Is your organization ambitious? Of course!
But do you also achieve the results that you want?
Particularly when one key person defines ambitions that influence multiple
people or even the entire organization, realizing these ambitions turns out to be
challenging. Different interests and joint ventures can get you off track.
Synergio knows how to get everybody on the same page and define your ambitions
in such a way that the organization demonstrably stays on track and makes the
investment a success. Would you like to know how? Read more in this paper.
Ambition
Ambition is all about setting and
achieving objectives. In short: achieving
results.
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Targeted
Ambition is about setting and achieving
(ambitious) objectives. Objectives that
need to be challenging but also have a fair
chance on success. That is why it is
important that objectives are SMART:
specific, measurable, acceptable, realistic
and time-related.
Result minded
Your ambition will be achieved because
you are result minded. You keep your eye
on the target. You will not get easily
distracted by obstacles and problems, and
when they pop up, you know how to
adequately solve them.
Innovation
Ambition also is related to innovation.
When you see opportunities you grab
them. You don’t lean back when an
opportunity presents itself but you actively
go search for it.
Guts
You need guts. You won’t reach ambitious
goals without taking risks.
Ambition can be personal, but can also relate
to a team or even an entire business! And the
bigger the ambition, the more people with
different disciplines and objectives are critical
in sharing, deciding and realizing the ambition,
but:
 How can you easily document the
ambition?
 How can you get people involved?
 How can you stay on track?
 How do you know if your investment pays
off?
The ambition statement
By making an “ambition statement“, you are
able to document the ambition in a clear,
concise and measurable way. The “ambition
statement” is the foundation for a targeted
plan to realize your ambition. Do the right
things at the right time.
Chrystal clear communication
By clearly communicating intermediate results,
everybody stays on the same page. The entire
team stays focused on achieving the ambition.
Stay on track
Stay sharp on getting the ambition realized.
Not just at the beginning but during the entire
process. Measure to check if you are still on
track. Should intermediate results lag behind,
you are able to intervene in time
Let the investment pay off
Get the maximal return from the investment by
measuring the benefits. This makes the effects
of the investment visible. When lagging behind
you can correct in time.
Synergio helps you with this. Collaboratively
we define your “ambition statement” which is
clear, compact and measurable.
In addition we help you to make an
implementation plan to realize this ambition.
Synergio visualizes the progress of the
realization of the benefits As the result is what
really counts!
Synergio ensures everybody has the same view
of the ambition and everyone has the drive to
realize this ambition. Not just at the beginning
of the process but during the entire realization.
This way the entire team stays focused on
achieving results.
For who?
For all stakeholders who significantly
contribute to achieving the result
Often this is a steering committee, a project
board, program management team or another
team in which stakeholders are represented.
Usually these are a mix of representatives from
both the project as well as line organization.
Project organization
The project organization is responsible for the
execution of the implementation plan. It is
managed on time, cost and quality. Examples
of stakeholders in the project organization are:
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Business change manager
Program manager
Business consultant
Product manager
Marketing manager
Line organization
The realization of the ambition delivers better
solutions, better skills of people and much
more. The line organization returns the
investment and therefor is responsible for
realizing the benefits. As a result the line
manager becomes a stakeholder contributing
to the end result.
For what?
A clear, measurable and shared
ambition is important for each
improvement initiative in each
organization. Clearly you want each
initiative to deliver real results!
Example – Manufacturing
For businesses that make innovative products,
an ambition statement is a must have. The
ambition statement perfectly adheres to the
IDENTIFY phase of Design for Six Sigma (DfSS)
and seamlessly connects to e.g. the Value
Proposition House (VPH). It therefor provides a
firm foundation for the entire development
process.
Example – Financial services
For financial service companies customer life
cycle and customer satisfaction play an
important role. Applying the ambition
statement you clearly document these aspects
and make them measurable. This allows you to
steer on the result. You always know which
result you achieved.
Areas of application
The ambition statement can be used in
different disciplines:
• Product management – when developing
new products
• Application development – when setting
requirements for e.g. a new application
• Program management – when defining
objectives
and
benefits
for
an
improvement project
• Product marketing – when introducing a
new product or new service
• Proposition
development
–
when
developing new or improved products or
services
How?
Especially as a joint effort! It has to
become your ambition.
So no pre-programmed multiple-choice
exercise, but interactive workshops to get
down to the essence of the end result. An end
result that all stakeholders commit to.
Synergio’s approach consists of the following
steps:
1. Objectives
Together with the stakeholders we identify
the most important objectives of the
initiative.
This
particularly
is
the
responsibility of the project sponsor. He
will indicate what he wants.
2. Solutions
Together with the solution experts we
identify the solutions that will contribute to
realizing the objectives.
3. Characteristics
The solutions are specified through
characteristics (business requirements).
With this we make the solution specific.
Only now it can be demonstrated that the
solution meets a certain need.
4. Implementation plan
The implementation plan is derived from
objectives, solutions and characteristics
and is defined in collaboration with you, as
this is specific to each organization.
Summary
Whether you ambition is a program,
product, organization or business: the
objective is to realize the ambition!
Synergio’s ambition statement helps you to
formulate your objectives clearly and make
them measurable. With these clear objectives
in mind you have a structured way to identify
solutions and define characteristics so
everybody has the same view of the solution. You have documented the desired end
result in a crystal clear way!
In collaboration with you, Synergio will define
the implementation plan for the realization of
your ambition and to steer towards to really
getting
this done. Synergio
keeps
all
stakeholders focused on realizing your
ambition - You will really realize your end
result!