MEDIA KIT 2016 LIFE. Extraordinary.
macau tatler
life. extraordinary
ABOUT
US
To meet the needs of the growing Luxury Traveller segment,
Macau Tatler showcases new products and offers in-depth
personality profiles on high-achievers, tips on where to dine,
what to wear and how to enjoy the best in life.
Macau Tatler features the best of the best, fulfilling its role as a
trusted and renowned curator for luxury lifestyle. The sophistication of our topics is matched by our award-winning design,
typography and photography.
With a 360-degree approach to luxury, Macau Tatler provides
high-end brands a perfect media platform to reach this highly
affluent and receptive audience: luxury content – an affluent
readership – high-end advertisers.
A 360° approach to luxury –
•
Content
•
advertiser
•
readers
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why
choose us
INCREASED FREQUENCY
From February 2013, Macau Tatler has been published on a bi-monthly basis,
providing our readers with even more content and up-to-date information on
the latest luxury lifestyle in Macau.
A 360-DEGREE APPROACH TO LUXURY
Luxury Content – Affluent Readership – High-end Advertisers.
POWERFUL HERITAGE
More than any other title, the Tatler name commands respect. A legend in
publishing, Tatler is synonymous with prominence and influence.
REGIONAL CONNECTIONS
An established and regional network of publications across Asia with each of
them leader in their respective markets.
EDITORIAL EXCELLENCE
The editorial environment is characterised by incisive reporting and insider
knowledge. We provide expert local content with an international outlook.
UNMATCHED PROMINENCE
Consumer targeted distribution ensuring the magazine is everywhere our target
audience is.
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Editorial 2016:
What’s New
Concierge
From what to see and where to go, the Concierge section opens the magazine
with a 24 hour guide to the city for the short term visitor, followed by an
easy-to-use “calendar” to showcase the issue's must-see exhibitions, reviews
of the most extravagant dining venues, art and cultural events, nightlife and
entertainment venues, spa highlights, our expert wine guide and interviews
with Macau's hottest chefs.
FACES
We feature the most dazzling events attended by the region’s A-listers,
including Chinese celebrities and prominent jetsetters.
Features
Cover stories on celebrities and successful individuals are presented with
stunning portrait photography and award-winning designs. Our panel experts
and connoisseurs carefully curate the best in wine and dining. From tycoon
boys' toys to the most stunning penthouse suites, we are the arbiter of good
taste and luxury.
STYLE
The ultimate guide to all things fashionable. Our newly expanded section
leaves no trend unexplored and no hot designer unnoticed. It brings you
the latest in fashion, jewellery and watches for both men and women—and
a definitive shopping guide, complete with boutique information. We also
feature exclusive shoots from world-class photographers, in-depth interviews
with fashion’s biggest names and brightest stars, and our insider's guide to
the latest luxury products including Boys' Toys.
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35 – 60 years old with a monthly disposable household
income of min. US$25,000
Macau Tatler readers are frequent travelers, they
regularly take overseas business trips and holidays.
When travelling, they fly first or business class
and stay in luxury hotels.
On holiday, they are looking for relaxation, shopping for
luxury brands, sightseeing and high-end cuisine.
shopping expenditures exceeds
63% of the total travel budget. Hotel
The average
accommodation is the 2nd highest travel expenditures
followed by gourmet food. Remaining budget is
mostly spent on leisure activities such as sightseeing
entertainment and gambling.
78%
of our readers use Tatler for information
on products and services.
life. extraordinary
AUDIENCE
Macau Tatler caters to the emerging elite of Hong Kong,
China and beyond. Our readers treasure the finer things in life
and through Tatler they look for and find inspiration and
practical information. Reach an affluent readership with the
disposable income that allows them to indulge in a luxury
lifestyle.
150,800 Readers
Luxury Travelers are top spenders
The preferred luxury products were clothes, jewelry, watches, cosmetics and fabrics.
56%
Watches
Jewellery
43%
Leather Products
37%
Accessories
37%
Cosmetics
30%
Electronics
Drinks
Others
Art
16%
8%
7%
7%
Source: International Tourism Development Institute (2012)
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Macau Tatler reaches its exclusive audience via a strictly targeted distribution.
Our planned out distribution network is reader-oriented and well organized. The
majority of the magazines is strategically displayed in all major five star hotels,
high-end restaurants, luxury retail shops and major tourist destinations, as well as
private clubs and VIP lounges. Macau Tatler is also delivered to an exclusive VIP
mailing list and available on direct subscription.
Readers can purchase the magazine on newsstands and selected bookstores
across the city. To cater to our high-profile reader audience, Macau Tatler is also
available at specially selected locations in Hong Kong.
Strategic Display
Locations
MACAUCopies
HONG KONG
Direct Subscription
1,400
Direct Subscription
1,000
Qualified VIPs
4,200
Qualified VIPs
2,000
Airline, Ferry, Heliport
Luxury Hotels
2,400
Direct
Subscriptions
6,200
Qualified
VIPS
28,000
Circulation Copies
DISTRIBUTION BREAKDOWN
19,400
MAGAZINE
DISTRIBUTion
700
16,200
Deluxe Restaurants & Private Clubs
600
High-end Casinos
500
Other Public Places
400
Total24,000
Copies
Private Clubs & High-end Residential Clubhouses 700
Luxury Hotels
300
Total4,000
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Macau Tatler is distributed at all high end luxury hotels (in-room and on-property),
deluxe restaurants, luxury properties and selected premium entertainment venues.
A strategic display at prime positions in transport facilities such as airlines, ferries
and lounges ensure that Macau Tatler is in the eye of our reader.
life. extraordinary
MAGAZINE
DISTRIBUTion
Macau Hotels
Mandarin Oriental, Banyan Tree Macau, Grand Hyatt Macau, Landmark
Hotel, Four Seasons Hotel, The Venetian Macau, St. Regis Macao, Galaxy
Hotel, Conrad Macao, MGM Grand Macau, StarWorld Hotel & Casino,
Grand Hyatt Macau, Hard Rock Hotel at City of Dreams, Crown Towers,
Sofitel Luxury Macau, The Westin Resort Macau, Wynn Macau, Lapa Macau,
Grand Emperor Hotel, Altira Macau, Lisboa Hotel Complex, Okura, Regency
Hotel, Ascott Macau Grand Coloane Resort, Hotel Lan Kwai Fong Macau,
Hotel Royal Macau, Hotel Taipa Square, Melco Crown Entertainment,
Riviera Hotel, Studio City Hotel, The Rocks Hotel
Luxury Residential and Service Apartment
The Waterside, Fountainside, La Baie Du Noble (海名居), One Central
Residences, The Manhattan, The Praia (海擎天), 天鑚, 寰宇天下
Macau Restaurants
Robuchon A Galera, Naam, Club Militaire de Macau, Tung Yee Heen,
Terrace Restaurant, Belon Oyster & Grill, Shaffron, Fat Siu Lau 2, Laurel,
Jin Yue Xuan, Espace Lisboa, Terrazza, Gosto, Albergue 1601, Yamazato,
Laurel, Macallan Lounge, Jimmen Lounge, Pearl Lounge, Starbucks Coffee,
Pacific Coffee, Sky21
Airlines, Ferry, Heliport
Servair Sky Shuttle, Air Macau Business & Economy Class, Turbo Jet, CKS
Shipping, Macau Business Aviation Centre, Plaza Premium Lounge
Other Public Areas
Macau Jockey Club, Macau Golf & Country Club, DFS Galleria –
City of Dreams, DFS Galleria – Four Season’s Macau, Sands Macau,
Emperor Palace Casino, Jai Alai Casino, Macau Tower Conversation and
Entertainment Centre, Estrada Da Nova HacSa, Spa Philosophy, BOC
Private Banking Lounge
Hong Kong Distribution
Island Shangri-La Hong Kong, The Empire Hotel, Hotel Icon, American Club
Hong Kong, Clearwater Bay Golf & Country Club, The Hong Kong Jockey
Club, Aberdeen Marina Club, Gold Coast Yacht & Country Club, Hong Kong
Royal Yacht Club, Dynasty Height Residents’ Club, Club Bel-Air Peak Wing,
Grand Dynasty View, Horizon Place, Imperial Villas, Kerry Property, One
Madison, The Mayfair, The Repulse Bay
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type
PRINT
RATES
no./pages
GROSS HK$
Full Page (ROP)
1
75,600
Double Page Spread
2
151,200
Outside Back
1
106,600
Inside Back
1
86,940
IFC Spread
2
193,320
1st DPS
2
184,680
2nd DPS
2
177,120
Six weeks preceding the month of publication.
3rd DPS
2
169,560
CLOSING DEADLINE
1st Ad facing TOC
1
88,020
2nd Ad facing TOC
1
85,860
3rd Ad facing TOC
1
84,500
Masthead
1
82,620
Editor’s Note
1
81,540
standard advertising
special insertion
MAGAZINE SIZE MEASUREMENT IN mm (W X H)
& MATERIAL SPECIFICATIONS
BOOKING DEADLINE
No postponement accepted after the fifth week preceding the month of
publication. Closing date for all material is the first day of the month
preceding the month of publication.
Cancellation
No cancellation accepted after 6 weeks preceding the month of publication.
Bookings for fixed and prime position advertisements are non-cancellable.
ACCREDITED ADVERTISING AGENCY COMMISSIONS
Size
Trim
Bleed**
Type Area
15% gross
FullPage
228 x 305
234 x 311
208 x 285
Double Page Spread
456 x 305
462 x 311
208 x 285 each page
GUARANTEED POSITIONS
Front Cover Reverse Gatefold
452* x 305
458 x 311
206 x 285 each page
*226(L)+226(R)
**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
For further enquiries regarding the submission of materials, please contact your advertising
representative or our traffic team ([email protected])
Depending on availability of space and subject to the following surcharges:
- Fixed position: 20% loading
- Page facing editorial: 15% loading
NON-STANDARD ADVERTISING
Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black).
Rates for insert, special colours, metallic inks, gatefolds and other nonstandard advertising are available from the director.
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EVENTS
With over 35 years of experience in event organisation, Hong
Kong and Macau Tatler have organised some of the most
memorable corporate and social events, such as the annual
Tatler Ball as well as many brand-related events.
Conceptual marketing events
Macau Tatler has teamed up with clients to organise concept-driven and
tailor-made events and campaigns that reach out to our VIPs in unique and
memorable ways.
Lifestyle events
Macau Tatler supports wedding fairs, golfing competitions, wine dinners,
luxury conferences, cooking classes, product launches, exhibitions and more.
Tatler Ball
The Tatler Ball has always been one of the most anticipated annual events on
the social calendar of Hong Kong. Being invited to the event is the ultimate
affirmation of one’s social status. The Tatler Ball is a tradition in Hong Kong,
as well as in China, Taiwan, Macau, Singapore, Malaysia, Thailand,
Indonesia and the Philippines.
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L I F E .
E X T R A O R D I N A R Y
January 2016
ENDANGERED
WILDLIFE TAKES
THE SPOTLIGHT
NICOLE KIDMAN
ON CHOOSING
LOVE ABOVE
ALL ELSE
AMBITIOUS AND
DRIVEN TO EXCEL,
THIS FASHIONABLE
ENTREPRENEUR IS
READY FOR HER
CLOSE-UP
J A N U A R Y 2 016 R M15 . 9 0 ( I N C L 6 % G S T )
w w w. m al aysiatatler .com
PP6732 / 0 6 / 2013(032251)
For Hong Kong and Macau advertising enquiries, please contact:
Pauline Chow
Advertising Sales Director
T: + 852 2859 4388
E: [email protected]
Edipresse Media Hong Kong Limited
6/F Guardian House, 32 Oi Kwan Road
Wanchai, Hong Kong
T: +852 2547 7117
F: +852 2858 2671
E: [email protected]
W: www.edipressemedia.com
MACAU TATLER MEDIA KIT 2016 10