HOME CENTRIC
New Initiative Includes:
• Greater assortment of Housewares, Home Decor & Domestics product
• New fixtures
• New marketing
Floor Plan Set-Up:
• Refer to your stores new floor plan for the Home Centric fixture & pad placement
• Refer to the information below for product adjacencies & on the next page an example of the
adjacencies on a floor plan. If your store has any divisions that sit adjacent to each other (not book
ended), refer to pg. 3 for how to flow the categories between the divisions
• The floor plan example is for reference only, all stores have a different layout
• Seasonal pad adjacencies will be sent to stores via e-mail closer to the seasonal floor set date
Home Divisions Adjacencies:
Housewares:
Home Decor:
Home Decor-Excalibur Adjacencies:
Candles-Frames-Stationery-Decor Gifts-Regional Decor-Everyday Greenery & Floral-LampsGlass
HOME CENTRIC
Housewares-Excalibur Adjacencies:
Patio(Acrylic Table Top)-Serveware-Mugs-Hydration-Flatware-Everyday DrinkwareStemware-Barware-Frying Pans-Kitchen Textiles/Table Linens-Cookware-Glass Bakeware
(Bkwr)-Ceramic Bakeware-Bakeware-Microwave-Food Prep-Mixing Bowls-Gourmet (Grmt)
Food-Cutting Boards-Cutlery-Gadgets-Pet Toys/Treats-Grooming & Bowls-Pet Solutions-Pet
Beds-Clearance
Housewares-Wall Adjacencies:
Wire/Wood Counter/Kitchen Organization-Glass (Gls) Container Food Storage-Plastic Food
Storage & Lunch Totes-Sink Organization-Kitchen Maintance-As Seen on TV (ASOTV)/Trash
Cans
Home Decor-Wall Adjacencies:
Wall Decor-Framed Art-Glass (If there is not enough space on the wall, house in the excalibur
runs only)
Domestics:
Domestics-Excalibur Adjacencies:
Dec Pillows-Accent Rugs/Kitchen Rugs & Door Mats-Blankets/Throws (Shelved)-Blankets/
Throws (Hanging)-Soft Window (Hanging)-Window Hardware-Comforters-Sheets-Quilts/
Comforters-Towels/Bath Rugs-Hanging Bath Rugs-Bath Hardware-Shower Heads (ShwrHead)
& Tub Mats-Bath Accessories & Mirrors-Shower Curtains & Hooks-Shower Caddies-Bath
Storage-Over Door Hooks-Hangers-Closet Storage (Stg) Solutions-Jewelry Hanging & Acrylic
(Lucite Beauty Containers)-Laundry-Hampers
Domestics-Wall Adjacencies:
Mattress Pads-Bed Pillows-Clearance-Baskets (If your store is set like the map on pg.3 & due to
inventory levels a Housewares category needs to be flexed over to a Home Decor row, flex over
baskets first)
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Pet Solutions
Pet Solutions
Cutting
Boards
Clearance
Pet Beds
Pet Toys / Treats
Gadgets
Food Prep
Bakeware
Cookware
Microwv
Frames
Home Etigere
Home Etigere
Candles
Nesting
Table
Low Profile Fixture
Regional Décor
AISLE
Regional Décor
Low Profile Fixture
Regional Décor
Framed Art
Rolling
Platform
Rolling
Platform
Home Etigere
Everyday Greenery & Floral
Nesting
Table
Lamps
Rolling
Platform
Rolling
Platform
Rolling
Platform
Nesting Table
Lamps
Rolling
Platform
Glass
Rolling
Platform
Rolling
Platform
Home Etigere
Lamps
Nesting
Table
Glass
HOME CENTRIC
Regional Décor
Nesting Table
Home Etigere
Home Etigere
Home Etigere
Framed Art
Stationery
Wall Décor
GroomingBowls
Cutlery
Ceramic
Bakeware
Grmt Food Mix Bowl
Glass Bkwr Cookbook
Cast Iron Ckware
Cookware
Serveware
Barware
Frying Pans
Low Profile Fixture
Kitchen Tex/Table Lin
Mugs
Everyday Drinkware Stemware
Flatware Hydration
Patio (Acrylic Table Top)
Stationery
Décor
Gifts
Jewel Hang Acrylic
Baskets
Laundry Hampers
Shower Caddies
Shower Curtains / Hooks
Closet Stg Solutions
Bath Storage
Baskets
Hangers
Over Door
Hooks
Window
Hdwr
Hanging Bath
Rugs
Bath Access - ShwrHead Bath
Mirror TubMats Hardware
Comforters
Towels & Bath Rugs
Towels & Bath Rugs
Quilts
Sheets
Low Profile Fixture
Sheets
Soft Window - Hanging
Comforters
Blankets / Throws- Blankets / ThrowsShelved
Hanging
Accent Rugs / Kitchen Rugs & Doormats
Décor Pillows
2
Clearance
Bed Pillows
Mat Pads
Kitchen Maint
Sink Org
Plastic Food
Storage/
Lunch Totes
Gls CansterFood Storage
Wire/Wood Counter/Kitchen Org.
Frames
Low Profile Fixture
ASOTV/Trash
Cans
HOME CENTRIC
HOME CENTRIC
As Seen on TV &
Trash Cans
Kitchen Maint
Sink Org
Plastic Food
Storage/Lunch Totes
Gls Canister-Food
Storage
Pet Solutions
Pet Beds
Floor Plan Flexing:
Pet Toys/Treats
Grooming & Bowls Pet Solutions
Gadgets
• Refer to the floor plan on the right, if either
Housewares or Domestics are linear to Home
Decor use this floor plan to help determine the
product flow
• Pet toys/treats, grooming & bowls and pet
solutions can be moved to the wall beside the
“As seen on TV & trash cans” if there is more wall
than floor housing space available
• Pet beds can be housed on the wall as well,
only if the wall shelving is 24”
• Always flex sections based on your inventory
Microwv
Cutlery
Cutting Boards
Mix Bowl
Grmt Food
Ceramic Bakeware
Glass Bkwr &
Cookbooks
Food Prep
Bakeware
Cookware
Wire/Wood Counter/Kitchen Org.
Clearance
Cast Iron
Wall Décor
Low Profile Fixture
Cookware
Frying Pans
Kitchen Tex/Table Lin
Barware
Stemware
Serveware
Mugs
Everyday Drinkware
Hydration
Flatware
Patio (Acrylic Table Top)
Frames
Framed Art
Frames
Stationery
Stationery
Regional Décor
Regional Décor
Regional Décor
Framed Art
Regional Décor
Everyday Greenery & Floral
Nesting Table
Lamps
Lamps
Glass
Lamps
Glass
Décor
Pillows
Décor Pillows
Accent Rugs/Kitchen Rugs & Doormats
Blankets/ThrowsHanging
Soft Window-Hanging
Window Hdwe
Comforters
MattressPads
Blankets/ThrowsShelved
Sheets
Low Profile Fixture
Sheets
Quilts
Comforters
Hanging Bath
Rugs
Towels & Bath Rugs
ShowerCaddies
Jewel Hang
Acrylic
Baskets
Laundry
Hampers
Bath Access
Mirrors
ShwrHead &
TubMats
Bath Storage
Closet Storage
Solutions
Bath Hardware
Over Door Hooks
Hangers
Clearance
Shower Curtains/Hooks
Bed Pillows
Towels & Bath Rugs
Bed Pillows
AISLE
Nesting Table
Décor Gifts
HOME CENTRIC
Candles
3
HOME CENTRIC
Marketing Kit:
• Below are the marketing components that each Home Centric store will receive
• Excalibur Toppers
• Shelf Talkers
• Below & on the next 2 pages are the components of the marketing kit & standards for each piece:
• All home centric stores will receive 5 1/2 x 7 & 7x11 clamp on sign holders
• Use 5 1/2 x 7 for the shelf talkers
• Use the 7x11 for the seasonal toppers, follow the same standards provided in VSG-Signing.
Always center these sign holders on the top shelf of the excalibur end cap
Excalibur Toppers
Excalibur Topper Placement:
Red circle shows where to place
the clip
2. How it should look on a 48”
end cap,make sure it is centered
3. How it should look on a 36”
end cap, make sure it is centered
Excalibur Toppers Standards:
• Place throughout the home divisions, ensure the topper sayings are spread out, the same topper should
only be used once in each division
• Refer to notes below on where to place each topper, only use in the division(s) or for the department
specified
Housewares End Caps Only
• Only use on table top end cap
• Only use on pet end cap
• Only use on Housewares end
HOME CENTRIC
Red circle shows where to place
the clip
Home Decor & Domestics End Caps Only
• Only use on lamps end cap
• Only use on Home Decor and/or
Domestics end caps
• Only use on Home Decor and/or
Domestics end caps
• Only use on Home Decor and/or
Domestics end caps
All Divisions
4
HOME CENTRIC
Shelf Talkers
• Use the 5 1/2 x 7 clamp on sign holder
Shelf Talker Placement:
In the Runs
On Wall Section
• Place shelf talkers in the center of the top shelf
• Place shelf talkers in the center of the center shelf
Permanent Shelf Talker Standards:
Place sign
on the top shelf
Sheets:
• Place on the second section (from the main aisle) of the sheets low profile excalibur (both sides)
Place sign
on the top shelf
HOME CENTRIC
• These shelf talkers should always be in place
Cookware:
• Place on the second section (from the main aisle) of the cookware low profile excalibur (both sides)
Bed Pillows:
• Place on the center section of the pillow wall on the center shelf
Place sign on center
section on center shelf
Brand & Origin Shelf Talker Standards:
• Use these signs when 50% or more of the brand or country of origin is housed in the section
• Be sure to feature the brand or country of origin on the shelf with the shelf talker sign
Cookware Brands:
Country of Origin:
• Use in the Housewares division
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HOME CENTRIC
Merchandising:
• Below & on the next few pages are the merchandise standards that are only for the Home Centric
stores, for all other standards refer to VSG-Home
Housewares:
• Pet Beds
• If your store has a mix of different size excalibur fixtures ( 18” shelves & 24” shelves) be sure the pet
beds are housed on the 24” shelves
• Low Profile Excalibur:
• House by category, same standards as shown in VSG-Home. Difference is every other section
feature frying pans on J Hooks in the same category, as shown in the picture below on the right
• First section (closest to the main aisle) should feature the frying pans on J hooks
• Cutting Boards
• Use J hooks to house plastic cutting boards
• Grid baskets to house wood & plastic cutting
boards that can’t be pegged
• Large cutting boards on the bottom shelf
HOME CENTRIC
• Barware
• If you receive pegged barware accessories, house
above shelved
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HOME CENTRIC
Merchandising
Housewares:
• Sink Organization
• House together as shown
• Kitchen Maintenance
• House together as shown
Section closest Next section
house
to Sink Org
step
ladders
house:
scrubbers,
brooms,
cleaning gloves,
etc.
• As Seen on TV & Trash Cans
• House the as seen on TV
product on the top & trash cans
on the bottom row(s)
• Furniture
• Furniture needs to be its own section on the pad, make sure it is separated as shown on your floor
plan
Feature relatable furniture on
Feature smaller furniture
nesting table & rolling
pieces on the home etigeres
platforms
(lighter pieces on the top)
• If there is not enough
inventory to create a set-up as
shown, house similar items on
the center rolling platforms
HOME CENTRIC
Home Decor:
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HOME CENTRIC
Merchandising
Home Decor:
• Garden Stakes, Chimes & Gift Wrap:
• Use the excalibur grid shelves to house these items
• For garden stakes, loose floral & gift wrap use 2 grid shelves (refer to picture below on the left)
• Flex shelves based on
the floral height
• House shorter floral in
the top excalibur grid
shelf
• Comforters & Quilts
• If your store has a mix of different size excalibur fixtures ( 18” shelves & 24” shelves) be sure the
comforters & quilts are housed on the 24” shelves
• Low Profile Excalibur:
• Use shelf risers for sheets on the top row only, refer to photo on the top right, on where to place the
riser on the top shelf of the section
• House pillow cases in the first section on the top shelf in a grid basket, on the back side of the
low profile excalibur fixture
HOME CENTRIC
Domestics:
Only add shelf
risers to the top
shelves
Pillow Case Housing
House pillow
cases here
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HOME CENTRIC
Merchandising:
Domestics:
• Bath Storage
• Bathroom storage solutions such as: toilet
bowel brush holders, toilet paper holders,
etc.
• Closet Storage Solutions
• Any type of closet organization baskets or
organizers, shoe shelves, etc.
• Jewelry Hanging & Acrylic
• Jewelry & accessories storage solutions
HOME CENTRIC
• Shower Caddies
• Used to store shower items in the shower,
usually hang over the shower head
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