Love Choice
New Product
42%
enjoy trying out
new soft drinks on
the market (57%
versus Men)
50%
Buy Healthy
love the variety of
available with soft
drinks
63%
have bought a
‘healthy’ soft drink
e.g. added vitamins,
juices or smoothies
72%
Thirst
Pay More
42%
64%
are willing to pay
more a drink that
they know is good
for them
list thirst as the
reason for buying a
soft drink
spontaneously
Soft Drink Influencing Factors: Supermarket versus out and about
57%
opt for a bottle
when grabbing a
drink on the move
say the brand influences
their choice of soft drink if
buying at a supermarket
(versus 49% when out
and about)
61%
say taste and flavour
influences their choice of
soft drink if buying at a
supermarket (versus 59%
when out and about)
81%
say the price influences
their choice of soft drink if
buying at a supermarket
(versus 73% when out
and about)
7%
say a new brand would
influence their choice of
soft drink if buying at a
supermarket (versus 8%
when out of home)
Attitudes to Health Drinks
39%
have been drinking
alternative tea drinks
with 38% saying they will
be drinking more of these
in the next few months
Soft Drink types bought in the last month:
Supermarket versus out and about
Supermarket
Out and About
Fizzy Drinks
76%
64%
Bottled Water
62%
72%
Fruit Juice
64%
25%
Cordials
62%
4%
Milk Products
41%
11%
Energy Drinks
19%
17%
Where do you mainly purchase Soft Drinks? (any occasion)
34%
mainly purchase their soft drinks
from a convenience store
1%
mainly purchase their soft drinks
from a vending machine
63%
mainly purchase their soft drinks
from a supermarket
2%
mainly purchase their soft drinks
from an ‘other’ source
Thirsty
W rk
In June 2015, work.shop.play. issued a survey to it’s urban audience panel
across the Island of Ireland to gather the opinions, habits and behaviours
relating to Soft Drinks.
This is just a snapshot of what our Northern Ireland audience told us.
Want to hear more from them? - Contact us on 028 9032 2333
21% SAID THEY
“WOULD LIKE TO SEE THE
RETURN OF SUNNY DELIGHT & 12%
WOULD LIKE TO SEE TAB CLEAR
MAKE A COMEBACK!”
36% SAY
“COCA-COLA IS THE BRAND THEY
ARE MOST LIKELY TO REACH FOR”
23%
have been drinking
vitamin infused water
with 25% saying they will
be drinking more of these
in the next few months
54%
say they are quite health
conscious when it comes
to choosing which soft
drink to purchase (higher
amongst women)
15%
have been drinking green
juices (e.g. with veg)
with 18% saying they will
be drinking more of these
in the next few months
41%
say they look at nutritional
content of soft drinks
before making a purchase
(higher amongst women
than men)
4%
have been drinking
breakfast drinks with
5% saying they will be
drinking more of these in
the next few months
73%
say they are concerned
about sugar and artificial
ingredients in soft drinks
(rising to 77% amongst
women)
Coffee Lovers on the move!
37%
bought their tea / coffee from a
chain store such as Starbucks,
Costa or Café Nero
16%
bought their tea / coffee from an
independent café or coffee shop
37%
say they aren’t loyal and where
they buy their coffee all depends
on where they are!
66%
have bought tea /
coffee when out and
about in the last month