The Epic Battle
eMarketer forecasts total e-commerce sales will reach $684 billion in 2020, and the two
titans of retail, Amazon and Walmart, are competing for market share in a big way.
183
Saturated with third-party sellers
Untapped opportunity for sellers
Approximately Two Million third-party sellers
Approximately 1,000 third-party sellers, with
hundreds of new sellers added monthly
Offers about 365
million different
kinds of items
Offers 11 million
different kinds
of items; plans to
add 1 million
items per month
Buy Box takes into
account a seller’s
performance,
price, sales,
fulfillment, order
defect rate
Buy Box is based
on whoever is
selling their
product at the
lowest price
110
Visitors per
month
MILLION
1/3
unique visitors
per month
MILLION
2
nd
Of U.S.
e-commerce
sales
2nd-most-visited
e-commerce
site in the U.S.
The big difference between the two marketplaces is
Walmart’s barrier to entry. Sellers have to be invited to sell at
the Walmart Marketplace, which can take 2-4 weeks.
Walmart seeks sellers with good reputations on Amazon and
eBay, with an order defect rate below 1% and excellent
feedback.
http://fortune.com/2016/07/05/walmart-marketplace/
http://beta.fortune.com/fortune500/amazon-com-18
https://www.sellerlabs.com/blog/walmart-marketplace-differs-amazon/
https://marketplace.walmart.com/
https://www.channelsale.com/blog/4-ways-walmart-is-just-as-good-as-amazon-for-sellers/