California
Association
of Winegrape
Growers
theCrush
volume
42,
issue
8 A u g u s t 2015
Wine Market Trends and California Wine
Although sales and consumption of California
wines continue to increase nationally and
internationally, changes in buying trends by U.S.
consumers, and competition from imported
wines and wines from other states indicate that
California wine producers would benefit by
marketing and building “Brand California.” This
was the advice from four wine market observers
who provided insights, trend data, and possible
directions for the California wine market at
CAWG’s 2015 Summer Conference & Annual
Business Meeting July 23 in Napa.
What the Numbers Say
John Gillespie, president of Wine
Market Council, said U.S. total
table wine consumption grew to 302
million cases in 2014, its highest level
ever, marking the 21st consecutive
year of gains in consumption.
Another positive trend is that annual
U.S. per capita wine consumption
reached its highest level ever in
We have to re-educate consumers about
2014 – 3.14 gallons per U.S. adult – as
California wines.
the U.S. adult population (230 million)
continues to grow.
However, changes are occurring in wine
consumption trends across generational lines,
and among groups based on frequency of
consumption. Of the 230 million U.S. adults,
101 million are wine drinkers, and 33 percent
of these are considered high-frequency wine
drinkers (a few times a week or more), accounting
for more than 80 percent of all U.S. wine sales.
The remainder are occasional wine drinkers,
representing 67 percent of U.S. wine drinkers.
High-frequency wine consumers continue to
increase consumption, up 14 percent compared
to two years ago. A troubling statistic is that
wine consumption by occasional drinkers, a
demographic where consumption has traditionally
increased over time, declined 13 percent. The
cause of this trend has not been analyzed,
but Gillespie said, “My guess is that occasional
drinkers are being exposed to a proliferation
of other beverages (craft beers, etc.) which are
taking up shelf space that used to be allocated
to wine.”
Gillespie listed the wine sales breakdown of highfrequency wine consumers by generation: Baby
Boomers (1946 to 1964) – 38 percent; Gen X
(1965 to 1984) – 19 percent; Millennials (1982 to
2004) – 30 percent; and over age 69 – 13 percent.
Based on data from a recent three-month period,
Gillespie said, “High-frequency Millennials buy a
higher percentage of imports than high-frequency
Boomers.” Millennials are also purchasing a higher
percentage of wines from Washington, Oregon,
New York and other states. Although California
wine purchases are still higher in all consumer
categories, Gillespie noted, “When we break down
purchases by generation, the younger you are, the
less likely you are to purchase a California wine."
Global Perspective and Possible Threats
Economist Mike Veseth, editor of The Wine
Economist, and professor emeritus, University of
Puget Sound, Tacoma, WA observed, “From a
global perspective, California and the U.S. are
perceived to be more important as a sales target
than as a production threat.” He added, “Look
for even more competition from international
wine producers who are increasingly focused on
the global market.” Veseth cited programs in the
European Union that provide marketing funds to
countries and regional producers to promote
their wines in the U.S. In addition, the current
strength of the U.S. dollar has made imported
wines more affordable.
Veseth also cautioned that uncertainties exist
that can effect wine sales and market conditions.
He cited a current issue with Canada regarding
Canadian beef labeling and its sale in the U.S.
that could trigger a trade war, with Canadian
officials threatening higher tariffs on U.S. wines
sold in Canada. He also cited situations in
other countries where economic policies, neoprohibitionist politics and other economic issues
have affected wine and alcohol sales. Veseth said,
“Wine market conditions can change quickly, and
sometimes the biggest threats come from outside
the industry (politicians, taxes, economics), so
it’s important to stay nimble.” He concluded,
“California wines’ shifting fortunes are not
entirely within our control.”
Rebuilding Brand California
"We need leadership
to promote the
quality and value of
California wines,"
said Rob McMillan.
2
Rob McMillan, executive VP and founder of
Silicon Valley Bank’s Wine Division discussed
how fine wine sales have undergone a major shift
in sales channels over the past 20 years from
wholesale to direct sales. He said in 1995 there
were 2,600 wineries and 3,000 distributors. In
2015 there are 8,800 wineries and 700 distributors.
Today, 38 percent of fine wine sales are wholesale,
and 50 to 60 percent of sales are some form of
direct to consumer.
McMillan stated, “The impact of Millennials
on the wine market is, and will be, far less than
what the marketplace has led us to believe.” The
Boomer population relative to the whole market
is much larger, and Millennials will not have the
same numbers or the same wealth as the Boomer
generation. Boomers today buy the most wine
at all price points, especially at higher price
points, and based on McMillan’s predictions,
that will continue to 2020 and beyond. However,
Boomers will not be around forever, and given
the wine buying trends of younger consumers, the
California wine industry would be wise to
consider more coordinated promotion to maintain
and grow sales.
“We are seeing a greater move away from the
historic models of California as the gateway
grape producer. We have to re-educate consumers
about California wines,” said McMillan. He
cited the competitive threat of imported wines
based on price, which makes them attractive to
younger consumers, and the need to differentiate
California wines. from imports. He said a possible
approach to promoting California is sustainability,
noting that grapes are more sustainably grown in
California with a lower carbon footprint compared
with imports, and with healthier farming practices
that require fewer inputs. McMillan also advocates
a California marketing order. He explained:
“I’ve talked about a marketing order since 2004.
People always give me reasons why it can’t be
done, but I’d rather see someone step up and fail,
than see current trends continue. Apathy is our
greatest threat.”
Amy Hoopes, chief marketing officer and
executive VP of global sales for Wente Family
Estates in Livermore said growers and wineries
need to build brand value and move it forward
with a singular voice to stay competitive. “We have
to get out of our own state to understand what’s
happening,” said Hoopes. “In California, the
California appellation is seen as generic. But as you
move across the country, it’s seen as an indication
of quality and consistent value.” She cited the
successful Meiomi brand that recently sold for
$315 million. “This now shows that consumers
accept a California appellation wine at $20/bottle,
and that’s a good thing,” she said.
Hoopes said perceptions of what California stands
for are wines that are more fruit forward and
more flavorful. California offers more and delivers
value, and that gives producers a marketing
opportunity. “When I go into China to sell
wine, I don’t say I’m from Wente, I say I’m from
California,” she said. “I can build the identity of
our vineyards and wines, while also strengthening
the overall brand California.”
Alluding to the proliferation of California
American Viticultural Areas (AVAs) and attempts
to market them outside of California, she
questioned whether consumers care much about
them. Hoopes suggested, “The one common
consumer demographic we should care about is
that they buy and drink wine.” She also advised,
“We need to approach it differently outside of the
country than we do within the U.S.”
Hoopes said, “To build a strong brand, we need
unity and a strength of voice.” She concluded by
listing three steps for California producers to keep
the edge: 1) Commit to a point of difference, 2)
Simplify to amplify, 3) Build strength in numbers.
McMillan observed: “Right now there’s a lack of
leadership in the industry. The California brand has
to be built and no one is jumping in to do that.” He
summarized: “We need leadership to promote the
quality and value of California wines. We’ve done it
before and we can do it again.”
•
August 2015
P r e s i d e n t ' s
M e s s a g e
The
Pew Research Center reports that public attitudes in the United States have reached a tipping
point in favor of legalizing marijuana. The Center cites a Gallup survey, which found 53 percent
of Americans say marijuana should be legalized, compared to 44 percent who oppose. This is a
dramatic change from 1969 when only 12 percent of Americans favored legalizing the drug and,
just since 2001, support for legalization rose by 11 points.
With voters in Oregon, Washington, Colorado and Alaska all having voted to legalize recreational
use of marijuana, it’s no surprise that public attitudes have shifted. It’s widely expected that next
year California voters will have an opportunity to vote for legalizing marijuana, and with other
states having already plowed this ground, such a measure seems likely to pass in California.
The question of legalizing marijuana is fast becoming a moot point, so attention must turn to preventing a host of
potential problems associated with its legalization, including the distribution of marijuana to minors; ensuring criminal
enterprises don’t profit from the sale of marijuana; reducing the violence currently associated with the cultivation and
distribution of marijuana; preventing drugged driving; and safeguarding public lands from criminals illegally cultivating
marijuana on those lands.
The popular perception of marijuana is that it’s a ‘green’ crop: with small producers working small plots of land in
harmony with nature and neighbors. However, there is a wide gulf between perception and reality.
Recently, the state Joint Committee on Fisheries and Aquaculture held a hearing titled “Fish, Flows and Marijuana Grows:
Drought and Illegal Impacts to Fisheries.” Sen. Mike Maguire (D-Healdsburg), chair of the committee, said in his opening
remarks that illegal diversions from streams and rivers by pot growers have been “left unregulated for 20 years.” Assembly
Member Jim Wood, D-Healdsburg, chimed in, “The amount of water being diverted (by pot growers) is staggering.”
Charlton Bonham, director of the California Department of Fish and Wildlife (CDFW), said inadequate flows means a
potential disaster for commercial fisheries and CDFW has received thousands of contacts in the past year from people
reporting potentially illegal diversions from growers.
Recently, Sean Pirtle, a Fish and Wildlife warden, caught two men with a tanker truck drawing water out of the
Yuba River for what the officer said was likely for irrigation of marijuana plants. According to an article in the
Appeal Democrat:
Pirtle said, "there is still a lot of marijuana" in Yuba County. He said irrigating plants is just one way marijuana growers harm the environment. In Yuba County, he said, some growers have illegally killed wildlife and allowed pesticides to infiltrate water. Pirtle added, "There is habitat damage from stripping the land to grow marijuana. We have had deer caught in marijuana fencing."
In Humboldt County, CDFW studied the effect of marijuana production on four watersheds and found that marijuana
cultivation is having a major impact on the health of area streams. According to the study, from 2009 to 2012, the
number and size of marijuana grows increased by 68 percent and 104 percent, respectively. And, during summer time
low flow periods, 20 – 30 percent of stream flows were diverted to these grow operations. The resulting consequences to
endangered fish are devastating.
California’s farmers are required to comply with some of the world’s most stringent environmental and labor regulations.
It is no secret that numerous marijuana growing operations in California are diverting water and harming fish and the
environment. So, why are these marijuana growers getting a free pass? The imperative to protect fish has prevented the
flow of water through the Delta, starving farmers in many areas of the state of much needed water.
If marijuana is legalized in California, then it’s high time those growers follow the same rules imposed on
other farmers.
•
John Aguirre, President
S t a t e
The Home Stretch
As you read this, the state Legislature is adjourned
for Summer Recess. The one-month break ends
August 17, and when lawmakers return they will
have to finish work on approximately 1,300 pieces of
legislation. Among this large number of bills are four
measures of interest to CAWG members.
Not content with curent law, SB 3, by Sen. Mark
Leno (D-San Francisco) seeks to increase the
minimum wage to $13 an hour by 2017 (2013
legislation raised the wage to $9 an hour last year).
After 2017, minimum wage increases would be
increased according to inflation.
“Call Before You Dig 16 Inches, or More”
Last month, the California Department of Finance
announced its opposition to SB 3 because the bill
“results in significant, unbudgeted costs to the
General Fund.” This announcement caused a few
media outlets to speculate that Gov. Brown might
look unfavorably on the bill should it reach his desk
for final action. CAWG has opposed SB 3 since its
introduction and joined with a large coalition of
businesses and agricultural organizations working
together against passage of the measure.
“SB 119 is one of our biggest legislative concerns
of the year,” said Brad Goehring, chair of CAWG’s
Government Affairs Committee.
As originally written by Sen. Jerry Hill (D-San
Mateo), SB 119 required anyone who planned to dig
16 inches, or more, on their property to first contact
an appropriate call center so that any subsurface
installations (water, gas, electric lines) could be
identified. That “approval to dig” call could take up
to two days for a response.
Proposed amendment
on SB 119 deletes
requirement to call
before you dig 16
inches or more.
While most other agricultural groups went
neutral on the bill, CAWG “dug-in” in its
opposition. Goehring said SB 119 was especially
problematic for winegrape growers who would
be required to call for every grape stake, grape
vine or irrigation line placed in the ground.
“If I have an unexpected break in an irrigation
line, especially during a heat wave, I can't wait
two days for an approval to dig in order to
repair and keep from losing a crop or a vineyard,"
said Goehring.
CAWG has been holding meetings with Sen. Hill
to help fashion amendments favorable to all
agriculture, not just winegrape growers. Among the
proposed amendments is a change in the definition
of excavation which deletes the 16 inch, or more,
rule. However, language in the bill still encourages
voluntary notification to a regional center when
digging concerns exist. The bill also does not
remove operator liability from failure to exercise
reasonable care when digging causes damage to
subsurface installations.
Minimum Wage Increase Bill Still Moving
California's minimum wage is currently set to increase
from $9 per hour to $10 per hour on Jan. 1, 2016.
4
ALRB Orders and Limited Due Process Rights
The Agricultural Labor Relations Board (ALRB) and
an employer’s limited due process rights are at the
core of AB 561 by Assemblywoman Noreen Campos
(D-San Jose). The bill mandates that an employer,
seeking a review of an ALRB decision, post a bond
in the amount of the entire economic value of the
order as determined by ALRB. Such a requirement
could deter many employers from seeking their right
to appeal due to their financial inability to post a
bond amount.
The bill also includes language to expand the
authority of the ALRB’s General Counsel. A
coalition comprised of CalChamber and more than
20 agricultural organizations, including CAWG, has
been voicing opposition to the bill during legislative
committee hearings. AB 561 will be heard in Senate
Appropriations Committee with a final opposition
fight likely to occur in the Governor’s Office.
Protecting Employers from Frivolous Lawsuits
Assemblyman Roger Hernandez (D-West Covina)
is the author of AB 1506, a CAWG-supported bill
aimed at protecting employers from costly litigation.
According to the Labor Code Private Attorney
General Act (PAGA), an employee can immediately
sue for Labor Code violations (Section 226), which
includes categories of information that must be
continued on Page 5
August 2015
S t a t e
continued from page 4
included in an itemized wage statement. Labor Code
Section 226 is one area in which employers have seen
an increase in frivolous litigation regarding technical
violations that do not harm or injure the employee.
Here’s one example. An employee initiated a lawsuit
because their employer used a truncated name on
the worker’s wage statement. AB 1506 will help
protect employers from this type of capricious
action by allowing an employer 33 days to cure any
alleged violation. If the employer cannot fix the
violation, the employee would still be able to file a
civil action and obtain any unpaid wages, penalties
and attorney’s fees.
This reform would provide the appropriate balance
of allowing an employer to correct unintentional
errors without the threat of a multi-million dollar
lawsuit that could put the employer out of business,
while still protecting the employee.
The Legislature
reconvenes on
Jan. 4, 2016.
The last day for the Senate and Assembly to pass
bills is Sept. 11.
•
I n d u s t r y
PD/GWSS Research Continues
Thanks to grower support, the PD/GWSS
Referendum passed with more than 83 percent
voting to continue the winegrape assessment for
another five years. The assessment on winegrapes is
currently set at 75 cents on every $1,000 of value.
This year the PD/GWSS Board voted to
recommend funding of 11 research projects for a
total cost of approximately $2.75 million. Among
the research projects, six are targeted for Pierce’s
disease (PD), two for red blotch, two for vine
mealybug, and one for the brown marmorated
stink bug. Thirteen other projects were considered
but were not recommended for funding
Included in the PD research funding is money to
develop a biological control of the disease and
funding of Dr. Andy Walker’s research to breed
PD-resistant winegrapes. Red blotch research will
take place at UC Berkeley and Cornell University
with investigations into the biology and potential
vectors of the virus. Vine mealybug studies will
evaluate commercial ant baits as a component of
an integrated pest management program and ways
to improve winter and spring controls of the pest.
Oregon State University will take on risks posed by
the brown marmorated stink bug and its impacts in
western vineyards.
Steve McIntyre, PD/GWSS board member, thanked
everyone involved in the review process for helping
to select the best projects to fund.
•
Skeletonizer May Have Hitchhiked
into Napa County
A destructive pest, with a Marvel comic book
villain’s name, was discovered on June 24 in a
Napa County vineyard. An adult male western
grapeleaf skeletonizer (WGLS) was found in a sticky,
pheromone-baited trap in Calistoga. More
than one month later, no other finds in
the Calistoga vineyard have been reported.
“The extra traps we placed in the area
have not caught any WGLS either,” said
Humberto Izquierdo, assistant Napa County
Skeletonizer caterpillar.
Agricultural Commissioner. “All the traps have
been checked at least twice.”
Izquierdo says the insect is prevalent in the Central
Valley and it could have hitchhiked into the Napa
area on car, truck or piece of equipment. He added
that past detections of the skeletonizer, in the Napa
area, were single finds, as well. “We have protocol
in place for when we have a detection and
we are following it. The last thing we want
to do is assume it was nothing and let the
population of WGLS grow,” said Izquierdo.
Winegrape growers and gardeners have
been advised to remain vigilant for larval
(caterpillar) stages. The caterpillar is yellow
with bluish-purple stripes and the moth is an
iridescent, metallic-blue.
Skeletonizer moth.
All larval life stages of the WGLS are voracious
feeders that cause extensive damage to grape leaves.
The last WGLS find in Napa County was in 2007.
•
F e d e r a l
Clean Water Rule Criticism and Opponents Continue to Grow
How many challenges to the Clean Water Act rule
will it take to send the regulation back to the drawing
board before it takes effect on Aug. 28, 2015?
Currently, 31 states have filed lawsuits in federal
courts asking the U.S. Environmental Protection
Agency (EPA) and the Army Corps of Engineers
(Corps) to do just that.
Nearly all of the opposition to the Clean Water Rule
can be summed up in two words – federal overreach.
What started out to be a clarification of the scope
of the Clean Water Act has turned out to be a broad
expansion of the types of waters and lands that
would be subject to federal permit requirements and
limits on farming practices and other land-uses.
Recently, attorney generals from 28 states sent a
letter to Gina McCarthy, EPA administrator and
Jo Ellen Darcy, assistant secretary of the Army,
stating, “The increase in EPA's and ACOE's [Corps]
jurisdiction comes at the direct expense of stateswhich previously had exclusive jurisdiction over
state waters. Such action exceeds the statutory
authority of Congress in enacting the Clean Water
Act under the Commerce Clause and infringes upon
the states' rights under the Tenth Amendment of
the Constitution.”
The American Farm Bureau Federation (AFBF) has
been actively representing agriculture’s opposition to
the rule and the federal overreach it has identified in
the regulation’s language. In a document titled, Trick
or Truth, the AFBF details how the waters rule would:
"Expand federal power to restrict land use; Regulate
so-called “streams” that are nothing more than subtle
landscape features where rainwater channels; and
Establish federal permit requirements for essential
farm practices like crop protection and fertilizer use."
6
The latest chapter in the growing opposition to the
EPA and Corps’ Clean Water Rule involves a number
of internal memos released by the House Committee
on Oversight and Government Reform. The more
than 50 pages of documents revealed that the Army
Corps of Engineers repeatedly criticized EPA
officials for their abuse of the rulemaking process
in producing the Clean Water Rule. Army Corps
officials wrote that the entire economic analysis
used to support the rule had no basis in either
science or economics.
The Corps documents also validate the AFBF’s
own concerns that the rule makes it impossible for
anyone, including the Corps, to know which features
on the landscape are regulated, and which are not.
The Corps even raised the concern that it would be
difficult to determine whether “a low depressional
area on a farm field that ponds water after a
rainstorm for ten days” would be a regulated “water”
or an excluded “puddle.” EPA insisted throughout
the rulemaking process that “puddles” would not
be regulated.
AFBF is calling on EPA to immediately withdraw its
flawed rule, go back to the drawing board and address
the concerns of farmers, ranchers and business
owners across the country.
•
California Emergency Drought
Relief Act
“I’ve introduced a lot of bills over the years, and this
one may be the most difficult.”
That’s how Senator Dianne Feinstein described the
California Emergency Drought Act, a bill with both
short- and long-term provisions designed to help
communities cope with the ongoing drought and
combat future droughts. Introduced with Senator
Barbara Boxer (both D-Calif), the bill includes
funding to provide assistance to drought-stricken
communities, development of water treatment
systems, investment in desalination projects, and the
building of new reservoirs or increasing the capacity
of existing reservoirs.
The measure also describes additional steps that can
be taken by government and agriculture to save water.
Regarding agricultural conservation and groundwater
recharge, the bill authorizes the Department of
the Interior, and other water users, to pay irrigators
to install drip irrigation or other technologies to
conserve water, with a portion of the saved water to
be used for groundwater recharge.
There are a number of proposals to assist in the
protection and recovery of fish populations including
salmon and smelt. The bill also authorizes $2 million
annually for five years for improved conveyance of
water to refuges to help restore and protect critical
wetland habitat, one of the goals of the Central
Valley Project Improvement Act.
•
August 2015
W o r k i n g
F o r
Yo u
Benefitting CAWG Members Only
Summer Conference Report
CAWG wants to make sure you know about
two significant – and significantly different –
members-only benefits. First, is CAWG’s Legal
Services Program. This member benefit utilizes
the legal expertise of Downey Brand, LLP, who
also serves as counsel to the association.
Each CAWG regular grower member can call
the Downey Brand offices and receive one free
thirty-minute consultation per calendar quarter:
January 1 – March 30, April 1 – June 30, July 1 –
September 30 and October 1 – December 31.
CAWG’s 2015 Summer Conference was a hit! That
was the vocal review expressed by attendees throughout
the two-day event, July 22 – 23, in Napa. This year’s
Summer Conference, held at the beautiful Silverado
Resort and Spa in Napa Wine Country, provided a
range of activities, including golf tournament play, an
awards dinner and program recognizing excellence in
the winegrape community, and educational presentations
from leaders in the wine industry. Here’s a quick
overview of the two-day event with a detailed report,
including photos, posted on the CAWG website under
Events and Education.
To access your free consultation simply call
(916) 444-1000 and tell the Downey Brand
receptionist that you are a member of the
California Association of Winegrape Growers
and you want to use your free consultation under
the CAWG Legal Services Program. A Downey
Brand attorney will strive to return your call
within 24 hours and will dedicate up to 30
minutes of time to answer your question.
Sixty CAWG members and their guests took advantage
of the conference opportunity to play a championship
course redesigned by PGA Hall of Famer Johnny
Miller. The annual golf tourney helps support CAWG
PAC, an important part of the association’s success in
Sacramento and Washington, D.C. This year’s PAC
golf event helped the association’s political action
committee – for the first time in CAWG’s history –
reach over $100,000 for the year.
Full details on how to use CAWG’s Legal Services
Program are posted on the association’s website
under Member Center.
Congratulations to this year’s golf tourney winners
First Place (four years in a row): J.D. Harkey, Chase
Drake, Jeff Miller, Donovan Flores.
Second Place: Trey Irwin, Craig Ledbetter Michael
Monette, Andrew Jones
Longest Drive Men’s: Jake Pauli
Longest Drive Women’s: Jean Wittchow
A second members-only benefit is CAWG’s 401(k)
Retirement Savings Plan. As a member of
CAWG, you and your employees can benefit from
the combined purchasing power of a Multiple
Employer Plan (MEP) for retirement savings. A
MEP allows separate employers to join together
into a retirement plan sponsored by a third party
that bears responsibility for administering
the plan.
By participating, virtually all administrative
tasks are handled through the plan’s advisor –
Woodruff-Sawyer & Co. – one of the largest
independent brokerage firms in the nation. As a
CAWG participant, you’ll benefit from no annual
audit, cost savings on investments, no individual
Form 5500 reporting, and flexible plan features,
including safe harbor, Roth, and profit sharing.
Getting started is easy. Contact a retirement
consultant at Woodruff-Sawyer & Co. (the plan
advisor) at 415-399-6398 or email:
[email protected].
•
CAWG’s 2015 Awards of Excellence recognized the
late Volker Eisele, Volker Eisele Family Estates and
former CAWG Board Member, as Leader of the Year.
Andy Beckstoffer, Beckstoffer Vineyards, received the
association’s Grower of the Year award.
First place golf
tourney winners.
Andy Beckstoffer with
family and friends.
Day 2 transitioned into educational programs as
expert leaders in the wine community led lively
and informative presentations on everything from
consumer behavior on wine to how to grow the market
for California wines. The lead story in this month’s
Crush newsletter is a narrative of information from
conference speakers and an example of the high-quality
presentations that have become a standard for this
annual event.
Special thanks to sponsors Pan American Insurance
Agency and QBE NAU Country Insurance Company.
CAWG staff checks
in golfer Bill Berryhill.
•
Good friends, good
wine, good times.
Au gu st
2015
c a l e n d a r
NOVEMBER
11 - 12 CAWG Board of Directors — Monterey, CA
2016
JANUARY
26 - 28 Unified Wine & Grape Symposium — Sacramento, CA
This edition of
The Crush
is sponsored by:
MARCH
16 - 17 Day in the Capitol, Foundation Dinner, Board of Directors — Sacramento, CA
Country Insurance Company
California
Association
of Winegrape
Growers
theCrush
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