enrollment management and student affairs
strategic
accomplishments
2009–2010
1
&
goals
accomplishments
Goal 1: Increase undergraduate
enrollment and improve retention
on the Flagstaff campus
• ESS outreach programs (Educational Talent Search, Upward Bound,
and Four Corners Upward Bound) served 128 low income and
first generation traditional high school seniors. 77 percent of the
participants went on to post-secondary institutions. Among these
students were 1 Gates Millennial Scholar and 12 Arizona College
Scholarship Foundation recipients.
Enrollment Services
Campus Dining
• Improved the data flow from PeopleSoft to EMT Retain and
implemented the ability for departments to upload records of
communications, allowing for better communication with students.
The total number of upperclass campus residents who purchased a
voluntary meal plan increased from 54 percent in fall 2008 to 62
percent in fall 2009.
• Restructured recruitment tuition scholarships for first-year students to
be more competitive with other universities.
For students who maintained a meal plan for three years:
• Developed streamlined financial aid award letters to more clearly
explain awards, costs, and residency classification in order to improve
students’ understanding of financial aid resources.
• 92 percent experienced a smooth transition to living on their own.
• 85 percent established rewarding relationships with peers through
their experiences with the university.
• Created and sent e-mails for students and parents of students receiving
financial aid explaining the difference between disbursement, refunds,
and check holds, and how to purchase textbooks with their aid.
Campus Recreation Services
Participation in Freshman Fusion increased by 32 percent, from 197 in
2009 to 260 in 2010.
• Developed new procedures in conjunction with the Office of the
Bursar to process the new Chapter 33 veteran’s benefits.
• 92 percent of Freshman Fusion participants were retained from fall
2009 to spring 2010 compared to 90 percent university wide.
New First Year Students
New Freshmen 2009 . . . . . . . . . . . . . . . .
New Freshmen 2010 . . . . . . . . . . . . . . . .
du Bois Center
• One-fourth of the fall 2009 cohort reported having attended at least
one camp or conference at the university, and 85 percent indicated that
attending a camp/conference at the university increased their interest
in college generally and/or specifically in Northern Arizona University
(NAU).
. . . . . . . . .3,702
. . . . . . . . . 4,132
12% increase in new first year students
Transfer Students
Lower-division 2009 . . . . . Lower-division 2010 . . . . . .
Upper-division 2009 . . . . . .
Upper-division 2010 . . . . . .
• Developed an interest form for Undergraduate Admissions and
Orientation and collected more than 200 high school student names to
track as prospective students.
Educational Support Services (ESS)
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. . 712
. .870
.1,251
.1,426
Total Transfer 2009
1,963
Total Transfer 2010
2,296
17% increase in transfer students
• 47 percent of students on probation, who met with Academic
Probation Initiative (API) staff during 2008-09, returned in fall
2009, compared with only 36 percent of those who did not meet with
API staff. This resulted in 9 percent more students who had been on
probation returning in fall 2009 than in fall 2008.
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Freshman Outreach Collaborations
and Student Affairs
Student Support Services (SSS)
• 91 percent of SSS freshman participants remained in good academic
standing at the end of the 2009-10 academic year, up from 87 percent
at the end of 2008-09.
Freshman Outreach is a collaborative effort involving Student Support
Services, Native American Student Services, Multicultural Student
Center, Residence Life, Student Learning Centers, and Gateway
Student Success Center.
Retention fall 2008 to fall 2009
First Generation and Low Income
Over 1,200 first generation, low income, academically needy, and
otherwise at-risk students were selected to meet with Student Affairs
staff to become connected to the university. Two-thirds met with staff
and were referred to appropriate clubs, academic services, and other
campus resources. 74 percent of these at-risk students were retained
compared to 59 percent of targeted students who declined to participate
in the Freshman Outreach program.
First Generation
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Low Income
. 72%
. 86%
. 67%
. 83%
. 70%
100%
. 80%
Retention of Students Who Participated
in a Student Affairs Program
PROGRAM/CATEGORY FALL 2008 TO FALL 2009
• Conducted 35 presentations to more than 300 students, staff, faculty,
and high school personnel on subjects ranging from NASS services to
college success and preparation.
AfterHours . . . . . . . . . . . . . . . . . . . . . .
Campus Recreation Services . . . . . . . . . . . .
Counseling Center . . . . . . . . . . . . . . . . .
Disability Resources . . . . . . . . . . . . . . . .
EDGE Leadership Program . . . . . . . . . . . . .
Freshman Fusion . . . . . . . . . . . . . . . . . .
Freshman Outreach (without SLC) . . . . . . . . .
Fronske Health Center . . . . . . . . . . . . . . .
Residence Life
Freshman Connections . . . . . . . . . . . .
Greek on-campus/Mountain View . . . . . .
Learning Communities . . . . . . . . . . . .
Other on-campus . . . . . . . . . . . . . . .
Student Clubs . . . . . . . . . . . . . . . . . . . .
Student Employees (EMSA) . . . . . . . . . . . .
Student Learning Centers (SLC)/In-hall Tutoring . . • Conducted nine recruitment initiatives in collaboration with colleges
and departments, participating in 25 events including the American
Indian Higher Education Consortium, phone-a-thons, Tribal Career
Fair, Discover NAU, and Navajo Nation Fair.
• Collaborated with other departments on three retention initiatives:
Academic Probation Initiative, Freshman Outreach program, and the
Grade Performance Status program.
• 85 percent of the 2009 Otten’s Undergraduate Research Scholarship
participants were retained to their second year. NASS partners with
the Department of Biological Sciences for this program.
Student Learning Centers (SLC)
Supplemental Instruction (SI)
• Supplemental Instruction participation increased 23 percent from
3,403 students in 2008-09 to 4,177 students in 2009-10.
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81%
75%
63%
81%
79%
83%
74%
75%
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73%
73%
78%
61%
81%
78%
80%
PAIR OFFICIAL COHORTS FALL 2008 TO FALL 2009
All . . . . . . . . . . . . . . . .
African American . . . . . . . Asian American . . . . . . . . Hawaiian/Pacific Islander . . .
Hispanic . . . . . . . . . . . . International . . . . . . . . . . Native American . . . . . . . .
Two+ Ethnicities . . . . . . . .
White . . . . . . . . . . . . . .
Not Specified . . . . . . . . . Off-campus freshmen . . . . One-year retention fall 2008 to fall 2009: first-time, full-time students
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University Comparisons
• The 3,632 students who attended SI sessions three or more times
achieved an average GPA .40 higher than non-participants.
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ENROLLEDRETAINED PERCENT
SSS . . . . . . . . . . . . . 49 . . . . . . . . . . 43 . . . . . . . . . 88%
Non-SSS . . . . . . . . . 191 . . . . . . . . . 131 . . . . . . . . . 69%
Native American Student Services (NASS)
All (in SI courses) . . . . . . . 0 SI sessions . . . . . . . . . .
1–3 SI sessions . . . . . . . . 3+ SI sessions . . . . . . . . .
ENROLLEDRETAINED PERCENT
SSS . . . . . . . . . . . . . 29 . . . . . . . . . . 21 . . . . . . . . . 72%
Non-SSS . . . . . . . . 1,359 . . . . . . . . . 991 . . . . . . . . . 73%
Multicultural Student Center/STAR
Retention fall 2008 to fall 2009
All STAR . . . . . . . . . . . . .
African American . . . . . . . .
Asian American . . . . . . . . .
Hispanic . . . . . . . . . . . . .
Native American . . . . . . . . .
Two+ Ethnicities . . . . . . . . .
White . . . . . . . . . . . . . . .
ENROLLEDRETAINED PERCENT
SSS . . . . . . . . . . . . . 46 . . . . . . . . . . 46 . . . . . . . . 100%
Non-SSS . . . . . . . . . 242 . . . . . . . . . 165 . . . . . . . . . 68%
74%
74%
79%
86%
3
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72%
73%
76%
55%
68%
64%
58%
83%
73%
65%
59%
Goal 2: Provide services,
activities, facilities, and the
physical environment that
contributes to a vibrant and
engaging residential campus
Student Learning Outcomes Regular
use of Recreation Center:
Student Users of the Recreation Center report developing the following
skills at higher rates than non-users:
USERSNON-USERS
Managing the stress or demands of college life . . . 82% . . . . . . 66%
Making or maintaining a commitment to
regular physical activity . . . . . . . . . . . . . . . . . 70% . . . . . . 40%
Learning ways to lead a healthy/active lifestyle . . . . .71% . . . . . . 46%
Campus Dining
Educational Support Services
• Opened new dining locations for a total of 24 options campus wide,
exceeding the national median in our university peer group.
• 90 percent of students who used tutoring indicated that, through their
experience at the university, they became a self-guided learner versus
79 percent of students who did not receive tutoring.
Campus Health Services
Enrollment Services
• Conducted four off-site flu vaccine clinics for students and seven
off-site clinics for employees.
• Began parent e-mail campaigns to update parents each semester about
targeted topics.
• Published 12 articles in the Backpack newsletter covering flu
prevention and immunization, nutrition, stress management, nutrition
and eating disorders, bike safety, and winter driving safety.
• 87 percent of students reported that their interactions with the Office
of Student Financial Aid were good or excellent.
• Displayed screensavers promoting wellness on computers in the Cline
Library, academic computer labs, and health center examination rooms.
Displayed wellness messages on monitors in dining areas.
High Country Conference Center
• Established the Community Art Gallery, featuring artists from
northern Arizona, in collaboration with the City of Flagstaff
Beautification and Public Art Program and the Flagstaff Cultural
Partners.
• Launched a flu prevention campaign including messages delivered
via e-mail, posters, door displays, refrigerator magnets, direct mail
to parents, and electronic newsletters. In the 2010 Healthy Campus
survey, 82 percent of the 1,390 students who responded reported
receiving the messages via one or more of these communication
methods.
• Installed more than 500 hand sanitizers in buildings throughout
campus. 67 percent of students responding to the Healthy Campus
survey reported using the hand sanitizers.
Campus Recreation Services
• The South Recreation Sports Complex officially opened to students
in fall 2009 featuring 268,000 sq ft of lighted turf, two sand volleyball
courts, an 18-hole disc golf course, an NCAA regulation throwing
venue, and a ramada, complete with maintenance and restroom
facilities.
• The Sports Complex allowed for a 50 percent increase in
programmable time for outdoor intramural and club sports.
• Intramural entries increased 68 percent from fall 2008 to fall 2009.
• Introduced 11x11 soccer, increasing the number of soccer participants
by 58 percent; approximately 600 students.
• Flag football fielded 14 more teams than last year; an 18 percent
increase.
• An average of 400 students visited the Sports Complex daily.
• Introduced five new intramural events: billiards; indoor singles and
doubles tennis; and 2x2 and 4x4 sand volleyball.
• Intramural sports realized a 26 percent increase in participation and a
46 percent increase in spectators from the previous year.
• NAU Outdoors completed 50 outdoor trip or class programs with 581
student participants.
• NAU Outdoors facilitated 64 academic courses, enrolling 1,698
students, through partnerships with Parks and Recreation
Management (60), Honors (2), Environmental Studies (1), and
Women’s and Gender Studies (1).
• 18 club sports were available involving 481 students on 26 teams.
4
Goal 3: Implement innovative,
effective, sustainable, and
accountable practices including
effective use of technology
Enrollment Services
• Improved sustainability efforts by converting ten paper publications
and letters to e-mail correspondences.
• Increased social media outreach through the addition of a Facebook
page to the Undergraduate Admissions and Orientation website, the
creation of a Twitter account for Undergraduate Admissions and
Orientation, which is updated daily, and the production of a YouTube
channel to show prospective students what life is like at NAU.
• Created Financial Aid TV videos, available on the website, to provide
quick access to answers to commonly asked questions.
Campus Dining
• Improved customer service, decreased processing time, and increased
efficiency by allowing electronic transfer of more information,
including high school transcripts, more online forms for Financial Aid,
and the NAU Foundation Scholarship application.
• Eliminated bottled water in Campus Dining locations at the
University Union and the du Bois Center, offering free filtered water
as an alternative.
• Gave a reusable metal water bottle to every freshman on the Flagstaff
campus – a collaboration with Undergraduate Admissions and
Orientation and the Office of Residence Life. This effort eliminated
an estimated 14,400 disposable bottles over two summer Orientation
seasons.
• Streamlined the Parent Loan application process, decreasing the total
processing time by 50 percent.
JacksCard Office
• Provided used cooking oil to create 1,000 gallons of biodiesel fuel for
use in campus buses.
• Improved customer service and efficiency by providing an additional
service station, new state-of-the-art card printers, and additions to the
off-campus vendors participating in the JacksDebit Express program.
• Diverted approximately 12,000 pounds of food from the waste stream
to composting, fertilizing campus gardens with approximately 2,000
pounds of compost.
• Increased safety and convenience for the campus community by
installing Lenel door access systems on more than 200 doors in 20
buildings including all residence halls, Cline Library, High Country
Conference Center, South Recreation Sports Complex, and the
University Union Recreation Center.
Campus Health Services
• Implemented the following online and electronic processes:
Parking and Shuttle Services
o health history form to collect patient information prior to office
visits
• Enhanced service to university guests by installing kiosks at four campus
entrances for visitors to purchase guest parking permits.
o visit questionnaires for three different visit types: nutrition, wellwoman exams, and travel physicals
• Improved customer service by providing online account access for students
and employees.
o health/disease tracker for better management of chronic diseases
and to more effectively follow-up with patients during future
office visits
Residence Life
o case-load function of the electronic health record system to
manage provider work loads
• Increased the use of technology to provide better service to students
and employees by
Campus Recreation Services
o upgrading the online housing application for new students,
o expanding the online reapplication process to almost all residence
halls,
• 66 students and employees participated in six river trips focusing on
understanding environmental impacts and restoration work on the
waterways and backcountry of the region.
o establishing Facebook and Twitter accounts,
o integrating Residence Life data into the university’s data
warehouse.
Central Ticket Office
• Successfully implemented a new Arizona-owned, web-based, privatelabel ticket service—TicketForce.
Student Life
• Increased web sales from only three percent of total sales in 2008-09
to eight percent in 2009-10.
• Increased the efficiency of the conduct process to enable staff to
adjudicate 27 percent more cases, thereby providing expedited service
to students.
• Added user-friendly website service and convenience for patrons,
including a “select-a-seat” option and a live event calendar.
du Bois Center
• Implemented a more environmentally friendly conference registration
process, eliminating the use of paper registration cards.
5
Goal 4: Secure new funding
sources and reallocate resources
to enhance the student
experience
Goal 5: Create an environment
of respect, civility, access, and
inclusion that engages the
campus community and values
diversity
Campus Health Services
• The Health and Recreation fee has allowed the health center to
become self-funded, eliminating its dependence on Residence Life
funding.
Campus Dining
• Collaborated with Health Promotions to expand menu options
with more healthy choices and an allergy-friendly platform, Simple
Servings.
Campus Recreation Services
• Increased domestic North American team training from 5 teams in
2008-09 to 17 teams in 2009-10 and maintained international team
visitors despite the closing of the Center for High Altitude Training.
• Collaborated with the Center for International Education to increase
international student satisfaction through increased communications,
special menus, and event programming.
• The South Recreation Sports Complex was used by 16 summer camps,
generating gross revenues of over $21,600.
Campus Health Services
• In response to the dining satisfaction survey, a vegan consultant was
hired to expand vegan and vegetarian dining options and campus
awareness.
• Offered a Wilderness First Responder course and river trip resulting in
the certification of 18 students and generating gross revenues of over
$12,000.
• Presented information to international students regarding health care
with a focus on the need and requirement for purchasing the university
sponsored health insurance. Information was also provided about
how to utilize the insurance program and the student health center’s
services. As a result of the presentations, the number of complaints
arising from the requirement to purchase insurance has been
dramatically reduced.
Residence Life
• Experienced cost savings and provided more employment
opportunities by increasing Federal Work Study student employees
from 43 percent to 53 percent of all student employees.
• Ensured more efficient use of buildings, utilities, and staff by
consolidating summer building use, allowing the summer closure
of four more buildings than in previous years. This also allowed for
significant facility maintenance and improvements.
• Disability Resources provided print materials, including textbooks, in
alternative formats for 131 classes.
du Bois Center
• Provided more opportunities for students to participate in one of
23 Learning Communities and expanded to add more Learning
Community experiences during the sophomore year.
• Of the 22 member staff at the du Bois Center, 1 full-time staff
member and 8 students considered themselves to belong to an ethnic
minority group.
Student Life
Enrollment Services
• Collaborated with the Educational Opportunity Centers and a
College of Education faculty member to secure the Child Care Access
Means Parents in School (CCAMPIS) grant of $134,064. The child
care program currently serves 54 people; 32 are funded through the
CCAMPIS grant, and 22 are funded through NAU and NASS
funding.
• Provided training workshops for nearly 400 EMSA student employees
on customer service, diversity in the workplace, and safe working and
learning environment policies.
Multicultural Student Center
• Expanded the One Community, Many Voices program from one
night to daily events over two weeks. This annual program welcomes
students and employees to campus through the celebration of diversity
of cultures and backgrounds represented at the university and in the
Flagstaff community.
Student Life
• 93 percent of the Backpack readers agreed that the newsletter helps
them to feel more connected to their student’s life on campus.
• Registered 212 student organizations; a 4 percent increase from the
previous year.
• Increased child care reimbursement program participants by 25
percent from fall 2009 to spring 2010.
6
enrollment management and student affairs
strategic planning
committee
2009-2010
Jamie Axelrod Deb Harris
D I R E C T O R , D I SA B I L I T Y R E S O U R C E S
A S S O C I AT E D E A N , S T UD E N T L I F E
Paul Bibeau
Rhonda Powers
A S S I S TA N T D I R E C T O R , F R ON SK E HE A LT H C E N T E R
A S S O C I AT E D I R E C T O R , C A M P U S R E C R E AT I ON S E R V I C E S
Sarah Bickel Margot Saltonstall
C O - C H A I R , A S S O C I AT E V I C E P R E S I D E N T, S T UD E N T A F FA I R S
A S S E S S M E N T C O O R D I N AT O R
Jeanette Baker
Madeleine Shewalter
A S S O C I AT E V I C E P R E S I D E N T,
E N R OL L M E N T M A N AGE M E N T A N D S T UD E N T A F FA I R S
A D M I N I S T R AT I V E A S S O C I AT E , S T UD E N T A F FA I R S
Erin Stam
Louise Brown
C O - C H A I R , C O O R D I N AT O R , R E S I D E N C E L I F E
D I R E C T O R , D U B O I S C ON F E R E N C E C E N T E R
Derya Suzen
James Casebeer
C O UN S E L O R , C O UN S E L I N G C E N T E R
A S S O C I AT E D I R E C T O R , E N R OL L ME N T S E R V I C E S
Catherine Talakte
Andrea Graves
D I R E C T O R , N AT I V E A M E R I C A N S T UD E N T S E R V I C E S
P R OG R A M C OO R D I N AT O R , S R .
D I N I N G A N D C A R D A D M I N I S T R AT I ON
Pete Yanka
A S S I S TA N T D I R E C T O R , UN I ON S A N D S T UD E N T AC T I V I T I E S
Erin Grisham
D I R E C T O R , E D U C AT I ON A L S U P P O R T S E R V I C E S
7