AD MEDIA GUIDE
2016.12.13∼2017.9.30
Introduction :AD. & Media Business, All Nippon Airways Trading Co., Ltd
Inquiries : [email protected]
© Vanilla Air Inc. All rights reserved.
Headrest Covers
An advertising medium with outstanding visibility, enabling the advertiser
to hold passengersʼ gaze throughout the flight (while seated).
【Specifications】
Item
Period
Size
No. of spots available
Content
3 months
H96 ㎜ x W216 ㎜
Limited to 1 company
Other
●Apr.- Jun.
●Jul.-Sep.
●Oct.-Dec
●Jan.-Mar.
※Beginning on 1st day
of month
Rounded corners, File
can be
replaced（Separate
production charges
apply）
Ads to appear in 6
aircraft (Of 9 aircraft in
service, the 6 newly
built aircraft)
Application date: 45 days prior Submission: 30 days prior
Ai data submission: Template available (1 round of editing)
【Price】
Routes
Determined by
aircraft
(Domestic &
international routes)
Price (excluding tax)
1,500,000 yen
© Vanilla Air Inc. All rights reserved.
Potential
viewer no.
280,000/3 months
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Headrest Cover File Size Specifications
● Aircraft cannot be specified. For actual work purposes, the advertisement may be posted starting the last day of the previous
month.
● A company review, advertisement content review and advertisement expression review will be performed in advance.
● Because aircraft are used for both domestic and international routes, it is preferred that the advertisement be presented in
Japanese, English and traditional Chinese. It must be presented in Japanese.
● Please keep the company name and all copy within at least 5mm from all sides of the finished size (H96 ㎜ x W216 ㎜). Also, please prepare at least 3 mm of trim space on all sides.
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© Vanilla Air Inc. All rights reserved.
In-flight Sampling
Flight attendants hand them out directly! They'll reach passengers directly.
[Specifications]
Item
Items distributed
Method
Details
Weight: Approx. 100 grams/item
*Size will be reviewed separately.
Handed out directly by FA during a
stable flying period
No. of items
Minimum 10,000 + 180 backup
No. of slots
Limited to 1 company
Other
Some items may not be
distributed onboard international
routes.
A flight attendant will make
a product announcement.
Max. distribution period: 1 mo.
*Distribution period negotiable for
some segments
Application: 30 days prior Delivery: 10 days prior
[Prices]
Routes
All routes
Price (Before tax)
＠150 yen/Minimum 10,000 items
* Loading charge of 200,000 yen (net)
charged separately.
Other
[Segment] +＠20 yen
Domestic routes,
International routes By gender, By route
● Some items may be rejected for sampling due to the weight, shape, or size of loaded items.
● When the items for distribution are items for customers to eat, drink, or ingest such as beverages or drugs, sampling may be rejected.
● Some flights may not be able to accommodate sampling.
● A review of the company as well as a review of the content, expressions, and creative aspects of the items for distribution will be conducted in
advance.
● Please print contact information clearly on the products for distribution. When there is no label on the product, please prepare cards listing the
contact information, and place a card along with each product in individual bags.
● Please provide a script for the in-flight announcement by the FA (Japanese/English, introducing in approx. 20 seconds the distributed product's
name and features).
● For product sampling, we request the advertising company to take safety measures such as obtaining product liability insurance.
● Photos of implementation will be provided afterward.
● Remaining samples cannot be returned. We kindly ask for your understanding. (They will be disposed of.) © Vanilla Air Inc. All rights reserved.
4
Seat Pocket Placement
Your company's advertising materials will be placed in the seat pockets onboard. This is
a medium with an extremely high contact ratio.
[Specifications]
Item
Period
Details
Other
Placement begins on the
1st day of each month
1 month
Specifications
・A4 variant
(Height: 280 mm x Width: 210 mm)
・Weight: 25g or less No. of slots
Maximum 1 slot
Rounded corners
Thick paper: Coating
recommended
9 aircraft in all
Application: 40 days prior Delivery: 10 days prior (Please deliver actual items)
[Prices]
Routes
All domestic and
international routes
Price (Before tax)
1,000,000 yen
* Loading charge of 200,000yen (net)
charged separately.
No. of copies to
deliver
3,000 copies/
month
● For reasons relating to aircraft parking time, brochures placed in seat pockets will be replenished once per day, at night.
● A review of the company as well as a review of the content, expressions, and creative aspects of the advertising materials
will be conducted in advance.
● The order of placement in the seat pocket may not be specified. We kindly ask for your understanding.
● Samples or media items (DVD, CD-R, etc.) may not be included in the material. We kindly ask for your understanding.
● Remaining copies will not be returned. We kindly ask for your understanding.
● Please print clearly a statement prohibiting carrying the material outside of the aircraft (Eg., Please do not carry off the
airplane.) along with your company name (company logo) and contact information.
●Aircraft cannot be specified. For actual work purposes, the advertisement may be posted starting the last day of the
previous month.
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© Vanilla Air Inc. All rights reserved.