VIVERAE STYLE GUIDE
HTML
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Text may contain embedded HTML tags, such as <br/>, <b></b>, etc. Text within these tags should be
translated as usual, but the tags should be left intact and present in the translated text.
Dynamic text placeholders
Text within curly braces prefixed by the ‘#’ character (e.g., {messages.template_email_header})
Text that is prefixed by the ‘$' character, (e.g., $member.firstname)
This placeholder text should NOT be translated, and should be copied verbatim to the translated text.
CONTEXT
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Any reference to a Company name should stay as is (e.g., Red Ball Energy would stay Red Ball Energy).
Any reference to a Wellness Program name should stay as is (e.g., Wellness in Action would stay
Wellness in Action).
These words will often be capitalized as proper names.
English
Spanish
Online Courses
Targeted Programs
Webinars
Learning Library
Search Medline Plus
Newsletters
Challenges
Employer Challenges
Peer Challenges
Questionnaires
Preventive Compliance
preventive care activities
Apps & Devices
My Care
My Life
My Health
Member Health Assessments
Fitness
Nutrition
Vitals
Lifestyle
My Focus
SA Recycling
Cursos en linea
Programas orientados
Webinars
Biblioteca de Aprendizaje
Busque en MedlinePlus
Boletines
Desafíos
Retos del empleador
Desafíos de los compañeros
Cuestionarios
Cumplimiento de prevencion
actividades de cuidado preventivo
Aplicaciones y Dispositivios
El cuidado de mí
Mi vida Mi salud
Evaluaciones de salud para miembros
aptitud f
alimentación
Constants vitales
estilo de vida
My Focus
SA Recycling
888-VIVERAE (848-3723) – no bolding on phone
numbers; use hyphens, not periods
ampersand (&) – DO NOT use. Always spell out
“and”
asthma, type 1 diabetes, heart disease – lowercase
any disease name, but cap disease acronyms
em dash – longest dash; used to separate a
segment of a sentence; no spaces used on either
side
email – no hyphen
en dash – medium dash (– opposed to — or -); used
to separate time and date ranges; space between
dash and numerals
Biometric Screening – always cap both words
Fitbit/www.Fitbit.com – note the lower case “b”
Body Mass Index (BMI) – always cap; include
acronym after first instance
certified personal trainer – lowercase unless used
as a specific person’s title (e.g., Certified Personal
Trainer Lauren Brown)
challenge names (e.g., “Step Ahead Challenge”) –
no bolding or italicizing on challenge names, unless
used as a button you click on in sign-up steps
headers – cap every word except articles,
coordinate conjunctions (and, or, for), and
prepositions unless the first or last word in a
header; capitalize prepositions of four characters or
more (“here,” "after," "among," "between");
lowercase the "to" in an infinitive
Health Age – always cap both words
health and exercise specialists – always lowercase
Challenge(s) – uppercase in reference to Employer
or Peer Challenges; "employer" or "peer" are not
capped by themselves, but are capped when with
"Challenges," (e.g., Employer Challenges, Peer
Challenges)
health care – two words (unless client company
spells their name as one word (e.g. “United
Healthcare”)
checkup/check up – no hyphen; one word when
used as a noun; two words when used as a verb
Health Coach / Viverae Health Coach – always cap;
but “health coaching” should be lowercase unless
used in reference to the formal “Viverae Health
Coaching program”
childcare – one word
Health Score – always cap both words
Claims Analytics – cap this official product name
co-worker – use hyphen
Online Courses – always cap; "courses" by itself is
not capped
communication credits – lowercase this term
Questionnaires – Questionnaires by itself is capped
copay – one word, no hyphen
Webinars – Term is always capped
dates – 1/1/12 (use this format for all Challenge
sign-up, start and end dates); 1/1/12–1/31/12
(use this format for all date ranges; use en dash no
spaces)
Targeted Programs – Term is always capped;
"programs" by itself is not capped
Disease Management (DM) – always cap; include
acronym after first instance
high-sugar beverages
high-fiber cereal
HIPAA laws – leave "laws" lowercase
home kit/home screening kit – lowercase this term
Preventive Care Compliance – cap this term
homepage – one word
product – lowercase this term
hyphen – shortest dash; used in compound
adjectives and nouns; no spaces used on either
side
program – only cap this term if it is part of the
official wellness program name; varies by client
program activities – only cap in charts and headers
LabCorp – cap “L” and “C”
log on to – always three words
program names (e.g., “Wellness for Life”) – no
bolding or italicizing on program names, unless
specified by the client
low-fat meats – use hyphen
low-sodium foods – use hyphen
Prostate-Specific Antigen (PSA) – cap this term and
include acronym after first instance (e.g., “ProstateSpecific Antigen (PSA) test”)
low-sugar foods – use hyphen
Member Health Assessment (MHA) – always cap;
include acronym after first instance
Midyear – one word
MyViverae – no bolding or italics required; cap “My”
and “Viverae”
Protected Health Information (PHI) – always cap;
include acronym
push-up – use hyphen when used as a noun in
reference to the exercise
registered dietitian or nurses – lowercase unless
used as a specific person’s title (e.g., Registered
Dietitian Lauren Brown)
Non-Tobacco Use Affidavit Form – cap only in charts
and headers
report – lowercase (e.g., “Claims Analytics report”)
Non-Tobacco Use(r) – cap only in charts and
headers; lowercase in running copy
screening(s) – lowercase when used alone (e.g., not
with the word “Biometric”)
numbers – spell out numbers under 10 in running
copy; use numerals for 10 and above; use
numerals for cooking measurements (e.g., “2
cups”); use commas in large numerals (e.g.,
“1,500”)
Screening Coordinator – cap this term
on-site/on site–hyphenate adjective; otherwise, two
words
self-care – use hyphen
seat belt – two words
secondhand – one word when used as adjective
self-exam – use hyphen (e.g., “breast self-exam”)
password – always one word
self-report – use hyphen
percent – one word; don’t use % symbol unless in a
chart
serial comma – Yes. Use it.
Physician Lab Form – cap this term when referring
to the official document
sign up/sign-up – two words when used as verb;
hyphenated when used as an adjective/noun
sit-up – use hyphen when used as a noun in
reference to the exercise
stress management activities – no hyphen
needed for common compound adjectives
Viverae Health Center – always cap
Viverae Health Management System (VHMS) –
always cap; include acronym after first instance
Viverae Health Professional – always cap
subheads – cap first word and proper nouns
the Viverae team – leave "team" lowercase
third party – do not hyphenate as noun; use
hyphen as adjective (e.g., “third-party vendor”)
VLife Network™ – always refer to it with this
name; use trademark on first reference only
website – always one word; do not cap
weigh in/weigh-in – two words when used as
verb; hyphenated when used as an
adjective/noun
time frame – two words
timeline – one word
well-being – use hyphen
times – 7:30 a.m. – 9:30 p.m. (use en dash
with spaces; space before “a.m.” and “p.m.,”
use periods)
Wellness Champions – cap this term, and also
cap “Champions” when used alone
tobacco use(r) – lowercase in running copy.
whole-grain bread – use hyphen
tobacco-free – hyphenate always
www.MyViverae.com – no bolding, italics, or
colors needed for URLs in running copy/footers,
unless specified by client; cap first letters of
words and acronyms for all URLs
toward vs. towards – use toward
turn-key – use hyphen
User Name – two words, both capped
www.WellnessForLife.com – cap each word in a
URL, or per client instruction
CHALLENGE NAMES
15 for Me Challenge
HYDR8TE Challenge
Step Ahead Challenge
2-Minute Drill Challenge
Maintain 4 Life Challenge
Sugar Smasher Challenge
5 a Day Challenge
On the Move Challenge
Sun Blocker Challenge
Be Active Challenge
Safe Commute Challenge
Take 5 Challenge
Brain Teaser Challenge
Shaker Breaker Challenge
Tech-Free Challenge
Brown Bag Challenge
Smile Saver Challenge
Weigh 2 Win Challenge
Caffeine-Free Challenge
Snack Attack Challenge
Whole Grain Challenge
Dine in Challenge
Snooze for 7 Challenge
Holiday Weigh-in Challenge
Start Smart Challenge
2015 CHALLENGE SIGN-UP STEPS*
C hallenge S ign-up :
• Log on to your <<w w w .P rog ram N am e.com >> homepage
• Scroll down to C halleng es section
• Click Go to Cha llenges to display details around dates, challenge goals, disclaimers, and sign up for
current challenges
• Click Sig n Me Up to progress to the sign-up screen
• Create a screen name and select an avatar
C hallenge T ra cking :
• Log on to <<w w w .Prog ra m Na m e.com >>
• Track your progress from the C halleng es section of the homepage
2015 PEER CHALLENGE SIGN-UP STEPS*
Sig n up for cha llenges :
• Log on to your <<w w w .Prog ra m Na m e.com >>homepage
• Scroll down to C halleng es section
• Click C reate P eer Cha llenge
• Enter a screen name, pick an avatar, and click Next
• Name your challenge and select a challenge category
• Decide if your challenge will be Goal-based or Duration-based, then choose a Challenge Start Date
and Challenge Goal or Challenge Duration
• Invite your peers, click Next, review challenge details, and click C reate C halleng e
To track p rogress online:
• Log on to <<w w w .Prog ra m Na m e.com >>
• Track your progress from the C halleng es section of the homepage
2015 MHA SIGN-UP STEPS*
To complete the MHA online:
• Log on to your <<w w w .Prog ra m Na m e.com >>homepage
• Click the My H ealth tab
• Click Begin under Health Assessments on the My H ealth page
TARGETED PROGRAMS
Weight Management - Weigh to Live: Reaching Your Healthy Weight
Tobacco Cessation - Break Free from Tobacco: Breaking Your Tobacco Habit
Stress Management - Stress Less: Tackling Your Stress
Heart Health Awareness - Smart Heart: Focusing on Your Heart
Diabetes Management - Succeed with Diabetes: Taking Control of Your Diabetes
Food for Life
Building an Exercise Routine
*When creating instructions for VHMS, list names of sections and buttons in bold/italic as formatted in the above steps