Polish Silicon Bridge
Polish Silicon Bridge is a governmental program aimed at accelerating the development of innovative high-technology companies that
wish to expand into the US market, and Silicon Valley in particular.
The project consists of three phases. Both phase I and II take place
in Poland where companies participate in an opening seminar and a
5-day preparatory ‘bootcamp’ session at which they study and train
with the help of experts from Silicon Valley.
The third phase of the project, referred to as the Acceleration Program, takes part in the San Francisco Bay Area where companies
individually consult mentors and segment specialists, and have
the opportunity to interact with potential business partners and
investors through pitch and presentation sessions, as well as B2B
and B2C meetings. 25 companies presented in this booklet have
qualified to take part in phase III, and are starting their activities in
Silicon Valley in winter 2014/2015.
Polish Silicon Bridge program is funded by the European Union,
implemented by the Polish Agency for Enterprise Development
(PARP) and the Trade and Investment Section office in Silicon Valley
(SVAC), and supervised by the Polish Ministry of Economy.
The experience gained will be used in future iterations of the program in Silicon Valley as well as in other innovation hubs in the US
and other countries.
Silicon Valley Acceleration Center (SVAC) was initiated by the Trade
and Investment Section of the Embassy of the Republic of Poland
in Washington DC. Our goal is to help Polish start-ups accelerate
their growth and succeed in the global market through the Silicon
Valley ecosystem.
Polish Agency for Enterprise Development (PARP) is a government
agency providing support to entrepreneurs in the implementation
of competitive and innovative projects. Our objective is to aid development of the sector of small and medium-sized enterprises in
Poland, which is done with state budget and European Union funding.
A key task of PARP is to support export, including strengthening the competitive position of Polish enterprises
on foreign markets and facilitating
business match-making. To that end,
PARP offers Polish SMEs opportunities to participate in economic missions around the world, cooperative
exchanges and fair events.
Ilona Antoniszyn-Klik
Undersecretary of State
Ministry of Economy
Republic of Poland
We are thrilled to begin our newest Silicon Valley endeavor, entitled
Polish Silicon Bridge. One of the tasks of the Ministry of the Economy
is the promotion of Polish brands on world markets and the provision
of support for companies planning their activity beyond the borders
of Poland. Silicon Valley is just such a world market. Home to the
world’s most innovative companies, bellwether venture capital funds,
and an environment that exponentially rewards risk-taking, Silicon
Valley embraces early-stage innovators and entrepreneurs, guides
them inherently, provides the nurturing atmosphere that early-stage
companies thrive on, and with its unique proprietary formula, transforms them into the world renowned companies we know today.
Poland’s programming, engineering and technology talent is similarly
world-renowned. Our programmers, for instance, are among the top
two, best in the world. You may have heard that Mark Zuckerberg of
Facebook on his most recent trip to our nation, declared that Poland
is the second-most important recruiting ground for programmers in
the world over. This is why the companies that come to Silicon Valley
from Poland, find themselves in a familiar environment, one with
like-minded partners, strategic allies, and friends who have already
been working with our companies for many years, and at the highest
level of quality in the world.
We are elated to be in such great company, and contribute to this
unique club of innovation. Furthermore I predict, that with our zeal,
intellect, know-how and perseverance, we will help places such as
Silicon Valley succeed even further and beyond their planned expectations. We are here to grow.
Moreover, I sincerely hope that the experience gained by Polish companies participating in the Polish Silicon Bridge program will be used
in future iterations of our programs in Silicon Valley, and replicated
by other Polish innovation hubs in the US, and across the world.
Today’s Poland is witnessing its largest expansion in over 300 years.
With permanent GDP growth for the better part of the last decade,
and as the only nation in the European Union that had an increase
in GDP, while others were stuck in their recessions; is evident that
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Poland is a powerful, and unique, partner for growth. We need to further this growth beyond our borders. Hence, Silicon Valley is precisely
the place for our companies to grow exponentially. It’s important to
note that the people that built this unique place, are also as hospitable, international and entrepreneurial as Poles are at home. With
the addition of this last accelerative ingredient, I am convinced, that
the Polish Silicon Bridge will be a mutual success.
It is my sincere conviction that Poland and the United States can
work together to bring about more innovative solutions to our shared
global challenges. We are natural partners, and together, we can
achieve even more than we would individually, rise beyond our greatest aspirations, and together build a brighter, more prosperous, and
more innovative future.
Thank you, and I look forward to collective success of the Polish
Silicon Bridge participants!
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Bożena Lublińska-Kasprzak
President of the Polish Agency
for Enterprise Development
I am proud to present the 25 innovative Polish companies who are
coming to Silicon Valley full of hope and determination as beneficiaries of our pilot program “Polish Silicon Bridge”. They have worked
hard to acquire the skills and the attitude needed to succeed in this
highly competitive environment. Silicon Valley has been an inspiration
and a reference point for many of them, and now we at PARP believe that the good products they offer and the personal motivation
involved, will let them win the attention and business commitment
they require. I do keep my fingers crossed for that, and let the success
be spectacular.
We are so excited about our companies’ SV debut as Polish Silicon
Bridge is the first program implemented by the Polish government in
this modern formula (with mentoring and networking as the core assistance to companies). If it works well, the program will be extended,
and more of our most creative companies will get the chance to scale
faster and prove their worth in global innovation hubs.
It is the mission of Polish Agency for Enterprise Development to support internationalization of Polish small and medium companies. I am
happy to say that the United States of America - with the openness
and flexibility of its market actors - have become our key partner
country in this quest.
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4
Apeiron Catalysts
Joanna Drygajło
Sales Officer
www.apeiron-catalysts.com
[email protected]
About the company
Apeiron focuses on the development and application of breakthrough
metathesis catalysts. Our core technology is revolutionizing the way
chemists synthesize organic molecules. This technology has proven
commercial advantages such as reducing costs and energy inputs,
streamlining manufacturing processes and providing opportunities
for sustainable chemistry in the pharmaceutical, specialty chemical,
polymer, and advanced materials sectors. Our strategic solutions
provide industry with the tools to benefit.
About the product
Apeiron offers products for olefin metathesis reactions. The company
has developed a product that is considered to be one of the most
effective catalysts currently available on a market – the nitro-Grela
catalyst. We are planning to launch a technology which allows carrying out metathesis in a continuous-flow reaction. The company has
also developed a PFR-V reactor (plug flow reactor – vacuum; patent
pending in Poland). Reactions carried out in a continuous manner
have many advantages over batch processes, such as energy savings,
often higher selectivity and yield, greater security, no need to scale
up the process and work with large volumes of solvents.
My plans/expectations for the US market
Apeiron intends to reach the main players from the chemical and
pharmaceutical sectors whose headquarters and research centers
are based in the US. We are aware that the US market is one of the
most competitive ones, and we believe that we can provide a tool
for our customers to build an advantage over its competitors. We
expect to establish good relationships with customers what will result
in fruitful business.
5
SentiNode
Piotr Oleszkiewicz
Owner
www.sentinode.com
[email protected]
About the company
SentiNode is a systems integrator with solid background in information security. SentiNode is a partner of McAfee, Intel, Microsoft
and many more vendors that are leaders in their respective areas.
SentiNode is also involved in custom application design in implementation. The owner of the company, Piotr Oleszkiewicz, is a MSc.
Computer Science (University of Technology of Wroclaw), and has
an MBA diploma (Franklin University,OH,USA), he is also a Mensa
member. The combination of both areas of expertise enabled him to
gain unique insights on the possible use of IT solutions for business
development. Since 1996 he has been working in activities connected with IT and information security. Lecturer at many international
conferences on IT security.
About the product
ContentIQ platform allows to build applications based on business
processes in an intuitive way. The platform will offer unique capabilities like: construction and modeling of business processes with
simple interface referring to building blocks; CBR–information about
available resources and best ways of tasks realization; multivariate
analysis of processes (like Google Analytics for business processes);
process optimization (recognition of bottlenecks in processes, optimization of usage of resources and overall process value taking SLA’s
into consideration). We would like to build an ecosystem around the
platform that will allow independent developers and designers to
create new components for the platform, that will be available for
purchasing in the component market.
My plans/expectations for the US market
We expect to get advice regarding effective introduction of our product into the US market. We also expect to grow contact network.
We would like to find potential partners and customers in the US
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market and finally establish a sales office in SV. It is important for us to learn
US customers’ expectations and needs,
as they may differ from domestic/
European ones. In time we would like
the US market sales to grow to strategic
importance for us.
Axence
Paweł Mydło
Marketing Officer
Grzegorz Oleksy
CEO
www.axence.net
[email protected]
youtu.be/oDhZP30-6so
About the company
Axence is a developer of software for the comprehensive management of computer networks. Axence solutions are designed for companies and organizations regardless of their business profile, which
may have operating networks of either a few or a few thousand
devices. Our software responds not only to the needs of network administrators and IT infrastructure/security engineers, but also those
of the executive staff. We have already noted more than 500,000 installations of our software worldwide, and the number is still growing.
We sell our software both directly and through a network of partners.
About the product
Axence nVision is the flagship product of our company: a technologically and functionally advanced application for network and user
monitoring, hardware and software inventory management, remote
technical support, and protection against data leakage. Its distinguishing features are the intuitive and user-friendly interface, extensive
alarm and reporting system, and its performance. There are two
editions of Axence nVision: Free - which offers professional network
monitoring, and Pro – rich in functionality for IT infrastructure management.
My plans/expectations for the US market
We are planning to reach a group of potential customers and companies that can become our partners on the US market. The opportunity
to participate in business meetings and trade fairs will help us to
better understand the American market, and better adapt our products and promotional and sales activities to customer requirements.
A major opportunity and possibility may be also attracting an investment partner who will support us in promotional activities, sales and
a better understanding of the specifics of the market of the United
States of America.
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Biotrustis - Biometric Trust Information Systems
Leszek Siwik
CTO/Head of IT operations
www.biotrustis.pl
[email protected]
About the company
Biotrustis company develops biometric and mobile authentication,
encryption and digital signature systems. The company was set up
in 2011. It is located in Kraków Technology Park. We hire a dozen IT
engineers and security specialists. We also hire or cooperate closely
with professors and researchers from the Department of Computer
Science at the University of Science and Technology in Kraków
(Cracow) i.e. the best Polish academic IT department. Our solutions
and team have been proven working for the Polish police where 15
thousand officers have been using our technology for accessing a
cross-European police information system.
About the product
Biometric cryptographic solution bioPKI is a server-side digital and
encryption platform (working in the SaaS model) utilizing a user’s
blood vessel system for authorization and authentication. mySecurePhone platform is a software and hardware on Android/iOS for
encrypting phone calls, emails or text messages on mobile devices.
It is also used for encrypting documents, emails and files on the
laptop/desktop. It uses face recognition as one of security factors
and utilizes cryptographic mSD or SIM cards as a Hardware Security
Module in enterprise version.
My plans/expectations for the US market
Since ca. 30% of our current customers come from the United States
(with no targeted marketing and promotion) we are sure that there is
a huge market opportunity for our products and solutions on the US
market. Now we are looking for: business partners, especially with
strong relationships on the corporate market, just to open the door
for enterprises, corporates and public administration; investment
($0.5M) for further development, sales and marketing and market
expansion.
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BT Skyrise
Jarosław Pilarczyk
CEO
www.btskyrise.com
[email protected]
About the company
BT Skyrise is a member of BT Signaal, a Norwegian technology company and a pioneer in the implementation of solutions in the field
of Intelligent Transport Systems (ITS) since 1953. We are designing,
implementing and testing IT solutions for transport infrastructure
sector and other sectors of the market. We provide SaaS cloud solutions (ready-made software as a service), which our customers can
use without worrying about issues such as availability, scalability,
and performance of the application. Our systems and apps usually
hit markets of Scandinavia and Western Europe.
About the product
The company offers a system that supports ‘off-street parking’, based
on the use of only one device, namely LPR - License Plate Recognition.
The entire solution was built on the technology of cloud computing,
using Microsoft Azure technology. The utilization of these clouds provides high scalability, allowing the system to handle a large number of
entry/exit transactions at a large number of car parks simultaneously.
An additional advantage of this approach is that the service does not
require the owner or operator of the car park to manage their own
server infrastructure.
My plans/expectations for the US market
An immediate priority will be attempting to establish cooperation
with American companies from the car parking sector through an
American representative, who will be on-hand to initiate contacts
and set up appointments. We also plan to participate in networking
meetings in the form of B2B and B2C, business-mixers and events
organized by affiliated companies from the car parking industry
(National Parking Association, International Parking Institute). We’re
also considering making product presentations to potential investors
who may be interested in supporting the introduction of the product
onto the market in the United States by
means of a joint venture.
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Cloud Technologies
Piotr Prajsnar
CEO
www.cloudtechnologies.pl
[email protected]
About the company
Cloud Technologies is a market leader of Big Data solutions for on-line
advertising in Central and Eastern Europe. Cloud Technologies concentrates on Real-Time Bidding and other Programmatic Buying systems in order to improve advertising efficiency. Cloud Technologies
is a public company listed on the Warsaw Stock Exchange.
About the product
behavioralengine.com is the biggest Data Management Platform in
CEE. It analyses user behavior in order to identify general interests
and purchase intentions. It collects data from over 400.000 sources
and provides over 25.000.000 unique user profiles. behavioralengine.
com resources are available on the leading advertising Real-Time
Bidding platforms, including Google DBM and Adform.
My plans/expectations for the US market
We wish to acquire publishers in order to collect data on the US
market.
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DreamCommerce
Katarzyna Przybylska
New Business Manager
www.dreamcommerce.com
[email protected]
About the company
DreamCommerce is a leading supplier of e-commerce software in
CEE representing over 60% of the domestic market share. It offers
a unique experience both in B2B and B2C distribution, together
with deep knowledge of product development and coordination.
DreamCommerce offers a white label ready to deploy SaaS e-commerce platform for hosting providers on a B2B bases that can be
adapted and used under their own brand – giving the best performance at minimum cost and an extra product to the portfolio. Having
our own retail brand Shoper®, chosen by over 10 000 companies
makes us understand selling online even better.
DreamCommerce
consider IT done
About the product
Ready to deploy a SaaS e-commerce platform for hosting providers
– more than a web shop, it’s a revenue machine. Product features:
powerful design tools (free and custom-made templates for customers and a Theme Store that automates selling & updating graphic
designs); responsible web design front and back-end (shop and manage sales on every device); integration on demand (thanks to our API
interface, webhooks and the App store); advanced marketing and
reporting tools (loyalty program, coupons & discount system, newsletter and more); build-in SEO features (individual META TAGS, URL
and a sitemap GWT integration. Let customers find you in a snap);
regular UX, SEO, Security audits performed for the best user experience you can get; intuitive user interface with over 250 functions
that makes selling easy; social networking integrations.
My plans/expectations for the US market
We are looking for partners in the hosting industry that want to
offer our e-commerce solution as their own product and under their
own brand. Our product is an additional source of income and an
additional product in the partner’s portfolio, next to hosting domains
for example. The software is ready for
quick and effective implementation,
Our platform is now integrated with
the major payment systems in the US
(PayPal, Braintree, authorize net), and
after finding a partner, we are ready to
integrate with other selected online
payment gateways. The same is in case
of logistics services. We reach out to
the partners and create a tailored product, in-line with his expectations.
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Eattab.com
Jarosław Janas
CEO
www.eattab.com
[email protected]
About the company
Eattab.com Co. was established in 2013 in order to implement the
Eattab project. Its team specialize in: developing new information
technologies; managing multimedia feedback channels; introducing
and commercializing BiR-based IT projects including interactive applications for clients such as 4fun Media SA, SEO projects for Microsoft,
Vistula, PZU and others. From the start, the company collaborates
closely with Fido Labs which provides Language Decoder - a highly
innovative technology used for voice ordering and product browsing solution for Eattab. Commercialization of Eattab will introduce a
cutting-edge information technology to both Polish and international
markets of foodservice industry.
About the product
The product is a highly innovative internet platform that combines
gastronomy and a user interface. It will consist of mobile software
combined with Natural Language Decoder and Knowledge Browser.
The idea arose when a significant market niche was found which
showed a need for such a product. This application is the first to combine the following: functionalities for sellers (selling place integration:
storage, ordering take-away, payment and monitoring at food venues,
Wi-Fi access, offering personal advertising at sale points); functionalities for food venues (quick search options for specific eateries based
on social media recommendations, quick search for special offers and
promotions, quick ordering service with take-away option, ability to
share experience on social media platforms).
My plans/expectations for the US market
We aim to sell our product in the US through a partner company or
by establishing our own sales force. The choice of the US market is
dictated by its size and the fact that the Language Decoder, which
drives Social & Advertisement modules of the proposed solution,
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was created with the analysis of the
English language in mind. Eattab will
provide analytical tools which will enable American users to individualize
the experience based on the advertising geocode, thus changing the way
of advertising and consumption at the
place of sale.
Fineus Przewrocki
Piotr Przewrocki
Partner
www.fineus.pl
[email protected]
About the company
Fineus Przewrocki Registered Partnership was founded in 2008. The
company team has unique experience and confirmed success in restructuring, implementing controlling processes at companies, design
and implementation of BI systems. The company operates in the field
of software development, e-controlling and data analysis. The main
service provided by the company is the FINEUS system developed to
carry out financial controlling in enterprises - one of the first systems
of this type in Europe. FINEUS Przewrocki has extensive experience in doing business in international markets; it sells its services in
German and British markets.
About the product
CosmeticScan is a mobile application which will allow its users to
check a beauty product they are planning to buy for causing skin
irritation or allergic reaction. Each user will create their own profile
taking into account tolerance for substances contained in cosmetics.
By using CosmeticScan the user will receive a complete list of ingredients with a description of their effects, together with the indications
and contraindications for use. The application will help to choose an
appropriate product, by comparing the composition of similarly acting
specifics. It may also be useful for cosmetics producers by helping to
better understand the needs of the target group on the cosmetics
market and expand their knowledge about clients.
My plans/expectations for the US market
We chose the US market for introducing CosmeticScan as it is one of
the largest cosmetics markets in the world; there is no direct competition for our service, and the development of e-services is the highest
among all the surveyed countries. We see the United States as the
perfect target environment for introducing this product, regarding its
intuitive functionality and high internet
sales potential. However, the company needs people with experience and
knowledge of the market to help with
the introduction of its services to the
US market. We are preparing a carefully
planned marketing strategy to ensure
sales of the product on the desired level.
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TIDIO Ltd. (Green Hills)
Tytus Gołas
CMO
www.tidio.net
[email protected]
youtu.be/lL84qzWi4zQ
About the company
Green Hills is a company made by people with passion. This ensures
an exceptional approach to customers and taking professional care
of their needs and requirements. The company was founded on the
initiative of Tytus Gołas in 2013. The constantly increasing number
of successfully implemented projects and the trust of our customers
allows our company dynamic and constant progress.
About the product
Green Hills produces software in the Software as a Service delivery
mode. Recently, we have marketed two new SaaS products: Tidio
Chat – an application which allows quick installation of a live-chat
type product on a website. The product is well integrated with platforms such as WordPress or Shopify; and Tidio Elements – a tool
which allows site administrators to add various widgets on their websites, such as Chat, Newsletter and many more. The main advantage
of the products offered by Green Hills is that they are targeted for
small and medium companies, for which the costs of using such
products used to be too high.
My plans/expectations for the US market
Our main expectation is finding an investor who will help us in establishing affiliates, finding business partners, help out financially
with our marketing and share some know-how about SaaS on the
American market.
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InfoParts
Marcin Łukasiewicz
CEO
www.infoparts.pl
[email protected]
About the company
Our e-service solves car dealers’ problem related to dead warehouse
inventory. As a result of not using authorized services by vehicle owners in a post-warranty period, a large number of car parts are never
sold and accumulates for years in dealers’ warehouses. Dead stock
arises as a result of maintaining minimum stocks of parts for most car
models, mistakes in parts ordering or cancellation of purchase by customers. Dealers are ready to sell this inventory with large discounts.
The average level of dead stock of each of the 17,000 dealers on the
US market is at least $100,000, assuming the average discount on
sold parts will be 50%, the US market potential is at least $ 850M.
About the product
InfoParts is a virtual automotive spare parts outlet. It is a cloud SaaS
service integrated with dealers’ DMS (Dealer Management Systems).
InfoParts virtual store will be automatically supplied by data marked
in DMS. InfoParts is equipped with a component which enables automatic simultaneous ordering and electronic documents delivery to
multiple sellers in a single purchase process. This module automatically notifies a suitable courier about parcel pickup, with the buyer’s
address provided by the courier system on the address label printed
by the courier. The payment module is integrated with popular online
payment systems. InfoParts automates settlements between the
system operator, dealers and courier companies.
My plans/expectations for the US market
The company goal is to find a local partner who will become the
InfoParts operator in the United States. This strategy will minimize
costs and risks associated with a lack of specific local market knowledge. We plan to share the income from commission on parts sold
with the US InfoParts operator.
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Inwedo
Krzysztof Karolczak
CTO
www.inwedo.com
[email protected]
About the company
Inwedo is a software house and a BPM consulting company which
develops IT tools for financial and legal sectors as well as for technological startups. We specialize in software for data visualization and
business process analytics.
About the product
Using our 7 years of experience in business process optimization
we have created Track - a time tracking solution that allows teams
to effortlessly measure the number of hours spent on each task,
even when using multiple different tools to plan projects. Track is an
application for PCs and smartphones, which integrates with popular
project management software and automatically downloads task
lists, eliminating the need of reentering data. All gathered information can be used to generate robust timesheets and reports, useful
for invoicing, employee remuneration, resource planning, project
monitoring, etc.
My plans/expectations for the US market
The US is the single biggest market of innovative ICT companies
which are primary customer group for Track. Entering the US market,
combined with a 4-6 week presence in SV under the Silicon Bridge
program and establishing partnership with PM tool vendors will allow us to build the initial user base. We also believe that thanks to
networking sessions in the Valley and gathered feedback we will be
able to fine-tune the product for the US market.
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jPALIO
Tomasz Dec
Vice CEO
www.jpbs.eu
[email protected]
About the company
The Goal of jPALIO Business Solutions is to deliver consulting and
Information Technology projects. The IT projects are delivered based
on the jPALIO technology platform for a variety of large clients operating in different sectors (e. g. administration, aviation, telecommunication, media, education, retail). jPBS delivers the following types of
projects & services: advisory and consulting projects (analysis, design
and optimization of business processes); design and development
of IT solutions serving the specific needs of our clients; integration
projects (“binding” our own and 3rd-party solutions with systems
owned & run by clients); maintenance and continuous enhancement
of IT systems.
About the product
We have developed a unique technology platform, known as jPALIO
(java Portal All In One). Solutions based on the jPALIO present a lot
of competitive advantages: zero downtime (application upgrades
are done instantly without stopping the environment); online access
to data and application code (built-in modules for rapid modeling
of business processes); technology for business (proven safety - all
application code and data stored in a database); unique scalability
(from a notebook to supercomputers e.g. IBM’S Mainframe systems);unique ease of integration with all recognized operating systems,
databases and IT environments.
My plans/expectations for the US market
Market strategy: IT startups focused on WEB-based applications;
IT startups in the pre-evolve stage; IT startups focused on hardware development solutions where a GUI embedded interface is
required; up to dozens but no less than 3 programmers-based IT
startups using jPALIO in SAAS model (e. g. “pay as you go” having
great ideas but no cash for IBM or ORACLE from the beginning – just
to be able to scale their business if succeed). Business model: jPALIO licenses;
jPALIO trainings; jPALIO staff outsourcing; revitalization of huge IT integration
projects especially where IBM zSeries
WebSphere or BEA or ORACLE App
have been used; jPALIO driven dedicated business solutions; jPALIO OEM
products.
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Honaro
Karol Andruszków
Owner
www.honaro.pl
[email protected]
youtu.be/lq_f6Li0g-k
About the company
Honaro was founded in 2010 by Karol and Wojtek Andruszków to
create and commercialize an international project of social-networking-relationship-management system addressed to companies and
individuals. It aims to support the management of B2C and B2B
relationships. The system is based on trust and community building
with real customers, suppliers, employees and other partners around
the company. The Honaro mission is to build trust in consumer and
business relationships all over the world, for the best customer experience. Honaro is a channel of communication, promotion, building
relationships and sales for businesses.
About the product
Honaro is addressed to businesses and consumers, and each of these
groups has a different value proposition. For individual customers:
Honaro finds companies meeting customers’ needs perfectly in just
a moment, and is always adding hot offers of the selected companies. For companies: Honaro will be the best place for promotion,
provide interested customers and tools to communicate and build
long-term relationships. Honaro is a platform that meets the most
important needs of businesses and customers, which happens in
the form of mutual trust. It is a combination of an online community
and relationship-management system. We are something between
Salesforce and yelp, foursquare, ... but Honaro offers a much higher
quality and added value.
My plans/expectations for the US market
We want to find investors, to scale our business fast. Capital is needed for marketing and organizing sales and further product development. We are planning to open an office in the US, which will
be responsible for promoting Honaro and gaining customers and
partners on the American market. The second objective is to attract
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the first customers and partners in the
US, who by using our system will prove
its effectiveness and demand for it on
the market.
Closed Loop Marketing Solutions
Peter Góralczyk
Managing Director/Founder
www.closedloopmarketing.co
[email protected]
About the company
We engage in developing and implementing CLM (Closed Loop
Marketing) systems. Medical Tourism Poland inc. is a pioneer in the
field of Software-as-a-System based technologies, rendering integrated marketing services for SMEs. The company has successfully
introduced an e-detailing system to the Polish pharmaceutical market.
Also, the company has developed a novel online software for the
fitness club industry, which enables SMEs to add their companies’
social media profiles, create simple websites and leading pages. In
cooperation with Pure Jatomi Fitness, We have introduced its technologies to other countries (Bulgaria, Indonesia), and are planning
further expansion.
About the product
The CLM application is able to replace the work of several independent systems within an enterprise, or, alternatively, be integrated with these systems (i.e. sales calls reporting system) and hence
streamline business processes. Depending on the level, benefits are:
Functionalities for Representatives: ability to: efficiently manage all
marketing materials), address documents individually to each client,
dispatch advertising material directly to representative’s customers:
control and present customers acquiring statistics along with ordering additional materials on-line. vFunctionalities for Managers: ability
to convert any document into HTML5, geolocation and tracking,
access to rankings and employees list - the system can gather crucial
data, access to statistical data about customers - collecting statistical
data on Representative’s customers, optimization of the budget.
My plans/expectations for the US market
Our main expectations are to establish cooperation with entrepreneurs from the US pharmaceutical and insurance industries as well as
with venture capital representatives. The American market is a natural
recipient of the product we offer, as the
awareness of the need for CLM in the
pharmaceutical and insurance industries in the US is high, and the expenditures for such activities increase every
year. For example, investment in CLM
systems in the US is 25 % of the budget
sales of pharmaceutical companies.
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Yeslogo
Elżbieta Zielińska
Director
www.yeslogo.pl
[email protected]
About the company
Yeslogo is an interactive agency working in the field of creating web
pages and web applications, advertising campaigns, graphics design,
Internet marketing. It is also a startup generator. Several new projects
were born here and were then transformed into separate business
units. Yeslogo has experience in international business. It provides
service on the Belgian, Spanish, French and German markets. This has
given Yeslogo the skills to establish international business relations
and make profits of them. Yeslogo is a multicultural work environment
so it should be easy for us to adjust to the US market.
About the product
GET MASTER is a commercial platform for companies to manage and
share internal knowledge (between employees). It provides a tool to
quickly obtaining specialized, expert knowledge in the chosen topics.
It fulfills the needs of those who are knowledge-hungry, and those
who would like to sell their knowledge. The intuitively operated GET
MASTER platform interface will be prepared in a multi-language form,
English and Spanish languages will be first.
My plans/expectations for the US market
We expect to succeed on the US market. GET MASTER is an innovative project, fully adapted to the needs of the target group and
the size of the market. There is no direct competition for the service
offered. However, the company needs people with experience and
knowledge of the market to help with the introduction of its services
to this market. In addition, a carefully planned marketing strategy is
another element, which is to ensure the sales of product on a rewarding level. It would also be important for us to acquire a network
of contacts and to meet potential business partners.
20
Perfect Web
Aleksander Kuczek
Vice CEO
www.perfect-web.pl
[email protected]
About the company
Experienced team consisting of web developers, SEO consultants,
sales advisors, data analysts and UX designers. These specialists
help websites to attract more customers not only through personal
advisory but also by a set of WordPress plugins that help analyze
and fix every website.
About the product
Nowadays everyone can built a website in a few clicks. But just
having a website is not enough to attract new customers. That is
why Perfect Web provides a set of CMS plugins that transform a
WordPress and Joomla website (26% of all websites) into a selling
tool by solving the following problems: website in not high enough
in Google; website is loading to slow; website is not providing with
enough leads/sales; don’t know if money spent on advertising online
pays back. This may be solved by hiring a team consisting in web
developers, SEO consultants, sales advisors, data analysts and UX
designers, but not everyone can afford to do so. That is why Perfect
Web solution comes in handy.
My plans/expectations for the US market
We want to work with companies rendering complementary services
to the same target audience. This includes CDN services, Web analytics, Web monitoring and Website validation.
21
Railwaymen
Łukasz Młynek
CEO
www.railwaymen.org
[email protected]
About the company
The company specializes in the outsourcing of software services, and
especially in creating web applications in Ruby on Rails technology,
and mobile applications for Android and iOS systems. Railwaymen
has over 5 years of professional experience in exporting these services (to the US, Canada, UK, India and the UAE), while the founders
of the company have been launching projects for foreign markets
for the last 10 years. The main area of business is creating advanced
web and mobile applications, CMS and CRM solutions, e-commerce
solutions. Additionally, the company services include: system administration, external APIs integration, testing, code audit, graphic design
and user experience design.
About the product
Railwaymen Ltd utilizes Ruby on Rails which significantly reduces the
time to create solutions, while maintaining a high level of quality. It
also reduces the cost of application design.
My plans/expectations for the US market
We are planning to base our actions on proven and effective information technologies: Ruby on Rails platform for web applications and
iOS and Android for mobile applications, which ensures a wide range
of possible solutions for any client. Based on our past experience, a
wide-range co-operation with companies creating their own startups is expected. These projects usually require that the first version
of the product is created quickly and can change frequently. The
technology and know-how offered by the Railwaymen Ltd. meet such
needs. Additionally, we would like to build long-term relationships
with other companies which need technical solutions. Since there is
a high demand for technologies that Railwaymen Ltd. offers, we see
an opportunity for growth.
22
SimplyGoLive
Jan Szałkowski
Project Manager
www.simplygolive.com
[email protected]
vimeo.com/108416594
About the company
We are Startup with team of 9 people with strong industry background.
About the product
With SimplyGoLive you design your website visually by Drag & Drop
in less than a minute, and one click go live.
My plans/expectations for the US market
The strategy for the establishment of cooperation with enterprises
from the United States of America is the acquisition of a strategic
investor or a partner that will help our product to enter the US market
and succeed.
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Confr (Techsurfing)
Kamil Rogiński
CEO
www.confr.com
[email protected]
About the company
We are a software startup team with experience in building and selling products on B2B market in SaaS delivery model. In the past we
successfully developed one of the most advanced products of cloud
telephony on the Scandinavian market, called Oyatel. The service has
currently 10,000 regular users and generates 2.5 million EUR revenue annually. In the beginning of 2013 we were acquired in by TFSO
group and stopped cooperating with Oyatel. Using our professional
skills and proficiency as well as knowledge of the telecom market,
we decided to develop our own product. Confr is a self-funded and
bootstrapped project.
About the product
Confr (“con-fer”) is a simple and reliable conference call app. It allows
establishing global conference calls at local call prices. Participants
join automatically from any phone, with no ID’s or PIN’s. Reliable
group calls in a superfast way. No internet connection required.
Today Confr is used by consultants, universities & specialists on four
continents.
My plans/expectations for the US market
The US market is the largest market in our line of business, both in
terms of the number of companies using the services and the market
value - $1 billion spent on the services each year. This market has
a number of segments divided by the needs and type of users. We
are planning to specify a unique target group and acquire 0,5% of
the market by using an efficient inbound marketing process and viral
potential.
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Telesto
Anna Łada
CEO
www.telestosa.pl
[email protected]
About the company
Telesto is a Polish innovative company, inventor of technologies of
liquid micronization used mainly for fire protection and dust suppression. The advantage of using water mist in fire protection lies in its
minimum water consumption which enables the systems to be installed also in places where water is scarce. Additionally – lower water
consumption means less environment contamination from post-fire
residue. The company’s ambition is to be present on all continents
with its products or technologies sold to a network of partners.
About the product
The company has three water mist generation technologies available for firefighting, two of which are unique in the world for great
dispersion and low pressure. A flagship product of Telesto is a water mist extinguisher – the first fully eco–friendly extinguisher. The
product is manufactured in cooperation with local partners in Great
Britain, Germany, Sweden, Turkey, UAE, Bahrain, India, SA and other
countries. Other Telesto products include – fire-fighting equipment,
nozzles for fire protection system, water mist hose reel devices, etc.
My plans/expectations for the US market
The US is a vast and important market for our products, but we
realize that there is a great number of differences between Europe
and the US that need to be properly addressed in order to succeed.
We plan to move forward and take actions in order to be present in
that market. We have taken part in two of the three stages of the
Silicon Bridge programme so far. It gave us a good insight into what
to expect when entering the US market through Silicon Valley. The
boot camp with its lecturers and one-to-one sessions with a mentor
provided an understanding of what requirements need to be met
in order to successfully enter the US
market. We think that the program has
been very beneficial for the company
and its expansion strategy development.
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UST-M
Helena Kocik
Export Officer
www.ustm.pl
[email protected]
About the company
UST-M – we create for health and comfort. The company UST-M was
created out of passion - we want to provide our customers simple
modern solutions that will improve the quality of their lives. Our most
important specialty is water treatment. For many years we have been
manufacturing filters that improve the taste, smell and color of water.
In addition, under the brand Vacu USM we offer a central vacuum
cleaning system – the only one produced in Poland.
About the product
Our main specialty is water treatment. We provide a wide range of
products that make your water delicious, soft and precisely purified.
We also specialize in high-tech equipment - water treatment stations
for the whole house. Another line of our activities is central vacuum
cleaning system offered under Vacu USM brand, and produced in our
factory in Poland. With the system you get rid of dust in a quiet and
comfortable way. The polluted air is discharged outside the building.
This solution is recommended especially to allergy sufferers.
My plans/expectations for the US market
We hope to find buying groups, distributors of all kinds of water
filters as well as clients for our central vacuum installation offer. We
are looking for 3-4 representatives who will introduce our brand to
the US market and distribute our products. We have to meet entrepreneurs in our industry and obtain additional information about the
specifics of the area (customers’ needs and expectations, demands
regarding labeling, technical instructions, etc.). We need to learn
about American business people who can become our new clients.
We also expect to get a possibility of exchanging experiences in the
area of improving and modifying our existing offer (vacuuming, filters).
That is why we take part in the Silicon Bridge program.
26
Quantum Lab (Weniger Software House)
Bartosz Rychlicki
Owner
www.quantumlab.co
[email protected]
About the company
Weniger Software House company is responsible for the creation of
a startup called Quantum Lab. We measure and analyze human emotions. In response to specific business needs we develop products
based on the emotional layer. We have created a mobile application
“How Are You” which measures mood in medical and therapeutic
treatments. We also created a technology called “Xpress Engine”
which allows to read real-time human emotions from the face using
a regular camera.
About the product
“Xpress Engine” enables easy, fast and transparent collection of information about the emotional state of people. This technology allows
you to read human emotions (fear, anger, sadness, joy, surprise, disgust) from the expression of the face with the camera in your laptop
or smartphone.
My plans/expectations for the US market
We expect to find some partners in US. Finding a chief commercial
officer in the United States will enable us to continue to sell our product on the US market. Our aim is to transfer our company, Weniger
Software House, to Silicon Valley.
27
ARBUZZ
Artur Studziński
Owner
www.arbuzz.eu
[email protected]
vimeo.com/46136018
About the company
ARBUZZ creative group gathers fresh and creative minds. We design and develop innovative technologies for augmented reality and
image processing. Through our own solutions, we can customize
the technology for specific needs. We offer original designs created
by programmers, web designers, 3D designers, technicians, video,
musicians and designers. All implementations support activities of
broadly understood marketing, PR and advertising. We also organize
technical support and comprehensive service of events.
About the product
We want to make clothing shopping easier and more attractive. In
traditional stores shopping consumes so much time and energy . One
can obviously buy clothes online but here the customer often has
to visit many online stores, products are sometimes poorly exposed,
and there’s no way of trying an item on. The consumer has to wait
for the product to be shipped to assess the purchase, and send it
back if they have any doubts . It’s all wasted time and money. Our
goal is a service where you try virtual clothes on your home TV and
then buy them online.
My plans/expectations for the US market
We expect to get advice regarding effective introduction of our product into the US market. We also expect to grow a contact network.
We would like to find potential partners and customers in the US.
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WinGT A. Popończyk
Aleksander Popończyk
Owner
www.optprop.us
[email protected]
About the company
My company is an IT consultancy, also offering inland water services. I have a proven track of experience in international IT projects,
mainly in the area of advanced planning optimization using SAP &
Quintiq solutions. My inland water services include passengers/cargo
transportation and development of racing powerboats. Also, I import
aluminium propellers for outboard engines and sell them thru B2C
e-commerce platform. Currently I am designing a mobile application
for power-boaters.
About the product
My product OptProp, a dedicated application for smartphone mobile
devices, comprehensively addresses economical and safety aspects
of power boat voyages. The power-boater’s personal assistant continuously monitors fuel efficiency and safety conditions, suggesting
actions to optimize fuel consumption and minimize carbon dioxide
emissions. It also warns users about identified risks related to weather
or sailing conditions. It is estimated that the application should contribute to an average of 5-8% reduction in fuel consumption. The
application is at the design stage.
My plans/expectations for the US market
In the US I wish to acquire funding for development and market
introduction of the OptProp application. In particular I’m looking
for investors interested in long-term cooperation. I plan to set-up
a business in SV, develop application off-shore and introduce it to
the North American market. The US market, being the biggest single
market of power-boat users, has the greatest potential for OptProp.
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