the mayfair magazine
Arabic edition
RUNWILD MEDIA GROUP
media pack 2017
About
Mayfair Magazine’s Arabic edition is the first
dedicated local luxury lifestyle magazine
in the UK to be fully translated and printed
in Arabic before and after Ramadan. It is
distributed exclusively to the high-networth Arabic speaking audience in Mayfair,
Belgravia, St James’s, Knightsbridge and the
surrounding affluent areas.
London has long benefited from its
popularity with the Middle Eastern audience
and today, an ever-increasing market is
responsible for a new boom in spending.
Middle Eastern visitors and residents in
these areas are among the world’s most
affluent consumers, accounting for more
than ten per cent of all prime central
London property purchases. They are
considered the largest spending group by
value in the luxury goods market.
The average spend of Middle
Eastern visitors is among the highest
in the world.
Audience
• U
ltra high-net-worth individuals in London.
• Frequent business travellers – who visit
London up to six times per year, often with
their family.
• Leisure travellers – who stay in hotels for up
to a month at a time, sometimes taking up
entire floors to accommodate their group.
• International residents in London.
ustomers from the gulf are long
C
established consumers of high-end
luxury goods in Britain.
INSIGHTs
• In Q1 2016, Middle Eastern nationalities
totalled 38% of UK tax free spending
in-store, with the United Arab Emirates,
Kuwait, Qatar and Saudi Arabia among the
top performers (Global Blue).
• Middle Eastern consumers continue to
spend the most on average per transaction
compared to other visiting shoppers to the
UK. For example, Qatari visitors account
for the highest average spend at £1,695 per
transaction, followed by Saudi Arabia at
£1,049 (Global Blue).
• High-net-worth Middle Eastern shoppers
are known to favour luxury brands that
produce high-end fashion and leather and
travel accessories (Global Blue).
• The periods pre- and post-Ramadan bring
about the strongest sales opportunity
in the annual holiday calendar of Arabic
shoppers. Sales at this time can hit £150
million from Middle Eastern visitors (New
West End Company).
• Visitors from Gulf nations often stay for
up to a month in their preferred district of
Mayfair and block-book top-tier suites and
apartments (Reuters).
• Visit Britain predicts that by 2020 Saudi
Arabia will have the highest projected value
percentage growth – 181 per cent – among
the 20 major and emerging markets in Visit
Britain’s tourism strategy.
Distribution
Schedule 2017
Circulation: 10,000
Readership: 65,000
DISTRIBUTION
The Mayfair Magazine’s Arabic edition will
be distributed exclusively to five-star hotels
in Mayfair and London (e.g. The Ritz, The
Connaught, The Dorchester and Claridge’s),
car showrooms (e.g. Aston Martin and Porsche),
luxury retailer flagships (e.g. De Beers, Cartier,
Louis Vuitton, Gucci, Prada), private members’
clubs (e.g. Annabel’s and The Arts Club),
galleries, and international embassies.
We also partner with associations formed by
retailers in the area, such as The Bond Street
Association, as well as local boards, such as The
Residents’ Society of Mayfair and St James’s.
Volume 1 2017: 27th April
Volume 2 2017: 22nd June
copy Deadlines
Ad copy to be translated:
Volume 1 2017: 3rd April
Volume 2 2017: 30th May
Ad Copy to be left in English:
Volume 1 2017: 11th April
Volume 2 2017: 6th June
RATE CARD
C/C/M/EL: £6,500
FP 1st 30%: £6,500
IBC: £6,000
FP FH: £5,000
IFC/P1: £12,800
DPS 1 to 5: £11,900
DPS 1st 30%: £11,000
DPS FH: £8,500
‫جملة‬
2016 s 004 s £10.00
‫حلظ�ت ذهبية‬
‫تلهمكم اأرقى متاجر املنطقة كي تعي�شوا حياة‬
‫الفخامة التي لطاملا حلمتم بها‬
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ru
‫كوين ب�أجمل ط ّلة‬
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،‫اأزياء تالئم كل منا�شباتكم يف ال�شيف‬
‫من �شاطئ البحر اإىل الفندق‬
RUNWILD MEDIA GROUP
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4320
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WharF
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e14 5aX
london
+39 02 33 10 38 48
www.rwmg.co.uk
e14 5aX
italy
Paris & geneva
Matteo ravanello
Fiona loCkie
MrMedia
interMedia
[email protected]
italy
Matteo
+39 02 33 10 38 48
italy
t: +44 (0) 20 7987 4320
www.rwmg.co.uk
t: +44 (0) 20 7987 4320
[email protected]
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50 E: [email protected]
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du
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interMedia
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vivienne
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06
MrMedia
interMedia
interMedia
[email protected]
[email protected]
[email protected]
+39 02 33 10 38 48
+33 1 55 34 95 50
+97 1 43 46 60 06
Paris & geneva
dubai & middle east
Matteo ravanello
Fiona loCkie
vivienne davidSon
MrMedia
interMedia
interMedia
[email protected]
[email protected]
[email protected]
+39 02 33 10 38 48
+33 1 55 34 95 50
+97 1 43 46 60 06