Internet Marketing Lane Blood Center Case Study 26

Lane Blood Center: Case Study #341
The Challenge:
Lane Blood Center approached Net Visibility Group with some very specific needs and concerns.
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Client wanted a website that they had complete control over and were not locked into any proprietary CMS system.
Employees required different levels of access to help maintain the constant updates needed for the website.
They wanted to be more active in social media without consuming a large amount of employee time.
Multiple domains needed to be consolidated without losing any authority each had already achieved in Google.
Were in serious need of additional volunteers.
The Plan:
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Develop a custom open source and portable CMS system
Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
Remove and rewrite all duplicate content.
Redirect all content from across the internet to newly designed website
Intergrade internal patient management system with website.
Design system to automatically distribute daily content to major social media sites
Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal
customer.
Utilize our proprietary local listing service NVG LocalList ™ to clean up their multiple incorrect directory listings.
Claim and optimize Local business listings in Google, Yahoo and Bing
Frequent and proactive optimization monitoring.
The Results:
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Employees able to easily update and make changes to website.
Social Media engagement up 400%
Achieved # 1 position in Google natural organic search results for 91 different keyword phrases
Decreased annual website expenditures to external vendors to almost nothing.
“Volunteer” related search traffic up 1600%
Organic search traffic up by over 600%
Overall Visitors to website increased from less than 500 per month to over 3000
Average time spent on website (customer engagement) more than doubled.
“Our website turned out just how we hoped and functions great! We get lots of compliments and have seen a large boost in traffic.”
Lane Blood Center: Case Study #341
Lane Blood Center: Case Study #341
Lane Blood Center: Case Study #341
Keyword
lane blood center
(not provided)
lane memorial blood bank
lane county blood bank
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how long does it take to replace a pint of blood
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plateletpheresis
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how long does it take to replace a pint of blood after
donating
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www.laneblood.org
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Visits
Pages/Visit
Avg. Visit Duration
% New Visits
686
610
369
219
182
110
76
73
62
54
53
51
3.48
2.77
3.3
3.1
3.27
1.08
2.89
1.15
1.21
1.11
1.23
3.84
0:10:16
0:04:50
0:04:10
0:08:27
0:07:57
0:01:09
0:02:36
0:03:32
0:05:17
0:00:09
0:00:20
0:11:45
78.86%
90.16%
89.16%
84.47%
70.88%
99.09%
93.42%
100.00%
100.00%
92.59%
100.00%
72.55%
46
40
32
32
31
1.09
1.1
2.56
3.53
3.1
0:00:08
0:03:19
0:01:46
0:12:49
0:14:52
100.00%
100.00%
93.75%
90.62%
74.19%
Lane Blood Center: Case Study #341
lane blood center eugene
laneblood.org
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blood
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how fast does your body make blood
how long to replace blood after donating
lane memorial bloodbank
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how fast does body make blood
how long does it take to recover from giving blood
how quickly does your body replace blood
blood bank
how long does it take for the human body to replace pint of
blood
lane blood mobile
lmbb
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how long does it take to recover after giving blood
30
30
29
28
27
26
25
23
21
20
19
19
19
17
16
3.1
3.57
1.07
4.07
2.33
1.04
1.48
1.17
2.86
3.1
1
1.16
2.37
1.59
2.56
0:20:05
0:06:35
0:04:55
0:03:52
0:01:21
0:00:04
0:00:26
0:00:15
0:17:43
0:02:05
0:00:00
0:00:26
0:00:54
0:00:11
0:01:30
90.00%
86.67%
96.55%
78.57%
92.59%
100.00%
100.00%
100.00%
76.19%
85.00%
100.00%
100.00%
94.74%
94.12%
87.50%
16
16
16
15
14
13
12
12
12
11
11
11
10
1.06
1.06
2.75
1.07
1
1
1
2.83
7.75
1
1
1.09
1.9
0:00:01
0:00:58
0:02:13
0:00:03
0:00:00
0:00:00
0:00:00
0:01:10
0:10:06
0:00:00
0:00:00
0:00:02
0:01:29
100.00%
93.75%
87.50%
100.00%
92.86%
100.00%
100.00%
100.00%
16.67%
100.00%
90.91%
100.00%
90.00%
10
10
10
10
9
9
9
9
9
8
8
8
1
3.2
2.2
2.6
1
1.56
1.11
1
2.89
1.25
1
1.25
0:00:00
0:00:45
0:01:55
0:02:49
0:00:00
0:00:40
0:00:03
0:00:00
0:09:29
0:00:14
0:00:00
0:00:16
80.00%
70.00%
100.00%
90.00%
100.00%
100.00%
100.00%
88.89%
88.89%
87.50%
87.50%
100.00%
Lane Blood Center: Case Study #341
how long does it take to replace a pint of blood?
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plateletpheresis procedure
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lane community blood bank
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how long does it take your body to replace blood after
donation
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8
8
8
8
7
7
7
7
7
7
7
7
7
7
7
6
6
6
6
6
6
6
6
6
6
1
4.62
3.12
1.38
3.14
2.43
1
1.43
1.14
1
1.29
3.29
2.57
3
2.71
5.83
2.5
8.5
3.83
1
1
1.17
1
1.17
1
0:00:00
0:02:40
0:05:35
0:00:15
0:06:25
0:01:05
0:00:00
0:03:33
0:00:20
0:00:00
1:09:54
0:02:26
0:02:02
0:01:36
0:01:06
0:08:26
0:00:50
0:08:07
0:12:00
0:00:00
0:00:00
0:00:02
0:00:00
0:07:58
0:00:00
100.00%
87.50%
87.50%
100.00%
100.00%
85.71%
100.00%
100.00%
85.71%
100.00%
100.00%
100.00%
57.14%
71.43%
57.14%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
6
6
6
5
5
5
5
5
5
5
5
5
5
5
5
1
1
1
3.8
1.2
1
3.4
2.8
1.2
1
1
1
2.2
6
1
0:00:00
0:00:00
0:00:00
0:02:14
0:02:51
0:00:00
2:13:38
0:02:58
0:00:07
0:00:00
0:00:00
0:00:00
0:56:59
0:36:34
0:00:00
100.00%
100.00%
100.00%
60.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
0.00%
Lane Blood Center: Case Study #341
sydnay
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how long does it take a body to replace a pint of blood
how long does it take for a pint of blood to be replaced
how long does it take for your body to make a pint of blood
how long does it take the human body to replace a pint of
blood?
how long does it take to donate a pint of blood?
how long does it take to recover blood after donating
how long does it take to replace 1 pint of blood
how long does it take to replace pint of blood
how long does the human body take to replace a pint of
blood
how long does your body take to replace pint of blood
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how much do you have to weigh to donate blood
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lane county blood centers
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lmbb.com
long does take donate pint blood
plasma donation
plateletpheresis guidelines
which of the following cells normally replace themselves once
every few years?
after donating blood how is blood replaced
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
1.2
1
3.5
1.25
1
2.75
4.5
1
1.25
1.25
1
2.75
1
1
1.5
0:00:46
0:00:00
0:00:16
0:00:47
0:00:00
0:01:07
0:01:53
0:00:00
0:00:12
0:00:30
0:00:00
1:28:13
0:00:00
0:00:00
0:01:03
60.00%
100.00%
0.00%
100.00%
100.00%
100.00%
75.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
4
4
4
4
4
1
1.25
1
1
1
0:00:00
0:00:03
0:00:00
0:00:00
0:00:00
100.00%
100.00%
100.00%
100.00%
100.00%
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
1.25
1
1
1
1
1
1
1
1
3.75
4.25
2
2.25
1.5
1.5
4.25
1.25
0:00:23
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:04:56
0:02:00
0:00:24
0:00:55
0:00:22
0:00:24
0:12:30
0:00:00
100.00%
100.00%
100.00%
25.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
25.00%
75.00%
100.00%
100.00%
100.00%
0.00%
4
3
1
1
0:00:00
0:00:00
100.00%
100.00%
Lane Blood Center: Case Study #341
blood center eugene
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lane blood center eugene or
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lane blood mobile.com
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3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
1.33
7.67
2.67
1
1.67
7
3
2.67
4
2
1
1
1
1
1
1
1
1
1
1
1
1.33
1
1
1
1.33
1.67
1
1
1
1
5.33
6.33
4
1.33
2.67
3.67
3.33
1.67
2
1.33
0:00:05
0:11:40
0:02:07
0:00:00
0:00:16
0:03:20
1:01:14
0:01:19
0:06:59
0:00:41
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:07
0:00:00
0:00:00
0:00:00
0:03:59
0:00:09
0:00:00
0:00:00
0:00:00
0:00:00
0:09:16
0:12:53
0:24:54
0:00:04
0:02:00
0:02:44
0:01:08
0:00:26
0:01:59
0:00:31
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
33.33%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
66.67%
100.00%
33.33%
33.33%
33.33%
100.00%
100.00%
100.00%
100.00%
Lane Blood Center: Case Study #341
lane memorial blook bank
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0
after giving blood
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3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2.33
2.67
1
2.33
2
1
1
1
1
1
1.5
1
1
3
1.5
3.5
4
3.5
2.5
7.5
1.5
1.5
5
3.5
4
3
1
2.5
1
3
1
1.5
1
1.5
3.5
2.5
4
2
4.5
3.5
1
0:00:38
0:00:21
0:00:00
0:01:18
0:00:31
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:23
0:00:00
0:00:00
0:00:49
0:00:06
0:05:28
0:01:35
0:03:28
0:02:40
0:37:28
0:00:54
0:00:04
0:15:44
0:01:30
0:01:15
0:00:43
0:00:00
0:00:32
0:00:00
0:00:39
0:00:00
0:00:06
0:00:00
0:00:15
0:03:21
0:02:26
0:01:18
0:00:35
4:22:37
1:25:49
0:00:00
100.00%
66.67%
100.00%
33.33%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
Lane Blood Center: Case Study #341
find lbc
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how long does it take for the body to replenish 1 pint of
blood
how long does it take for the human body to replace a pint of
blood
how long does it take for your body to replace a pint of
blood?
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
3.5
1.5
1
2.5
4.5
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1.5
1
1
1
1.5
1
1
1
1
1
1
0:00:00
0:03:06
0:00:08
0:00:00
5:15:03
3:03:01
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:08
0:00:00
0:00:00
0:00:00
0:00:54
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
0:00:00
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
50.00%
100.00%
50.00%
50.00%
100.00%
100.00%
100.00%
50.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
2
1
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2
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Lane Blood Center: Case Study #341
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2
1
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50.00%
2
2
2
2
2
2
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1
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100.00%
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2
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1
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100.00%
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2
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100.00%
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Lane Blood Center: Case Study #341
how often does your body make new blood
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2
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100.00%
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Lane Blood Center: Case Study #341
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2
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1
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100.00%
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100.00%
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Lane Blood Center: Case Study #341
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1
1
1
1
1
1
1
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1
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1
2
3
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100.00%
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100.00%
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Lane Blood Center: Case Study #341
body to replenish it?
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1
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100.00%
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100.00%
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Lane Blood Center: Case Study #341
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1
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Lane Blood Center: Case Study #341
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1
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