Functions for the Market
Analyzing Burberry's Geographic Revenue Breakdown
Burberry's pretax profit of 427.8 million pounds ($652.9 million) in the year through March beat the
median of six estimates by 10 million pounds. Bloomberg functionality shows that revenue from AsiaPacific has grown to make up 35 percent of the company's sales. Peers CIE Financiere and Swatch
derive more than 50 percent of their revenue from the region. To view the geographical distribution
of revenue for Burberry, run { BRBY
LN Equity FA <GO> } for Bloomberg's
Financial Analysis tool. Click the 6)
Segments tab and the 12) By Geography
tab (Alternatively, run { BRBY LN Equity
FA GEO <GO> } as a shortcut).
Open the 97) Actions menu and tick 41)
Show Chart Grid.
The largest share of revenue was generated in the Asia-Pacific region, with a 32.7 percent
annualized growth rate in revenue from the region during the last five fiscal years.
Analyze how this compares with other companies in the industry using the Portfolio Geographic
Fundamentals Spreadsheet available from the Excel template library, type { XLTP XGEO<GO> } and
click '1) Open'. Once the spreadsheet has loaded into Excel, click the 'Settings' button to set up the
analysis. Clear the current selection by pressing ‘Remove all’. Select 'Peers' as the source, enter
'BRBY LN Equity' into the ticker box and press 'Load Members' to obtain the list of Burberry peers.
Press the 'Add all' button to move these to the Current Selection. Click ‘OK’ and press 'Request
Data’.
Click on the 'Region by Period' tab to see
industry revenues from the Asia-Pacific
region increasing to 26.6 percent in 2012
from 15.4 percent in 2004. This compares
with a decrease in the percentage of
revenue generated in North America to
18.6 percent in 2012 from 27.9 percent in
2004.
The 'Company by Region' tab is used to drill down to compare how this changes between
companies. This tab shows that Burberry's percentage of revenue generated from the Asia-Pacific ex
Japan region, at 35 percent, is smaller than CIE Financiere and Swatch, which both generate more
than 50 percent of their revenue from this region. This is an increase from five years ago, when the
percentage was 40 percent and 41 percent respectively. To contact the author of this { FFM<GO> } article:
The format and content of this report may not be modified or altered (including, but not limited to, via deletion or addition) in any way.The BLOOMBERG PROFESSIONAL service and BLOOMBERG Data are owned and
distributed locally by Bloomberg Finance L.P. (“BFLP”) and its subsidiaries in all jurisdictions other than Argentina, Bermuda, China, India, Japan and Korea (the “BLP Countries”). BFLP is a wholly-owned subsidiary
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Countries. BFLP, BLP and their affiliates do not provide investment advice or guarantee the accuracy of prices or information in the Services. Nothing on the Services shall constitute an offering of financial instruments
by BFLP, BLP or their affiliates.
Bloomberg ® 05/28/2013 03:21:03
1 Functions for the Market
Ben Clarke at +44-20-3525-8185 or [email protected]
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The format and content of this report may not be modified or altered (including, but not limited to, via deletion or addition) in any way.The BLOOMBERG PROFESSIONAL service and BLOOMBERG Data are owned and
distributed locally by Bloomberg Finance L.P. (“BFLP”) and its subsidiaries in all jurisdictions other than Argentina, Bermuda, China, India, Japan and Korea (the “BLP Countries”). BFLP is a wholly-owned subsidiary
of Bloomberg L.P. (“BLP”). BLP provides BFLP with all global marketing and operational support and service for the Services and distributes the Services either directly or through a non-BFLP subsidiary in the BLP
Countries. BFLP, BLP and their affiliates do not provide investment advice or guarantee the accuracy of prices or information in the Services. Nothing on the Services shall constitute an offering of financial instruments
by BFLP, BLP or their affiliates.
Bloomberg ® 05/28/2013 03:21:03
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