MEDIA KIT
2016
WHY ADVERTISE?
• Partnering with Fresh Cup allows you to effectively reach the coffee and
tea industries—not just one niche, but every part.
• Fresh Cup has the largest and most widely distributed print run in
the industry.
• Your message will be seen by thousands of potential new customers.
• Your brand is reinforced to existing customers each month.
• Your company is associated with cutting-edge editorial content, stunning
photography, and alluring design.
• Your print and online ads are presented at their highest quality.
F
resh Cup has spent more than two decades covering the stories
of specialty coffee and tea, showcasing the very best of the
industries, but focusing especially on the needs of café and
teahouse owners.
We are committed to helping our advertisers reach the café owners who
read Fresh Cup. I love partnering with small companies looking to start
their first advertising campaigns, helping mid-sized businesses identify
and woo new customers, and assisting big companies with new marketing
strategies. I build relationships with our advertising partners, guiding
them and helping fulfill their needs, even those outside of advertising—
PAGE
INDEX
connecting them to potential clients, distributors, or suppliers, sometimes
4–5
Distribution & Demographics
10–11 Web Specs & Rates
6–7
Content
12–13 Print Specs & Rates
8–9
Editorial Calendar
14–15 Coffee Fest Info & Rates
“Advertising in Fresh Cup Magazine has helped me develop new relationships with really cool café owners and coffee roasters.
I can’t imagine crossing paths with so many new clients in any other single venue.”
Wyatt Woods, Holy Kakow
even just giving an ear to a new marketing strategy.
This upcoming year has so much potential. I’m looking forward to
working with you.
MEGAN CLARK
Fresh Cup Sales Manager
E: [email protected] | P: 503-236-2587
3
175,500
distribution & demographics
F
resh Cup’s magazine and website
41%
COFFEEHOUSE,
TEAHOUSE, CART, KIOSK,
DRIVE-THRU, RESTAURANT
COPIES OF FRESH CUP
DISTRIBUTED IN 2015
15,000
COPIES OF FRESH CUP
DISTRIBUTED AT TRADE
SHOWS AND EVENTS
14,000
8,700
AVERAGE MONTHLY
PRINT DISTRIBUTION
AVERAGE MONTHLY
ONLINE READERS
are read foremost by coffee and
Fresh Cup Magazine
tea retailers, those hard-working
folks running neighborhood shops and
regional chains.
Portland, OR
23%
ROASTER,
ROASTER-RETAILER
Our reach extends to baristas pulling
30%
shots, roasters buying green beans,
equipment suppliers, gear makers,
brokers importing tea, and farmers in
18%
OTHER
18%
MANUFACTURER, BROKER,
IMPORTER/EXPORTER,
DISTRIBUTOR, GROWER
(OFFICE COFFEE, BAKERY,
CATERING, GOURMET FOOD,
COFFEE ENTHUSIAST)
15%
16%
35%
origin countries, along with restaurants,
specialty stores, the hospitality industry,
and specialty coffee and tea enthusiasts.
“It’s a no brainer: if you want to fully immerse yourself in the coffee industry and reach coffee
houses from the chains to the independents, Fresh Cup is the only way to go.”
Ryan Watt, Earnest Eats
4%
INTERNATIONALLY
DISTRIBUTED
5
OUR CONTENT
E
very month in our magazine
and every day online, Fresh
Cup brings our readers the
information they need from sources
they trust. Fresh Cup’s writers include
SPECIAL ISSUES
With Fresh Cup’s yearly special issues, your ads complement content that retains its shelf-worthy status for years.
COFFEE ALMANAC: This annual issue delves into coffee from origin to the barista with retailer spotlights, profiles of
influential industry members, stories about the latest gear, and thoughtful articles on specialty coffee culture.
TEA ALMANAC: Once a year we devote an issue to tea, featuring the latest from origin countries, highlighting cutting-edge shops and cafés, profiling prominent tea makers, and exploring the power of this rapidly growing industry.
veterans and thought leaders from
We provide the maximum benefit for your advertising investment with additional features:
throughout the industry. Our editors
NEWSLETTER
COUNTER INTELLIGENCE
ADVERTISER INDEX
know the pulse of the tea and coffee
With editorial content, industry news,
and updates from social media, Fresh
Cup’s weekly newsletter is a valuable
tool for reaching targeted customers.
Your latest products, personnel
advancements, expansions, and philanthropy find a home in the pages of
Counter Intelligence. We welcome press
releases with high-resolution images.
Both our magazine and website feature
an advertiser index to help readers
easily connect to our advertisers by
phone or online.
industries from farms to cafés, and
are a trusted source for café owners.
Our staff often present at trade shows
and symposiums.
Coffee fest show guide:
Fresh Cup is the official publisher of the Coffee Fest show guides, a great advertising opportunity to reach show exhibitors and
attendees. Learn more on page 14.
“Advertising in Fresh Cup Magazine is a ‘no-brainer’ for us. Fresh Cup offers that hard-to-find combination of compelling content,
attractive packaging, monthly distribution, and, most importantly, a narrowly targeted readership. Far and away the best means to
ensure that coffeehouse owners—particularly ones that are serious about improving their business—know about our products.”
Dr. John, Josuma Coffee
/FreshCupMagazine
@FreshCupMag
@FreshCupMag
7
EDITORIAL CALENDAR
Visit our website for a calendar of trade shows and events. Freshcup.com
JANUARY issue
FEBRUARY issue
MARCH issue
JULY issue
AUGUST issue
SEPTEMBER issue
DEADLINES
DEADLINES
DEADLINES
DEADLINES
DEADLINES
DEADLINES
Space Reservation: Nov. 12, 2015
Materials Due: Nov. 19, 2015
Space Reservation: Dec. 10, 2015
Materials Due: Dec. 17, 2015
Space Reservation: Jan. 14, 2016
Materials Due: Jan. 21, 2016
Space Reservation: May 13, 2016
Materials Due: May 20, 2016
Space Reservation: June 13, 2016
Materials Due: June 20, 2016
Space Reservation: July 13, 2016
Materials Due: July 20, 2016
FEATURES
FEATURES
FEATURES
FEATURES
FEATURES
FEATURES
Dairy in the Café: Not all milks are
created equal, how to know what’s best for
your customers.
Drawing a Lunch Crowd: The food, space, tools,
and marketing it takes to create a lunch bustle.
Grinders for a Specific Purpose: Not all grinders
accomplish all tasks, so which are best for your café?
Coffee and Tea Sodas: How to bring fizz and pop
into your café.
Quality Managers: Finding and developing quality
managers to run your café.
Matcha: An in-depth profile on matcha and its
growing role in cafés.
Barista Wellbeing: Caring for your baristas’
health and pocketbooks, and creating a loyal staff.
SPECIAL ISSUE, WATER: From the water used
to process coffee to the water used to pull a
shot, no product matters more to the quality
of coffee.
Pocket Cafés: The possibilities and pitfalls of
micro-cafés.
Menu Development: How to create or revise
your menu to best serve your customers.
Sri Lankan Revival: A coffee country lost
to history returns.
APRIL issue
MAY issue
JUNE issue
OCTOBER issue
NOVEMBER issue
DECEMBER issue
DEADLINES
DEADLINES
DEADLINES
DEADLINES
DEADLINES
DEADLINES
Space Reservation: Feb. 15, 2016
Materials Due: Feb. 22, 2016
Space Reservation: March 14, 2016
Materials Due: March 21, 2016
Space Reservation: April 8, 2016
Materials Due: April 15, 2016
Space Reservation: Aug. 12, 2016
Materials Due: Aug. 19, 2016
Space Reservation: Sept. 9, 2016
Materials Due: Sept. 16, 2016
Space Reservation: Oct. 14, 2016
Materials Due: Oct. 21, 2016
FEATURES
FEATURES
FEATURES
FEATURES
FEATURES
FEATURES
Parisian Coffee: The world’s culinary lodestone
has upped its coffee game.
TEA ALMANAC: A special issue devoted to
tea, its origins, its purveyors, its trends, and
its future.
Surviving a Remodel: Strategies to smooth out
the process of revamping your café.
Alternative Milk: What’s new in the
fastest-changing product in cafés.
Coffee Fruit: Using the coffee cherry in new
ways, in and beyond the café.
Juice: Adding a fresh, new dimension to
your menu.
Tiny Kitchens: A varied and delicious food menu
can come from a small space.
Day-One Training: The importance of an
employee’s first day.
COFFEE ALMANAC: Coffee takes over for this
special issue, with what is happening at origin,
which cafés standout from the pack, and the
latest in café culture.
Cultivating Hospitality: Creating a café that puts
hospitality first.
FRESH CUP MAGAZINE
PARTICIPATES IN THESE TRADE
SHOWS AND EVENTS:
Café Asia-International Coffee & Tea Industry Expo | Caffe Culture | Café Show: Beijing, Seoul | Canadian Coffee & Tea Show
Coffee Fest: New York, Dallas, Anaheim | Coffee & Chocolate Expo | Coffee & Tea Fest: New York, Philadelphia
Florida Restaurant & Lodging Show | International Hotel/Motel & Restaurant Show
International Restaurant & Foodservice Show | London Coffee Festival | National Restaurant Association Show | Northwest Foodservice Show
SCAA Conference | SCAE World of Coffee | Southwest Chocolate & Coffee Festival | Southwest Foodservice Expo | Western Foodservice & Hospitality Expo
World Tea Expo | AND nationwide barista throwdowns, roasting competitions, coffee schools, and coffee and tea conferences
9
“As a software company, numbers matter to us. Our ads in Fresh Cup consistently saw more visits to our website, and
more importantly, more phone calls from potential clients than any other ads we had out there. Over the years we
have moved to advertising on a twelve-time basis and love the results!”
Mike Spence, Selby Soft, Inc.
DIGITAL AD SPECS
WEB MEDIA SPECS & RATES
WEBSITE
(width x height in pixels, 72dpi)
Leaderboard
728x90 pixels
Medium Sidebar
300x250 pixels
DIGITAL AD RATES (per month)
1x
3x
6x
Large Sidebar
300x500 pixels
Small Sidebar
300x125 pixels
Large Sidebar
$960
$910
$860
Leaderboard
$800
$760
$720
Medium Sidebar
$640
$610
$580
Small Sidebar
$480
$460
$430
NEWSLETTER
(width x height in pixels, 72dpi)
Button
120x90 pixels
DIGITAL REQUIREMENTS
WEEKLY NEWSLETTER BUTTON RATES
1x
3x
6x
Cost per month
$250
$200
$165
FOR INQUIRIES REGARDING ADVERTISING
Please contact MEGAN CLARK
Please provide a click-through URL when submitting artwork.
E: [email protected]
We accept the following file formats: JPEG, GIF, or PNG. Keep
animation and file size under 100K.
P: 503-236-2587
Submit all artwork to: [email protected]
11
PRINT AD SPECS
PRINT MEDIA SPECS & RATES
PRINT AD RATES
FP
make sure to
include the bleed
V
FULL PAGE AD
BLEED: 8.625" x 11.125"
TRIM: 8.375" x 10.875"
LIVE AREA: 8.125” x 10.625”
H
V
2/3 PAGE AD
VERTICAL: 4.875” X 9.875”
V
H
Color*
1x
3x
6x
9x
12x
2-Page Spread
$4750
$4510
$4370
$4220
$4030
1/3 PAGE AD
Back Cover
$3900
$3700
$3580
$3470
$3310
VERTICAL: 2.333” X 9.875”
HORIZONTAL: 7.375” X 3.125”
Page 3, 5, 7
$3300
$3130
$3030
$2930
$2800
Inside Covers
$3300
$3130
$3030
$2930
$2800
Full Page
$2950
$2800
$2710
$2620
$2500
2/3 Page (V)
$2200
$2090
$2020
$1950
$1870
1/2 Page (V/H)
$1750
$1660
$1610
$1550
$1480
1/3 Page (V/H)
$1300
$1230
$1190
$1150
$1100
1/4 Page (V/H)
$1050
$990
$960
$930
$890
1/6 Page (V/H)
$690
$650
$630
$610
$580
1/4 PAGE AD
VERTICAL: 3.625” X 4.8125”
HORIZONTAL: 7.375” X 2.3125”
* Black and white rates available upon request.
V
H
SPECIAL SECTION: MARKETPLACE ADS
1/2 PAGE AD
VERTICAL: 3.625” X 9.875”
HORIZONTAL: 7.375” X 4.8125”
H
V
1/6 PAGE AD
VERTICAL: 2.333” X 4.8125”
HORIZONTAL: 3.625” X 3.125”
Please provide files in high-resolution PDF format (300dpi). Send files smaller than 20MB to [email protected]. Larger files can be uploaded to our
Dropbox account. Please e-mail [email protected] for login information. To guarantee color accuracy of ads, please send a hard-copy proof to our
mailing address: 8201 SE 17th Ave., Suite 100, Portland, OR 97202. If you need help creating or sending your ad, contact [email protected] or call
503-236-2587 for assistance.
Looking for a way to market your product but don’t have a lot of money to spend?
Fresh Cup offers special ad pricing in our Marketplace section.
SINGLE RATE
1/6 Page H
$450
Call to ask about COVER WRAPS, INSERTS, and other SPECIAL ADVERTISING opportunities.
Please contact MEGAN CLARK | E: [email protected] | P: 503/236-2587
13
COFFEE FEST SHOW GUIDE INFO & RATES
Why advertise in the Coffee Fest show guide?
The show guide is a:
COFFEE FEST SHOW GUIDE AD RATES
Color
1x
3x
Back Cover
$2000
$1700
• Valuable resource for attendees during the show.
• Method of driving additional traffic to your booth.
Inside Covers
$1750
$1480
• Great reference tool after the show.
• Way to reinforce your brand to existing customers.
Full Page
$1500
$1270
• Way to build additional reach and frequency with
thousands of Coffee Fest attendees.
• Great place to introduce new products and services to show
attendees, including current and potential customers.
1/2 Page (V/H)
$1050
$890
1/3 Page (V/H)
$750
$630
1/4 Page (V/H)
$600
$510
1/6 Page (V/H)
$450
$380
2016 SHOW DATES
NEW YORK
DALLAS
ANAHEIM
MARCH 11–13, 2016
JUNE 10–12, 2016
SEPT. 30–OCT. 2, 2016
Space Reservation: Jan. 26, 2016
Space Reservation: April 25, 2016
Space Reservation: Aug. 11, 2016
Materials Due: Feb. 2, 2016
Materials Due: May 2, 2016
Materials Due: Aug. 18, 2016
ASK ABOUT SPECIAL RATES FOR BUNDLING YOUR ADS IN THE
COFFEE FEST SHOW GUIDE AND FRESH CUP MAGAZINE.
FOR COFFEE FEST AD SPECS, PLEASE REFER TO
THE PRINT AD SPECS ON PAGE 12.
Please contact MEGAN CLARK
E: [email protected] | P: 503/236-2587
“While working as a Dillanos Coffee Roasters customer specialty coffee retail consultant with single- and multi-location
owners, one of my first questions is ‘Do you subscribe to Fresh Cup ?’ It is a must!”
Lon LaFlamme
Dillanos National consulting/marketing
15
MEGAN CLARK
Sales Manager
[email protected] | 503-236-2587
Fresh Cup Magazine
/FreshCupMagazine
8201 SE 17th Ave., Suite 100
Portland, OR 97202
@FreshCupMag
@FreshCupMag