vitaminwater®
and vitaminwater zero™
Water beverages with benefits: providing great-tasting,
vitamin-packed hydration for students who crave
variety. Revive your beverage menu with these nutrient
enhanced water beverages, each an excellent source of
antioxidant vitamin C and several key B vitamins.
DID YOU KNOW?
FEATURES & BENEFITS
•Drinking more beverages is
the #1 way people want to be healthy1
• Great-tasting, nutrient-enhanced water beverages
•Enhanced water beverages is a
large and growing category
•vitaminwater zero™ is
our line of nutrient enhanced,
zero calorie water beverages
• Vitamin-packed with an excellent source of
antioxidant vitamin C and several key B vitamins
• vitaminwater® is available in three varieties:
xxx (acai-blueberry-pomegranate), essential
(orange-orange), and squeezed (lemonade)*
• vitaminwater zero™ is available in seven flavors:
rise (orange), glow (strawberry-guanabana),
squeezed (lemonade), go-go (mixed berry),
power-c (dragonfruit)*, xxx (acai-blueberrypomegranate)*, revive (fruit punch)*
* New for 2013
Note: The Coca-Cola Company offers beverages in accordance with The American Beverage Association’s
School Beverage Guidelines, with specific designations for elementary, middle and high schools.
Source 1: Knowledge & Insights – Industry Growth Model
©2012 The Coca-Cola Company ©2012 glacéau, glacéau®, vitaminwater®, bottle design and
label are registered trademarks and vitaminwater zero™ is a trademark of glacéau
EDUCATION CHANNEL | vitaminwater zero™ | v1.1 | 10-2012
BRAND FACTS
vitaminwater® and vitaminwater zero™
potential
your
potential
profits
profits
A hydrating blend of vitamins, nutrients
and electrolytes – all with great taste!
NUTRITION INFORMATION
Kosher
Labeled
Serving
Size
Calories
Total
Fat
grams
Sodium
mg
Total
Carbohydrate
grams
Protein
grams
Sugar
grams
vitaminwater ® xxx (acai-blueberry-pomegranate)
yes
vitaminwater ® essential (orange-orange)
yes
12. fl. oz
70
12 fl. oz.
70
0
0
20
0
19
0
0
20
0
vitaminwater squeezed (lemonade)
19
yes
12 fl. oz.
70
0
0
20
0
19
vitaminwater zero™ rise (orange)
yes
vitaminwater zero™ glow (strawberry-guanabana)
yes
20 fl. oz.
0
0
0
4
0
0
20 fl. oz.
0
0
0
3
0
0
vitaminwater zero™ squeezed (lemonade)
vitaminwater zero™ power-c (dragonfruit)
yes
20 fl. oz.
0
0
0
7
0
0
vitaminwater zero™ xxx (acai-blueberry-pomegranate)
yes
20 fl. oz.
0
0
0
4
0
0
yes
20 fl. oz.
0
0
0
4
0
<1
vitaminwater zero™ revive (fruit punch)
yes
20 fl. oz.
0
0
0
4
0
0
vitaminwater zero™ go-go (mixed berry)
yes
20 fl. oz.
0
0
0
4
0
0
Product
®
BID SPECS*
Kosher
Package
Size
yes
12 fl. oz.
Flavored water beverage provides 70 calories per 12 fl. oz. bottle (50 calories/8 fl. oz.). Each bottle provides 60% of the Daily
Value of vitamin C, and an excellent source of vitamins B3, B5, B6 & B12 and 15% of the Daily Value of vitamin A and Manganese.
yes
12 fl. oz.
Flavored water beverage provides 70 calories per 12 fl. oz. bottle (50 calories/8 fl. oz.). Each bottle provides 90% of the Daily
Value of vitamin C, a good source of vitamin A, vitamin E, and 4 B vitamins.
vitaminwater squeezed
(lemonade)
yes
12 fl. oz.
Flavored water beverage provides 70 calories per 12 fl. oz. bottle (50 calories/8 fl. oz.). Each bottle provides 30% of the Daily
Value of vitamin C, a good source of vitamin A, E, and two B vitamins, as well as 15% of the Daily Value of zinc.
vitaminwater zero™ rise
(orange)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C and 4 B vitamins (B3, B5, B6 & B12) and a
good source of vitamins A & E.
vitaminwater zero™ glow
(strawberry-guanabana)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C, 3 B vitamins (B5, B6 & B12), vitamins A & E as
well as a good source of zinc per 20 fl. oz. bottle.
vitaminwater zero™ squeezed
(lemonade)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C and B vitamins along with a good source of
vitamins A & E and zinc per 20 fl. oz. bottle.
vitaminwater zero™ power-c
(dragonfruit)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C, 3 B vitamins (B5, B6 & B12), as well as a good
source of zinc and chromium per 20 fl. oz. bottle.
vitaminwater zero™ xxx
(acai-blueberry-pomegranate)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C, 3 B vitamins (B5, B6 & B12), as well as a good
source of manganese and antioxidant vitamin A per 20 fl. oz. bottle.
vitaminwater zero™ revive
(fruit punch)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C, 4 B vitamins (B3, B5, B6 & B12), as well as a
good source of potassium per 20 fl. oz. bottle.
vitaminwater zero™ go-go
(mixed berry)
yes
20 fl. oz.
Zero calorie water beverage formulated with an excellent source of vitamin C and 4 B vitamins (B3, B5, B6 & B12), as well as
a good source of vitamin E per 20 fl. oz. bottle.
Product
®
vitaminwater xxx
(acai-blueberry-pomegranate)
®
vitaminwater essential
(orange-orange)
®
Description
Average
Average
retail
retail
per
perbottle
unit
–
Average
Average
costcost
per
perbottle
unit
=
Profit
Profit
per
perbottle
unit
X
Number
Number
ofofbottles
units
per
peryear
year
=
Potential
Annual
annual
profit
profit
*Product can be sold in High Schools ©2012 The Coca-Cola Company
EDUCATION CHANNEL | vitaminwater zero™ | v1.1 | 10-2012