PRESS RELEASE
DIXY DONATES 5 TONS OF PRODUCTS TO HELP
Moscow, Russian Federation, 8 December, 2016
DIXY chain has summarized the results of the initiative aimed at collecting products to help lowincome and multi-child families as part of the Caring Neighbors program in support of the
#GivingTuesday movement. Approximately 5 tons of food products were collected during the seven
days of the initiative. The products were assembled into food kits and handed over to Rus’ Provision
Foundation to be distributed to those in need.
As part of the #GivingTuesday, DIXY organized a charity marathon featuring several events for office and
store employees and customers.
During seven days, customers of twenty neighborhood stores could donate non-perishable food products, as
well as household items and personal hygiene products. Moscow office employees actively joined the
initiative, acting as volunteers for the first time ever.
Employees also had an opportunity to donate food products, with the collection organized in Moscow and
Saint Petersburg offices. The Company also implemented the Kind Mail project in partnership with Starost’ v
Radost’ (“Happy Old Age”) Charity Foundation. Several hundred New Year cards for lonely elderly people
living at the Vyshny Volochyok care facility were sent from our stores in all regions and units of the
Company.
The #GivingTuesday marathon ended with a charity fair joined by a number of NPOs. It featured handcrafted
gifts, cards, toys and New Year decorations made by charity foundations’ wards and volunteers.
“We organized the program in a way to enable every employee to participate, and not necessarily by means of
monetary donations – personal time or words of support are a contribution just as valuable. Our objective was
not only to collect products, but also at to promote the volunteering culture among our employees. And DIXY
customers’ feedback and active engagement inspired us to continue the program at Victoria supermarkets as
well: they are going to hold the product donation initiative from December 16 till 18,” says Ekaterina
Kumanina, Corporate and External Communications Director of DIXY Group.
PJSC DIXY Group (MOEX: DIXY) is one of Russia’s leading retailers of foods and everyday products.
As of October 31, 2016 the Company operated 2,779 stores under operation, including 2,625 DIXY convenience stores,
115 Victoria stores and 39 compact hypermarkets Megamart and Minimart, all located in 776 Russian towns and
settlements.
The Company operates in Central, Northwestern, Volga and Urals federal districts of Russia, and in Kaliningrad and
Kaliningrad region.
In 2015 the Company’s total revenue amounted to RUR 272 billion.
PJSC DIXY Group shares are traded in Moscow Exchange since 2007.
Contacts:
Anton Panteleev
Press Service
Tel.: +7 495 933 1450 ext. 2386
Cell: +7 905 510 35 76
E-mail: [email protected]
[email protected]
http://www.dixygroup.com/