NEWSPAPER – DISPLAY
Singapore Press Holdings Ltd (SPH) publishes 17 newspaper titles. Our stable
of newspapers reaches out to the young, PMEBs, grocery buyers and the
silver population, among other target segments.
In 2009, our products clinched numerous accolades. We bagged five awards
for editorial excellence at the Society of Publishers in Asia (SOPA) awards and
topped the 2009 WAN-IFRA Asian Media Awards with 11 major wins.
8
ENGLISH PUBLICATIONS
• Singapore’snationalEnglishdailywhichisalsothemostwidelyread
newspaper in Singapore
• Anindispensablecompaniontoover1.4milionreadersandthisunique
relationship is best summarised by the brand’s tagline “A Part Of My Life”
• Alsoincludes5colourfulandbreezymagazinesweekly
Readership : 1.38 million
Circulation : 352,000 copies
Signature Events
The Straits Times - A Part Of My Life event
An annual contest for readers that culminates in a live event where big prizes
such as cars are given away. Past highlights of the live events included French
Spiderman, Alain Robert, scaling Tower 2 of Suntec City, and illusionists,
JC Sum & Magic Babe Ning, teleporting a car from Volkswagen showroom to
Raffles Place.
The Straits Times Digital Life SME Seminar
Twice a year seminar to engage SMEs on how IT can help businesses grow.
The Straits Times/The Business Times Child Aid Concert
An annual charity concert in aid of The Straits Times School Pocket Money
Fund and The Business Times Budding Artists Fund. The event provides a
platform for Singaporean youths under the age of 19 to showcase their talents.
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
9
Weekly Magazines
Digital Life
• AvailableeveryWednesday
• CoversthefullspectrumofITandelectronicproductsfoundinbothhomes
and offices, through weekly product reviews and themed product features
• Adedicatedplatformforadvertiserswhowishtoreachouttothetech-
savvy PMEBs
Mind Your Body
• PublishedeveryThursday
• Weeklyhealthguideforpeoplewhowanttoknoweverythingabout good health
• Anexcellentplatformforadvertiserswithproductsthatrelatetohealthy
living and enhance the well-being of consumers
Urban
• AvailableeveryFriday
• Aweeklyfashionandbeautyguidethatprovidesthepulseonthelatest
trends, with tips on what’s in/ what’s out, where to buy what and how to
shop smart
• Advertiserscanbenefitfromthepooloffashion-consciousreadersand
extend their advertising mileage through Urban’s longer shelf-life
IN
• PublishedeveryMonday
• Targetssecondaryschoolstudents
Circulation: 52,148
Little Red Dot
•PublishedeveryTuesday
•Targetsprimaryschoolchildren
•Adoptsaninteractiveapproachwherebystudentslearnandinteractwith
thepaperthroughquizzesandgames
Circulation : 39,600
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
10
•MostwidelyreadnewspaperinSingapore
on Sunday
•TheSundayTimesisaboutpeople,lifestylesand
issues, both local and foreign
Readership : 1.42 million
Circulation : 362,000 copies per issue
•Singapore’sonlyfinancialdailyandSoutheastAsia’sleadingbusinessdaily
•Providesexclusiveground-breakingreports,trend-spottingnews,incisive
analysis and commentaries on the financial, economic and political fronts
•Reachesouttoaselectgroupofreaderswhoishighlyeducated(more
than 70% are degree holders)
Readership : 119,000 (Mon to Fri)
Circulation : 34,000 (Mon to Fri)
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
11
• TheNewPaperisuniqueinitsofferingofhuman-intereststoriesandthe“in
your face” style of reporting. The positioning is defined by the brand tagline
– ‘We know the streets. So you know more’.
• Itistheleadingsourceofnewsforsoccer,golf,F1,tennis,horse-racingand
gaming
• SinceMay2009,TheNewPaperalsoincorporatesaspecialweeklypull-out
section, FiRST, every Thursday. FiRST is a comprehensive guide to all things
related to movies, with sharp reviews, eye-catching artwork, red carpet
fashion spreads and interesting feature articles
Readership : 524,000 (Mon to Sat); 496,000 (Sun)
Circulation : 103,700 (Mon to Sat); 123,703 (Sun)
Signature Events
The New Paper New Face
An annual search for fresh-face models that is into its 17th year. Past winners
and finalists like Christabel Campbell, Dawn Yeoh, Phyllis Quek and Colleen
Francisca, etc., have launched successful careers in modelling and show business.
The New Paper SUVival Challenge
An annual drive-challenge that takes SUVs to Malaysia.
• Launchedin2008,Tabla!offersanicheplatformforadvertiserstargeting
the Indian community (high net worth Indian expats, Indian Singaporeans
and those who are interested in India)
• AvailableeveryFriday,itseditorialmixincludesBollywood&Kollywood
Fashion, and local issues relevant to the expats, i.e. education, housing, etc.
• Tabla!isdistributedtocondominiumswithahighpopulationofIndian
residents, Indian schools, and companies with high percentage of Indian
employees, etc.
Circulation : 27,000
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
12
CHINESE PUBLICATIONS
LIANHE ZAOBAO
• Singapore’sonlyChinesemorningdailyandtheleadingsourceofnewsand
views on China
• AlsoincludeszbNOW(alifestylesectionfocusingonyouth,entertainment,
fashion and trends. Available from Monday to Saturday)
• OnSunday,zbW,atabloidsection,takesonamagazineformatwithvibrant
colours and pictures covering lifestyle, fashion news, etc., and is a handy
shopping guide
Readership : 564,000 (Mon to Sat); 594,000 (Sun)
Circulation : 166,000 (Mon to Sat); 170,000 (Sun)
Signature Events
Singapore Prestige Brand Awards (SPBA)
This annual award, jointly presented by Lianhe Zaobao and the Association of
Small & Medium Enterprises (ASME), honours and recognises businesses that
excel in the planning and execution of branding strategies.
Lianhe Zaobao LOHAS
An annual health & wellness event which benefits both advertisers and the
health-conscious public. Event starts with a full day mega seminar for 1200
with 12 doctors speaking on various health topics plus a health challenge
which will culminate with a finale with The Straits Times Mind Your Body /
ZB LOHAS Health & You exhibition
Lianhe Zaobao Wine Review Challenge
An independent wine competition organised by Lianhe Zaobao and
The Wine Review (South-East Asia’s oldest wine magazine). The event is
complemented by a wine feature, which includes a full listing of the year’s
winning wines, published in Lianhe Zaobao and My Paper. Other on-ground
events also include a prize presentation gala dinner attended by the Who’s
Who of the wine industry at an Award congratulatory dinner.
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
13
zbCOMMA
• Launchedin2009,zbCOMMAisdistributedtoschoolswhichsubscribeto
Lianhe Zaobao
• AvailableeveryWednesday,thisChinesetabloidtargetsteenagersfrom
12 to 17 years old
• Includesfeaturesonsocialissuesandyouthtopics,newspersonalities,
sports, music scene, etc.
Circulation: 65,000
Thumbs Up
• ChinesetabloidforPrimary3-6students,withtheaimofcultivating
the habit of reading Chinese newspapers
• AvailableeveryMonday(publishedonlyduringschooltermtime)
• ExercisesandtestsfoundinThumbsUpareincorporatedintothe
school’s curriculum
Circulation: 33,000
•Arefreshingeveningdailythatprovidesthebestinnewsandinfotainment
•Boastsaninnovative“dualcover”andoffersreaderstheperfectcombination
of top news stories from the front cover and vibrant entertainment news
from the back page
•Healthfocus–Beauty,HealthandWellnessarecoveredonWednesdays
and Sundays
Readership : 418,000 (Mon to Fri); 515,000 (Sat to Sun)
Circulation : 96,000 (Mon to Fri); 95,000 (Sat to Sun)
Signature Event
Singapore Entertainment Awards
An annual award focusing on Asia’s entertainment scene. The objective of
the awards is to support and promote the Chinese entertainment industry
and to recognise and showcase Singapore’s very own talents. An event
by Lianhe Wanbao (WB), it reinforces WB as the leading source of Asian
entertainment news.
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
14
•Aneveningdailythatadoptsaboldandcreativestyleofreporting
•Intensivecoverageonsoccer
•Itsstrengthinfoodcoverageisalsodeliveredthroughrecipes,weekly
restaurant reviews and hawker food recommendations
Readership : 451,000 (Mon to Fri); 482,000 (Sat to Sun)
Circulation : 142,000 (Mon to Fri); 139,000 (Sat to Sun)
Signature Event
Shin Min Daily News Drift CARnival
This is Singapore’s first-ever neighbourhood drifting event showcasing
exciting and interactive motor sports for heartlanders and families. Activities
include car drifting demonstration, go-karting, tyre changing, parking
challenges and remote-control drift car challenge, etc.
Shin Min Daily News Arm Wrestling Challenge
Targeted at heartlanders, the preliminary rounds of this Challenge are staged
in neighbourhood coffee shops. It culminates in a grand finale event which
includes fun-filled fringe activities like iron arm challenge, sexiest biceps, etc.
• Singapore’sfirstandonlybilingualfree-sheetwithcontentfrom“thebestof
both worlds” smartly packaged for the urban PMEBs
• Designedforyoungandbusyworkingexecutives
• AvailablefromMondaystoFridays,itprovidesviewsandculturalperspectives
from the East and West, and offers a succinct combination of news and
infotainment
Readership : 320,000
Circulation : 250,000
Signature Event
my paper Executive Look
An annual event, it is Singapore’s first executive-oriented competition in
search of a male or female who best epitomises the ideal urban executive.
Contestants are judged not on their looks but on their confidence, style,
personality,wit,eloquence,“EQ”(EmotionalQuotient)and“OQ”(“Office
Intelligence Quotient”).
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
15
MALAY / TAMIL PUBLICATIONS
• Singapore’sMalaydaily,itisawindowtothe
Malay community
• Providesin-depthcoverageonsocial,education
and economic issues
• BeritaMinggu,theSundayedition,focuseson
lifestyle, teen and family matters and health issues
Readership : 226,000 (Berita Harian);
260,000 (Berita Minggu)
Circulation : 59,000 (Berita Harian);
64,000 (Berita Minggu)
Signature Event
BH Achiever Of The Year Award
Launched in 1999, this annual award recognises
a Malay/ Muslim individual who contributes
significantly to the Malay/ Muslim community.
• Singapore’sonlyTamilnewspaper
• Itispositionedasapaperwith“somethingforeveryone”,fromstudentsto
parents to working professionals
• Tabloidsection(studyguide)forstudentsavailableonMondays
Readership: 43,000 (Mon to Sat); 61,000 (Sun)
Circulation : 14,000 (Mon to Sat); 21,200 (Sun)
Source: Readership figures - Nielsen Media Index 2010; Circulation figures (Jan to Dec 2010) – SPH Circulation Dept
16