Brand Accelerator
Brand and Business Mentoring for Boss-Ladies
who Mean Business
Sure, you could keep on slogging away…
Spending ages crafting the perfect blog post… that hardly even gets
noticed.
Working endless hours… but never really making much headway – or much
money.
Watching other people in your field get all the clients and attention… while
you just get progressively more burnt out.
And madly praying that things will change soon.
…
Or, you could learn the secrets of building a
sought-after BRAND and BUSINESS that actually
supports and fulfils you…
(You know, instead of slowly leaching the life out of you)
… and that generates the kind of impact and
income that made you start your own business
in the first place.
Introducing
Brand Accelerator
A 4-month mentorship program for Boss-Ladies who are sick of
WISHING they had a successful brand and business,
and are ready to ACTUALLY make it happen.
Hands up if…
You’ve finally got yourself a
website that you’re proud
of… but don’t quite know
how to transition your
business to the next level.
You’re so OVER seeing
other people doing better
than you online. (What, is
there a secret frigging
handbook or something?!)
You’re tired of wondering
how to switch over to a
personal brand, and just
want to know the best
strategy to get it done.
You’ve got a fab idea for a
program or product, but
don’t know how to get it off
the ground (not to mention,
you struggle to find the time
to create it).
You’re afraid to be yourself
online. (You’re totally fun
and confident in person, but
it feels so awkward trying to
embody that in your
business.)
You’ve got so many ideas,
you don’t know what to
focus on. And you have no
clue what’s going to actually
move your business forward
vs. what’s just a waste of
time.
You can’t seem to finish
things off in your business.
In fact, you’ve become
almost fearful of setting firm
goals, because it’s been so
long since you actually hit
one.
You wish you could see your
brand with ‘outside eyes’ –
What is it that people
actually perceive in you?
How can you amplify the
good stuff (and cover up the
bad stuff?)
You know that what you’re
getting out of your business
is seriously disproportionate
to what you’re putting into
it. (Your ‘ROE’ – Return On
Effort – is so unbalanced, it’s
embarrassing.)
Alright, Boss-Lady – hands down.
It’s totally okay if you’re struggling with these things – it’s normal, it’s part of
the journey, and BOY are you not alone. In a way, these kinds of problems
are good to have, in the sense that they’re growing pains – it means
you’ve outgrown your current mode and level of business (yay!) and are
ready for the next one.
But let me say here and now, unless you take deliberate action to
overcome these growing pains (meaning, using actual proven
strategies, and putting into place proper growth-inducing systems) you’re
not going to be able to climb your way out of this.
See, these problems arise when you’ve exceeded the limits of your current
‘operating system’ – the skills, mindset and vision that got you to where you
are today. Growing pains are a sign that you’ve gone as far as you can
using the version you’ve got. And just like an out-dated iPhone, nothing is
going to work smoothly from here on in until you take the time to update
your business’s ‘OS’.
That’s why you need Brand Accelerator
Brand Accelerator can help you make
more progress in your business in the
next 4 months than you did in the
whole of last year…
How frustrating is it when you can’t achieve the kind of growth and
momentum you want, even though you’re working long hours, reading
endless books and blog posts, and trying your best to get noticed?!!
The truth is, you can become so immersed in working in the trenches of
your business, that you lose sight of how to create the results you’re
seeking, and instead, fall into a few bad ‘brand-habits’…
(1) You spend so much time working IN your business that
you never have any time or energy to work ON it.
Constantly having to meet deadlines, put out fires, solve client
problems, battle with your back-end… These tasks soak up all your
time and energy without actually moving you forward. Devoting
time to developing your brand vision and then executing a strategic
plan is KEY if you ever want to climb out of the cycle of reactivity.
(2) You get so caught up in stress and overwhelm that your
brand vision gets stale; your ability to think outside the
box and problem-solve gets compromised.
When you’ve always done things a certain way, it can be very
difficult to recognise where you’re getting stuck and find new
approaches (whether for your blogging, your social media, your
operations, anything). But the things is, without this kind of fresh
innovation, you’ll keep on doing things exactly the same way, which
means… you’ll keep on getting the exact same results.
(3) You rely on guesswork and the ‘wish and wait’ approach
as your chief branding strategy.
And let’s face it, that ain’t a strategy at all! Well, actually, it is – but
only for businesses that want to stay small and earn peanuts. The
bloggers and brands who are seriously kicking butt – 6 figures, 7
figures, and upwards – use proven, deliberate strategies and
systems. They KNOW that that’s the only way to achieve the goals
they’re aiming for.
(4) You try to imitate someone else’s brand mojo.
Hey, if it worked for them, it’ll work for you too, right? Wrong.
Instead, you come off looking like a second-rate copycat and
everyone (including you) can sense that there’s something a little off
about your online presence.
(5) You try to be an expert at everything, but just end up
getting frustrated and wearing yourself out.
As entrepreneurs, we have to wear an awful lot of hats – chief
content creator, social media manager, tech support, Mailchimp
guru, customer service officer, CEO, CFO, CGO (ok, now I’m just
making them up!)…
It’s so easy to get into the habit of doing everything yourself that you
forget that for certain areas, you need an actual expert to get to the
next level – and branding is one of those key areas. On that note, it’s
always so weird to me how people will go straight to an expert for
things like their hair or their car, yet when it comes to their business –
their actual source of livelihood – they’d rather try to “figure it out by
themselves” (read: spend years wasting time and energy on the ‘trial
and error’ method).
IF THESE BAD BRANDING HABITS ARE RINGING
ANY BELLS, THEN THIS IS THE PROGRAM FOR
YOU…
Because busting through them – and replacing them
with the systems, structures and mindset that will
actually SERVE you and take you FORWARD – is one of
the chief outcomes of the Brand Accelerator program.
Here’s why focusing on your brand is the
solution…
“YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN
YOU’RE NOT IN THE ROOM.”
– JEFF BEZOS, FOUNDER AND CEO OF AMAZON
When you’ve got your brand right, it does all the heavy lifting for you:
ü It draws in your ideal readers and converts them into customers –
even when you’re not actually working (yep: meaning while you’re
asleep).
ü It ensures that your ‘trust capital’ is sky-high (which means people
want to hear what you have to say, and are willing to pay for that
privilege)
ü It causes your readers to look at you and say “I want some of that. I
want to be like that.”
ü It radiates the truth of who you are in a way that feels authentic,
aligned, and energised.
ü It allows you to position yourself as an expert – and charge the
premium prices to match.
ü It allows you to leverage your time and energy. (When you’re a
trusted brand, a strategically developed product can become a pillar
that builds and supports your business long after you originally
created it.)
ü It builds momentum all around you – there’s a buzz about you,
people are talking about you, you get great word of mouth, your
posts get shared (sometimes without you even knowing!),
influencers start noticing you and reaching out, and your site gets
linked to by leaders in your field… and it all happens in a way that’s
organic, unforced and genuine.
SO WHAT ARE PEOPLE SAYING ABOUT
YOU and YOUR BRAND RIGHT NOW?
Ummmmm…
nothing! Absolutely
nothing. *Crickets*
I know I could help
so many people if
they just knew who I
was and what I did!
Well, the people who
I actually work with
love me… but I can’t
seem to expand
beyond that small
circle and break
through to the next
level.
That’s the problem – I
used to be a [graphic
designer] but now
I’m transitioning to
being a [health
coach]. I’m worried
I’m confusing my
audience and will
have to start over
from scratch!
People see me as a
I’m nowhere near as
Sometimes I even
stock-standard
big as other people
worry that I have a
(coach /consultant
in my industry, even
bad rep! I look back
/provider) but I
though I know I bring
on some of the
actually do SO much
a whole host of
things I’ve written
more than that. I wish
(experience/
and launched online
I could get them to
/credentials /good
and it makes me
see how much I have
ideas) to the table.
*cringe*. How do you
to offer.
come back from
that?!
Look, building a successful brand can be
tough.
It’s so much more than just a flashy website and a fancy logo. Those things
are definitely part of the picture, but once they’re in place, you have to take
action to move from just being a pretty, two-dimensional website, to being
a living, breathing BRAND that people want to connect with, reach out to,
and emulate.
So all those biz ladies and online mavens whose faces grace
your vision board, and whose blogs you visit religiously?
They’ve created successful brands.
Brands that have their ideal audiences genuinely excited to join their
tribes, buy their products, hear their opinions, see their behind-the-scenes,
attend their events, enrol in their courses, and soak up all the content they
put out into the world.
And the thing is, creating this type of success isn’t something that’s
reserved only for a privileged few. It’s not based on luck or ‘who you know’
or winning the internet lottery…
It’s based on a series of simple, actionable, attainable strategies that help
you create an authentic brand.
AND THAT’S EXACTLY WHAT YOU’LL LEARN IN
BRAND ACCELERATOR.
So what is Brand Accelerator?
This 4-month Brand & Business Mentoring program combines both 1-on-1
sessions and group coaching sessions to give you the best of both worlds:
laser-focused personalised strategy (just you and me, baby) AND the
motivation and support of a mastermind group.
It’s designed specifically for business owners who are lost when it comes to
‘what to do next’ – whether it’s how to scale, how to attract more clients,
how to be yourself online, how to get more traffic and conversions, how to
step into the role of expert… basically anything that has you feeling stuck
and spinning your wheels.
Over our four months together, we’ll uncover your unique Brand
Accelerators – diving straight to the core of who you are, what you are
about, what you do, and who you serve – then developing a strategy to
infuse all that goodness into your online presence to create high-impact
results.
Most importantly of all, we’re going to do it in a way that feels
right , that’s uplifting for you and your community, and that’s in
a style that is uniquely YOU.
Which means: No fakery. No tricks and bribes. No stupid
tactics that feel icky for everyone involved.
It’s just you, your skills, and your personality – illuminated,
amplified, empowered.
If you’re ready to bid adieu to confusion about what you do, uncertainty
about connecting with your ideal clients, hiding your true self from your
tribe, and just generally faffing about in your business, then the Brand
Accelerator mentorship is for you.
Here’s what you get…
>> 1 x 90-minute Brand Pow-Wow session (my signature brand
strategy experience)
Get ready to dive deep into what makes you tick, what lights you up, and
what drives you. At the end of this session, you’ll have a blueprint for your
brand, an outline of all the content you need to position yourself as an
expert, the design tweaks you need to look the part, a social media
strategy for maximum engagement, and a reach-out list for you to start
expanding your network.
>> 4 x 60-minute monthly 1:1 sessions
These sessions are dedicated to the follow-through of your brand
blueprint. We’ll be constantly evaluating what’s working, tweaking what
needs to be adjusted, pivoting where necessary, and building more
momentum (with less stress) than ever before.
>> 8 x Fortnightly group coaching calls to keep you
accountable, connect with other female entrepreneurs, and
learn from each other.
This mini-Mastermind is a potent ground for growth and learning. There’s
nothing like seeing other Boss-Ladies kicking goals to inspire you to reach
your own. Likewise, sharing other people’s struggles and seeing how they
navigate roadblocks is insanely powerful for fast-tracking your own growth.
>> 5 Hours of ‘Get Shit Done’ time with one of our expert team
members.
You can use this ‘implementation time’ to get help with any annoying,
fiddly web-shizzle things that you just want done. (Think: setting up
LeadPages, pop-ups, email campaigns etc.)
>> Private Facebook community to connect with other
entrepreneurs in the program.
This is your safe space to seek feedback, share ideas, and find the
motivation you need to follow through.
>> 1 x 60-minute Brand Expansion Session
This takes place at the end of our journey, and is where we map out the
next 3 - 6 months of your brand growth, so you know exactly where you’re
going and how you’re going to get there.
>> PLUS My signature workbooks, worksheets, templates and
playbooks to get your head into the right “Brand Space”.
These babies are guaranteed to give you clarity, keep you on track, and
induce growth.
+ For this Beta Round you’ll also get a 90 min Brand Starter Session
Apply Now
This program was specifically designed with the
busy online business owner in mind…
>> Generate and sustain momentum by starting – and finishing
– with a bang.
Our time together is sandwiched between two super-productive power
sessions, in which we talk big picture about your brand. These one-on-one
deep dives ensure that you START and END the journey with that awesome
‘moving sidewalk’ feel – it’s all about momentum, baby!
>> Stay focused, with training that gets straight to the point,
and that doesn’t drag you away from your business.
I hate programs that promise fast results… and then require you to wade
through 53 hours of video content to find the two or three nuggets of
goodness buried beneath.
This training is, like, the opposite of that.
Implementation is key, but I get it that you also have a business to run! The
last thing you need is to be overwhelmed with a million more things on
your to-do list, all of which only improve things by a fraction of a millimetre
at a time. This program is all about high-impact actions for high-impact
results – because why scatter your focus over a bunch of different things,
when you could channel your energy into ONE key action that produces
ten times the results?!
>> Accountability is baked right in.
Do you struggle to follow through on your commitments to yourself?
You’re not alone.
A key component of this program is keeping you motivated, on track, and
accountable. Within our sessions, we’ll be digging deep into any self-
sabotaging behaviours that are keeping you stuck and small, and working
out a plan to kick procrastination in the shins.
The regular check-ins – both through the 1:1 sessions and the group
sessions – ensure that you’ve always got bite-sized goals to work towards,
and a supportive leader + group to cheer you on.
Then, of course, there’s the private community – a space where you’re
guaranteed to get that spark of motivation you’ve been looking for, and
even seek out your very own accountability buddy if you so choose.
>> Not only that, DONE-FOR-YOU IMPLEMENTATION is baked
right in.
When it comes to making quantum leaps in your business, implementation
is where it’s at. Yet one of the biggest complaints that people have when
they work with a stock-standard business/branding coach is “I don’t have
enough time between sessions to take action on all the things I’m
learning!”
I don’t want that to be you!
That’s why this mentorship comes with 5 hours of built-in ‘Get Shit Done’
time with one of our team members (yet another way this program is
different to anything else on the market).
You can use these hours whenever you want, and however you want – say,
to get your LeadPages up and running, your email campaign set up, some
quick-sticks graphics or PDFs designed… basically any of the fiddly webbits and pieces that STOP you from moving forward.
This level of hands-on support is extremely rare, but I believe it shows how
truly committed we are to helping you make mega-progress on actually
ACHIEVING your goals (not just vision-boarding them! ;)
In essence, this entire program is designed to give you
every possible chance of success. It’s been structured
to walk that fine line between giving you amazing
strategies (the ones that help you get big results) but
without overwhelming you or causing you to develop
stomach ulcers from all the crazy stress. (In fact, that’s
the exact kind of shit we’re moving you away from –
fast.)
So Boss-Lady, about the next 4 months…
Will they be the ones you forever look back on as
being the time where you completely transformed
your brand, your business, and your life?
Or will they be… well, just more of the same?
The choice – as always – is up to you.
The investment…
All up, with Brand Accelerator, you’re getting:
ü 1 x 120-minute Brand Pow-Wow session with Ellissa (Value: $700)
ü 4 x Monthly 60-minute 1:1 sessions with Ellissa (Value: $1400)
ü 8 x Fortnightly group coaching calls (Value: $1400)
ü 5 Hours of ‘Get Shit Done’ implementation with one of our expert
team members (Value: $500+)
ü Private community (Value: $147)
ü 1 x 60-minute 1:1 Brand Expansion Session with Ellissa (Value: $350)
ü PLUS Workbooks, worksheets, templates and playbooks to fast-track
your progress (Value: $299)
ü PLUS a Brand Starter Session (Only for Beta Round)
All this for only 4 payments of $875
Apply Now
(Save $299 – Pay in full)
+++++
This coaching program is strictly limited in numbers
To ensure I can work with you at a highly intensive level, I only take on a
limited number of coaching clients at a time – that way, we can focus on
personalised, high-impact strategies that ensure your rapid growth and
transformation.
Which means… If this programs sounds like something you’re interested in,
please act quickly. Limited spaces means that some people will miss out,
and I’d hate for it to be you...
+++++
I’ve worked with hundreds of Boss-Ladies to
transform their online presence, illuminate their
brand, and amplify their results.
Will you be the next
Brand Accelerator success story?
Apply Now
Frequently Asked Questions
+ What happens when I click ‘Apply Now’?
To start with, you’ll be asked to fill out a small survey, then directed to my
calendar to schedule in a Discovery Call – it’s completely free, and there’s
no pressure. Just a 20-minute Skype chat to work out if we’re the right fit
for each other.
If the answer is yes, we’ll then start by uncorking the champagne and
pulling out the party poppers. (#KiddingNotKidding)
Shenanigans aside, here’s how we’ll kick off the journey:
(1) I’ll send you through a contract and an invoice for your initial down
payment.
(2) Once that’s all signed and paid, we’ll schedule your initial 2-hour
Brand Pow-Wow session, and you’ll get immediate access to the
private community.
(3) I’ll also send through my signature Brand Playbook for you to
complete before our branding session (this allows us both to get
clear on where you’re at now and where you want to be).
(4) We’ll meet for our Pow-Wow session (over Skype) and conduct a
laser-focused overview of your business and brand, honing in on all
the areas where we can create the biggest shifts and the highest
impact.
(5) You’ll then begin the group coaching sessions the following week.
Of course, that’s just how the journey starts – there’s a whole lot more
goodness after this initial stuff (i.e. 4 more months worth of awesome!).
+ Does it matter what type of business I have?
No. I’ve worked with health coaches, life coaches, business coaches,
service providers, consultants, wellness practitioners, online shop owners,
bloggers, copywriters, eCourse creators, eco warriors, freelancers… even a
sex blogger once! The principles of brand strategy and business growth
are archetypal, and can be applied across almost every industry.
So basically, to break it down for you, this program is designed for online
solopreneurs of all types – typically who’ve been in business for 1 - 5 years,
and who know that they’re ready for the next level. (In other words, BossLadies who mean business!)
+ What if I live in America, the UK, the Amazon jungle…
somewhere that’s NOT Australia?
All the coaching calls take place online, so as long as you’ve got an internet
connection, you’ll be good to go. And the calls are all recorded too, so if
the time zone difference (or your kid’s swimming lessons) make attending
too difficult, you’ll have the opportunity to submit questions prior to the
session and then listen to the recording afterwards.
+ Do you offer a refund if I decide to pull out?
The short answer is no.
The long answer is: Once you’re in this program, I’m going to be thinking
about you all the time – while I’m out walking, while I’m cooking dinner,
while I’m showering (wait, that sounds dodgy!). What I mean is this: when
you and I are working together, I’m fully invested in helping you get to the
next level. I’m all in, and you and your business are going to become firmly
lodged in my brain (and let me tell you, some of my best ideas come when
I’m walking-cooking-showering!!).
So, because of this highly intensive nature, there are no refunds on this
program. During our initial Discovery Call, we’ll work out if we’re a good fit
for each other. If, after that, you decide to sign up, then I’ll start channelling
my best ideas and 3 a.m. insights in your direction… I’m committed to you,
and I ask for your commitment to the process too.
+ What results can I expect?
It’s tricky to give a blanket answer, because it will depend on where you are
in your business. It will also depend on how much energy and focus you
devote to the program – like most things in life, the more you put in, the
more you’ll get out.
That said, if you’re willing to put in the work, you can expect results like
your email list increasing, your conversion rate going way up, your income
breaking new ground, more traction on your blog posts and social media,
more leverage in your business, less overwhelm (and more time off) due to
the new systems and structures you have in place, and the growth
opportunities that come from finally being seen as the expert that you are.
On top of all that, everything’s going to FEEL so much better – you’ll be
showing up online in a way that’s truly aligned, that doesn’t sap your
energy, and that doesn’t have you drowning in uncertainty and lacking
confidence. Basically, it’s going to feel like the real *you* has finally come
out to play in your business… (and that alone is cause for champagne and
party poppers, right?!)
So come join me in the Brand Accelerator Program and
transform your business into an in-demand brand
achieving out-of-this-world results.
The next level starts here.
Apply Now