Our Principles in Action:
Responsibility and
Sustainability at Mars
Our
Progress
2014/2015
Mars
The global business and brand
universe of Mars
American family-owned company Mars, Incorporated is one of the world’s leading food manufacturers
with top-selling brands including PEDIGREE, ROYAL CANIN, WHISKAS, M&M’S, SNICKERS, TWIX, WRIGLEY‘S
EXTRA and UNCLE BEN’S. Many of its quality brands are also produced in Germany, where about 2,600
employees work for the company in its five business segments of Petcare, Chocolate, Food, Wrigley
Chewing Gum & Confectionary and Drinks.
PH
Petcare
Chocolate
413
HQ
OPERATIONS IN
73
SITES
Global HQ
in McLean,
Virginia, USA
COUNTRIES
1911
11
Food
Frank C. Mars made
the first Mars candies
in his Tacoma,
Washington kitchen
$ BILLION
BRANDS
More than
100,000+
$33bn
net sales
SUPPLIERS
PRIVATE
FAMILY-OWNED
COMPANY
Symbioscience
Drinks
Find more online:
Five Principles: http://www.mars.com/germany/en/about-mars/the-five-principles-of-mars.aspx
The Story of Mars: http://www.mars.com/germany/en/about-mars/history.aspx
Business Segments: http://www.mars.com/germany/en/about-mars/mars-pia/business-segments.aspx
2
Mars
Our Approach
to Business and
Sustainability
Mars in a
moment
The company’s objective is the
manufacture and distribution of
Principles
for a Better Company
foodFive
products
in such a manner
as to promote a mutuality of
The and
Marsbenefits
Five Principles
services
among of Quality, Responsibility, Mutuality, Efficiency and
Freedom are the foundation of our culture and approach to business. They
all stakeholders.
uniteE.us
across
cultures and generations. At the same time, they reflect the
— FORREST
MARS,
SR., 1947
commitment of Mars as a family-run company that has the freedom to make
long-term investments under consideration of economic, environmental and societal challenges,
and then addressing these modern issues pro-actively.
Quality is the uncompromising standard for our actions. Providing the highest quality is the top priority in all the work we
do. This is guaranteed by a comprehensive and end-to-end
quality management of our products.
C H actions and an ethically sound
Responsibility for their own
OC
sense of responsibility is what we expect from all of our associates. In return, we give them the necessary freedom of choice
to take on responsibility.
P E TC A R
E
AT
E
OL
TOTAL
Mutuality
is theSALES
basis for how we do business. Our goal is to
achieve a mutual benefit for all stakeholders and not to pursue
activities that come at the expense of our business partners.
Freedom is what we need to shape our future; this requires
running our business successfully so we can sustain our
freedom.
Sustainability for us means actively taking responsibility to
solve the social and ecological challenges affecting us, and thus
create lasting mutual benefits for our business and all our
stakeholders. We want to achieve this by amplifying our positive social impacts, minimizing our environmental footprint and
helping to create economic prosperity.
Each of our business segments has put strategies and resources in place to manage their specific impacts on people and the
planet, and contribute to areas such as health and wellbeing.
Efficiency for us means toE Yuse resources to the full, waste
F
IGL
O D focus on our Rstrengths.
nothing Oand
W
Find more online:
Our Approach to Business: http://www.mars.com/germany/en/about-mars/mars-pia/our-business-approach-understanding-sustainability.aspx
Our Supply Chain: http://www.mars.com/germany/en/about-mars/mars-pia/sustainability-in-our-supply-chain.aspx
Our Operations: http://www.mars.com/germany/en/about-mars/mars-pia/targets-and-progress.aspx
Health and Nutrition: http://www.mars.com/germany/en/about-mars/mars-pia/health-and-nutrition.aspx
Working at Mars: http://www.mars.com/germany/en/about-mars/mars-pia/working-at-mars.aspx
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Mars
Our Global Targets
2020 TARGET
2020 TARGET
2015 TARGET
2013 TARGET
2015 TARGET
100 % Cocoa from certified
sources – as the first
company worldwide
100 % Fish and fish
derivates from
sustainable sources
100 % Palm Oil from
certified sources
100 % Coffee Beans
from certified sources
100 % Black tea from
certified sources
2 0 14
2 0 14
2013
100 %
10 %
2013
2 0 14
2013
2013
26 %
30 %
100 %
2 0 14
2 0 14
2013
73 %
32 %
36 %
32 %
Health and Nutrition
Our Operations
25 Percent Reduction
GDA-Labeling
NUTRITIONAL
LABELING
We will implement Guideline Daily Amount (GDA)
nutritional labeling on the majority of our chocolate and confectionery globally by year-end 2013,
and continue to roll out GDA labeling across our
entire food portfolio* by year-end 2014.
WATER
Progress:
99 percent of our chocolate, confectionery and
food items are now labeled with additional information on nutrition (Guideline Daily Amount, GDA).*
25 % Reduction
We will reduce sodium levels in Mars Food
products globally by an average of 25 percent by
2015, from a 2007 baseline (excluding products
that already meet regionally agreed sodium targets). We will achieve this through participation
in government initiatives and agreeing to voluntary reduction commitments in different regions.
SODIUM
Reduce water use around 25 percent by 2015
from a 2007 baseline.
Progress:
In 2013 we achieved our commitment to reduce
sodium levels in our products all over the world
by 25 percent.
Progress:
Water consumption has decreased by
15 percent between 2007 and 2014.
25 Percent Reduction
Reduce direct fossil-fuel energy use and greenhouse gas emissions by 25 percent by 2015 and
by 100 percent by 2040 from a 2007 baseline.
FOSSIL
FUEL
Progress:
Energy consumption based on fossil fuels was
reduced by 9 percent, and greenhouse gas emissions by 5 percent between 2007 and 2014.
Zero Waste
We have set ourselves the target of completely
eliminating waste to landfill by 2015.
WASTE TO
LANDFILL
Progress:
- Waste to landfill dropped 79 percent between
2007 and 2014.
- 86 of our sites achieved zero waste to landfill
in 2014.
10 percent Increase
< 250 kcal per Portion
By the end of 2013 we stopped producing
chocolate products that exceed 250 calories
per portion.
CALORIES
Not to advertise our products to children under
the age of 12 or advertise on websites aimed
at those under 13.
Progress:
In 2014, 36.7 percent of our packaging contained
recycled material, compared to 41.2 percent in
2013. Nevertheless, we are still well above the
10 percent improvement from our starting point,
and we expect similar results in 2015.
10 percent Reduction
PACKAGING
(Weight)
Reduce packaging weights by 10 percent by
2015, from a 2007 baseline, regardless of
business growth.
Progress:
Even though we are slightly behind schedule,
we have learned some valuable lessons and
continue to work on a reduction.
100 percent Recyclable
Progress:
In 2014, we delivered on this commitment
100 percent.
* Chewing gum, bubble gum, breath mints, drops, dental pastilles and medicated
confectionery are exempt from GDA labeling because they contribute a negligible
amount of nutrients (per serving) to the diet. Also excludes gift /promotional items.
Excludes herbs and spices and condiment packs that are too small label with GDA
information as well as Mars Foodservice products.
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(Recycled)
Progress:
99.8 percent of our chocolate and confectionery
products already met this target in 2014. Due to
labeling regulations in Canada, some products
remain above 250 calories per portion. We are
looking into options to address this gap.
No Advertising to Children
ADVERTISING
PACKAGING
Increase the level of recycled content in our
packaging by 10 percent by 2015, where possible
given regulatory and food safety requirements.
PACKAGING
(Recyclability)
Design our packaging to be 100 % recyclable
or recoverable by 2015, where infrastructure
exists.
Progress:
In 2014, 82.5 percent of our packaging was
recyclable or recoverable.
Mars
Global case studies
We have set ambitious sustainability targets, which we aim to achieve by taking many individual steps. As to how we do business globally, we will steadily contribute to making a difference to people, pets and the planet. This engagement is based on our Five Principles,
uniting us across business segments, geographic boundaries, languages, cultures and generations. This brochure is meant to inform
you about our targets, progress and ongoing global initiatives. As a company, we want to be measured by the progress we make. For
more details and an overview of our commitments, apart from the following summary, see our complete global sustainability report on
www.mars.com/pia.
Reducing added sugars
Mars wants to help consumers make the right choices for a balanced nutrition. That
is why we endorse the recommendation by the world‘s leading health authorities to
limit the intake of added sugars to no more than 10 percent of the total calorie intake
per day. This is a goal also advocated by the World Health Organization (WHO), among
others. Moreover, we also support the US Government proposal to include an ‚added
sugar‘ commitment in the Nutrition Facts panel on all food packaging. In this way, Mars
wants to make it easier for consumers to track the amount of added sugar in their
meals, so they can make informed conscious choices. Today, Mars is already providing
consumers with consistent nutritional information on all food, chocolate and confectionery products through extended GDA labeling.
Oral health commitment
Chewing sugar-free gum after eating and drinking promotes dental health - as confirmed by dental associations across the globe. Wrigley not only produces delicious chewing gum for oral care on the go, but is also actively committed to improving dental
health globally. For example, through a grant from the Wrigley Company Foundation,
the Phillipines Dental Association now has 100 new portable dental units for their oral
care outreach program that treats nearly six millions patients a year. The Wrigley
Company Foundation also awarded the children‘s rights organization ‚Save the Children‘ a USD 3.6 million grant to enable teaching more than 300,000 students and community members across six countries about better oral health practices. Apart from
this engagement, Wrigley is also supporting independent dental research through
partnerships with international organizations and institutes.
Fighting malnutrition in Africa
This year, Mars once again organized a panel discussion as part of the 65th Lindau
Nobel Laureate Meeting, which focused on the question of how to sustainably feed
a global population predicted to rise to almost 10 billion by 2050. In this context, Howard-Yana Shapiro, Chief Agricultural Officer at Mars Inc., introduced the ‚African Orphan Crops Consortium‘ (AOCC) that he is leading and Mars is supporting. This initiative
is aimed at sequencing the genomes of 101 orphan crops in order to improve their
yields, nutrient content and climatic resilience. Through these efforts, the consortium
wants to sustainably address malnutrition in Africa.
Promoting women in the cocoa sector
Together with the International Center for Research on Women (ICRW) and CARE International, Mars is working on projects targeted at supporting women in cocoa-producing communities. These partnerships are part of the Mars ‚Women‘s Empowerment Plan‘ that specifically focuses on strengthening the role of women in the cocoa
sector, both economically and socially. Helping women to gain access to loans and
capital is at the core of this cooperation with CARE International. In addition, the ICRW
will support Mars by measuring progress towards strengthening the role of women.
Back in 2013, Mars already signed the ‚UN Women‘s Empowerment Principles‘, and is
dedicated to strengthening the role of women in cocoa-producing communities, also
as part of their ‚Vision for Change‘ initiative.
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Mars Deutschland
Our local case studies
In order to meet our sustainability targets we are also involved through each of our company segments in a wide range of activities
across Germany. On the following pages you will find examples of initiatives and projects that we have launched or expanded in the last
few months, often working with partners from business, political and public sectors.
„
Ekip“ committed to promoting health of migrants
Mars in Germany supports „ekip - Werkstatt Gesundheitsförderung“, a national health promotion workshop together with Plattform Ernährung und Bewegung (peb - platform for
nutrition and physical activity), Deutsche Sportjugend (German youth sports) and the Turkish community in Germany. In three workshops so far, experts and practitioners from the
health promotion sector gathered to share their knowledge and experience. The focus is
on compiling target-group success factors and developing tangible help for projects directly
where the people live. As a founding member of the initiative Lale – iss bewusst & sei aktiv!
(eat healthy & stay active), Mars has long been committed to helping improve overweight
prevention among migrants in North-Rhine Westphalia. This commitment has been continued in the support of ekip. To find out more go to www.ekip-werkstatt.de.
Engaging with seniors and families
Under the motto ‚Mars is green‘, associates from Mars Chocolate recently planted fruit
trees and berry bushes in the garden of Haus Maria-Hilf, a senior citizen‘s home in Viersen.
And in the end, there was still enough time for personal contacts with the residents, who
are already looking forward to the first harvest. As part of the global ‚Mars Volunteer Program‘, this activity kicked off a sustainable partnership with this local senior citizen‘s home,
a partnership we expect to grow along with the new plants. Our long-standing collaboration
with the local food charity organization Viersener Tafel e.V. was also continued. Last winter,
Mars once again invited less fortunate families to a Christmas market for the needy, and
for the 10th consecutive year, will also support the Christmas festivities in 2015.
Dogs at work: Pedigree cooperates with the German Animal Welfare Association
Dogs can have a positive influence on the work atmosphere in a company. They reduce stress and promote communication, besides build solidarity among associates.
Nevertheless, not every dog is welcome in the office. That is why Pedigree together
with the German Animal Welfare Association joined forces to remove barriers and
promote the co-existence of people and pets at the workplace. They called on companies to activate a day of ‚Dogs at Work‘ to see for themselves how well the co-existence with dogs at the office can work.
Symposium on quality assurance of animal-supported therapies
A representative Forsa survey on the Mars initiative „Zukunft Heimtier“ (the future
of pets) revealed that Germans are convinced that contact with dogs, cats and other
pets as part of therapeutic treatments are good for people. But what about standards for using pets in these kind of therapies? Experts from 15 countries discussed
this question at a symposium in the Verden Pet Center in July 2015. The scientists
exchanged information about the current state of research and shared their results.
This event marked another milestone in helping Mars make further progress towards
quality assurance for animal-supported therapies.
Carbon-neutral transport at ROYALCANIN®
ROYAL CANIN® is taking their responsibility for people, pets and planet seriously, and
is shipping all products carbon-neutral. By doing this, they want to keep their environmental impact as low as possible, while making a sustainable contribution to
climate protection. By shipping products climate-neutral, we support the certified environmental management program (DIN ISO 14001) of our logistics partner and help
preserve our nature. We are taking a stand for a better world tomorrow.
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„
Ben’s Beginners“ inspires families
Many families do not spend enough time cooking and eating together - yet more than
70 percent of us would like to have more time doing just that, according to a survey by
„
Uncle Ben‘s in 2015. The Uncle Ben‘s initiative Ben‘s Beginners“, brings together people
of all ages over pots and pans, inspiring ideas. At cooking events organized with trade
partners, they experience how easy it can be to make a delicious meal. Moreover, in a
nationwide contest the best snapshots from family kitchens will be rewarded with a
cooking course. Feedback from participants reveals how important good nutrition is to
them and how much fun it is to cook and eat together. With Ben‘s Beginners, Mars Food
has made a global and sustainable commitment, strongly influenced by their vision:
„
Better Food Today. A Better World Tomorrow.“
Improving dental and oral health
The Wrigley Company Foundation has been supporting the Special Olympics in Germany since 2011. This non-profit foundation promotes the oral health initiative ‚Special Smiles‘, in both financial terms as well as with volunteers, thus contributing to a
greater awareness for oral hygiene as part of the Healthy Athletes® health program.
In March, 800 athletes with mental disabilities had the opportunity to receive dental
check-ups and oral care consultation free of charge at this year‘s Special Olympics.
This year, 50 Wrigley associates volunteered to support this initiative. Furthermore,
the Wrigley Oral Healthcare program together with the organization Landesarbeitsgemeinschaft für Zahngesundheit Bayern e.V. is actively engaged in Oral Health Days
in schools.
THINK TWICE and don‘t give litter a chance
Most of us know waste should be disposed of correctly. But we don‘t always think
about it. That is why Wrigley has been campaigning for years to promote more awareness for correct waste disposal, and is committed to education and prevention of
„
litter. Another example of their commitment is the school project Gib Abfall einen
Korb“ (Don‘t give litter a chance), initiated by the Chewing Gum Division of the BDSI (Association of the German Confectionery Industry). This program educates teenagers on
the importance of proper waste disposal, achieving a measurable change in behavior
and attitude.
At some point, also chewing gum, even with long-lasting flavor, has to be disposed of
correctly. The easiest and best solution: wrap the chewing gum in paper and throw it
in the waste bin once you are done chewing. That is why the new logo DENK WEITER
(think twice) vividly reminds chewing gum lovers of its proper disposal. Since 2014, it
can be seen on almost all chewing gum packs and displays in the trade.
New Verden office concept
Nowadays, less than 60 percent of our work consists of time at a desk: This is the
basic idea behind the new design concept of the Mars Verden office. The open-plan
office - one more aspect connecting us globally across all sites - was designed like
a city with different neighborhoods. With its vastness, the ‚public market place‘ allows for communication in large groups. Apart from ultra-modern meeting rooms,
alternative opportunities for spontaneous meetings were also created. The complete concept is rounded off by additional break-out areas to promote creativity among
associates. The goal was having an office environment where all associates are able
to optimally flourish and enjoy making their meaningful contributions to achieve mutual success. At the same time, Mars is presenting themselves as an attractive employer for future colleagues.
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Mars
Mars Deutschland
at a glance
• 2,600 employees from 43 nations
at 5 sites
• National turnover in 2014:
EUR 1.8 billion
Information and images:
www.mars.de
petcare
• CEO: Tom Albold
• Sites:
Verden
Operating since:
1960
Employees in 2014:
approx. 1.100
Annual tonnage in 2014: 173.000 metric tons
Minden
Operating since
1982
Employees in 2014:
approx. 90
Annual tonnage in 2014: 97.000 metric tons
food
drinks
• Brands in Germany
Petfoods:
CESAR®, CHAPPI®, DREAMIES®, FROLIC®,
KITEKAT®, PEDIGREE®, PERFECT FIT®,
MY PERFECT FIT®, SHEBA®, TRILL®, WHISKAS®
• Cat litter:
CATSAN®, NATUSAN®, THOMAS®
• CEO: Tomasz Pawlowski
• Site: Viersen
Founded:
1979
Employees in 2013:
approx. 600
Annual tonnage in 2013: 50.000 metri tons
• Brands in Germany
AMICELLI®, BALISTO®, BOUNTY®,
CELEBRATIONS®, MALTESERS®,
MILKY WAY®, MINIATURES®, M&M´S®,
MARS®, SNICKERS®, TWIX®
• CEO: Matthew Austin
• Site: Verden
Employees in 2013:
• Brands in Germany
MIRÁCOLI®, UNCLE BEN´S®, EBLY®
• CEO: Andreas Windler
• Site: Verden
Employees in 2014:
• CEO: Malte Hoffmann
• Site: Köln
Employees in 2014:
• CEO: Laurence Etienne
• Site: Unterhaching
Employees in 2014:
approx. 50
• Brands in Germany
KLIX®, FLAVIA®
approx. 120
• Brands in Germany
ROYAL CANIN®
approx. 200
more than 400
www.royal-canin.de
• Brands in Germany
AIRWAVES®, EXTRA®, FIVE GUM®
ORBIT®, SKITTLES®
www.wrigley.de
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Imprint: Mars Deutschland I Public Relations I Industriering 17 I 41751 Viersen
[email protected] I www.mars.de
Photo credits: © newart-graphics/Shutterstock, © ekip – Werkstatt Gesundheitsförderung,
© cbs - photography
® Registered trademark of Mars, Inc.
© Mars 2015