Águila and Colombians handed over the “Flag of
Happiness” to the Colombian Football Team
Águila and all Colombians handed over the “Flag of Happiness” to the Colombian
Football Team
428.000 fans in Facebook
Bogotá, 16 June 2011. On the 20th Anniversary of its sponsorship to the Colombian
Football Team, Águila handed over the “Flag of Happiness” to the Colombian Team in
an event held tonight at Plaza Núñez in Casa de Nariño, where the Colombian President, Dr. Juan Manuel Santos Calderón, represented all Colombians and handed over
the flag to the team, represented by Mario Albero Yepes, Captain of the Adults Team.
The Colombian President was accompanied by the First Lady, their sons, Martín and
Esteban, the Colombian Vice President, Mr. Angelino Garzón, the Minister of Culture
Paula Marcela Moreno Zapata, the Director of Coldeportes, Jairo Clopatofsky, the
President of the Colombian Football Association, Luis Bedoya and the President of Bavaria, Richard Rushton, among others. In addition to the entire Colombian Team, important national celebrities and emblematic figures attended, as well as sports executives,
Government members, opinion leaders, representatives of Águila and Bavaria and hundreds of Colombian guests.
For 41 days, Águila urged all Colombians to support the different Colombia football
teams, who were getting ready to play the different tournaments to be held in the upcoming weeks. From May 5th to June 8th, football lovers published encouraging messages through different media, which were used to produce a 70 x 40 meter for Águila,
which implied the use of 2,800 square meters of fabric and an approximate final weight
of 400 kilos.
The objective of the flag is for our players and technical teams to use these messages to
convey the joy of Colombians and their passion for football, and to confide in the faith
that Colombia have placed on them.
These messages will be shared with all the different teams that are getting ready for the
series of matches taking place in the upcoming months, starting with our Adults Selection, which will have its debut at the Argentinian American Cup next July 2nd, against
the team from Costa Rica, and will then begin the classification process next October to
the Brazil World Cup in 2014. In addition to this team, it is worth mentioning the other
youth and adult teams including, indeed, the Under-20 Selection, recently Champion at
the Toulon Tournament, and which will host the World Cup of the category that will play
its first match against the French team on July 30 at Estadio El Campín in Bogotá.
As expected, the adult team members were the ones who sent the first messages for the
Flag of Happiness: Radamel Falcao García, Mario Alberto Yepes, Luis Amaranto Perea,
David Ospina, Hugo Rodallega y Freddy Guarín. Falcao García even wrote in his Twitter
account his feelings, and urged others to back this initiative: “¡¡Join the Flag of Happiness that will accompany our Team!!, Would you like to be a part of it?”
Richard Rushton, President of Bavaria, expressed his feelings when handing over the
flag: “For a long time, Bavaria has placed its faith in the Colombian Football team. For
decades, the company and Águila, a brand deeply rooted in the heart of Colombians,
have sponsored those who represent the pride and passion of an entire country. Being
with the selection has been, is, and will always be a privilege and an honour for us”.
Bavaria, S. A. is the largest beverage company of Colombia. Its brands Águila, Águila Light,
Club Colombia, Cola & Pola, Costeña, Costeñita, Miller Genuine Draft, Peroni, Pilsen, Póker,
Póker Ligera, Redd’s and Pony Malta are leaders in their respective beverage categories in
Colombia.
For additional information please contact:
COMMUNICATIONS MANAGER
Juan David Lee Aguirre · [email protected]
Phone +57-1-638 9290 · Bogotá, D.C.
BAVARIA, S. A.
www.bavaria.com.co