French Culture
Zoé Wozniak-Queffélec
This course will be directly linked with the
"introduction to Loire Valley chateaux" as it
proposes an overwiew of the great symbols of
French culture and heritage, based on various
examples taken in the Anjou region. It is also a
large study on interpretation and representation
of French heritage today.
MANAGEMENT ACCOUNTING
Ms Géraldine BAUPIN [email protected]
The objective of this course
is
to
teach
accounting
for
management
hospitality
industry. It will help students
get knowledge about profit
and loss account, basic costs
Basic costing in hospitality industry
Nature of costs in hospitality industry
The net profit
Cost of food sold calculation
costing and pricing
Basic cost behaviour :
Fixed ans variable costs
behaviour, break-even point,
Contribution
rate of return....
Break-even point
Tourism and the European Union
Mr Dominique DUBOIS [email protected]
The purpose of this course is to analyse the role of the EU in the current development of tourism
in Europe. To this aim, we will focus first on the trends of European tourism and then we will
examine the legal framework and the different programmes that have been implemented by the
Eu to encourage this development. Finally, we will make an assessment of the success - and
limitations - of those policies.
COMMERCIAL NEGOTIATION
Mr. Gerold BEYER [email protected]
After some theoretical courses on
cross-cultural communication students
will have to acquire negotiating
techniques and strategies that they will
have to apply as part of case studies.
This course on negotiation relies on
elementary knowledge of commercial
language. This course aims at having
students further their knowledge of
commercial languages as well as of
different countries and cultures.
Students will be prepared to meetings
with professionals in the fields of
negotiation, sales, export, imports …
Studying information data about a
company
Analyzing objectives
Analyzing a video document
Application
Methodology:
Each student will play the part of the
employee of a given company. In small
groups students will discuss the
strategy and procedure to make an
agreement with the other groups
Example: negotiating a sales agency,
exclusive representation
EDUCATION AND TRAINING IN
TOURISM
Ms. Agnes POYET-CARRE
Introducing travel and tourism
Basic classification systems
Main sectors of the travel and tourism industry
French tourism organization
National level/ Regional level/ Local level
Case studies
Tourism trends and products
International organizations to develop
European trends for tourism
tourism
Different types of tourism products
Rural tourism development policy instruments
The World tourism organization
Unesco’s World heritage mission
Icomos organization
The world travel and Tourism Council
The European travel and tourism action group
The International Air transport association
The pacific Asia travel association
The European travel commission
How to facilitate tourism in tourist sites
Amenities and facilities
Transportation to and from sites
Security
Adaptation to different clienteles
Education and training Security
Data base and research Security
Specific forms of tourism
For scholars/ For disabled person/ For groups/
Sustainable tourism
CONSUMER BEHAVIOR AND
INTERNATIONAL MARKETING
Mr. Patrick LEGOHEREL <[email protected]>
Tourism in France (Introduction)
Objective: demonstrate that tourism is an international business, with many data/examples about tourism in France
(number of international arrivals... Paris: first city in the world for business segment...)
Consumer behavior
Consumption and tourism: new tendencies in France
Theoretical basis
Culture and international tourism
Objective: Analyzing the consumption tendencies on a given market (France) and highlighting the importance of culture
(for marketing and especially international marketing).
International Marketing
Objective: Explain the objectives of marketing and the specificity of international marketing (culture,
environment, strategic decision, methodology, adaptation or globalization...)
Activity
Students are asked to study a company, explain both the strategy and the marketing-mix, and explain how
the company adapts the mix to the foreign market.
Tourism Outlooks
Mr Stéphane GARNIER [email protected]
OBJECTIVES
From a critical analysis of the main trends impacting today’s society, students will use multimedia
sources to transfer this analysis to their own areas of expertise in the context of their home countries.
Resources Outputs and corrections are accessible on the Optima platform
PROGRAM
FUTURE THINKING
Identify phenomenons and trends impacting the service industries students are going
to work in
SYNOPSIS WRITING
Relating the trends identified to their fields of expertise students will write a report
putting it into the prospect of their home countries
Read 3 scientific articles
Watch 3 youtube videos
Read 5 books or articles
REGIONAL TOURISM
Mr Stéphane GARNIER [email protected]
Students will discover France’s
history, and historical heritage
through the study of its main
tourism landmarks (Versailles,
Antique Roman monuments,
Loire valley castles …). This
class will also involve a study of
tourism in France as an
industry, its organization, its
economic and social impact and
the various forms it takes
(cultural, gastronomy, rural).
The making of a nation
History through architecture
Roman Gaul Provence
Temples Games Water Arches Ruins
Middle Ages:
The One Hundred years war: Normandy and Perigord
The cathares : Languedoc
Castles
The gardens : French vs English gardens
The role of religion
Roman vs Gothic architecture
Didactic nature of religious buildings
Pilgrimages Lourdes
Dark tourism
The Trenches North East French
The D-Day Beaches Normandy
France’s tourism industry
France’s administrative organization
Regions and departments
Heritage management
Urban tourism
The Industrial Revolution
The Malraux law Sarlat
Gastronomy tourism Alsace
Cultural tourism Lascaux
Tourism and rural areas
The Rural decline Brittany
The Rural revival Perigord
The economic and social impacts of tourism
GETTING TO KNOW A DESTINATION
Mr Thomas RIVALLAIN
What is a destination ? Is it possible to know
everything about it ? This course presents
the tools that can be used to research a
destination, from mapping technics to the
people and organisations involved. We will
take a particular interest in French travel
guide books and in new ways of travelling.
Definitions and concepts
Definitions: destination ? knowing ?
A destination is a complex system
Tools to research a destination
Obtaining information
Finding your way around
Knowing the people involved
The world of travel guide books
Presentation and comparison of the main
French travel books
Case study: le Guide du Routard
The job of a travel writer
Travelling “alternatively”
Is tourism an unfair market or a powerful
economic tool ?
Definitions : social? Sustainable? Fair-Trade?
History of tourism in Europe
Mr Pierre–Louis Coudray
[email protected].
Prerequisite:
Basic knowledge of European history. The lessons will be delivered in English and are based on primary and
secondary sources available either online or at the libraries of the University of Angers.
Pedagogical aims:
Specific skills (attached to the subject):
Acquiring a better understanding of the evolution of tourism, the history of leisure time and travelling from the
Ancient Times to the early 21st century, using, among other things, iconographic documents, extracts from
history books and travelling guides. All the documents are taken from the original French, British, German,
Italian and Spanish sources. All the material used in class will be translated in English.
By the end of the semester, you will be able to:
Demonstrate that a specific document illustrates a specific moment of the history of tourism in Europe, or, on
the contrary, goes against the grain of the usual perceptions of that phenomenon.
Answer questions in English about the eras covered during the final exam.
Programme:
The lessons are organised around nine sessions. Session 1: Overview. Session 2: Tourism in the Ancient times
Session 3: European voyages and pilgrimages in the Middle Ages. Session 4: Tourism in Modern times. Session
5: The Grand Tour. Session 6: Tourism in the 19th century. Session 7: Tourism in the 20th century, part 1.
Session 8: Tourism in the 20th century, part 2. Session 9: Tourism in the 20th century, part 3.
Bibliography:
A specific bibliography will be given during the first session.
Tourism and Transport
Ms. Isabelle METAYER
Mobility is fundamental to tourist activities; this course has been specially designed to focus on the
different means of transport used by the tourists. The main aim is to make the link with the services
provided by the transport companies (supply) and the customer needs (demand). We will discover
the specificities of each means of transport.
An overview of the different means of transport;
Air transport : Airlines companies (low cost, regular, business airlines), air alliances, airports
(hubs, ground services and onboard services), main fares and classes.
Cruises and ferries : Cruise ships, cruise ports, what is a cruise ? Ferry links and main
services
Ground transport : Car rental, rail (high speed trains, railways stations), coaches
Activities : The students :
Will be trained to discover customer needs in order to present a service
Will be asked to compare and to advise a client about services operated by a transport
company
Will be made aware of the sustainable development in transport
(role playing, group work, case studies)
TOURISM AND SPORTS
Ms. Sylvine CHEVALIER [email protected]/ [email protected]
1. Tourism and sports : definitions
Tourism : a journey outside the daily uses and places
Sport : a special physical activity
Tourism and sport : identification
2. The meeting of tourism and physical activity : a long story
During the creation of tourism : some aristocratic physical activities in a worldly society (XIX-1918)
Some physical activities, symbol of modernity, in the resorts (1918-1950)
Democratisation of tourism and physical activities (1950-2000)
3. Products, actors and customers, of the physical activities on the resorts
Products and structures of the tourist sporting equipments
Sportive tourism actors
The customers of sports and physical activities
Bibliography
Augustin J.P. (1995), Sport, géographie, aménagement, Nathan Université, Paris.
Bertho Lavenir C. (1999), La roue et le stylo. Comment nous sommes devenus touristes, Ed. Odile Jacob,
Paris., p.292.
Defrance J. (2003), Sociologie du Sport, 4e Edition, Ed. La découverte, Collection Repères, Paris.
Dunning E, Malcolm D. (2003), Sport, Critical Concepts in Sociology, vol.II The Development of Sport,
Ed. Routledge, London & New York.
Knafou R., Bruston M., Deprest F., Duhamel Ph., Gay J.Ch., Sacareau I., Une approche
géographique du tourisme, in : L’Espace Géographique (1997), vol. 26, n°3.
Sobry C. (sous la dir.), (2004), Le tourisme sportif, Presse Universitaire du Septentrion, Villeneuve
d’Ascq.
Viard J. (1984), Penser les vacances, Essai, Editions Actes Sud, Paris
INTRODUCTION TO THE LOIRE
VALLEY CHATEAUX
Zoé Wozniak-Queffélec
Military castles of the Middle Ages
The aim of this class is to give the students a
better cultural and historical understanding of the
Loire Valley Chateaux. The lectures deal with
feudalism, military defence and the social and
cultural revolution of the Renaissance. They also
give landmarks concerning French history and the
evolution of royal and noble architecture between
the 10th and the 17th centuries.
the feudal organization of society
evolution of military architecture between the
Norman invasions and Hundred Years War
Case studies: Langeais, Loches, Montrichard,
Angers, Chinon …
Intermediate architecture of the 14th and 15th
century
a new way of life within the protection of a
surrounding wall
Case studies: Saumur, le Plessis-Bourré, MontreuilBellay…
Renaissance chateaux
the French kings in the Loire valley : historical
context
the social and cultural revolution of the Renaissance
the art of the Renaissance
Case studies: Blois, Chenonceau, Azay-le-Rideau,
Chambord…
Field trip to Saumur and Fontevraud
FOOD TOURISM
Ms.Marie Christine Bonneau [email protected]
Food as a cultural heritage: main definitions
Objectives: show how to elaborate and
Food cultural issues in hospitality
develop food tourism products, and use
wine and gastronomy to develop tourism in
Food and Tourism Development : case
studies
general.
Food Tourism : new trends
Field and case studies (France, Italy,
Australia, Japan, South Korea)
Marketing wine and wine-related products
Ms Georgina Gensollen McDermott
An introduction to wine designed to help
give students an better understanding of
why wine is such a unique product, how it
relates to place and to discover the different
aspects they need to take into account when
working with wine, in wine-tourism and
other wine-related products
1. Introducing wine
What do you know about wine?
What is wine and where did it come from?
Why is it so special?
Where is wine in the world today?
2. Getting to know wine
Sharing experiences : wine-tasting of Loire wines
Wine and place : about « terroir », origin, AOC, wine and
people, wine and food…
3. Working with wine
Selling and promoting wine : restaurants and bars, specialized
stores, online sales, wine tourism.
What are consumers looking for?
Developing wine-related products to support brand
development, sales and wine tourism.
4. Marketing wine brands
Spotlight on Loire sparkling wines : a study trip including a
background to Loire sparkling wines and illustrating the use of
public relations for brand development and diversification
TOURISM DESTINATIONS
Ms.Anne-O’Riordan-Beaupere [email protected]
THIS COURSE WILL NOT BE OFFERED
DURING THE SPRING 17 SEMESTER
OBJECTIVES
This class will give an overview of the international tourism industry. It will examine tourism geography and identify the types of tourism, destinations, tourist resorts and
attractions. It will also look at the French tourist & tourists in France.
PROGRAM
I INTERNATIONAL TOURISM
Tourism destinations
Various types of tourism
II TOURISM PRACTICES IN FRANCE
the domestic market
the incoming market