≤edia kit 2017
Hong Kong’s decoration and renovation bible
ABOUT
Launched in 2014, Home Solutions is the exciting new
addition to the Home Journal brand stable. The annual,
bilingual publication offers practical, easy-to-achieve
ideas to design and decorate one’s living space. It takes
you through every room of the home - from the kitchen
and the bathroom - giving you ideas for storage, materials,
styles and much more. It features compelling imagery and
insights from designers and industry experts.
Home Journal’s editorial team is the brains behind Home
Solutions, bringing their expertise and resources to the
must-have how-to guide. As a result, Home Solutions is:
• A source of inspiration for designers and for
homeowners looking to create an efficient and highlyfunctional home – one that maximises on space yet
remains stylish
• Brimming with beautiful images of smart living
solutions, and of stunning products from Hong Kong’s
top suppliers
• Full of invaluable, practical advice on everything from
financing, finishing to maintainence
• On the pulse, it brings readers the latest and most
forward-thinking designs to suit every style
Home Solutions Media Kit 2017
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reach
Home Journal and its brand extensions have long been
regarded as Hong Kong’s premier interiors publications,
reaching an audience that is internationally-minded, well
educated, affluent and ready to spend. It is distributed in
Hong Kong, Macau, Taiwan and select cities in the region.
Home Solutions is therefore a valuable tool for advertisers,
putting you in front of a targeted readership that has
significant spending power. Our readers are actively seeking
the products and services your company provides – 83 per
cent of our readers have made purchasing decisions based
on our content.*
* Figures based on data gathered in Home Journal’s 2014 reader survey
Circulation: 25,500
News trade and single
copy sales
VIP copies
11,600
6,000
Bulk sales and
architects/designers
Others*
3,500
4,400
*Luxury serviced apartments, airport lounges, restaurants and cafés,
fitness centres, beauty salons and spas
Home Solutions Media Kit 2017
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advertise with us
bedroom | mood board
Home Solutions is an annual magazine packed with
inspiring ways to personalise and improve one’s living
space offering ideas for every area of the home. As Hong
Kong’s decoration and renovation bible, it is the essential
source for creative ideas for home improvement.
02
Blue is one of the most calming colours
so it makes sense to use it to create a serene
bedroom. Keep it interesting by layering various shades – from periwinkle to royal blue – as
well as weaving in an array of textures such as
linen, wool, and slate. Make the bedroom an
even more relaxing respite by employing warm
materials such as wood and complementing
the colour scheme with organic patterns; our
favourite is the inky, paint-inspired look, which
is of-the-moment yet has a timeless quality.
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05
11
10
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3. PAINT BAR
1. INSPIRATION: SUBDUED BLUES
03
INkY INdIgo
Unwindinyourcomfortingcocoonwithasoothingshade
ofbluelikeEicó’sAir Force
試 試 Eicó的 Air Force為 你 的 舒 適 天 地 注 入 宜 人 藍 調
Photography:GregCox|bureaux.co.za
01
藍是眾多和諧色彩選擇之一，用來裝飾睡
房最合適。混入不同深淺色澤打造層次：長春
花色、蔚藍色和皇家藍，再加入一系列豐富質
感，包括亞麻布、羊絨和石板。木材和有機色
彩組合也能有效為睡房注入溫暖和窩心格調；
我們最喜愛帶墨水油畫般的效果，不但走在潮
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流，而且格調永恆。
2. COLOURS AND TEXTURES
07
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Comfortable, tactile materials are essential for a bedroom. Soft textiles for rugs, throws,
curtains and upholstery create a cosy cocoon, while wallcoverings and paint in gentle shades will
enhance a sense of tranquillity and sensuality.
Rowena Gonzales of Liquid Interiors suggests creating contrasts and handmade touches. "We
are currently creating a custom-made feature wall out of padded leather backing and hand-stitched
leather flower details," says Rowena. She also likes to use bamboo-silk area rugs by Mark Asia.
Alexander Wong notes that teal and rose gold are on-trend choices for bedrooms, and
recommends Cetec and Sankon as good sources for curtains in these hues. He uses a lot of timber
veneer for walls, but suggests that "the adventurous" could opt for faux leather such as stingray or
crocodile in nude or ivory tones for the bedroom. Alexander says the handmade bespoke carpets
by Fort Street Studio are "simply works of art and science."
Giovanna Imbimbo of Area-17 Architecture & Interiors believes heavy cotton or linen curtains
work well in Hong Kong’s humid climate, and a favoured brand is Dominique Kieffer. "For rugs,
it’s Ruckstuhl and Nanimarquina, while Inkiostro Bianco from Italy, de Gournay and Cole & Son
offers a wide range of wallpaper that’s perfect for bedrooms," says Giovanna.
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cALmINg SHAdeS
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19
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Publication Date:
Booking Deadline:
23
25
Photography:EdgarTapan;ArtDirection:MayLau;Styling:DavidRoden;Production:NikeyCheng
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End of July 2017
SALT oF THe eArTH
Terracotta Warrior fromFiredEarthaddsorganicwarmth
toyourboudoir
來 自 FiredEarth的 Terracotta Warrior讓 睡 房 更 顯 溫 暖
01. ForeverinRM64547,Élitis,
GoodrichGlobal02, 23, 24. Nilaruna
Silver Birch,Castillon Platinumand
Eberson Cobalt,DesignersGuild,
AvantGarde03, 11. WinMidnight,
Designtex;LifestylesByColorV’s
Winter QuarryinSilver,Trend,Tat
MingWallpaper04. Whitetea
roseinpot,SIA,Bed&Bath05, 13,
16. Davos 9880 inCharcoal06and
PortaVia’sSorrento 9911inCielo
08,Glant;Jungle Life Impriméin
Graphite,Hermès,Veranda06, 10,
12, 14, 15, 19, 21. Relax and Baseline,
CETECCollection;Dimmer III,
CréationBaumann;Fine Rugsin
FTH-115Silver,SAHCO;Ebony’s
Minoskeytassel,Houles;Venezia’s
Veneziakeytassel,Houles;Vertigo
wallcovering,Zimmer+Rohde,
CETEC07. Gobi Black BZ Brushed,
166B,TechniStone,Stonetech
08, 18. NantucketinDiamondSawn
Edge(polished)andVenetian
StoneinNegra,FiredEarth09, 25.
CoupelleandEllipsesilverplated
dishes,Ercuis,Heather&March17,
20. Classica’sOakfromFontaines
TamarindoinNaturplus2and
Atelier’sHeritage Traccia,Listone
Giordano,PacificLifestyle 22. Metal
lovekeys,Stanley,Homeless
舒適、觸感是睡房關鍵。地毯、被子、窗簾和襯墊的柔滑質感是打造隱身休息的必要條
brILLIANT beIge
Off-whitecanreallyupliftaroom,giveyoursalickof
HaymesPaint’sLight Stone 4008
配 搭 HaymesPaint的 Light Stone 4008混 入 明 亮 氣 息
STeeLY SHeeN
Contrastlight-tonedfurnishingsbygroundingyourspace
ingrey,suchas Nightfall 1596 fromBenjaminMoore
品 牌 BenjaminMoore的 Nightfall 1596突 顯 你 的 淺 色 傢 具
tips
件，而色彩柔和的牆紙和油漆則能加強平靜情懷與誘人格調。
Liquid Interiors的Rowena Gonzales建議打造對比效果和手製觸感。Rowena說道：「我們
現正埋首創製出一款特製特色牆，利用以襯皮背和手縫的皮革花紋細節結合而成。」她同樣喜
愛選用Mark Asia特別製作的竹料絲綢地毯。
Alexander Wong同意藍綠色和玫瑰金是睡房的時尚之選，並提議可到訪Cetec和Sankon
物色同色窗簾。來到牆身一環，他選用大量木板，但仍建議「愛冒險的人兒」可為睡房挑選
仿皮，如裸色或象牙色的魟或鱷魚皮。Alexander表示，Fort Street Studio的手製特製地墊正
好就是「藝術和科學的代表」。
Area-17 Architecture & Interiors的Giovanna Imbimbo深信重身棉或亞麻布窗簾特別適用
於香港的潮濕天氣，並首推品牌Dominique Kieffer。「地毯的話，可考慮Ruckstuhl和Nanimarquina，意大利的Inkiostro Bianco則為睡房提供大量牆紙款式。」Giovanna指：「我們也喜愛de
Gournay 和Cole & Son的手製牆紙。」
• Don’tovercrowdthebedroom–spaceisthe
ultimateluxuryinthissanctuary.
• Wellnessathomebeginsheresoinvestina
goodbedaswellaspropercurtainstoblock
outlightandnoisepollution.
• 別在睡房添亂：這兒理應是極尚豪華舒適的
個人天地。
• 家居健康從睡房開始，故值得投資優良睡
床、優質窗簾，阻擋耀眼光線和阻隔噪音。
118 | Ho≤e SoLUTIoNS
outdoor | DECORATION
20 June 2017
Material Deadline:
29 June 2017
Courtesy of Habitat
Photography: Stephan Julliard | Tripod
HaNgINg out
Habitat’s wide array of planters
and vases can house different
types of flora. Woven furniture
are quintessential additions
to your terrace – try Dedon’s
Swingrest or Yamakawa Rattan’s Wrap sofa. Elliott Barnes
Interiors chose rustic outdoor
pieces in keeping with the
French countryside setting
共聚天倫
Habitat的花瓶備多種形狀和
大小選擇。織造傢具屬陽台
必備，考慮Dedon的Swingrest
或Yamakawa Rattan的Wrap沙
發。Elliott Barnes Interiors為法國
郊外空間挑選田園風戶外用品
4. FIXTURES AND FURNISHINGS
For seamless style, choose
outdoor furniture that works
well with your interior pieces.
Seletti x Studio Job’s Industry
Garden chair is a twist on a
classic; available at Homeless
完美景色
要打造無縫風格，可選與室內
用品配合的戶外傢具。Seletti x
Studio Job的Industry Garden通花
座椅在經典款式中混入新意，
於Homeless有售
近年，戶外廚房和智能花園已成大趨勢。園
境兼花園設計師Hay Hwang本年在Chelsea Flower
Show打造的智能花園，配備LG燈具、水景和視聽
覺科技，全可透過智能手機操作，並結合傳統的種
植元素。科技和智能功能有望在未來日子成為戶外
環境的重要一員。
來到挑選傢具和裝飾一環，Jason總會建議屋
主購買高質素的傢具和燈飾，避開會因高溫和潮濕
而變色變形的複製品。植物方面，他說：「重覆的
模式讓花園更統一連繫，如種植位置種有統一小
樹、方狀草叢，便能締造永恆魅力和美觀效果。」
與此同時，Adrian提議屋主可選擇適合空間
比例的傢具配件，讓戶外範圍不致於過度擁擠或空
洞。Adrian表示：「適當比例是確保清晰過渡的關
鍵。」他建議投資模組式傢具，讓你能因應客人數
量而調整座位和桌子佈局。「小心挑選植物，要考
慮陽光、遮陰、風、鹽度和整體設計概念。」緊記
設計戶外生活空間不只為潮流，而是一生的投資。
Photography: Francis Amiand | Courtesy of Elliott Barnes Interiors
brEatHtakINg vIEwS
In recent years, technological gadgetry has made its way into the garden, as seen at this
year’s Chelsea Flower Show where landscape and garden designer Hay Hwang’s "Smart Garden"
featured LG lighting, water features and audio-visuals, all controlled by a smartphone, combined
with traditional planting. Technology and smart features are expected to play a larger role in the
outdoors in years to come.
For kitting out the space with the right furnishings and accessories, Jason always advises
homeowners to buy high quality furniture and lighting, avoiding reproductions because they’ll
deteriorate rapidly in the heat and humidity. As for planting, he says, "Repeat patterns help hold
the garden together, such as a row of small trees, box bushes or shrubs placed at regular intervals
to give an order that looks good and has a timeless appeal."
Meanwhile, Adrian advises homeowners to choose furnishings that are to the correct scale
of the space ensuring that the outdoor area doesn’t look either too packed or sparsely furnished.
"Choosing the correct scale within the space to ensure clear movement is key," says Adrian. He
suggests investing in modular furnishings which allow you to adjust the layout of the seating and
tables to the number of guests you’re entertaining. "Plants should be mindfully chosen, relative
to sun, shade, wind and salt levels as well as the overall design concept." However you choose to
design your outdoor space, the idea of al fresco living is more than a trend – it’s an investment
in a lifestyle that’s here to stay.
163 | Ho≤E SoLutIoNS
Home Solutions Media Kit 2017
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Advertising Rates (in HK$) for 2017
Full Page Colour
Advertising Material Specifications
All Edipresse publications only accept digital files that meet the following requirements:
• Files must be a PDF version 1.5.
• Landscape orientation ads are only applicable to a double page spread.
• All elements must be CMYK. Please note that RGB or spot colours are not accepted.
• Images must have an effective resolution- 300 dpi is highly recommended.
• PDF must contain crop marks, positioned outside the bleed area.
• Digital Colour proof with colour profile coated FOGRA 39 [ISO 12647-2:2004] must be
provided to ensure colour quality. Laser printouts are not accepted.
• All fonts must be embedded.
• Truetype I, CID or MultipleMaster fonts are not accepted.
• Total Ink Weight must not exceed magazine specific limit of 330%.
• Screen Line: 175lpi.
• Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter
should cross the binding gutter.
$45,600
ONE TIME RATE ONLY
Advertising Sizes
TWO-PAGE SPREAD
FULL-PAGE
Bleed size
272mm(H) x 436mm(W)
Bleed size
272mm(H) x
221mm(W)
Trimmed size
266mm(H) x 430mm(W)
Type area
(Individual page)
252mm(H) x 201mm(W)
Trimmed size
266mm(H) x
215mm(W)
Type area
252mm(H) x
201mm(W)
Bleed size
Bleed size
Trimmed size
Trimmed size
Type area
Type area
Edipresse accepts digital ads
• Via dropbox (Upload to http://adupload.edipressemedia.com then input “Hong Kong
Home Journal Team”)
• On disk
• Via email (each PDF file should not exceed 10MB)
The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension.
Type matter and illustrated material not intended to bleed must be kept to this tolerance.
Perfect bound gutter spread safety allowance
A common design error is to crowd the finished edge with text and/or graphics. This makes the
finished product harder to read and less visually pleasing overall.
If you open a book, you will notice an obvious margin that separates the text from the edge of
the page. This is commonly referred to as ‘gutter’. Open a magazine and you will find the same
thing- there will be elements that do bleed to edge of the page, but everything else is kept a
certain distance away from the edge.
The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum
requirement for IFC spread which is often at least a 6mm away from the paper edge to improve
legibility and to minimize accidental cropping.
Position Recommendation
IFC spread
6mm + 6mm
ROP
5mm + 5mm
For further enquiries regarding the submission of materials, please contact your advertising
representative or our traffic team ([email protected])
Home Solutions Media Kit 2017
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ONLINE
Leaderboard
728px X 90px
Home Solutions is a brand extension of Home Journal,
which also has a digital counterpart – homejournal.hk. The
bilingual website provides instant access to design news,
trends and inspired living ideas beyond the magazine. Apart
from exclusive online stories, the website provides a balance
of practical and inspirational content through visually-driven
home tours as well as a comprehensive directory to design
sources in Hong Kong all presented in a striking, intuitive,
and interactive layout. Site visitors can also enjoy sneak
previews of the print magazine’s monthly content.
Half Page Banner
300px X 600px
facebook.com/homejournal
LREC Banner
300px X 250px
instagram.com/homejournal
pinterest.com/homejournal
Advertorial
ONLINE ADVERTISEMENTS
FormatSize in pixel PlacementSOVDurationRate (HK$)
Leaderboard
728 x 90
Homepage, ROS
50%
2 weeks
$ 8,000
Half Page banner
300 x 600
Homepage, ROS
50%
2 weeks $ 12,000
LREC
300 x 250
Homepage, ROS
50%
2 weeks $ 8,000
Category –
Advertorial (Product) n/a
$ 15,000
Please contact your Home Journal advertising representative for pricing information
Home Solutions Media Kit 2017
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ONLINE
Endorsed
eDM
Directory Listing
ONLINE ADVERTISEMENTS
FormatSize in pixel PlacementSOVDurationRate (HK$)
Endorsed eDM
728 x 1000
–
–
One-off $ 6,000
Directory Listing
–
–
–
1 Year
$6,000
Online videos
Upon Request
Bespoke products
Upon Request
Please contact your Home Solutions advertising representative for pricing information
Home Solutions Media Kit 2017
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Contact us
For Hong Kong advertising enquiries, please contact:
May Lee
Sales and Marketing Director
T: + 852 2859 4364
E: [email protected]
For international advertising enquiries, please contact:
Edmond Cheuk
International Sales Director
E: [email protected]
Edipresse Media Hong Kong Limited
6/F Guardian House, 32 Oi Kwan Road
Wanchai, Hong Kong
T: +852 2547 7117
F: +852 2858 2671
E: [email protected]
W: www.edipressemedia.com
Home Solutions Media Kit 2017
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