THE ONLY WOMEN’S-SPECIFIC RESOURCE FOR RUNNERS
2017 Media Kit
MISSION STATEMENT 2017
Women’s Running offers an unrivaled platform for
brands to reach active women. Through fitness, nutrition
and inspirational content, we provide everything women
need to live a happy, healthy life through running.
—Jessie Sebor, Editor-in-Chief
WR/ CIRCULATION GROWTH
Women’s Running | MEDIA KIT 2017 | CIrculation
At a Glance
 CIRCULATION: 45,000
 R EADERSHIP: 135,000 (PUBLISHER’S ESTIMATE)
 FREQUENCY: 10X
 VERIFIED CIRCULATION: CVC AUDITED
 D ISTRIBUTION AT 7,000+ RETAIL OUTLETS
I NCLUDING TARGET, HUDSON NEWS,
WAL-MART AND BARNES & NOBLE
ISSUE 87
12 BEST CITIES FOR RUNNERS!
WOMEN’S RUNNING
STRONG
BODY,
Focused
Mind
Bobbi Gibb
The incredible true
story of the woman
who broke running’s
gender barrier
+ her secrets
to staying this fit
at 73!
HOW MOVING
MEDITATION CAN HELP
YOU FIND YOUR BLISS
Can
CrossFit
Prevent
Injury?
PAGE 44
SPECIAL:
MAY 2016
WOMENSRUNNING.COM
$4.99
FAST MAMAS
MAY 2016
Best maternity gear,
running strollers,
belly bands & more
ALL ADS RUN IN PRINT AND DIGITAL EDITION.
ENHANCE YOUR DIGITAL EDITION AD WITH BONUS CONTENT SUCH AS
VIDEO, AUDIO OR SLIDESHOWS!
Women’s Running | MEDIA KIT 2017 | Web
WR/ D IGITAL PLATFORMS
ARE GROWING FAST
WEB SESSIONS:
1.5 MILLION/ MONTH
Facebook “f ” Logo
CMYK / .ai
FACEBOOK
FOLLOWERS:
795,000
TWITTER
FOLLOWERS:
172,000
INSTAGRAM
FOLLOWERS:
126,400
450%
MONTHLY USERS:
865,000/MONTH
Facebook “f ” Logo
111%
85%
CMYK / .ai
26%
YEAR OVER
YEAR GROWTH
17%
MOBLIE
TRAFFIC:
72
%
NEWSLETTERS:
43,500
*Source: Google Analytics, Social following as of August 2016
Women’s Running | MEDIA KIT 2017 | Recent Press
“Women’s Running is slowly but surely becoming our
favorite magazine. … While we’d love to see other magazines
hop on board, too, it’s refreshing to see one that is truly
committed to inclusivity.” — Huffington Post
CONSISTENTLY FEATURED IN MAJOR NEWS OUTLETS INCLUDING…
WR/OUR AUDIENCE 42
Women’s Running | MEDIA KIT 2017 | Demographics
AVERAGE AGE
%
88
PAY MORE FOR A
%
91
ATTENDED
PRODUCT THAT IS
ENVIRONMENTALLY
SAVE
COLLEGE
%
71
MARRIED
91
PURCHASED RUNNING SHOES IN THE
%
RUN AN AVERAGE OF 4 DAYS A WEEK
%
99
PURCHASED ATHLETIC
APPAREL IN THE LAST
12 MONTHS WITH
AN AVERAGE
OF $382
LAST 12 MONTHS WITH
AN AVERAGE OF $382
%
44
HAVE CHILDREN
87
%
HAVE TAKEN ACTION
(VISITED WEBSITE,
RETAILER, ETC.) AS A
RESULT OF SEEING
AN AD IN THE
MAGAZINE
UNDER THE
AGE OF 18
%
94
SHOP FOR RUNNING
AND FITNESS
PRODUCTS
ONLINE
$118,408
AVERAGE HHI
PARTICIPATE
IN AT LEAST
ONE OF THE
FOLLOWING
EVENTS
ANNUALLY:
925K% 7710K% 81HALF%
MARATHON
WOMEN NOW
REPRESENT
%
94
TRY A NEW SNACK
%
57
OF RUNNING RACE
PARTICIPANTS
PRODUCT OR BEVERAGE
THAT IS A HEALTHIER
OPTION
Women’s Running believes
every person deserves the
opportunity to be healthy. We put
brands in touch with intelligent
consumers who not only possess
tremendous purchasing power,
but who are enthusiastic in their
pursuit of products that support
their lifestyle and image.
*Source: 2014 Women’s Running Readership Study
**Source: Running USA 2014 State of the Sport U.S. Road RaceTrends
Women’s Running | MEDIA KIT 2017 | Editorial Calendar
WR/2017 EDITORIAL CALENDAR
Jan/Feb: Challenge Yourself
May: Mother’s Day
K Best-ever products for runners
K3
0-day challenges to improve
your life
KW
omen’s Running Cover Runner
Contest
K Runner moms who inspire
K How to run with your kids
AD CLOSE: 10/31/16
MATERIAL CLOSE: 11/11/16
ON SALE: 12/20/16
AD CLOSE: 02/21/17
MATERIAL CLOSE: 03/07/17
ON SALE: 04/11/17
March: The Racing Issue
June: Great Escape
KS
ole Mate Awards: the best shoes
for spring
K Zero to half marathon plan
K Dream destinations for runners
K Budget getaways
AD CLOSE: 12/16/16
MATERIAL CLOSE: 01/05/17
ON SALE: 02/07/17
AD CLOSE: 03/28/17
MATERIAL CLOSE: 04/04/17
ON SALE: 05/16/17
SOLE MATE
AWARDS
2017
SOLE
MATE
AWARDS
2017
April: Nutrition Special
July: The Body Issue
KB
osom Buddy/Booty Awards:
the best sports bras and bottoms
for every size
K Does your weight really matter?
K 2017 Fuel Up Awards: best new
nutrition products for runners
K Boston Marathon special package
K Marathon training plan
FUEL UP
AWARDS
2017
AD CLOSE: 01/17/17
MATERIAL CLOSE: 02/03/17
ON SALE: 03/14/17
BOSOM/
BOOTY
AWARDS
2017
AD CLOSE: 04/25/17
MATERIAL CLOSE: 05/09/17
ON SALE: 06/13/17
*Editorial plan subject to change. Contact your sales rep for most updated version.
Women’s Running | MEDIA KIT 2017 | Editorial Calendar
WR/2017 EDITORIAL CALENDAR
August: Beginner’s Guide
October: The Future Issue
K Runner's starter kit
K Pacing guide: when to speed up
and slow down
KT
ech Awards: best watches, gad gets and trackers
K2
017 Game Changer: 20 women
shaping the world through
running
KG
ifts that give back
AD CLOSE: 05/31/17
MATERIAL CLOSE: 06/14/17
ON SALE: 07/18/17
AD CLOSE: 08/08/17
MATERIAL CLOSE: 08/18/17
ON SALE: 09/26/17
TECH
AWARDS
2017
September: Get Outside Issue
SOLE
MATE
AWARDS
Nov/Dec: Holiday Gift Guide
KS
ole Mate Awards: the best running
shoes for fall
K Trail running special
K The best gifts for runners
KG
uide to winter running
AD CLOSE: 07/03/17
MATERIAL CLOSE: 07/05/17
ON SALE: 08/22/17
AD CLOSE: 09/19/17
MATERIAL CLOSE: 10/03/17
ON SALE: 11/07/17
2017
*Editorial plan subject to change. Contact your sales rep for most updated version.
WR/AD SPECS
Women’s Running | MEDIA KIT 2017 | Ad Specs
SPREAD
FULL PAGE
1/2 SPREAD
1/2 PAGE
HORIZONTAL
1/2 PAGE HORIZONTAL
Non-Bleed: 7" x 4.66"
1/2 SPREAD
Non-Bleed: 15" x 4.66"
Gutter Allowance: 0.375"
QUESTIONS? Please contact your sales representative
FULL PAGE WITH BLEED
Bleed: 8.5" x 11"
Trim: 8" x 10.5"
Live Area: 7" x 9.5"
2/3 PAGE
VERTICAL
1/4
PAGE
1/2 PAGE VERTICAL
1/4 PAGE
Non-Bleed: 3.42" x 9.5" Non-Bleed: 3.42" x 4.66"
GENERAL RULES
• We require Adobe PDF X/1-a files created CMYK with high-resolution print
optimized format; all images and fonts embedded. Native files (Quark,
Photoshop, Illustrator, etc.) will be subject to an additional production charge.
• Color cannot be guaranteed unless a color proof with color bars is supplied
• Trim size: 8” x 10.5”
• Bleed allowance: 1/4”
• Keep all copy and live matter 1/4” from trim
• Placed images need to be CMYK color, 100% and at 300 dpi (minimum 266 dpi)
• Best black build: 30C/30M/30Y/100K
• Lines per inch: 133 color
• Maximum Density: 280%
• Printing Process: Heat set/web offset
FULL PAGE NON-BLEED
Non-Bleed: 7" x 9.5”
2/3 PAGE VERTICAL
Non-Bleed: 4.61" x 9.5"
1/3 PAGE VERTICAL
SPREAD WITH BLEED
Bleed: 16.5” x 11”
Trim: 16” x 10.5”
Live Area: 15” x 9.5”
Gutter Allowance: 0.375
1/2 PAGE VERTICAL
SPREAD NON-BLEED
Non-Bleed: 15" x 9.5"
1/3 PAGE VERTICAL
Non-Bleed: 2.22" x 9.5"
MATERIAL SUBMISSIONS
Materials can be provided one of two ways:
TO SHIP AD ON DISK, ALONG WITH COLOR PROOF TO:
Gia Hawkins, Competitor Group (ATTN: Production Dept.),
9477 Waples Street, Suite 150, San Diego, CA 92121
TO SUBMIT FILES ELECTRONICALLY:
EMAIL: [email protected]
Indicate the month, ad name and magazine that the ad will be running in the subject line.
Include
a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site.
FTP:
ADDRESS: ftp.competitor.com USERNAME: ftpuser PASSWORD: competitor
When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch.
Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading
outside of folders will result in error message. Name file appropriately and when upload is
complete, send email to [email protected] with low resolution proof.