately aged 2745. Mostly suburban working mothers
who have pets and children and a
genuine interest in animal welfare.
129 000 monthly readers.
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ANIMAL TALK
• Sponsorship of Outdoor Classrooms - Recognising the
environment and engaging the planet – wildlife ,
environment.
• Event –co-sponsor Animal Behavior Programmes – Bite
Prevention , Animal Husbandry Workshops – at schools;
money allows me to learn to care - this would impact the
younger market (different)
• Vet Column Sponsorship / financial product solution –
professional banking services
• Top Dog Awards - sponsorship
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this proposal remain the property of PMC
TEENZONE
Money Matters
How do I ensure my career and
studying opportunities are financially
secure.
How do I ensure I look cool?
The magazine with @titude
LSM 5 – 10 teenagers, from all walks of
life with a disposable income mostly
from allowances from parents. This
group have a strong interaction
through the magazine as well as the
website and social media.
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TEENZONE
• Career selection – ABSA professional development zone
• Sponsor - How to look good and cool – Money Matters
Celebrity Look – Get the look ! – for less
• Events – interactive career events and fashion workshops
• Cover Vault – Mock ABSA Bank Card ‘paste on’ open your
own Teen bank account - redeemable at your nearest ABSA
Branch and receive R100 in your savings account.
• Revenue model – PMC will receive an agreed fee for every
new ABSA client recruited from this concept.
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this proposal remain the property of PMC
HYPE
Money Matters
How to become a cash king? Money,
Power and Respect!
Bigger than Hip Hop
Hype magazine is SA biggest hip hop
magazine. Core audience, 18-35 and
70% are black males that are part of
the Hip Hop scene. With 497 000
readers, this is a title YOU cannot
ignore!
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HYPE
• ABSA to Own the Hype Cash Issue – Top earners in Hip Hop annual review.
• Development platform for young artists – aspirational so that they can
become top earners – Hype Academy sponsors
• Industry workshops around music publishers, law entrepreneurship – how
to choose an agent etc.
• Cover / Safe with gate fold and Mock ABSA Bank Card ‘paste on’ adverts
open your Flexi Value Bundle bank account - redeemable at nearest ABSA
Branch for and receive R100 in your savings account.
• Revenue model – PMC will receive an agreed fee for every new ABSA
client recruited from this concept
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this proposal remain the property of PMC
TJOP & DOP
Money Matters
Sport
Sizzling magazine for the braai nation
Predominately male, upper LSM.
Braaing is not a luxury, its an integral
necessity that’s part of our heritage.
Covers all you need to know about the
braai but that’s not all – sporting
moments book reviews and apps,
product information and shopping
tips.
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Tjop & Dop
• Sport – Tjop & Dop Sports Braai Celebs
interview up close and personal etc.
• Tjop & Dop Braai Academy Sponsorship
• Ubuntu Braai - with clients and interact the
South African way
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this proposal remain the property of PMC
BRAINTAINMENT
Money Matters
What will tomorrow bring?
The Magazine that surprises
LSM 8 – 10, people that have a desire
to learn more about everything with a
55% male 45% female split.
This title covers a host of popular
knowledge subjects in a quirky and
intriguing way. This includes science
and technology, history natural
sciences, great inventions : health and
psychology.
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this proposal remain the property of PMC
BRAINTAINMENT
•
•
•
•
•
Today’s curiosity
Tomorrow’s invention
Made possible Together
Sponsorship – Science and Technology 101
Sponsorship of Braintainment event / TV league
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this proposal remain the property of PMC
THE CHRISTMAS
MAGAZINE
Money Matters
The gift of giving - Indulging
responsibly over Christmas
All you need to plan the perfect
Christmas
Predominately female readers in the
upper LSM10+ bracket with plenty
disposable income to plan the perfect
Christmas. These readers will shop for
high end Christmas products.
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this proposal remain the property of PMC
The Christmas Magazine
Sponsorship Gift Guides brought to you by
ABSA...
• Platinum Gift Guides (gifts R5000 +)
• Gold Gift Guides (gifts R2000 – R5000)
• Silver Gift Guides (gifts R500 – R2000)
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FRIENDS IN HARNESS
Money Matters
How and when do I give back? Make it part of
your CSI
•Independence = Mobility =Companionship
FIH is the official magazine of the South African
Guide Dog Association for the blind (SAGA)
Which includes the Collage of Orientation and
Mobility, for blind people and sight impaired.
1,370,000 people are blind or visually impaired.
FIH reader profile includes CFO’s in charge of
corporate social investment and other
benefactors who are in the 8-10 LSM bracket.
Your involvement is considered a donation
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FIH
• Your support will give Independence, Mobility,
Companionship
• Sponsor the College of Orientation for “visually
impaired”
• Train trainers, that will reach the visually impaired in
rural and disadvantaged communities
• Sponsor Executive Leadership Team Building at the
Guide Dog Association
© All concepts and ideas reflected in
this proposal remain the property of PMC
Money matters…
Our content platforms reach customers
that matter most
•Digital
•Social Media
•Print
•Experiential
•Audio Visual
© All concepts and ideas reflected in
this proposal remain the property of PMC
Money Matters
Cost Sheet
• Version 1
R996,000 total exposure – 12 months all brands
- all platforms – all communities
• Version 2
Spreadsheet by community – including
insertions - online and events
© All concepts and ideas reflected in
this proposal remain the property of PMC
© All concepts and ideas reflected in
this proposal remain the property of PMC
Thank you
We look forward to your feedback.
Heidi Theunissen and Gill Johnston
011 468 2090
[email protected] / [email protected]
because money matters
© All concepts and ideas reflected in
this proposal remain the property of PMC