Living the Promise
Branding & Graphics Guide
Developing a brand for Alpha Gamma Rho means
accentuating what makes our Fraternity the only
one of its kind. It does not change our purpose
and what’s vital to the Fraternity. Instead, it creates a common language with which each of us
can identify.
Over time, consistency throughout everything we
do across the entire organization can create a
powerful and profound impact both internally and
externally.
It’s an important commitment and each of us can
choose to make it a cornerstone in our professional, social and personal lives. Live the Promise.
The Marks
Alpha Gamma Rho uses two marks -- one for horizontal purposes and one for vertical uses. Neither form may be altered under any circumstance.
Horizontal Mark
Vertical Mark
The Colors
PANTONE 104 C
PANTONE 349 C
The Marks with Tagline
Alpha Gamma Rho’s tagline should be used whenever possible with the mark. The tagline must
never be converted to another typeface.
Horizontal Mark with Tagline
Vertical Mark with Tagline
Horizontal Mark Versions
The 4-color original version is always preferred.
The mark may be used on any background that is
light or dark enough to provide appropriate contrast. The version that includes a white background
should be used whenever there is insufficient contrast between the mark and its background.
The grayscale version must only be used when
black is the only available color. Grayscale versions are available for all horizontal marks.
The Greek letters may be used for Greek Life and
Chapter materials.
The Educational Foundation version is to only be
used in materials regarding the Foundation. The
original mark may not be used in Foundation materials and the Foundation mark may never be
used for General Fraternity materials.
Each chapter may use the appropriate mark featuring it’s chapter name and school name. Chapters are never to change the formatting. The Home
Office has a version for each chapter’s use.
The Home Office address may be used in place of
the tagline in materials such as letterhead, envelopes, etc.
Vertical Mark Versions
The vertical version is only to
be used in vertical materials
when the horizontal mark will
not fit accordingly. The 4-color
option is always prefered.
The Educational Foundation version is to only
be used in materials
regarding the Foundation when the horizontal
version will not fit accordingly.
The gray-scale version must
only be used when black is the
only available color. Grayscale
versions are available for all
vertical marks.
Each chapter may use
the appropriate vertical
mark featuring it’s chapter name and school
name. Chapters are
never to change the formatting. The Home Office has a vertical version for each chapter’s
use.
The Greek letters may be used
for Greek Life and Chapter
materials.
Spacing of the Mark
Adequate space should be maintained on all sides of the mark as much as possible. The clear area
will ensure visual impact of the mark. The mark should maintain a minimum of one-quarter inch clearance on all sides. One exception is when working with digital-based formats. It is always best to
respect the mark area as much as possible.
1/4
X
1/4
X
1/4
X
1/4
X
X
1/4
X
1/4
X
1/4
X
1/4
X
X
The Typography
Sackers Gothic Std Heavy is the only typeface used for the Alpha Gamma Rho mark. The typeface for
“ALPHA GAMMA RHO” is always displayed in all caps. The typeface for “NURTURE. GROW. GIVE.
REPEAT.” is also always displayed in all caps and should be one-half the size of “ALPHA GAMMA
RHO”. After each word of the tagline, a period plus one space must be included.
SACKERS GOTHIC STD. HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
These guidelines only apply to use with the Alpha Gamma Rho mark. When in the middle of text, you
should follow traditional grammar uses and punctuation. Arial may be substituted for e-mail signatures
only. Even though this is the typeface, you should use the complete mark whenever possible. The typography of the mark may never be altered.
To download the Alpha Gamma Rho mark, visit www.AlphaGammaRho.org.
Other AGR Graphics
Alpha Gamma Rho holds several events throughout the year. Some events are reoccurring, but many
feature new aspects. For such events, the Fraternity prefers a completely new graphic be designed.
For example, the National Convention and Leadership Seminars are reoccuring events, however, each
year new seminars, workshops, etc., are featured. Therefore, a new graphic distinctly different from the
Alpha Gamma Rho mark should be utilized. Recruitment Schools/Academies and Adviser Forums are
also reoccurring events, however, these events stay consistent and always feature the same curriculum. Therefore, the Alpha Gamma Rho mark should be used for these events.
For materials lasting longer than seven years, the use of the Coat of Arms is preferred. All other materials should include the Alpha Gamma Rho mark.
If you have questions about what to use and when, please contact the Home Office.
For more information regarding any of the graphic standards or the
Alpha Gamma Rho marks, please contact the Home Office at
816-891-9200 or [email protected].