Business Superbrands- 2nd edition(Main)
8/27/08
3:24 AM
Page 46
Jagran footprints. 50% of India’s
business community, industrialists and
self-employed professionals and 50%
of all students in India are from Jagran
markets which account for a huge
share of most product categories –
almost every second automobile, 36
million television sets, 12.2 million
refrigerators and 12 million 2-wheeler
owners fall in Jagran’s tracks (Source –
IRS 2007 R2).
Rephrased, almost every third Hindi
newspaper reader and every ninth any
newspaper reader in India reads
Dainik Jagran.
Achievements
Market
It is often said that a nation’s economic success
and its political wealth are measured by its
readership. The Indian print media with its deep
penetration of markets and fierce independence
is not just uniquely positioned to make this fine
judgement it is also seen as the checks and
balances of the country’s report card. Several
thousand newspapers and magazines dot the
nations landscape; their mastheads and the
diversity of layouts, typefaces and languages
is a huge cauldron of news, information,
analyses and views.
Rising income and literacy levels along with
complete liberalisation of the media has given
this vast industry increasing momentum.
In this dynamic world, Dainik Jagran is an
iconic brand. More than 56.6 million people
reach out for it. As evidence of its popularity
and the enormous pull it exercises are the
results of the Indian Readership Survey (IRS).
This colossal study has revealed that over the
last few years the readership of the publication
has grown by leaps and bounds. The latest IRS
has made Dainik Jagran the largest read daily in
India – for the tenth consecutive round. This is a
unique record in the history of Indian media.
Dainik Jagran’s 37 editions carve a huge
swathe across eleven states – Uttar Pradesh,
Uttarakhand, Punjab, Haryana, Bihar, Jharkhand,
Himachal Pradesh, Madhya Pradesh, Delhi, West
Bengal and Jammu & Kashmir. Its footprint
reveals truly awesome numbers: 99 million
households comprising 500 million people
(Source: IRS 2008 R1 and Census). Of these,
more than 50% of all 1 million plus cities and
48% of all 100,000 plus towns in India fall within
Jagran markets. 50% of India’s SEC A and 48%
of India’s Rs. 10,000+ per month group lives in
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SUPERBRANDS
With such outstanding
credentials it is easy to see
that Dainik Jagran would
have several achievements.
In May 2006, Dainik Jagran
was voted as the most credible source
of news within the print media by a
BBC-Reuters study.
The readership and circulation
numbers have grown exponentially
over the last seven years. In the
international media map, too, Dainik
Jagran has marked India’s presence
by now becoming the largest read daily in
the world.
In a fine show of marketing acumen Dainik
Jagran has pulled even further ahead of
its nearest competitor. The gap now
stands at a resounding 25 million
(Source: IRS 2008 R1).
If statistics make a newspaper’s world
go around then Dainik Jagran has other
significant achievements, as well: its
readership is greater than all the 25
English dailies reported in IRS put
together. In terms of revenue growth,
too, Dainik Jagran has been amongst the
top gainers (Source: Pitch-Madison
Report). Interestingly, apart from being
the largest read daily in the country,
Dainik Jagran is also the number one
read daily amongst people who can
read English.
History
Dainik Jagran was founded in 1942. It
was the year when the freedom struggle
of India reached its crescendo and found
expression in the Quit India movement.
Dainik Jagran was launched with the
vision of its founder, the late Puran
Chandra Gupta, to “Create a newspaper
that would reflect the free voice of the
people.” This vision was as much a
reflection of the time when it was
propounded as it is today – when Dainik
Jagran markets control the political
destiny of the largest democracy in
the world.
The tradition of truth that Puran
Chandra Gupta heralded was carried
forward by literary stalwarts like
Narendra Mohan. Apart from strengthening
Jagran’s editorial stance, he embarked on a drive
towards modernising and building interaction
between the paper and its readers.
In 1942, the first edition of Dainik Jagran was
launched from Jhansi. In 1947, the second
edition was launched from Kanpur. In a
succession of launches and planned expansions
Rewa and Bhopal editions were added in 1953
and 1956 respectively. In 1975 came Gorakhpur;
in 1979, Varanasi, Allahabad and Lucknow. 1984
saw the Meerut edition being launched followed
by Agra in 1986, Bareilly in1989 and Delhi in
1990. Between 1997 and 2006, Dainik Jagran
extended itself by adding eighteen new editions
– one each in Dehradun, Jalandhar, Hissar, Patna,
Moradabad, Aligarh, Ranchi, Jamshedpur,
Dhanbad, Bhagalpur, Panipat, Haldwani, Ludhiana,
Muzaffarpur, Jammu, Dharamshala, Indore and
Siliguri. During 2007/08, six new editions were
launched – Patiala, Bhatinda, Mathura, Rae
Bareilly, Ayodhya and Haridwar.
In June 2005, Dainik Jagran entered into a
strategic alliance and partnership with
Independent News and Media Plc. Shortly after,
the company went public.
Business Superbrands- 2nd edition(Main)
8/27/08
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Page 47
Product
Dainik Jagran stands for
credibility. Over 66 years of
excellence in journalistic
standards has seen Dainik
Jagran grow from strength
to strength. The philosophy
has been to build a
relationship with its readers.
In pursuance of this
philosophy, Dainik Jagran has
worked towards customising
the newspaper. While the
brand has 37 main editions, it
actually produces over 200
sub-editions that adapt the
newspaper to reflect the
colloquial taste of every distinct
market. This seemingly logistical
riot is quelled by systems and
processes that have been
perfected to handle the inherent
complexities.
Perhaps, the most significant
bridge that Dainik Jagran has built with its
audience is the creation of the Readers’ Panel
which continuously listens to what the readers
have to say. A related aspect to this is the
creation of the Readers’ Forum whose concerns
and questions are addressed by experts in
various fields.
Dainik Jagran also works to improve civic life.
In various residential localities the publication
has put up action boxes where people can drop
in complaints and suggestions. Dainik Jagran
takes up the issues editorially, gives a platform to
people’s voices and gets the relevant authorities
to take notice and act.
The publication itself offers a huge number of
subjects to integrate with reader interest:
economics, sports, spirituality, health, literature,
kids and supplements which cover film, travel,
entertainment, education and career. Special
supplements are also created for the readers by
the readers; Junior Jagran is an example of such
a product created by children. Another initiative
was the launch of Khet Khalihaan – a product
especially created for rural markets.
Recent Developments
Dainik Jagran has explored many new content
delivery platforms. The e-paper and the Short
Code service – 57272 – are two examples.
The latter has now been spun off into a
separate division called J9. It is charged with
actively developing the field of mobile value
added services.
To create brand familiarity the distribution
chain, too, has been completely re-jigged. Today,
Dainik Jagran is also distributed across hotels,
airports, trains and educational institutes. Its
news portal www.jagran.com is the world’s
largest portal in the Hindi genre. During 2007,
through a strategic alliance with Yahoo,
jagran.com was launched as a co-branded site
www.jagran.yahoo.com. Traffic on this site is over
1 million page views per day.
While Dainik
Jagran is the flagship brand of Jagran
Prakashan Limited, two other newspapers from
the Group have elevated its position even
further: I Next and City Plus.
I Next is India's first bilingual compact Hindi
daily targeted at the youth. Its trendy content,
envelopes the informed, intelligent, interactive
and today’s open-to-innovations generation. City
Plus, the other product from the Group is a
weekly English tabloid circulated in key urban
markets of India. It’s a lifestyle publication that
focuses on the local and sub-local level. The
Group also publishes Sakhi, a premium women’s
magazine that targets upwardly mobile, outgoing
women in the upper socio-economic class.
In its endeavour to serve the society,
Dainik Jagran has contributed substantially
to providing education at various levels
through its trust – Shri Puran Chandra
Gupta Smarak Trust. Puran Chandra
Vidya Niketan in Kanpur, Jagran Public
School in Noida and Lucknow, Jagran
Institute of Management and Mass
Communications in Kanpur and Noida,
Lakshmi Devi Lalit Kala Academy are
some of the key initiatives floated by
the Trust.
The building blocks of success
were built upon the basic premise of
doing simple things well. The vision
was to create a newspaper to
reflect the free voice of the people
and the guiding philosophy was to
build a relationship with its
readers. The journey of Dainik
Jagran has been one of truth, of self belief, of
enlightenment, of awakening.
It will continue on this path unwaveringly and
unflinchingly.
www.jagran.yahoo.com
Promotion
At Dainik Jagran, the reader always comes first.
The newspaper is, therefore, on a continuous
path of evolution, changing with the changing
times and the changing requirements of its
readers. Dainik Jagran, the brand, empowers its
readers and helps them arrive at a more
evolved view of the world and gives them an
edge over others. By the sheer weight of its
readership franchise, Dainik Jagran is helping
shape opinions of the largest democracy in
the world.
To the advertisers, Dainik Jagran symbolises a
huge market and a one-stop shop which
provides complete solutions. With this objective,
Dainik Jagran has set up Jagran Solutions which
handles below-the-line (BTL) marketing activities
– events, promotions, road shows, product
launches etc. In February 2006, Jagran Engage
was launched to provide complete out-of-home
advertising solutions to advertisers. In a very
short span of time, Jagran Engage has set up a
nationwide network and is ranked amongst the
major players in the rapidly growing Out-ofHome industry. Jagran Pehel is a Dainik Jagran
initiative for awareness generation and advocacy
of social issues.
Dainik Jagran believes and invests in research.
All syndicated research across any media is
subscribed. Jagran Research Centre –
an in-house initiative – conducts
formal reader studies while several
research projects on reader behaviour,
content, format, understanding new
markets and developing new columns
and products are outsourced.
Brand Values
The vision of Dainik Jagran is verily the
vision of India herself. To millions of
Indians, Dainik Jagran is not just a
newspaper; it is the guiding light of
their lives. Dainik Jagran believes it to
be its duty to enlighten the Indian
citizenry with education and
empowerment through information.
THINGS YOU DIDN’T KNOW ABOUT
Dainik Jagran
Lakshmi Devi, wife of the founder Puran
Chandra Gupta, who was the source and
inspiration behind the newspaper, gave it the
name Dainik Jagran
During the Emergency, when censorship was
imposed on the media, Dainik Jagran stamped
its image as a fearless, bold and non-biased
crusader. Its blank editorial column carried the
headline ‘New Democracy?’ with the text
reading ‘Censorship Enforced’
Remaining true and sincere to its readers, it
advised them to ‘Keep Quiet.’ This resulted in
the arrest of its founder Puran Chandra Gupta
and his sons, Narendra Mohan and Mahendra
Mohan
As per the World Association of Newspapers,
Dainik Jagran is the largest read daily in the
world
A BBC-Reuters study, voted Dainik Jagran as
the most credible source of news within the
print media in India
SUPERBRANDS
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