The Eight Elements of Charismatic Influence
Consciously Manage Your State of Mind
Have Self-Awareness
Artfully Communicate
Radiate Likeability & Empathy
Inspire Confidence
Serve as a Leader
Maintain Presence
Authentically Project Your True Self
Ranking yourself on these Eight Elements of Charisma is bound to increase your awareness of how you
currently come across to others; and what potentially you could do to more fully enter the “Charismatic Zone of
Influence” (as personal branding is all about perception and your IMPACT on others!).
I recommend that you be candid with yourself; and remember that everyone has some work to do to come
across more charismatically. Make the commitment to yourself to take this aspect of your personal brand
seriously; as it will surely help you attract more of what you seek, in your life.
THE CHARISMA CHALLENGE
Welcome to The Charisma Challenge! This quick questionnaire will help you discover what charisma is and
identify areas that you can develop to increase your charismatic influence.
This self-assessment tool will help you examine your personal strengths and vulnerabilities as they relate to
The Eight Elements of Charismatic Influence.
Each element brings its own insights. Together these elements represent a comprehensive system for building
your charisma.
INSTRUCTIONS:
Print the Charisma Pre-Challenge pages, and rate yourself on each element of Charisma by selecting
the appropriate number.
Here is the rating scale:
Ratings 1 or 2: Indicate that the statement is rarely true for you—or only true on occasion. A score of 1 would
mean that this statement is never true for you.
Rating of 3 or 4: This is a mid-point or “fence-sitting” score. This means that sometimes it is true for you and
sometimes it is not (depending on the context or situation you find yourself in).
Ratings 5 or 6: Indicate that the statement is mostly true for you
Typically your first response is your best response. If you would like more info, regarding your results, please call or
email Ellen at [email protected] for more info about her private coaching programs.
©2012 Copyright Ellen Looyen Communications
www.ellen4branding.com
The Charisma Pre-Challenge
Given the benefits of charisma for enhancing your personal brand, it’s important to learn how charismatic you currently are. The Charisma
Challenge will help you assess your personal strengths and identify areas for developing your charismatic influence.
For each statement below, click the appropriate box to indicate how closely it represents the "true you" on an average day. Try not to
over-think your answers. Just be candid and completely honest with yourself.]
Element 1: Consciously Manage Your State of Mind
Never True
1
2
3
4
5
Always True
6
5
Always True
6
5
Always True
6
1. I am aware of my innermost thoughts.
2. I can quickly turn around my negative thinking.
3. I focus on the positive experiences that have helped me grow.
4. I trust my intuitive wisdom.
Element 2: Have Self-Awareness
Never True
1
2
3
4
5. I recognize how my feelings affect my performance.
6. I make others feel comfortable around me.
7. I am aware of my impact on others.
8. My verbal messages match my non-verbal messages.
Element 3: Artfully Communicate
Never True
1
2
3
4
9. I quickly build meaningful rapport with others.
10. I engage others with thought-provoking questions.
11. I tell compelling stories that illustrate my value.
12. I intentionally listen to others without having pre-set expectations.
Charisma Challenge 2 12 portrait.docx
The Charisma Pre-Challenge
Element 4: Radiate Likability and Empathy
Never True
1
2
3
4
5
Always True
6
5
Always True
6
5
Always True
6
13. Others consider me to be a friendly person.
14. I appreciate others for who they are.
15. I am curious about other people’s life experiences.
16. I take an active interest in the concerns of others.
Element 5: Inspire Confidence
Never True
1
2
3
4
17. My beliefs support me in what I want to accomplish.
18. I am sure of my own capabilities.
19. When I experience self-doubt, I manage my own thinking.
20. When I feel insecure, I am able to reassure myself.
Element 6: Serve as a Leader
Never True
1
2
3
4
21. People are naturally attracted to me.
22. I can see possibilities where others do not.
23. I am able to inspire others to support my cause.
24. I manage my own emotional responses.
Charisma Challenge 2 12 portrait.docx
The Charisma Pre-Challenge
Element 7: Maintain Presence
Never True
1
2
3
4
5
Always True
6
5
Always True
6
25. I bring my “whole self” to interactions with others.
26. I restrain my wandering mind during interactions.
27. I focus on what’s happening in the moment.
28. I am able to make others feel seen.
Element 8: Authentically Project Your True Self
Never True
1
2
3
4
29. I expose my true feelings.
30. I know what energizes me.
31. I know what depletes my energy.
32. I act in alignment with my values.
Charisma Challenge 2 12 portrait.docx
To impact your level of charisma immediately, look at those elements where you ranked yourself
in the mid-range (3 or 4). Select one element to focus on (let your intuition guide you!).
Now take some time to think about what you could do to develop that aspect of charisma. What are
three actions you can take or practices you can put into place immediately? The “actions” you choose
can fall under one of four categories:
1. Focus on how you can increase your self-awareness (recognizing your own thoughts, feelings or
behavior patterns)
2. Work on your belief system; reframing how you think about yourself, others
works.
or how the world
3. Discover new ways to change your behavior (what you do and how you do it).
4. Build Your Charismatic Personal Brand with Ellen as Your Coach!
(and accomplish ALL of the above!)
Is Ellen’s 3-month e-Learning (Individual or Group) Coaching Program for YOU?
Please contact [email protected] or phone: 925.284.5828 for more info.
What others are saying about Ellen’s Private Coaching Programs:
“Ellen is the best at what she does. I have researched and interviewed many in her field - in
the range of hundreds and from many areas of the world and over the last 12 years: and I
must say in terms of delivery of branding, expertise in her field and creativity, you are unlikely
to find better. The branding process is not easy: it is creative and difficult in terms of
balancing ideas with a myriad of complex factors. It is also difficult because it can get personal
and with the associated challenges of myopia. Ellen has the skills of listening to pry what she
needs to create a brand and then put it together with the keen eye of a Michelangelo dusting off what is not representing you or your company.. leaving a masterpiece that leaves
people breathless and wanting more.” January 18, 2012
Top qualities: Great Results, Expert, Creative
1 st Sunil Bhaskaran, Former Engineer, Currently: Business Development Coach
Hired Ellen as a Branding Consultant in 2011
“Ellen is a great coach and has a natural instinct for understanding the business of branding.
Of all the consultants out there, no one can so succinctly dissect and distill the key values that
either a person or brand represents. She has a unique talent for analyzing individual
attributes and then facilitating a process where language can be honed to communicate in
ways that touch the clients we seek to most attract. And she works with people in an honest
and candid manner -- more than I can say for most consultants who rely more on
cheerleading hype than on delivering true value. Working with her was an eye-opening
experience, and I wouldn’t hesitate to recommend her.” August 11, 2011
Top qualities: Great Results, Expert, Creative
1 st Marisa Thompson, Equity Analyst
©2012 Copyright Ellen Looyen Communications
www.ellen4branding.com