A G E N C Y
B O O K
PA S S I O N - AU T H E N T I C I T Y - H I G H S TA N D A R D S - E N T H U S I A S M
After 20 years of experience either managing or serving premium
brands, a team of passionate people has decided to join forces to create
Les Frenchy, a new agency that claims the French Chic. Wine and spirits,
perfumes, cosmetics and gourmet products have no secrets for them.
Brands fascinate them, therefore their everyday mission is to reveal all
the emotion that the brands convey.
Create the unthinkable in order to make it indispensable, but only on the
condition that it is feasible !
www.les-frenchy.com
AREAS OF EXPERTISE
PACKAGING - VOLUME
DESIGN
BRAND
STRATEGY
VISUAL IDENTITY
WORK
Brand platform and speech
Consumer insights
Story-telling...
Logo creation
Identity guidelines
Brand books…
ADVERTISING
VIDEO
EDITION
DIGITAL
Art direction
Beauty shots
Packshots...
Motion design
Product reveal
Brand movie...
Training tool, Newsletter
Leaflet, Press kit…
Campaign display, Brand content
Web environment creation
Website, Mobile app…
Limited editions, Giftboxes
Decanters, Bottles
Product rework
Up-lifting…
P.O.S
MERCHANDISING
Glorifier, Displays
Service ritual,
Consumption ritual…
A N E W WAY O F W O R K I N G
ON YOUR PROJECTS
AWAKEN
AROUSE
PROVIDE
PUT WORDS
THE SENSES
CURIOSITY
AN EXPERIENCE
INTO LIFE
BORN FRENCH RAISED AMERICAN
MARTELL BLUE SWIFT
Graphic & Bottle Design - Brand Identity - Brand Book - POS - Service Ritual
Les Frenchy present their new creation: Blue Swift by Martell. A new reference honoring
a subtle mix between Cognac and Bourbon. A bottle specifically created to emphasize
the character of the Cognac with the fullness of a bourbon.
A glass achievement which stresses this unprecedented match.
The famous swift sets itself as the symbol of the travel between France and the U.S. .
To complete the launch of this new product, Les Frenchy created as well the brand
book, the POS and the on-trade ritual of service.
TO CELEBRATE THE BEAUTIFUL DAYS COMING
ROBERTO CAVALLI
Packaging Design
For Spring 2016, Roberto Cavalli worked with the Frenchy to create the collection boxes of
Signature and Paradiso. Each reference takes the monogram of the House. Affixed on an
embossed background which takes again the star colors of each perfume, the monogram is
put in light as a plate of authenticity. This plate is encircled with an animal pattern specific
to Signature and Paradiso. Textures and polishes work together to bring details and style
representative of the famous Maison de Couture.
ENCHANT THE APERITIF
NICOLAS FEUILLATTE GRAPHIC ICE
Graphic Design
Nicolas Feuillate Enchant the champagne world in creating festive bottles to celebrate each and every moment of the day and night.
Proposing an original and innovative graphic solution, Les Frenchy invite the consumers
to dive into the magical world of Nicolas Feuillate brand.
Going forward, les Frenchy produced a video to enable the consumer to live an
impactful digital experience in order to have them discover the sphere and the
different ways to drink the Nicolas Feuillate champagne
PREMIUMIZE A BRAND
ESSIE GEL COUTURE
Bottle Design
Les Frenchy designed the first in the history Essie high-end line: the Gel Couture line.
Designed with the haute vision of couture, the line presents 42 brand new colors with staying
power that introduce luxury to your fingertips
CREATE AN ASPIRATIONAL BRAND
EUGENE PERMA ESSENTIEL
Brand Platform
To transform their range Essentiel into a unique brand, Eugène Perma asks us to define
its brand platform. We worked on the whole brand content, redefine the values to be
an aspirational brand, install a specific tone of voice on all communication tools, write
the Manifesto of Essentiel to set the pillars of the brand strategy.
RELIFTING A SLEEPING BEAUTY
LARSEN
Range Re-work
To affirm its new upmarket positioning, the Larsen’s bottles showcase a refined design that
embarks consumers in a journey to a universe made of freedom and authenticity.
LARSEN
Visual Identity
Larsen, in collaboration with Les Frenchy, unveils a new visual identity. The Larsen logo has been
reworked in order to create a modern and statutory block mark.
The whole guidelines were rethinked to convey the new positioning of the brand.
HOW TO SURPRISE
MERCEDES-BENZ MAN
Bottle and Packaging Design
For INCC Group and its new men’s fragrance Mercedes-Benz Man, the agency designed a unique bottle, a technical achievement made of glass and metal, dressed in
mat black with a soft touch feeling. A refined shape, perfectly curved shoulders, with at
its center the iconic Mercedes Star, held in a glass window.
INSTILL A GOOD MOOD
CHAMBORD
Packaging Design
To support the successful development of Chambord on the French market and assert its unconventional positioning, Les Frenchy designed a twisted pack with pop colors that bring freshness
and good mood. The pack reveals the original shape of the bottle of this liqueur. Cut at an
angle, the pack can also be displayed sidewise.
PROVIDE STATUS
LYSTERE
Range creation & Visual Identity
The agency supported the new brand Lystère in creating its range from scratch.
The different packs are dressed in warm and neutral tones to create a harmony in the
range. Lystère propose a range of premium care products for all type of skins.
RELY ON THE ELEMENT OF SURPRISE
JOHNNIE WALKER “SERVICE À LA FRANÇAISE“
Rituel of Service
In order to adress VIP demands, the agency imagined a service « à la française »,
echoing the service for the most refined palates who want to enjoy this super premium
whisky in the most desirable manner.
RESTORE ELEGANCE
LANCOME
Box Winter 2016 – Up-Lifting
To convey the preciosity and luxury positioning of the Lancôme care range, the agency redefined the whole collection of Winter 2016 skincare giftboxes.
The packs were reworked in detail to sublimate the beauty ritual, the cocooning moment and
the awakening of senses, proposed by Lancôme skincare line.
DISCOVER A TERRITORY
WOODFORD RESERVE RYE
Packaging Design & Merchandising
In order to increase the presence of Woodford Reserve, a premium bourbon, on the
French market, the Frenchy developed a GMS visual identity around a natural material:
wood.The agency also provided support to Woodford on the launch of its RYE WHISKEY
by creating its institutional pack, with a refined design with many tiny details.
LAUNCHING A NEW TREND
KUBBEE
Packaging Design & Website
A spring 2016 launch. This new line of wine has chosen Les Frenchy to design the packaging of
the new bag in box and the website associated with this new line.
Les Frenchy created the graphic identity and its monogram.
The bibs attire themselves with glistening colors and parade around a joyful graphic design to
share memorable moments. Les Frenchy designed the website to promote this new brand.
GET NOTICED
COS D’ESTOURNEL
Packaging Design
To strengthen its presence in Travel Retail, the agency designed a special pack featuring the symbol of «Les pagodes de Cos” wine : the elephant.
On a shelf display, the combination of the giftboxes recreate this symbol.
A lot of attention has been given to the quality of materials and colors in order to
enhance the visibility of this exceptional wine.
A GRAND CHATEAU IS REBORN
BELLE ASSISE COUREAU - SAINT EMILION GRAND CRU
Packaging Design & Website
Contacted by the new owners of Château Belle Assise Coureau in Saint Emilion, Les Frenchy
develop a new brand identity whose modernity, warmness, authenticity and chic totally reflects
the positioning of this Château.
We developed the website in harmony with this new identity.
REINFORCE PREMIUM CUES
CLAN CAMPBELL
On-Trade Design
After having established a new positioning, Clan Campbell whisky wanted the agency to create
its whole on-trade identity, which will be then declined on all the elements of service and visibility
of the brand. The POS display a premium design combining a deep black with soft touch effect
and transparent plexiglass on which the fibula, key identity code of the brand, is engraved.
A visibility kit ( bar table, stool, sticker, table tent ) was also designed for each type of
establishment: mainstream, premium & exclusive.
www.les-frenchy.com
+3 3 1 5 8 3 5 1 9 9 0
Daniel Cabaleiro - daniel@ les-frenchy. com - +33 6 87 05 74 91
Mar ine Taidonekhong - [email protected] - +33 7 89 65 12 67