21_TBUK0605_NLR_Qmed.qxp
03.04.2006
15:59 Uhr
Seite 21
New Line Report
Italian innovations
Q-med presents its innovations
Newest technology
in an ancient
setting
How do you inform your distributors about
your new innovations? Well, you could send
them a brochure... Or, like Q-med, you could
invite them to Treviso and help them really
understand the new products - and make
them feel appreciated at the same time!
ou can have the best product,
but if the market does not know
about it, you will not sell many.
That is why a manufacturer needs a
good distributor in each country if it
wants to be active in that market.
These distributors represent the
manufacturer and its service. So, the
first person to know about a wonderful
new product should be the distributor
and this is a fact the Italian manufacturer Q-med understands perfectly.
Y
Exclusive
With high profile experience in designing for others (like the megasun360
for KBL and the Sunless auto-booth
for California Tan) as well Q-med’s
own vertical units, the young and
enthusiastic Q-med team is getting
more and more market share. The
tanning industry is not only appreciating the use of aluminium for the
equipment (instead of the plastic and
steel which other manufacturers use),
but also the famous Italian design.
‘Yes, we’re growing and therefore
we’ve made some decisions to make
sure our clients keep getting the best’,
explains Flavio Burato, President of
Quadra Medical srl. ‘One of the things
we’ve changed in the way we work is
that we have selected exclusive distributors for European countries’, he continues. ‘We will work closely together
with these distributors, to support and
assist them in their local markets’, adds
Q-Med’s CFO Fabio Durighel. So,
what will the salon owners notice?
‘Well, as a salon owner you need to be
sure that your distributor knows their
products. Only then can they support
you with advice, answers to technical
questions and solutions to difficulties.
With our Q-med distributors, this
is a sure thing!’, says an emphatic
Durighel. Q-med have already improved their website for distributors, so
they have access to important information like order tracking, fact sheets
for the equipment, the lamps, sunless
solutions and the latest updates.
Add beauty
In the finest Castle Brando in Treviso,
all distributors were invited by Q-med
to attend the presentation of the
company’s new products. The setting
was unbelievable, with ancient
chambers and high ceilings. The contrast between the ancient castle and
the new Italian designs was striking.
But the message the Italian manufacturer presented was of a hard
working team of passionate profession-
Less costs & more performance
als who are proud of their innovations.
‘Add beauty to your life’, implored
Elisabetta Zuliani (marketing manager
of Q-med), ‘This is our new slogan
and is exactly what you can do with
Q-med products’, she assured, with
a smile.
TAN*BIZ Issue 5, May 2006
21
21_TBUK0605_NLR_Qmed.qxp
03.04.2006
15:59 Uhr
Seite 23
An INFINITY
experience
Design images
‘You can add beauty to your salon with
our new design images’, explains Flavio
Burato, while showing off the 46 and 50
tube High Performance, which are
standing under spotlights in the ancient
scenery of the castle. Distributors are
checking out the neatly designed
images on the smooth aluminium
surface. ‘We’ve evolved the Sweet System [aluminium mirror technology,
patented by Q-med in 2002, Ed.] into
Power Tanning Technology (PTT).
With this patented Q-med system you
will save 20% on energy costs, while
still enjoying the same UV-radiance’,
explains Burato. The 46/180 unit is a
revised version of the 48/180. ‘Maintaining the plusses of the 48/180 we
guarantee uniform natural tanning
using less energy, thanks to the PTT
system.’ Q-med have added a Stand by
light on the top of the machine. It gives
a touch of colour to the overall design
when the machine is switched off. The
46/180 is available in the 180 PTT
version, the 160W PTT short [low ceiling, Ed.]version and in the new 240W
Energy Power version. The 50 High
Performance comes in the 180W PTT
version and in the 240W Energy
Power version. All models can be
personalised for the salon logo or taste
by the Chromosynthesys method.
Burato confirms: ‘You can create any
image you like, using colours, logo’s
and images.’
High Performance
Fabio Durighel explains: ‘First of all
we use aluminium. It is a cleaned recyclable metal with a hi-design impact.
The anti-scratch finish gives the glossy
look.To enhance the tanning perform-
ance we’ve designed the self-reflecting
base and top, the PTT technology and
we use CPI output control for best
lamp performance’. The Fresh Ventilation System, the Smart Time technology, voice guide and digital Hi-Fi
sound quality are features that make
the tanning session not only comfortable, but memorable. ‘We offer extra
options like the Air extraction kit, the
aluminium self standing changing
room and the electronic Tan Step to set
the preferred height’, says an enthusiatic Durighel. The Qsss lamps (an
innovation by Quadra Medical and
LightTech) have a new phosphor
coating which allows the tube to
operate at an inferior temperature
compared to other tubes on the market, while maintaining the UVA output
curve at 360 nanometres (which gives
optimal absorption by the skin).
Sunless included!
Still trying to ‘balance’ UV and sunless
tanning in your salon? In Treviso
Q-med unveiled an extraordinary
horizontal sunbed with sunless
tanning! ‘We think this is the future of
the tanning industry. This is the next
step’, says Fabio Durighel. The
Infinity High Performance, the first
horizontal tanning bed from Q-med,
offers a Spring legs system (lamps
closer to the legs, more UV power), 47
tubes (160W and 180W), Fresh
ventilation, PTT, Voice, surround
sound and an MP3 system. ‘These are
all features the market expects from a
tanning system nowadays.We’ve added
spray tanning, so the client receives
two treatments in only one session.’
The MicroCore system sprays the
solution on the face and low neckline.
The MicroCore Techonology is a
patented nanotechnology for spraying
all kinds of lotions and cosmetics using
electrostatics.
How does it work? ‘You use the sunbed
like you are used to, after 2/3 of the session the voice guide will prepare you
for the MicroCore treatment. The
Personalise with
Chromosynthesys
head is always in place because of the
head rest and pre-warmed skin is in the
best condition to receive the spray
treatment. Actually, it is more of a
beauty treatment with our Pure Sun: it
is not sticky on the skin and has ingredients for anti-aging, anti-wrinkle,
moisturising, gentle cooling and a perfect aroma. After a short spray time the
client can enjoy the rest of the tanning
session. The UV rays have no harmful
effect on the spray solution in the skin,
nor the other way around’, grins
Durighel. ‘And afterwards, with Easy
Clean, a cleaning solution is automatically sprinkled onto any overspray.
The salon operator only has to dry the
cleaned sunbed with a wipe and it is
ready for the next customer’.
www.qmed.it
www.sunbedwarehouse.co.uk – Sole
authorised distributors in the UK.
TAN*BIZ Issue 5, May 2006
23