CARLTON ABERNATHY
3517 Austin
Houston, TX 77004
O.713.718.6609  F.713.718.6601  Email: [email protected]  Location: HCC-Central Fine Arts Center; FAC P-228
QUALIFICATIONS PROFILE
Talented, well-educated professional leveraging passion for excellence in journalism and public relations toward positions within a
progressive mass communication teaching organization. Highly motivated team player with outstanding communication skills and
unparalleled work ethic.
Journalism: Collect and analyze facts about newsworthy events by interview, through investigation, or by observation. Write
sharp, compelling copy describing details of events. Determine story focus, length, format, and organizing material
accordingly.
Research: Able to gather information from multiple sources including phone and in-person interviews, electronic databases,
library and archival searches, and the Internet. Adept at evaluating material for relevance, isolating pertinent facts and details.
Public Relations/Communication: Clear development of ideas through effective writing and persuasive presentation with
appropriate content and form. Outstanding interpersonal and networking skills. Develop relevant interview questions with
follow-up.
Key Strengths: Well read and current on social, economic and political trends. Thrive in fast-paced, deadline-driven
environments. Reliable, resourceful multitasking person; able to deliver assigned stories on deadline. Committed 100% to
achieving exceptional outcomes for employer.
Accomplishments: Have managed promotional, marketing, and advertising needs for well-known brand names. Client roster
includes: Yu-Gi-Oh Trading Cards, Sony PlayStation – Super Bowl XXXVIII Expo, Revel Smokeless Tobacco, and OFF
Insect Repellant for SC Johnson Company.
EDUCATION
Academic Degrees
Master of Arts in Mass Communications – 2004
Texas State University – San Marcos, TX
Relevant Coursework: Graduate and Professional Level Multimedia, Broadcast, Public Relations, Advertising,
Management, and Law Courses
Bachelor of Arts in Speech Communication – 2002
Minor in Management
Sam Houston State University (Dan Rather School of Public Communications) – Huntsville, TX
Relevant Coursework: Advanced Economic and Spanish Courses at Universidad Iberoamericana (Puebla, Mexico);
Advanced Speech, Presentation, Rhetoric, and Management Courses
Technology Certificates
Basic Vingette Certification – 2010
Houston Community College (HCC Web-Posting and Software Training) – Houston, TX
Advanced Certification in Technology (Distance Education Training) – 2009
Houston Community College (Distance Education Training) – Houston, TX
Basic Certification in Technology – 2007
Houston Community College (Distance Education Training) – Houston, TX
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CARLTON ABERNATHY
3517 Austin
Houston, TX 77004
O.713.718.6609  F.713.718.6601  Email: [email protected]  Location: HCC-Central Fine Arts Center; FAC P-228
ACADEMIC WORK EXPERIENCE
Houston Community College (Central Campus) – Houston, TX
Speech and Communications Assistant Chair, 2010 – Present
Oversee Speech and Communications Faculty Members. Build semester schedules as well as staff courses through
recruiting and screening faculty members qualified for each section. Implement successful growth through course
advertising. Evaluate faculty and make recommendations for retention, improvement, or dismissal. Provide orientation
and professional development while encouraging professional growth. Designate and monitor workspace and classrooms
to provide the best learning environment possible. Formulate recommendations regarding complaints and grievances of
faculty and students.
Houston Community College (Central Campus) – Houston, TX
Professor, 2007 - Present
Deliver and provide instruction for the following HCC Credit Courses: Introduction to Mass Communication (COMM
1307), Introduction to Radio, Television, and Electronic Media (COMM 1335), Principles of Journalism (COMM 2302),
Communication Internship (COMM 2129 & COMM 2389), Newsgathering and Editing I [Writing I] (COMM 2311),
Introduction to Public Relations (COMM 2330), Fundamentals of Speech (SPCH 1311), and Introduction to Public
Speaking (SPCH 1315). Assist with and apply promotional efforts of the HCC-Central Communications Program for
successful enrollment and program growth.
Houston Community College (Northwest Campus) – Houston, TX
Adjunct Professor/HCC Northwest Communications Program Enhancement Consultant, 2007 - 2010
Delivered and provided instruction for the following HCC Credit Courses: Introduction to Mass Communication (COMM
1307), Principles of Journalism (COMM 2302), Communication Internship (COMM 2129), Introduction to Public
Relations (COMM 2330). Assisted with and implemented promotional efforts of the HCC Northwest Communication
Program for successful enrollment and program growth. Additionally, constructed new Spring-Branch Online Newspaper
(duties for position include but not limited to advertising, public relations, journalism (broadcast and print), fundraising,
etc.).
Houston Community College (Southeast Campus) – Houston, TX
Adjunct Professor, 2007 - 2009
Delivered and provided instruction for the following HCC Credit Courses: Fundamentals of Speech (SPCH 1311),
Introduction to Public Speaking (SPCH 1315), Inter. Reading-Foreign Speakers (ESOL 0346), and Adv. Inter.
Conversation-Foreign Speaker (ESOL 0349).
OTHER WORK EXPERIENCE
Across the Nation Promo – Chicago, IL
Account Executive/Staffing Manager/Promotions Assistant, 2003 - 2008
Delivered leadership for product development and marketing program initiatives with insightful analysis, competitive
research, and strong management promotions. Created PR campaigns and collateral materials. Wrote press releases, and
created print and radio advertisements. Implemented strategies to promote sponsored events. Networked with local news
media to obtain event coverage. Other assigned promotional events include:
Royal Caribbean – Fort Worth, TX and Austin, TX
Promotional Marketing Ambassador, 2005
Distributed literature, recruited contestants for sweepstakes, publicized promotional video to existing and potential
clients, facilitated exciting atmosphere, managed crowd control, and assisted in event setup
Target RED Card Program – San Antonio, TX
Promotional Marketing Ambassador, 2004
Assigned to Target’s new credit card campaign while promoting and educating customers of card’s benefits,
distributed samples and literature, recruited potential applicants, and trained Target employees of card’s new
benefits and how to approach existing and potential customers with new card program..
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CARLTON ABERNATHY
3517 Austin
Houston, TX 77004
O.713.718.6609  F.713.718.6601  Email: [email protected]  Location: HCC-Central Fine Arts Center; FAC P-228
Yugi-Oh – Wishoo (Upper Deck) – San Antonio, TX
Promotional Marketing Assistant, 2004
Educated consumers on Yugi-Oh trading cards, assisted with Yugi-Oh contest, and photographed eligible
contestants.
Danimals – Dannon – Six Flags Over Texas – Arlington, TX
Promotional Marketing Assistant, 2004
Promoted new beverage product to target market (children), upheld fun/exciting atmosphere for children,
distributed samples, and assisted in event setup and breakdown.
989 Sports Challenge Tour – PlayStation – Super Bowl XXXVIII Expo – Houston, TX
Promotional Marketing Ambassador/Announcer, 2004
Distributed samples, promoted NFL Game-Day 2004 and NCAA Game-Breaker 2004, facilitated positive
experience and attitude, announced/broadcasted play-by-play action during games, managed crowd control, and
assisted in event setup and breakdown.
Army Guerilla Marketing And 1 Basketball Tour – San Antonio, TX
Promotional Marketing Executive, 2004
Aided in recruitment/signup for Army, located potential recruits, sustained positive and upbeat environment
through various activities, distributed samples, and assisted in event setup and breakdown.
OFF Insect Repellant, SC Johnson Company – San Antonio, TX
Promotional Marketing Executive, 2004
Promoted new insect repellant product, distributed samples, encouraged participation from potential clientele(s) in
various activities, operated enjoyment activities, educated consumers of new product, and assisted in event setup
and breakdown.
Verizon Wireless and the Jet Concert Tour – Austin, TX
Promotional Marketing Executive, 2004
Educated and entertained current and potential consumers with groundbreaking Verizon Wireless features.
First Alert Home Safety Challenge Tour – Houston, TX
Promotional Marketing Executive, 2004
Promoted new First Alert products through education thereof, directed consumers to product purchasing outlets,
educated children on fire safety tips, distributed samples and literature, and assisted in event setup and breakdown.
Dreyer’s Ice Cream – 4th of July Festival – Odessa, TX
Marketing Manager, 2003
Delegated employee duties through training and instruction, emphasized team environment with employees,
sustained positive and upbeat environment through various activities, distributed ice-cream samples, executed
event setup and breakdown, finalized sampling reports, and preserved existing and potential customer relations.
Houston Community College (District-Wide) – Houston, TX
HCC Head Men’s and Women’s Tennis Coach, 2007 - Present
Coach the HCC Club Tennis Team by providing various lessons, mini-tennis seminars, and practices while conducting
drills to increase consistency, assisting with conditioning techniques, and teaching focusing methods. Schedule matchplay with surrounding area college systems and long-distance college systems, provide instruction/coaching during
matches, recruit potential and future talent (vital for HCC Tennis Team success), maintain inventory of all team
equipment, and budget team travel, lodging, equipment, and upcoming needs.
Aspermont High School – Aspermont, TX
Assistant Coach/Independent Tennis Instructor, 2004-2006
Coached high school-level players by conducting drills to increase consistency, assisting with conditioning techniques,
and teaching focus methods. Monitored student-athlete grades and progress and tutored when necessary.
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CARLTON ABERNATHY
3517 Austin
Houston, TX 77004
O.713.718.6609  F.713.718.6601  Email: [email protected]  Location: HCC-Central Fine Arts Center; FAC P-228
Aspermont Economic Development Corporation – Aspermont, TX
Public Relational Specialist/Adviser, 2004
Assigned to develop and manage public relations campaign to improve city’s image. Designed marketing templates for
brochures, flyers, and websites. Created corporation logo and slogans. Fostered support for publicity material, releasing it
through various communications media.
Events and Promotions, Inc. – San Diego, CA
Independent Contract Promotions Assistant, 2002 - 2003
Coordinated strategies for Nickelodeon’s Let’s Just Play Tour in Houston. Assessed project scope, determined logistics,
and established timeline for completion. Ensured proper staff direction and resource allocation to maximize contribution
of team. Demonstrated ability to satisfy client needs with excellent communication, superior critical and analytical
competencies, and flexible, decisive leadership.
Sam Houston State University – Huntsville, TX
Independent Tennis Pro/Instructor, 2001-2002
Coached several independent players within the community by providing various private lessons and mini-tennis seminars
at Sam Houston State University while conducting drills to increase consistency, assisting with conditioning techniques,
and teaching focus methods. Assisted with Sam Houston State University Women’s Tennis Team practices while aiding
with the monitoring of student-athlete grades and progress.
NOTEABLE DISTINCTIONS
Egalitarian (Houston Community College Student Newspaper) and Houston Community College Television Station
Media Convergence Committee, 2010-Present.
Houston Community College Educational Affairs Committee, 2010-Present.
Invited as Communications Expertise Specialist for appearance on KHOU (a CBS Houston-Affiliate) Morning Show,
Great Day Houston (http://www.khou.com/great-day), 2010.
Invited as Tennis/Sports Analyst for appearance(s) on HCC-TV (Houston Community College Television Station)
Program, What’s the Score (http://sites.hccs.edu/hcctv/?page_id=180), 2010.
Who’s Who Among College Faculty Recipient (Houston Community College), 2009-Present.
Houston Community College Egalitarian (Houston Community College Student Newspaper) Assistant Faculty
Adviser/Trainer, 2008-Present.
Houston Community College Speech and Communications Hiring Committee, 2008, 2009, & 2010.
Coached Houston Community College Men’s and Women’s Tennis Team to Lone Star College Club Conference
Championship, 2008, 2009, and 2010.
Houston Community College Athletics Coach of the Year Award Recipient, 2009 & 2010.
United States Tennis Association Member, 1998-2004.
Former Texas State Tennis Organization Mentor and Member, 2002-2004.
Former Sul Ross State University Tennis Team Member, 1998-2000.
· Played No. 2 Singles Seed and No. 2 Doubles Seed (doubles partners included Chris Suttle and Wade Zimmerman), 2000.
· Awarded Most Improved Player of the Year of Sul Ross State University (NCAA Sanctioned), 2000.
· Awarded Most Dedicated Player of the Year of Sul Ross State University (NCAA Sanctioned), 1999.
Former President and Member of Student Wesley Center – Sul Ross State University, 1998-2000.
Golden Key Honor Society Member
TECHNICAL PROFECIENCIES
Word, Power-Point, Publisher, Front-Page, Excel, Access, Adobe CS5 Applications (i.e. Photoshop, Illustrator, Premier, etc.),
Go-Live, Vingette, SPSS, Administrative Oracle People Soft, Blackboard, Podcasting for Windows/MAC, and More.
REFERENCES
References available upon request.
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