New Braunfels Economic Development Council (NBEDC) is a non-profit umbrella
organization that serves as the public/private partnership involving the City of
New Braunfels via the Type 4B Board (NBIDC), Greater New Braunfels Economic
Development Foundation (GNBEDF), Comal County, New Braunfels Utilities
(NBU), and The Greater New Braunfels Chamber of Commerce (GNBCC). Our role
is to provide a confidential, single point of contact, and offer corporate support for
businesses looking to create new jobs in the area; either by relocating new business
or helping existing ones expand. Visit NewBraunfelsEDC.com to learn more about the
services and incentives we offer.
OUR SERVICES
• Regional demographic and socioeconomic data
• Site selection information through our GIS-driven New Braunfels Prospector program
• Introductions/testimonials with industry professionals
• Coordination of labor market analysis
• Arrangement of community briefings and custom tours of New Braunfels
• Introduction to community partners
• Preparation of a customized package of Local/State incentives
• Assistance with specialized market research needs
• Follow-through with the development process
• Permit expediting through city departments
NBEDC PARTNERS
MICHAEL MEEK
STUART HANSMANN
PAULA DIFONZO
Chamber President
NBIDC Board President
GNBEDF Chairman
RUSTY BROCKMAN
JEFF JEWELL
HOLLY COVINGTON
Economic Development Director
City Economic Development Manager
Research and Marketing Coordinator
390 S. Seguin Ave. • New Braunfels, TX 78130 • 866.927.0905 • [email protected] • NewBraunfelsEDC.com
New Braunfels, Texas
2016 DEMOGRAPHIC PROFILE
new braunfels
strategic location
Centered between
Austin and San Antonio
DISTANCE TO
MAJOR CITIES
New Braunfels is within a four-hour
drive of over 12 million people.
Each year, more than three million visitors come to New Braunfels to explore the
shopping and recreational activities steeped in German and Hispanic culture and
heritage. The city’s strategic location has created opportunities for growth in the
global market and an ability to satisfy the needs of the international shopper.
Opportunities don’t
just grow here.
Communities like New Braunfels are unique. Refined by old-world German and Hispanic heritage
and complemented by an affordable and unmatched quality of life, it’s no wonder we now rank as
the second fastest-growing community in the United States. New Braunfels also boasts exceptional
transportation networks, multiple universities within a 30-minute drive, and a pro-business leadership,
tax and regulatory environment. New companies such as CBE, NEXUS, Tenet Healthcare and
CGT have already realized the advantages of a growing, well-trained, 500,000-person-strong
workforce. These recent expansions and relocations have further strengthened our industry bases
in manufacturing, healthcare, logistics and distribution, and aviation businesses. Plus, with over
300 days of sunshine a year and 550+ acres of outdoor water recreation, including Schlitterbahn
(America’s #1 waterpark), New Braunfels is the premier destination for work – and play – year round.
San Antonio
30
Austin
45
Houston
178
Located almost equal distance between the Alamo (San Antonio) and the State Capitol
(Austin), New Braunfels has easy access to major highways with IH-35 (a major NAFTA artery)
running through the city’s center, and IH-10 only 10 minutes east. New Braunfels’ strategic
location is 15 minutes from a new Caterpillar manufacturing plant, 45 minutes from a Toyota
manufacturing plant and only a three-hour drive to trade gateways into Mexico, Central and
South America. Additionally, New Braunfels is close to nearby air, rail and bus services.
Corpus Christi
176
Laredo
196
Dallas
245
Monterrey
431
Mexico City
781
HIGHWAYS SERVING AREA Located on Interstate 35 (north-south system)
Los Angeles
1383
New York
1786
and nine miles from Interstate 10 (east-west system)—connected by State Highway 46.
Loop 337 circles the city, connecting IH-35 north and south.
A proposed SH-130 connector is being assessed by local officials to
accommodate future traffic congestion from San Antonio to Austin.
AMARILLO
BUS Greyhound/Trailways – seven northbound and six southbound daily
MOTOR FREIGHT CARRIERS Central, Consolidated and Roadway
Express serve the city. Southeastern has a local terminal. FedEx has a large
terminal servicing the New Braunfels and Comal County area.
LUBBOCK
FORT WORTH
DALLAS
EL PASO
AUSTIN
NEW BRAUNFELS
RAILROADS Union Pacific — 36 daily freight trains
HOUSTON
SAN ANTONIO
(18 northbound and 18 southbound) with a local switch
CORPUS
CHRISTI
AIR SERVICE Non-commercial jet service is available at New Braunfels
Regional Airport. Commercial service is available at San Antonio International
Airport, only a 25-minute drive, served by most major carriers (11). Austin-Bergstrom
International Airport is 45 minutes north and is served by 16 major carriers.
NEW BRAUNFELS REGIONAL AIRPORT
The extension of FM 306 near a new retail development,
Town Center at Creekside, has paved the way for
easier access to the New Braunfels Regional Airport
(BAZ). The Airport Master Plan gives a targeted direction
to increase airport traffic and business development.
Complete with $25 million in improvements in t-hangars,
runways, drainage, signage, an Air Traffic Control
Tower and a 5,000 sq. ft. terminal building, the New
Braunfels Regional Airport continues to provide a safe
and efficient portal with upscale, quality service.
TRAFFIC COUNTS
Traffic Intersection
IH-35N
IH-35 & Hwy 46
# of Cars
99,427
122,719
Hwy 46E & FM 1101
34,164
Hwy 46W & Loop 337
27,177
IH-35S & Walnut
118,766
Hwy 46W & FM 2722
17,607
Hwy 46E & FM 758
26,566
Runway 17/35 is 5,364 x 100 ft. Weight Limitations - Single wheel: 35,000 lbs
Runway 13/31 is 6,250 x 100 ft. Weight Limitations - Single wheel: 60,000 lbs
2
3
demographics
talent
POPULATION BY GENDER
Growing Population
FEMALE
2015 POPULATION: CITY: 70,543 | COUNTY: 129,048
MALE
38,030
35,624
51.6%
48.37%
The center of a well-trained available workforce, New Braunfels touts a strong work ethic among its population. The diverse industry sector
employs workers in a variety of professions including: aerospace, automotive, construction, engineering, finance, healthcare and manufacturing.
In the last nine years, the workforce has increased 44% and new primary jobs doubled since 2003, averaging 982 primary jobs per year.
Ranked as the fifth fastest-growing county and second fastest-growing city in the nation,
Comal County and New Braunfels are experiencing an unprecedented growth rate – growing
at an average of 4-5% per year; a 58% increase in the last decade. The city’s population
surpassed 70,000 in 2015 and is projected to reach 85,000 by 2021. Founded in 1845 by
German settlers, New Braunfels’ population includes many German and Hispanic descendants.
COMAL COUNTY WAGE RATES
AVAILABLE WORKFORCE
POPULATION BY AGE
COMAL COUNTY HOUSING UNITS
60,000
50,000
40,000
30,000
20,000
10,000
Comal County
New Braunfels
Under 5
5,118
(6.95%)
CLF
61,905
34,172
5–9
5,057
(6.87%)
Employed
59,813
33,275
10 – 19
10,104 (13.72%)
Unemployed
2,092
897
20 – 29
10,266 (13.94%)
30 – 39
Rate
3.4%
2.6%
10,107 (13.72%)
40 – 49
8,869
(12.04%)
50 – 59
8,332
(11.31%)
60 – 64
3,840
(5.21%)
65+
11,966 (16.25%)
Texas Unemployment Rate
Source: TWC May 2016
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
34,472
36,880
38,513
40,240
42,285
42,285
44,397
46,107
47,300
47,916
47,741
49,684
51,426
53,248
Source: Census.gov, 2010-2014 ACS
MAJOR EMPLOYERS
Employer - Product or Service
Employees
Comal ISD School District
2,588
Schlitterbahn Waterpark
1,689
Wal-Mart Distribution Center
1,218
New Braunfels ISD
1,040
Sysco
864
IBEX Corporation
750
Hunter Industries, Ltd.
705
Comal County
683
Resolute Health
593
City of New Braunfels
550
HD Supply Facilities Maintenance
516
Christus Santa Rosa - New Braunfels
460
GE Oil & Gas
400
Buc-ees
342
Rush Enterprises, Inc.
330
Source: NBEDC
4
Source: NBEDC
POPULATION
BY RACEETHNICITY
4.2%
$
2015 2nd QTR 2015 3rd QTR 2015 4th QTR
$18.12/hour
ASIAN 1.34%
MULTIRACIAL 2.47%
BLACK OR AFRICAN
AMERICAN 2.71%
OTHER 7.78%
HISPANIC 36.23%
ANGLO 50.53%
$18.88/hour
$21.60/hour
Tri-county (Comal, Guadalupe and Hays)
Average Weekly Wage is $17.50/hr
Source: Texas LMCI Tracer, 2016
COMMUTE TO WORK
POPULATION BY
EDUCATIONAL
ATTAINMENT
LESS THAN 9TH GRADE
GRADES 9-12
HIGH SCHOOL DIPLOMA
ASSOCIATE’S DEGREE
BACHELOR’S DEGREE
21
20
$
19
$
18
$
17
$
16
$
15
$
14
$
13
$
12
$
11
$
10
$
Average Hourly Wage Rate
The Median age for New Braunfels is 37; Average Family Size is 3.18.
0
Skilled, Reliable Workforce
Car, Truck, or Van – Drove Alone
79.6%
Car, Truck, or Van – Carpooled
12.6%
Walked
0.8%
Other Means
1.5%
Worked at Home
5.3%
Mean Travel Time to Work (minutes)
6.9%
24.4
Source: Census.gov, 2010-2014 ACS
5.2%
500,000+
25.5%
7.9%
20.4%
WORKFORCE WITHIN A
30-MINUTE COMMUTE
Source: AGS 2016
Source: NBEDC
5
quality of place
education
Affordable Cost of Living, Unique Quality of Life
An affordable cost of living is enhanced by low city, county and school district taxes to create a
composite cost of living score 15% below the national average. Average home prices are 30%
lower than the national average. New Braunfels is considered a great place to live, work and play.
MEDIAN HOME VALUE
UTILITIES
ELECTRICITY
Supplier:
Multiple ERCOT Sources
Distributor:
NBU
Avg Monthly Bill:
Residential:
$10.19/1,300 kwh
New Braunfels ISD $196,520
City of New Braunfels $181,110
Tri-County Area $204,404
50,000
$
100,000
$
150,000
$
200,000
$
WATER/WASTEWATER
Supplier:
Wells, Surface Water/
Aquifer
Distributor:
NBU
Avg. Monthly Bill:
Residential:
$16.24/8,484 gallons
Commercial:
$58.24/28,725 gallons
NATURAL GAS
Supplier:
Enterprise Products
Partners
Distributor/Source:
CenterPoint Energy
Avg. Monthly Bill:
Residential: $21.21;
Commercial:
contracts available
New Braunfels and Comal County have two school districts: New Braunfels ISD (NBISD) and Comal ISD (CISD). New Braunfels ISD is primarily
within the city limits while Comal ISD spans 589 miles of Central Texas and includes parts of five Central Texas counties: Comal, Bexar, Hays,
Kendall, and Guadalupe. Employing more than 930 workers, NBISD encompasses 13 campuses. CISD is one of Texas’ fastest-growing
districts, with 28 schools, and gains between 800 new students a year. Both school districts are Academically Acceptable by TEA ratings.
Higher Education has also grown in New Braunfels. In 2012, Howard Payne University announced plans to build a university
campus in the planned Veramendi development, and are currently offering MBA classes to the community. The New Braunfels
Mayor’s Higher Education Task Force continues to develop a plan for higher education offerings in New Braunfels and Comal
County. By working closely with Alamo Colleges/CTTC, Howard Payne University, Texas Lutheran University, and Wayland
Baptist University, they aim to provide current and future diverse curriculum to meet the needs of our community.
SEPT. 2015
ENROLLMENT STUDENT / TEACHER
RATIO
MAY 2015
GRADUATES
ATTENDANCE RATE
8,441
1/17.2
662
96%
20,264
1/16.7
1,400
95.9%
New Braunfels ISD
Comal ISD PRIVATE, PAROCHIAL AND SPECIAL SCHOOLS
IN NEW BRAUNFELS
Source: Comal Appraisal District, Four Rivers Association of Realtors
PER CAPITA AND HOUSEHOLD INCOME
NEW BRAUNFELS 2015
COMAL CO. 2015
HAYS CO. 2015
GUADALUPE CO. 2015
NB % CHANGE
FROM 2000
Median Household Income
$61,330
$67,363
$58,870
$64,343
+47%
Per Capita Income
$27,860
$32,788
$28,094
$27,371
+41%
24,211
45,752
67,346
50,864
+74%
Median Family Income
$70,813
$81,296
$78,580
$72,980
+47%
% Below Poverty Level
9.7%
7.5%
14.9%
10.8%
-0.7%
Total Households
Making Room for Future Generations
Source: Census.gov, 2015 ACS 1-year survey
Calvary Baptist Academy Cross Lutheran School
New Braunfels Christian Academy
St. John Paul II Catholic High School
Sts. Peter & Paul Catholic School
NEARBY COLLEGES/UNIVERSITIES
Howard Payne University
Texas Lutheran University in Seguin, 13 miles east
Texas State University in San Marcos, 16 miles north
Wayland Baptist University
COLLEGES AND UNIVERSITIES IN SAN ANTONIO*
HOUSING
MEDIAN HOME PRICE:
$235,000
PROPERTY TAX RATES
# Renter-occupied units
7,626
Median cost (dollars)
$988
Source: Census 2010-2014 ACS
City of New Braunfels
$0.498230
Comal County
$0.342921
Comal ISD
$1.39
# Housing units with a mortgage 14,201
New Braunfels ISD
$1.33910
Median cost (dollars)
State of Texas
$0.00
Total tax rate if in CISD $2.23
Total tax rate if in NBISD
$2.151651
MEDIAN COST
& MORTGAGE RATES
LESS THAN $199K
28.05%
$200-499K
70.12%
$500K+
1.83%
Source: July 2016, Four Rivers Association Realty
Ad Valorem Taxes by Taxing Authority
Rate per $100 Valuation on 100% of
Current Market Value
Source: Census 2010-2014 ACS
$1,371
Sales tax:
(6.25% state,
1.5% city, .5% county)
6
8.25%
NO PERSONAL OR CORPORATE
INCOME TAX IN TEXAS
(36 Miles south of New Braunfels)
Our Lady of the Lake University
San Antonio College
St. Mary’s University
The University of Texas at San Antonio
Trinity University
University of the Incarnate Word
(TX Avg 95.5%)
PROPERTY TAX COMPARISON PER $100 VALUATION
Bastrop ISD $1.44
Hays/Buda ISD $1.53
COMAL ISD $1.39
NBISD $1.33
NEISD (San Antonio) $1.41
Pflugerville ISD $1.54
Schertz ISD $1.49
Seguin ISD $1.41
$0.00
$0.50
$1.00
$1.50
$2.00
*This list does not include all campuses in the San Antonio area.
CENTRAL TEXAS TECHNOLOGY CENTER (CTTC)
Located in New Braunfels, The Central Texas Technology Center (CTTC) provides higher education
opportunities and serves as a regional workforce development campus for New Braunfels, Seguin
and the surrounding areas. The Center offers a wide range of academic, technical, and continuing
education programs, and includes associate degrees from The Alamo Colleges. Students can
complete licensing and certification requirements in many trade programs through specialized curriculum. Funded originally by a 2002 EDA
grant and local development boards, the CTTC recently acquired a new $1.25 million EDA grant in 2014, voter-approved $4 million from the
2013 New Braunfels Bond Program, and local funds from New Braunfels and Seguin EDCs. The approved money was used to fund a 30,000
sq. ft. expansion of the CTTC, doubling its current footprint to add capacity for additional students and opened for classes in September 2016.
7