Snell Golf Launches "Golf's New Way"
By Jason Bruno
One of the most respected and talented golf ball creators of the last 25 years,
Dean Snell produced many of the games best tour golf balls for companies like
Titleist and TaylorMade. Among those, the original Pro V1 and TaylorMade's
Penta, Lethal, and their current line of Project A, and Tour Preferred models.
Just recently, Snell has gone out on his own and launched his own brand: Snell
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Snell Golf Launches "Golf's New Way"
Golf. Dean's concept was to bring his own premium cast-urethane ball straight
to your door at a price far more affordable than the typical tour caliber ball that
retails for $50+ per dozen. As a result of lower overhead and a marketing budget
that does not rival the trillions the industry leaders will spend, Snell has carved
out a business model that he calls "Golf's New Way".
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Snell Golf Launches "Golf's New Way"
There are a few new balls on the market in 2015 that have figured out this new
concept of tour performance at a great value, but Snell's prior experience as a
master in the field gave us great anticipation of testing his new creation.
Snell's "MY TOUR BALL" is priced at $31.99 shipped direct to your door. The
MTB is a 350 dimple three piece cast urethane tour quality ball. Knowing
Dean's work over the past several years, there were high expectations for
his first release as a solo act. When my test samples arrived, I took them
directly to the course.
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Snell Golf Launches "Golf's New Way"
Truthfully, most tour caliber urethane golf balls give similar distance #'s off
the driver (although that doesn't stop many companies from boasting about
gigantic yardage gains). Golf ball preference at the highest levels of performance
come down to 3 factors: ability to hold it's line into crosswinds, trajectory and
most importantly, greenside feel and control.
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Snell Golf Launches "Golf's New Way"
We
started
testing
the
MTB
in
mid
February
intypes
windy
Florida.
It The
was
easy
to
see
that
Snell's
new sphere
bored
through all
ofSouth
crosswinds,
was
plenty
long
and
felt
softer
around
the
greens
than
ANY
other
new
ball
we
tested.
value
&
performance
of
this
ball
might
have
the
industry
leader
hoping
that
Snell's
business
model
doesn't
gain
traction.
Here
were
mySpeed:151
driver
test
specs
using
the
Snell
MTB:
SS:
104
Ball
Speed:154
LA:
14.1
Spin:
2461
Carry:
252
Total:
272
Driver
specs
with
Titleist
Pro
V1X
(2014
model)
SS:103
Ball
LA:13.5
Spin:
2691
Carry:248
Total:
266
With
a
compression
between
80-85,
the
Snell
MTB
feels
much
softer
than
most
premium
tour
golf
balls.
For
comparison,
the
Titleist
Pro
V1x
(2014
model)
has
100
compression
and
feels
much
firmer.
Although
the
Driver
performance
#'s
were
very
similar
with
both
golf
balls,
with
the
Snell
MTB
we
averaged
a
6
yard
gain
(after
20
shots
with
each
throwing
out
the
two
longest
&
shortest
with
each
ball).
Everyone
likes
a
few
extra
yards
from
the
tee,
but
Shortgame
wise,
it's
all
preference.
If
you
prefer
a
slightly
softer
feel
around
the
greens,
this
is
a
ball
that
might
be
right
up
your
alley.
If
there
is
any
ding
in
our
evaluation
of
Snell's
new
creation,
it's
only
cosmetic
-we'd
like
to
see
a
refined
MTB
side
stamp
logo
with
more
pronounced
aim
line
.performance
.his
. I'm
but
certainly
anybody
can
grab
a Sharpie
draw
athat
line
ifin
need
be,
clearly
nit
picking.
Summary:
Some
will
never
try
the
ball
because
of
the
lack
of
retail
availabilty
stores,
but if
you
order
ayou
dozen,
you'll
likely
order
again
&and
again
based
on
the
value
and
of
the
product.
We
know
it's
big
statement,
but
itindustry
wouldn't
be
far
offato
say
Dean
took
all
of
know
over
the
last
years
and
somehow
came
up
with
his
best
work
yet.
Ifhow
like
low
spin
off
the
big
and
soft
off
the
wedges
&atwo
putter,
this
ball
is
a25+
MUST
trystandard.
-stick,
especially
at
abuttery
cost
offeel
nearly
20
bucks
less
per
dozen
than
the
*Distance
Ball:
For
those
higher
handicap
players
seeking
a
distance
ball
with
a
soft
feel,
Snell
has
the
piece
"Get
Sum"
(the
name
came
from
Snell
&
his
buddies
talking
smack
to
each
other
on
the
course
after
big
drives
or
a
great
shot)
which
has
similar
feel
and
performance
of
the
Wilson Duo, or Callaway's
Supersoft. $20.99 shipped directly to the consumer.
more info or to purchase Snell Golf Balls: http://snellgolf.com/
For
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