Tone of Voice
How do you increase Employee
Engagement through your Tone of Voice?
You need to:
1. Understand the impact of your current
Tone of Voice on Employee
Engagement:
• We conduct a mini audit of your
current internal communications to
identify the language and tone used.
• We hold management interviews and
employee focus groups to understand
its impact on Employee Engagement.
2. Develop your new Tone of voice and
establish the main criteria for it:
• We develop 2-3 Tone of Voice routes
and deliver a working session with key
internal communications, HR and
engagement stakeholders to select a
preferred route.
3. Create a Tone of Voice booklet:
• We create an engaging and creatively
designed booklet bringing to life the
new Tone of Voice with rationale,
techniques and examples.
• We run training workshops focussing
on teaching the basics of the new Tone
of Voice and applying it to live
communication briefs.
• We deliver one-to-one follow up
clinics.
Allied Irish Bank (AIB) used Quest to
develop their new Tone of Voice as a key
step to building a new culture where
employees feel part of what they do and
why they do it.
“We have been very
impressed by Quest’s
creativity and expertise in
Tone of Voice. The project
has created a real buzz and
we are seeing immediate
impact in our internal
communications – which
Quest are ensuring is
sustained”
Anth Burrows, Group Head
of Internal Communications
and Engagement, AIB
Deliverables:
1. Consistent Tone of Voice
4. Run Train the Trainer sessions to spread
the new Tone of Voice:
• We train select individuals to become
the new Tone of Voice experts who
then deliver training workshops to the
wider business.
2. Employees equipped with the
skills to write in the new Tone
of Voice
A consistent Tone of Voice positively
impacts Employee Engagement and
internal culture.
3. Immediate impact on
communications and long
term culture change
Website: www.questagency.co.uk | E-mail: [email protected] | Phone: +44 (0)20 7419 5060