ORGANIZATIONS AND
ARCHETYPES
Monika Kostera
Professor Ordinaria
Humanistic Management Manifesto
www.kostera.pl/spis.htm
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For humane organizations
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For baroque organizations
For transformation and
revolution
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For wisdom
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For synchronicity
Katarzyna Korzeniecka
Tales that resonate
with profound areas
of the human soul do
so because they use
archetypes.
Bill Viola
Nicolas Poussin, Apollo and the Muses
Miriam Brumer, Bacchanalia
And did those feet in ancient time.
Walk upon England’s mountains green:
And was the holy Lamb of God,
On England’s pleasant pastures seen!
[…]
Bring me my Bow of burning gold;
Bring me my Arrows of desire:
Bring me my Spear: O clouds unfold!
Bring me my Chariot of fire!
(William Blake, Jerusalem)
Elisha Ben-Yitzhak,
Jerusalem
Film....
Music....
Archetypes
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Carl Gustav Jung (1934–1954) – collective
unconscious
Symbolic places ready to hold important
images, characters or plots
Universal in time and space
Alive and open to interpretation
Archetypes
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Inspire to new ideas, readings and
interpretations
General, do not judge or limit experience
Stimulate imagination
Have light and dark sides – always!
Are shared ways of understanding
Archetypes
… sometimes can be seen as
similar to…
strong plots (Barbara
Czarniawska & Carl Rhodes)
… but often are their opposite
Archetypical Tale
… a narrative that relies on
archetypes as Leitmotifs;
the archetype can be the
plot, a character, place,
time.
Archetypes in Organizations
Self
Adventurer
Shadow
Trickster
Anima and Animus
Eternal Child
Persona
Gaia
Sage
Cosmogony
King
Soteriology
Organizations and
Archetypes,
Edward Elgar, 2012
Organizacje i archetypy,
Wolters Kluwer, 2010
William Pogany