DesignAlabama Contents An introduction to DesignAlabama.......................................................................................1 Mission and Board of Directors ............................................................................................3 Design is an engine for economic development ...................................................................5 Where our funding comes from, and how we spend it .....................................................6-7 DesignAlabama projects—putting resources to use .........................................................8-9 DesignAlabama Mayors’ Design Summit / Troy Story ..................................................10-11 DesignAlabama Journal—in print and online................................................................12-13 How you can participate—sponsorship opportunities ..................................................14-15 An introduction to DesignAlabama Who cares about architecture? Or graphic design? And what exactly is industrial design? Design arts such as these actually affect people’s lives in large and small ways every day, but remain almost invisible to the public. DesignAlabama works to heighten awareness of the design arts across the state. Founded in 1987 under the wing of the Alabama State Council on the Arts, DesignAlabama has spent over 20 years developing initiatives to spotlight how the design professions help shape our environment. The organization’s purpose is not to serve designers but good design. Organizations such as the American Institute of Architects and the American Planning Association provide support for these professions, but the public knows next to nothing about the importance of the design arts disciplines in driving our economy and shaping the places we live. Under the umbrella The umbrella term “design arts” includes numerous fields—architecture, engineering, graphic design, fashion design, industrial design, interior design, landscape architecture, and urban design. Of course, some of these have direct applications that we hear about all the time: school boards utilize architects for the building of schools; park boards are likely to call on landscape architects; planning commissions use professional planners and urban designers, and graphic design drives publishing and advertising. -Philip Morris, Director Emeritus 1 2 DesignAlabama knows that good design makes a difference DesignAlabama is a nonprofit, citizen-led organization providing educational resources and assistance related to urban planning, architecture, landscape architecture, industrial design, graphic design, and engineering. Our purpose is to educate the public about the design professions and raise awareness of design in general. Our philosophy is that the public demand for design excellence and aesthetic integrity within communities is essential for economic development and an enhanced quality of life. We further believe that the design disciplines affect our environment in a variety of ways and therefore must be practiced in the most responsible way. The DesignAlabama Board OFFICERS BOARD MEMBERS Cathy C. Gerachis, Chairperson Goodwyn, Mills & Cawood Montgomery Jim Byard Director, ADECA Montgomery Chip DeShields, Vice Chairperson of Operations Sherlock, Smith & Adams Montgomery Elizabeth Brown Alabama Historical Commission— Retired Montgomery Nancy Mims Hartsfield, Vice Chairperson of Publications Auburn University—Retired Montgomery Janet Driscoll Driscoll Design Inc. Montgomery Darrell Meyer, Treasurer & Secretary KPS Group, Inc.—Retired Birmingham Jeffrey Pruitt North Alabama Regional Council of Governments Huntsville David Fleming REV Birmingham Birmingham, Alabama Bo Grisham Brookmont Realty Group, LLC Birmingham David Hill Auburn University/Hillworks Auburn 3 Debbie Quinn Montrose Merrill Stewart Stewart Perry Birmingham Steve Stone Dakinstreet Architects Mobile Robin White Alabama Power Company Birmingham 4 Design is an engine for economic development The importance of the design arts to Alabama’s economic vitality and quality of life deserves recognition. “In particular, arts, culture, and design can produce economic growth because they can: – Provide a fast-growth, dynamic industry cluster; – Help mature industries become more competitive; – Provide the critical ingredients for innovative places; – Catalyze community revitalization; and – Deliver a better-prepared workforce.” Graphic and product design are crucial to communications and business. From: New Engines of Growth: 5 Roles for Arts, Culture and Design National Governors Association All of the design disciplines, when thoughtfully planned and carefully executed, enhance our aesthetic and economic quality of life. Architecture and interior design shape the buildings and spaces where we live, work, shop and spend our leisure time. Landscape architecture is the profession that helps us make best use of our natural settings. Planning and urban design are tools to preserve and enhance our towns and cities. How does DesignAlabama make a difference for Alabama? DesignAlabama is a clearinghouse for design professionals, design programming, and design advocacy throughout the state. As the public forum for design in Alabama for over 20 years, DesignAlabama has built a reputation among design professionals and community leaders as a necessary design tool. DesignAlabama continues to strive to strengthen this ideal by impacting economic development, education, and quality of life issues through good design. 5 How is DesignAlabama funded? State Grants DesignAlabama is a statewide partner of the Alabama State Council on the Arts (ASCA), the state agency for the advocacy of the arts. As a statewide partner of ASCA, DesignAlabama receives an annual operational grant from ASCA which generally covers operational expenses such as payroll, payroll expenses, rent and utilities. Though this grant is dependable income for DesignAlabama on an annual basis, the grant amount varies from year to year based on the approved budget for ASCA as dictated by the state legislature. Over the years, DesignAlabama has been about 75% successful in receiving grants for various programming. Among the agencies DesignAlabama has received grants from in the past include: the Daniel Foundation, the National Endowment for the Arts, the Arts Education License Tag Advisory Committee, The American Architectural Foundation and the Alabama Power Foundation. Where does our money come from? Total Income $79,045.00 45 40 Corporate Support DesignAlabama continually seeks support from corporate sponsors that value, are engaged in, and are directly impacted by design in their businesses. Committments from our corporate sponsors range from $500 to $2,000 and can be designated to support either specific educational programs or general operating expenses. 35 Thousands of Dollars In-Kind Contributions 30 DesignAlabama relies heavily on the in-kind support from its board members and others. In addition to the in-kind support, many of our board members give to DesignAlabama through individual giving or recruitment of services from their individual work places. 25 20 15 10 5 s a io n lke , r) Re im bu rs em en t Ob lig at io n an t s Ge ne ra Co l Co nt rp rib or ut ate ( H Da io u ns ni m el an O Fo iti th un es er d a Fo G tio un ra n , d a n ts W t CA AS Bo ar d Gr nd s” “E xt ra Fu m m Co Ta g AS CA Op er a tio na l itt ee G Gr ra nt an t 0 Income Sources 6 How do we use our contributions, in-kind services, and grants? Projects Professional Advice & Consultation DesignAlabama spends most of its income on projects that work to promote the design arts throughout Alabama. These projects reach all sectors of the population including youth, design professionals, elected professionals and the engaged citizen. As stated in DesignAlabama’s by-laws, all income, outside of those funds used for operational expenses are to be used for the good for of promoting the better design, quality of life and economic development of Alabama through good planning and design. One of the most important aspects of promoting the design arts is to ensure everything our organization does looks professional and highlights the work of designers. To ensure such quality, DesignAlabama uses annual monetary income and in-kind support from design professionals from Auburn University, Driscoll Design Inc., Skinner Printing, and many others to ensure quality of our products, while promoting design. Education Financial Controls One of DesignAlabama’s primary efforts is to educate the public about design. Among our educational projects are the biannual DesignAlabama journal, sponsoring breakout sessions at statewide and local conferences and our annual Mayors Design Summit. DesignAlabama works to ensure that all of our annual income is used in the most proper means through monthly and quarterly financial reports to the Board of Directors; an annual tax return is completed by the professional accounting firm of Warren Averett Wilson Price. Where does our money go? Total Expenses $80,807.13 35 25 20 15 10 5 Su pp lie s Te lep ho ne Pr Eq of ui es p m sio en na t lS e rv Jo ice ur na s lM a ilin On lin g eJ ou rn St al or ag eF ac ilit W y ils on M P r isc ice .E xp en M se ay s or sD In t e es re Le ig st ag n Su ue m of m M it un ici pa lit ies Tr av ur el na lP rin tin g Po st ag e Jo yr ol l 0 Pa Thousands of Dollars 30 Expenses 7 What are some examples of how are our funds have been used? Mayors Design Summit Southern Makers DesignAlabama Print Journal Its most recognized outreach tool, the DesignAlabama journal has been a design arts staple since 1988. This award-winning journal is the largest printed design arts advocacy journal in the state, and is noted for its exposure of Alabama design projects and designers. Focusing only on Alabama, the 32-page journal covers a wide range of topics including historic preservation, community design and designer profiles. For most of this program’s existence, the publication has been printed twice a year, but with the introduction of the online journal, the printed journal has moved to an annual format, published in the fall of each year. The journal is delivered to nearly 3,000 individuals inside and outside of Alabama; it reaches elected officials, designers, and students. DesignAlabama Online Journal DesignAlabama Online premiered in April of 2009, to an email list of over 700 individuals. DesignAlabama has published 4 online journals each year since, and now boasts an email list of over 900. The list continues to grow on a daily basis as we receive new subscription requests. DesignAlabama Mayors Design Summit Uniontown Design Charrette In partnership with the Alabama State Council on the Arts, Alabama League of Municipalities and many corporate sponsors, DesignAlabama has hosted a two day design summit for mayors throughout Alabama for the past six years. 8 The DesignAlabama Mayors Design Summit brings together five mayors from across Alabama with design professionals from in and outside of Alabama to work on design issues facing their communities in an intimate roundtable discussion. Southern Makers Annual Event Created and curated by architecture and engineering firm Goodwyn, Mills and Cawood, award-winning design and communications firm Matter, and E.A.T. South non-profit organization, Southern Makers celebrates the best in creativity and design with artists that live and work in Alabama. The event activities, workshops, conversations and bazaar explores Southern traditions in architecture, food, fashion, and design and how they apply in a modern, sustainable world. DesignAlabama is proud to be a continuing media sponsor and planning partner for this event. And More In addition to these specific programming areas for DesignAlabama, the organization also participates in other annual events including the Alabama League of Municipalities Conference and partners with other organizations for various programming including movie screenings and museum exhibits. Where have our projects made a difference? Over its 20 year-history of design education and programming, including The Small Town Design Initiative, community design charrettes, and the Mayors Design Summit, DesignAlabama has assisted nearly 50 communities across all regions of the state. 9 DesignAlabama Mayors Design Summit— improving towns and cities across the state DesignAlabama, in partnership with a number of statewide organizations and design professionals, including the Alabama League of Municipalities, Cheryl Morgan from the Auburn University Center for Architecture and Urban Studies and others has, over the last few years, hosted an annual DesignAlabama Mayors’ Design Summit. The Design Summit takes place over two days during the month of February. Each event brings together five mayors from across the state (chosen through an application process) with six design professionals. The mayors and design professionals, along with facilitator Cheryl Morgan, work together in a roundtable environment to find solutions to each of the mayor’s design issues. The DesignAlabama Mayors Design Summit has thrived for 10 years because of the value it provides to Alabama communities. During the Summit, mayors work with design professionals to develop strategies addressing a specific practical challenge. The success of these strategies is measured by feedback from participating mayors about how good design generates high-quality brick-and-mortar projects. Troy’s former Mayor Jimmy Lunsford participated in 2007; the story at right explains the positive effect of the Mayors Design Summit on his community. Mayors Who Have Participated Mayor Doug Brewer, Graysville Mayor Cecil Williamson, Demopolis Mayor Steve Means, Gadsden Mayor Tim Kant, Fairhope Mayor Ron Davis, Prichard Mayor Ricky Buckner, Springville Mayor William (Billy) Bush, Satsuma Mayor Jerry Andrews, Andalusia Mayor Jimmy Lunsford, Troy Mayor Anna Berry, Heflin Mayor Kenneth Boswell, Enterprise Mayor Bill Jordan, Fort Payne Mayor Larry Fluker, Evergreen Mayor James Perkins, Selma Mayor Robert H. Graham, Gilbertown Mayor Jay Jaxon, Eufaula Mayor Gordon Stone, Pike Road Mayor Phil Segraves, Guin Mayor W.R. McKinzey, Aliceville Mayor Charles Houser, Magnolia Springs Mayor George McCain, Tallassee Mayor Gary Wright, Eclectic Mayor Bobby Herndon, Northport Mayor Sheldon Day, Thomasville Mayor Byron Pittman, Chickasaw Mayor Ryan Blalock, Abbeville Mayor George Evans, Selma Mayor Charles Murphy, Robertsdale 10 Mayor Ken Sunseri, Haleyville Mayor Thomas M. Tartt, III, Livingston Mayor Waymon “Whitey” Cochran, Hackelburg Mayor Steve Bell, Phil Campbell Mayor Drew Gilbert, Cordova Mayor Nickolas Jones, Rainsville Mayor Katy Woodall, Fyffe Mayor Mike Grayson, Demopolis Mayor Ray Nelson, Fayette Mayor Raymond Steele, Eutaw Mayor Johnnie B. Washington, Greensboro Troy By Jessica Armstrong Photos by Catherine Jordan / Renderings by Godwin-Jones Architecture and Interior Design Inc. Even during a robust fiscal climate, drumming up enough enthusiasm and dollars to initiate downtown revitalization projects is never easy. Remarkably, today’s sluggish economy hasn’t stopped the City of Troy from taking on several major projects reviewed at the 2007 Mayors Design Summit to improve its commercial core – from renovating notable older buildings to constructing new ones. Troy is best known as the home of Troy University. Now it’s also known as the destination for one of the Southeast’s most vital cultural arts centers. Three years ago, downtown Troy’s early Greek Revival-style post office reopened as the Johnson Center for the Arts, which is part of an arts complex— a city and county partnership—that includes an art studio and classroom building. The city has put adaptive reuse to work with many of its buildings. An early building that was originally the office of an electric coop- erative has been renovated and is now used for public relations and tourism for the city. An adjacent open-air structure once used to park the utility company’s trucks has been readapted for a variety of community functions. Other significant projects in downtown Troy include the construction of a new 24,000square-foot library, expected to open next year. Designing and building the $4 million new Troy Public Library is Godwin-Jones Architecture and Interior Design Inc. in Troy and Whaley Construction Co. in Montgomery. When Troy Mayor Jimmy Lunsford participated in a session of the Mayors Design Summit, design professionals recommended renovating some of the city’s historic buildings and discussed how a new public library would benefit the downtown. The library site establishes the eastern boundary of the city’s center. An oak tree-lined walkway will connect the library to the recently improved downtown square, providing cohesiveness to the district’s overall plan. As in many communities throughout Alabama, downtown Troy can take pride in retaining a number of its early buildings, many of which reflect a variety of architectural characteristics. The former Troy post office is now the $2 million Johnson Center for the Arts. The center opened in late 2008 with an exhibit of Andy Warhol prints. Its success led to other notable exhibits that have helped make the art center one of Troy’s major attractions. The 10-acre library site is the former location of the beloved 1950s-era Troy High School. Troy citizens who attended the school were saddened to see it demolished. As a tribute, an exterior wall of the new library building will replicate the limestone façade on the entrance of the two-story school. Also planned for this side of the library is a reading garden that will accommodate about 50 people, with modular furniture and tables with umbrellas. “We tried to retain certain aesthetic aspects of the school, and we’re 11 The historic Carnegie Library in Troy is now City Hall, and the site of the old Troy High School is the location for the new Troy Public Library. The 24,000-squarefoot building is expected to open in early 2012. A highlight of the new Troy Public Library is a design element that mimics the limestone façade that marked the entrance to the old Troy Public High School. The new library will also have a reading garden. carrying on the tradition of learning on the property,” notes Troy Public Library Director William White. “The interior will be very open and airy – a combination of traditional and modern. I call it a ‘building of first impressions.’ I want people to smile despite themselves.” Certain to make people smile is an artifact that will be on display in the new library – a stone step salvaged from the high school that, as it became worn down by foot traffic, revealed a fish fossil. While considerable projects have already been initiated in Troy, Mayor Lunsford wants to keep revitalization efforts moving forward. A design charrette is planned to explore the various ideas for the city that have come from the DesignAlabama Mayors Summit, Mayor Lunsford’s recent meeting with Montgomery leaders and meetings with other factions. “We want to put together a truly comprehensive plan for the City of Troy,” he says, “and consider the advice that we’ve received from all of the stakeholders.” The DesignAlabama Journal in print DA Journal 2011 Volume XXI $4.00 DesignAlabama creates and publishes its award-winning, 32-page journal each fall. – The journal presents and discusses projects from multiple design disciplines from across the state. DA Journal 2010 Volume XX $4.00 AT – DesignAlabama includes topics such as historical preservation, urban planning, smart growth, economic development, and community quality of life issues in the context of design excellence. – The journal is distributed to architects, planners, public officials, and other design and government professionals. – Distribution includes 3,000 individuals, both within and without Alabama. Go to www.designalabama.org to see more and request to be included on the mailing list. For sponsorship opportunities, see pages 14-15. 12 work The DesignAlabama Journal online DA Journal 2012 Volume XXII $4.00 Online Journal March 2013 W A L K A B L E Montgomery The DesignAlabama Online Journal premiered in April of 2009, to an email list of over 700 individuals. Since the 2009 premier, DesignAlabama has published 4 online journals each year and now boasts an email list of more than 900. The list continues to grow on a daily basis as we receive new subscription requests. Go to www.designalabama.org to see more and request to be included on the mailing list. Tuscaloosa Post-Tornado Development Graphics courtesy of Humphreys & Partners Architects This view shows how commercial buildings (not these particular designs) will front McFarland Boulevard with a similar urban footprint. Following the city’s new MX code, the apartment buildings will edge pedestrian-friendly streets. Parking decks are concealed from view. By Philip Morris T he first project being built under the City of Tuscaloosa’s plan to replace suburban-style buildings destroyed by the tornado with pedestrian-friendly, mixed-use development has begun. The Lofts at City Center, a 348-unit student housing community, is being built on a portion of the 13.5-acre site that held Wood Square Shopping Center at McFarland Boulevard and 13th Street. There will be three five-story apartment buildings, a 10,000-square-foot community center and other amenities. The apartments wrap the exterior of two five-story pre-cast concrete parking decks that serve residents. Design is by Humphreys & Partners Architects of Dallas, Texas. This is the first development approved under the city’s new mixed-use (MX) zoning codes approved in 2012, and the buildings edge streets with sidewalks, lampposts and other pedestrian amenities. The site plan shows parking decks wrapped by the apartment buildings on all major exposures. The commercial footprints extend left toward McFarland Boulevard. This view shows the community center opening to the street that leads through the apartment blocks. Between the apartment blocks and McFarland Boulevard will be a hotel and retail with urban frontages. The developers, a partnership between the site’s owner, Capital Growth Buchalter Inc, and Capstone Collegiate Communities of Birmingham, have congratulated Tuscaloosa leaders including Mayor Walt Maddox and the city council for their Tuscaloosa Forward redevelopment plans (see DA Journal 2011). March 2013 Bell Media at Hampstead Photography by Harvi Sahota For sponsorship opportunities, see pages 14-15. At the front is a loft-like space that can be used for a variety of functions. A stepped gable gives the simple Bell Media office building a signature profile in Hampstead’s town center with the overhead door a surprise. The overhead door allows the front space to become open-air. By Philip Morris T he newest commercial building for Hampstead, a new walkable neighborhood in east Montgomery, is described as one for the ‘new economy.’ Compared to the substantial two-story buildings designed by Gary Justiss a few years ago, this single-story office for Bell Media takes advantage of the town center location in a modest manner. The design was a collaboration between developer Harvi Sahota, Justiss and clients Scott Bell and Nathan Yates. Construction is simple but substantial: whitepainted brick exterior with a stepped gable, an open loft-like interior with concrete floor and an overhead door that opens to the street. A bathroom and one enclosed office are at the back, a zone of workstations defined by drywall partitions are in the middle, while the front is open and flexible. “It would be very easy to convert this into a shop at some future point,” says Justiss. Partitions create some separation between the front space and workstations beyond. “Building our office in Hampstead will not only be a great long-term investment, but it has already proved to be a positive move for our company,” says Scott Bell. “Team member morale is up, and everyone is enjoying the unique space in this one-of-a-kind development.” And there’s a personal advantage too: Bell and his wife, Tiffany, can walk from their Hampstead house. March 2013 Princeton Baptist Medical Center Photography by Bob Farley The renovated wing (left) and new addition are tied together with an entrance tower. Major site improvements and a drop-off canopy enhance access. The East Tower expansion with its transparent glass and metal cladding creates a welcoming new presence for Princeton Baptist Medical Center in Birmingham’s West End. By Philip Morris T he Princeton Baptist Medical Center, an anchor for Birmingham’s West End, has completed a $42 million renovation and expansion designed by TRO Jung/Brannen’s Birmingham office. Square footage for the project totals 150,000 of which 60,000 was renovation and 90,000 new construction. At night the addition’s round chapel and illuminated cross are visible from the outside. The East Tower expansion with 15 new operating rooms and related support spaces required demolition of two existing structures. But this project also involved closing a public street and relocation of another to unify the campus and give it a stronger civic presence. Landscape architects Nimrod Long & Associates partnered on site planning and landscape features. In addition to the new operating rooms, new lobbies, corridors, a chapel, a drop-off canopy and other features were incorporated. New wayfinding graphics were also introduced. General contractor was Brasfield and Gorrie. 13 The site plan shows the hospital campus with the recent renovations, the new wing and the enhanced open space created after street realignments. Why you should support DesignAlabama, and how to do it. Financial Support Corporate and individual support is critical to DesignAlabama’s mission to help Alabama community leaders and citizens learn how to make the most of design efforts affecting revitalization, economic development, tourism, and education, and to ultimately improve the quality of life for their citizens. Because DesignAlabama is funded primarily through the Alabama State Council on the Arts, a state agency funded by the state legislature, flucations in funding regularly occur. Therefore, it is critical to procure funding from corporate sponsors, community foundations, and granting organizations to secure the future of DesignAlabama programs and operations. While many organizations choose to give potential sponsors an outline of giving levels, DesignAlabama as an organization has chosen instead to give to each of our potential supporters a list of specific items which they could help fund. See the facing page for activities or items you find valuable. DesignAlabama believes in giving credit where credit is due. Sponsorship Recognition DesignAlabama makes every effort to thank and publicly recognize those businesses and individuals choosing to assist it in its public education efforts—from journal sponsorship, to tote bag support, or to visibility on DesignAlabama’s Website. 14 Choose a sponsorship option that suits your interests, needs, and budget. General Operational Support Online: Support given for general operations will be applied to all those costs associated with payroll, payroll expenses, rent and utilities. DesignAlabama Journal Communications Support The DesignAlabama Online Journal premiered in April of 2009. Since then, DesignAlabama has published 4 online journals each year and now boasts an email list of more than 900. The list continues to grow on a daily basis. DesignAlabama Mayors Design Summit Breakfast Sponsorship (1 available) ............................$500 Lunch Sponsorship (2 available) ............................$750 In Print: DesignAlabama Journal (printed once a year; prices listed are for one issue) Design ......................................$2,000 Writing ........................................$500 Editing ......................................$2,000 Folding / Labeling.....................$1,200 Postage ....................................$1,000 Printing.....................................$7,500 Annual sponsors of $500 or more have their logos printed on the inside front cover. Sponsors of less than $500 have their company names printed. All annual sponsors will have their logos displayed on the DA website with a link to their own website. Editing / Writing...........................$450 Design / Upload to Website .........$650 Distribution....................................$15 Annual sponsors are recognized by name on each of the Online Journals. Links to sponsor websites are also provided. General Sponsor (Honoraria and General Costs) .................Any Level Sponsors are recognized on all printed material for the 2-day program, and invited to the reception. Sponsors have an opportunity to talk about their company or organization during the daytime events. For more information or to lend your financial support, contact: Gina Clifford Executive Director, DesignAlabama 334-549-4672 DesignAlabama PO Box 241263 Montgomery, AL 36124 15 ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 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DesignAlabama Gina Clifford, Executive Director 334-549-4672 DesignAlabama PO Box 241263 Montgomery, AL 36124 www.designalabama.org
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