FOR IMMEDIATE RELEASE
For More Information Contact:
Diane Lilli
Bender Group
(973)744-0707
[email protected]
SayCheese!
SnyderofBerlinlaunchesa
Reinvigorated“CheesyFingersGood”SnackLine
InNewBold&BrightPackaging
BERLIN,PA(March,2016)–SnyderofBerlin®,asnackcompanywhichproduceschips,cheesesnacks,
popcorn,andmore,islaunchinganewreinvigoratedsnackline.These“CheesyFingersGood”snacks
arenowfeaturedinbright&boldpackagingwitheyepoppingproductshots.Thenewpackagesconvey
afunandlivelyelementthatisperfectforsnackloversofallages.SnyderofBerlinPuff-n-Corn®,Cheese
CurlsandPopCornwillstartpoppingontoshelvesinMarch.
The“FunforYou”refreshedCheeseSnacklineismadefromanewcheeseformula,andisthecheesiest
ever,with2kindsofrealcheese:heartycheddarandtangybluespeciallyblendedforintense
deliciousness.TheseSnyderofBerlinreinvigoratedsnacksarenowavailableinavarietyofsizes.Now
with“FactsupFront”,thenewpackagingdesignisbold,brightandfeaturesbeautyshotsofthe
irresistiblesnacks.
SnyderofBerlinCheeseCurlsarebakedwithrealcheese,whichisasecretblendoftwokindsofcheese
foranextra-intenseflavor;additionallytheyareGlutenfree,withNOpreservativesand0gramsofTrans
fat.SnyderofBerlinCheeseCurlsareavailableinavarietyofsizes,withthebest-selling6oz.size
retailingat$2.50.
SnyderofBerlinCheesePuff-n-Corn®isburstingwithcheesy-liciousflavor,andismadewithtwo
speciallyblendedtypesofrealcheese,offeringamoreintenselysatisfyingflavor.Additionally,the
productisGlutenfree,withNOpreservativesand0gramsofTransfat.Withamelt-in-yourmouth
qualityduetotheunique“hulless”quality,thissnackisavailableinOriginal,CheeseandWhiteCheddar
flavors.SnyderofBerlinPuff-n-Cornisavailableinavarietyofsizeswiththebest-selling6oz.size
retailingat$2.50.
SnyderofBerlinCheesePopCornhasextra“cheesiness”ineverybite,andisalsoGlutenFree,made
withwholesomewholegrains,andhasNOpreservatives.Thispopcornisburstingwithrealcheese
flavorandcrunch,andhasonly80caloriespercup.SnyderofBerlinCheesepopcorncomesinavariety
ofsizeswiththebest-selling6oz.sizeCheesepopcornretailingat$2.19andthe6oz.sizeWhite
Cheddarpopcornretailingat$2.50.
SnyderofBerlinsnackshavebeenmadeintheLaurelHighlandsinBerlinPennsylvaniasince1947;asthe
taglinetouts:“SmalltownprideiscraftedineverybagofSnyderofBerlin”.TheBarnimagenexttothe
SnyderofBerlinlogoremindsconsumersofthebucoliccountrysidethroughoutPennsylvania.The
productscanbefoundinsupermarkets,convenience,massmarket,andclubandspecialtystoresor
purchasedonlineatwww.snyderofberlin.com.
“Ourbright,boldpackagingreflectstheintense,newcheeseformulaineverybiteofSnyderofBerlin
cheesesnacks,”saysJeffLeichleiter,VicePresidentandGeneralManagerofSnyderofBerlin.“Thisis
FunForYoudoneright!OurSnacklineisallaboutFunSnacking;butinaddition,weremovedthetrans
fatsfromourproductsandaddedrealcheesefortherightbalanceoffunandbetterforyouingredients.
AllmediainquiriesshouldbedirectedtoDiane.lilli@bendergrouppr.comat973.744.0707,ext.11.
AboutSnyderofBerlin®:
TheSnyderfamilychipbusinessbeganin1920inthehomekitchenofEdwardSnyderIIandhiswife,
Eda,inasmalltowninPennsylvania,usingarecipebasedonasnackthatEdwardhadseenatahotelin
upstateNewYork.Asthepopularityoftheirchipsgrew,theybegantoexpandtowardPittsburgh.
PotatobuyersandfarmersintheLaurelHighlandsgottogetherwiththeSnyderfamilyanddetermined
itmadesensetobuildaself-sustainingchipfactoryamidtheirfieldswherethepotatoeswerebeing
grown.Sinceopeningthatplantin1947,SnyderofBerlinhasbeenproducingfreshandtastysnacksin
thelittlefarmtownofBerlin,Pennsylvania.Thecompanyhasgrowntoincludeavarietyofproducts
beyondpotatochipssuchascheesesnacks,popcornandmore.The Fresh taste and small town pride are
crafted in every bag of Snyder of Berlin forthepast69years,formoreinformationandtoseethefull
lineofSnyderofBerlin®products,visitwww.snyderofberlin.com.
AboutPinnacleFoodsInc.:
Inmorethan85%ofAmericanhouseholds,consumersreachforPinnacleFoodsbrands.PinnacleFoods
isrankedonFortuneMagazine's2014Top1000companieslist.Wearealeadingproducer,marketer
anddistributorofhigh-qualitybrandedfoodproducts,whichhavebeentrustedhouseholdnamesfor
decades.HeadquarteredinParsippany,NJ,ourbusinessemploysanaverageof4,400employees.We
arealeaderintheshelf-stableandfrozenfoodssegmentsandourbrandsholdthe#1or#2market
positionin10ofthe13majorcategoriesinwhichtheycompete.OurDuncanHinesGroceryDivision
managesbrandssuchasDuncanHines®bakingmixesandfrostings,Vlasic®andVlasicFarmer’sGarden®
shelf-stablepickles,Wish-Bone®andWestern®saladdressings,Mrs.Butterworth's®andLogCabin®
tablesyrups,Armour®cannedmeats,Brooks®andNalley®chiliandchiliingredients,DuncanHines®
Comstock®andWilderness®pieandpastryfruitfillingsandOpenPit®barbecuesauces.OurBirdsEye
FrozenDivisionmanagesbrandssuchasBirdsEye®,BirdsEyeSteamfresh®,C&W®,McKenzie's®,and
Freshlike®frozenvegetables,BirdsEyeVoila!®completebaggedfrozenmeals,VandeKamp's®andMrs.
Paul's®frozenpreparedseafood,Hungry-Man®frozendinnersandentrées,AuntJemima®frozen
breakfasts,Lender's®frozenandrefrigeratedbagels,andCeleste®frozenpizza.OurSpecialtyFoods
DivisionmanagesTim'sCascadeSnacks®,Hawaiian®kettlestylepotatochips,Erin's®popcorn,Snyderof
Berlin®andHusman's®snacksinadditiontoourfoodserviceandprivatelabelbusinesses.Further
informationisavailableathttp://www.pinnaclefoods.com.