Celebrating 6 years
As the one‐and‐only black‐targeted business magazine in Florida’s Tampa Bay region 5
Quick Facts about the Power Broker magazine #1 The Power Broker is the most widely circulated
magazine and e-zine targeting Tampa Bay’s African
American community - distributed in print to over 200
locations spanning 5 counties, and on-line to the bay
area’s largest database of black professionals.
#2 The Power Broker is the only magazine in this
unique niche market that has not only survived, but
thrived.
#3 Ninety percent (90%) of Power Broker
advertisers are repeat customers. Enough said.
#4 The Power Broker has a well-earned
reputation for groundbreaking editorial – with
several one-of-a-kind and first-of-its-kind editions, like
the first-ever ranking of Tampa Bay’s Top Black Owned
Businesses, and the Who’s Who Tampa Bay Reference
Guide, featuring over 2,000 black movers & shakers.
#5 The Power Broker’s high-traffic website is the
most popular centralized source of news, events
and opportunities for and about the bay area’s black
community. See for yourself at:
www.powerbrokermagazine.com.
ADVERTISING, SPONSORSHIP & PARTNERSHIP INQUIRIES: 727‐866‐0873 or [email protected] contentCHANNELS
the magazine ‐ QUARTERLY the e‐zine ‐ WEEKLY The Power Broker is the most widely
circulated magazine targeting the
Tampa Bay region’s growing
population of black business
owners and professionals.
We specialize in coverage
of and distribution to the
people who are “moving,
shaking & breaking new
ground for African
Americans.”
Our e-zine goes to the region’s largest
on-line network of multi-cultural
professionals, each and every
week, with the latest news,
events & opportunities.
We are the only e-media
publication with staff
dedicated to tracking
& publishing the lifeand-times of the
black community.
Want to know what’s
happening in the bay?
The Power Broker website
is the place to find out.
In 2010, our site promoted
& listed 5,000 events and
opportunities (career & business),
most of them submitted by our
readers. The Power Broker hails as
the region’s only on-line 24/7 diary of
news & events – in entertainment, business,
the faith community, health & politics.
Interactive on‐line – ALL THE TIME pg 2 | the power broker 2011 media kit The Power Broker
makes it a point to forge
partnerships with fellow
multi-cultural media that
include The Florida Courier
newspaper (statewide), The
Weekly Challenger newspaper,
numerous black-targeted radio
stations & Village News magazine.
Most offer reciprocal discounts on
advertising to our clients, as well as
opportunities for editorial coverage.
media partnerships 2011 contentCALENDER (& closingdates)
QUARTER I (January thru March) QUARTER III (July thru September) ■ magazine: The 20/20 Edition, featuring the Top 20 under
■ magazine: The Marriage Edition, a first-of-its kind focus
Age 20 in 7 categories + profiles on the bay’s top educators
DEADLINES: INSERTION COPY RELEASE Mar 2 Mar 9 Mar 18 on black marriage
DEADLINES: INSERTION COPY Aug 26 Sept 2 ■ special e‐zine releases*:
■ special e‐zine releases:
■ MLK Day events – Week 2, Jan ■ Black History month events – Week 1, Feb ■ Valentine’s Day Special – Week 2, Feb ■ Tampa Election Special – Week 4, Feb QUARTER II (April thru June) ■ magazine: The Sports Edition, spotlighting home grown
professional, collegiate & high school athletes
DEADLINES: INSERTION COPY RELEASE May 20 May 27 June 6 ■ special e‐zine releases:
■ Mother’s Day Tribute – Week 4, April ■ Memorial Day events – Week 3, May ■ Summer Travel Guide – Week 1, June ■ Father’s Day Tribute – Week 2, June *E‐ZINE CLOSING DATES ■ special e‐zines replace the regular weekly e‐zine ■ Insertions due each Friday & copy due each Tuesday for ads releasing each Thursday pg 3 | the power broker 2011 media kit RELEASE Sept 12 ■ 4th of July events – Week 4, June ■ Back to School Specials – Week 1, August ■ Labor Day events – Week 4, August QUARTER IV (October thru December) ■ magazine: The Top 50 Edition, ranking the leading black
owned businesses in the bay DEADLINES: INSERTION COPY Nov 11 Nov 18 RELEASE Dec 5 ■ special e‐zine releases:
■ Election Day Special – Week 2, October ■ Holiday Specials – Week 1, December ■ New Year’s News – Week 4, December 2011 advertising RATES
thepowerbrokerMAGAZINE
Ad Size Edition Sponsor Back Cover Inside Covers (1 Back + 2 Front) Full Page Half Page (Vertical or Horizontal) Quarter Page Right Page End‐Cap Double Business Card Corporate $2,600 $1,500 1,400 1,100 625 375 425 N/A Small Biz & Gov’t $1,850 $1,100 1,000 750 425 250 285 150 MAGAZINE RATE ELIGIBILITIES: + Corporate applies to all entities at $25 million+ in annual revenue + Small biz available to businesses at or below $25 million + Non‐profit applies to non‐profits below $2 million; those above $2 million billed at Small Biz rate; faith organizations qualify for non‐profit rate, regardless of their revenue + Political ads billed at Gov’t rates EDITION SPONSOR: + Back Cover + Inside Cover or Full Page + Editor’s Note Thanks SPECIAL PRINT AD POSITIONS: (all charges apply to earned rate) + Editor’s Note page +10% + Bleed rates +10% + Island position +15% thepowerbrokerE‐ZINE
E‐zine Ad Positions Top Banner Bottom Banner Headline (top left) Top Feature (top right) Sub‐Headline Sub‐Feature DEDICATED E‐BLAST Non‐
Profit $1,850 $900 850 500 300 190 215 150 Corp, Small Biz + Gov’t $199 109 149 109 109 59 $750 Non‐ Profit $179 98 134 98 98 49 $500 AGENCY COMMISSION & TERMS: + Commission granted on all sales at 15% for recognized agencies, if paid within 30 days of invoice/tear sheet + Interest on any past‐due balance at 5% per 15 days NON‐AGENCY DISCOUNTS & TERMS: + 5% DISCOUNT for any combo of 4+ ads + 5% DISCOUNT for pre‐release‐
payment + All payments due net 10 days of invoice/tear sheet + Interest on any past‐due balance at 5% per 15 days + Pre‐run‐payment required for new e‐zine or on‐line advertisers (except with publisher approval) PIGGY BACK DISTRIBUTION SPECIAL: thepowerbrokerON‐LINE*
Website Ad Positions Leader Board (Top Banner) Top Right Sidebar Middle Sidebar Bottom Right Banner FEATURE Event FEATURE Opportunity *Rates for 7‐day run pg 4 | the power broker 2011 media kit Corp, Small Biz + Gov’t $209 169 99 149 119 99 Non‐ Profit $189 149 89 134 109 89 On a selective basis, the Power Broker will “piggy back” distribution of up to 10,000 flyers on behalf of ad clients, during quarterly distribution of the magazine. + FULL RUN (all locations) $699 + PARTIAL RUN (up to half of locations; advertisers can select cities or counties) $399. FACEBOOK PROMOTION ELIGIBILITY: For established advertisers only, the Power Broker will do FREE facebook promos of FREE resources, prizes or career and business opportunities. circulationDETAILS
MAGAZINE: 10,000 copies quarterly to over 200 locations in five Tampa
Bay counties (Pinellas, Hillsborough, Polk, Manatee & Sarasota), with
special shipments to Miami-Dade County & Tallahassee (the Florida capitol)
E‐ZINE: 8,000 e-mail subscribers (and counting), making us the region’s
largest on-line database of black professionals; the e-zine is also circulated to
an additional 2,000 readers through Power Broker e-media partners.
ON‐LINE: The Power Broker site is the place to find the latest news, events
& opportunities for and about Tampa Bay’s black community. In 2010, our
site promoted 5,000 events and opportunities, most of them submitted by
our readers. The site hails as the region’s only 24/7 diary of news & events –
in entertainment, business, the faith community, health & politics.
FACEBOOK: Publisher Gypsy Gallardo recently invited
her 1,600 facebook friends to “Like” the new Power
Broker page created in January 2011 to promote news,
events, ticket giveaways, free resources, and career &
business opportunities.
6 Years in Print ■ The only black‐
targeted business magazine in the region ■ 24 editions so far released ■ 6 first‐of‐its‐kind signature publications ■ Pioneer of the region’s ranking of the largest black‐owned businesses pg 5 | the power broker 2011 media kit Who are Power Broker advertisers? + Tampa Bay’s largest corporations, including Progress
Energy, TECO, Bayfront Medical, Morgan & Morgan,
FEDEX/Kinko’s, Moffitt Cancer Center, the Florida
Lottery & Tampa General Hospital
+ Two dozen elected officials, like Governor Charlie
Crist, U.S. Congresswoman Kathy Castor, State Rep.
Darryl Rouson, and a host of County Commissioners,
City Council members, and School Board members
+ Government agencies, among them the Pinellas
Supervisor of Elections, the City of Bradenton,
Hillsborough & Pinellas County Public Schools
+ The region’s leading non‐profits, such as American
Cancer Society, the Heart Association, Boys & Girls
Clubs, Eckerd College, the St. Petersburg Chamber,
Stetson University College of Law, the Pinellas Urban
League, the YMCA & Suncoast Hospice
+ Top event venues that include the Mahaffey Theater,
The Straz Performing Arts Center & The Pier
+ over four dozen small businesses and faith‐based organizations aboutOUR TEAM
Publisher Gypsy C. Gallardo Gypsy has dedicated her life and career to the advancement of black
Americans, and to the development of the practical models and
momentum needed to reach the goal of black equality.
Gypsy with the CEOs of the largest black‐owned companies in Tampa Bay at the Power Broker photo shoot for the ground‐breaking “Top 30” edition thePowerBrokerteam: Gypsy C. Gallardo EDITOR‐IN‐CHIEF Lonnie Donaldson CO‐FOUNDER Deborah Figgs‐Sanders GUEST EDITOR ASSIGNMENTS Gwendolyn Reese ASSOCIATE EDITOR Kimberley Webb MULTI‐MEDIA MANAGER G. Lancaster OFFICIAL PHOTOGRAPHER Edward Johnson, III LEAD DESIGNER Robert Gallardo DESIGNER Kellis Glenn CLEARWATER CORRESPONDENT Audrey “Pat” McGhee FASHION EDITOR Candi Lowe DISTRIBUTION MANAGER Paulette Goolsby PROJECT MANAGER Brianna Miller PROJECT MANAGER pg 6 | the power broker 2011 media kit She is an “activist publisher” who also holds executive positions with
trailblazing organizations in the fields of media, advocacy, economic
& commercial development. Among them, she is a Vice President of
Urban Development Solutions, Inc., recognized for its pioneering
work in inner-city commercial development; a Vice President with
International Enterprise, the firm responsible for implementing
Florida’s first statewide microbusiness financing program; and is
President of Urban Market Ventures, a group spearheading a new
grocery store chain designed for majority-minority markets.
She is a graduate of Harvard’s Kennedy School of Government with a
Master in Public Policy and dual concentrations in Political &
Economic Development and International Trade & Finance; and
received her BA from the Whitney Young College of Leadership at
Kentucky State University.
Gypsy was appointed in 2008 by Governor Charlie Crist to the
Florida Council on the Social Status of Black Men & Boys, and is CoChair of The PACT - an advocacy and organizing group committed to
harnessing the power of collective action to achieve equality for black
people. She is the recipient of dozens of awards and honors for
innovation, service and leadership. Her pride and joy are the four
children she raised, who include two nephews. She is “Auntie” to 13
beautiful children.
ADVERTISING, SPONSORSHIP & PARTNERSHIP INQUIRIES: 727‐866‐0873 or [email protected] P. O. Box 15006, St. Petersburg, FL 33733 LEARN MORE: www.powerbrokermagazine.com 8 partnership OPPORTUNITIES
#1 EVENT SPONSORSHIPS ‐ The Power Broker sponsors
#5 DISTRIBUTION PARTNERS – Partners who stock &
several major events each year with in-kind advertising. Eligible
events a) anticipate 1,000+ attendees, b) have a strong multimedia promotions plan, and c) advance black culture, history, or
empowerment.
distribute the Power Broker magazine get the double benefit of
10% off any advertisement, anytime, and free promotion to our
readers as a place where they can find the Power Broker.
#2 NON‐PROFIT & COALITION SPONSORSHIP – The Power
Broker sponsors 4 non-profit groups or coalitions yearly with inkind advertising. Eligible groups a) are breaking new ground for
black children, youth or families, b) demonstrate a commitment
to partnering, and c) have a strong multi-media promotions plan.
#3 OPPORTUNITY PARTNERS – for organizations offering
job, career, contracting or business opportunities year-round, the
Power Broker will promote an unlimited number for a flat yearly
fee of $599 (corporate), $399 (gov’t), or $199 (non-profit).
#4 MEDIA TRADE PARTNERS – The Power Broker welcomes
trade relationships with media outlets seeking to build a stronger
brand or circulation in the black community.
ASK US: To inquire about any of these partnership opportunities, or to suggest something new: Publisher Gypsy Gallardo Tel: 727‐866‐0873 or [email protected] pg 7 | the power broker 2011 media kit #6 AFFILIATE PARTNERS – Exclusively for event planners,
event venues, networking groups or groups that host 4 or more
public events per year (ticketed or free), the Power Broker will
extend the standard 15% “agency discount” on all advertising,
which affiliates can keep in-house or pass along to valued clients.
#7 AGENT AGREEMENTS – The Power Broker offers referral
fees and commissions to professionals who refer or close
advertising accounts on our behalf.
#8 ADVERTORIALS & SPECIAL CONTENT – The Power
Broker has helped several organizations and elected officials by
publishing their community newsletters, annual reports and other
special content of up to 10 pages at discount rates (5% off first 2
pages, 10% off up to 4 pages, and 15% off all pages up to 10).
2011 adSPECIFICATIONS
magazineadspecs (in inches)
Non‐bleed Sizes: Double Truck (2 page spread) Full Page Half Page Horizontal Half Page Vertical Quarter Page End Cap Double Biz Card Bleed Sizes: Double Truck (2 page spread) Full Page Half Page Horizontal Half Page Vertical 14.875 7.5 7.5 3.75 3.75 2.625 3 17.5 8.75 8.75 4.375 x x x x x x x x x x x 10.125 10.125 4.875 10.125 4.6875 10.125 3 11.25 11.25 5.625 11.25 e-zineadspecifications
E‐zine Ad Positions Top & Bottom Banner Headline (top left) & Sub‐Headline Top Feature (top right) & Sub‐Feature MAGAZINE FINISHED TRIM SIZE/PAGE COUNT: 8.5” X 11”/Typically 64 pages PRINT BINDING/PAGE WEIGHT/PRINTER: + Typically Perfect Found/Cover 80 to 100 lb + Text 60 to 70 lb glossy + Web offset printing for cover & text PRINT COLOR: The Power Broker is a full color (4 color) publication, through and through; designs should be done with CMYK palette PRINT RESOLUTIONS/FILE TYPES: + 300 dpi or higher – high res images and fonts required + PDF preferred; .JPG, .GIF, .TIF accepted E‐ZINE OR ON‐LINE AD WEIGHTS/RESOLUTIONS: + 72 dpi & 40 K file size preferred+ Higher res files accepted + If using video, file(s) must be hosted elsewhere and linked POWER BROKER PRINT DESIGN FEES: Pixel Size 575x170 320x220 135x180 The Power Broker design team can create ads on behalf of clients. Design fees* $125 FP, $80 HP, $50 QP, $55 END CAP; $40 DOUBLE BIZ *Fees are for design only, creative services will be quoted separately by the designer, if needed SUBMISSION: on-lineadspecifications (website)
Website Ad Positions Leader Board Top Right Sidebar Middle Sidebar Bottom Right Banner FEATURE Event FEATURE Opportunity Targeting Available Run of Site Run of Site Run of Site Run of Site Targeted: Event Calendar Targeted: Opportunity Page pg 8 | the power broker 2011 media kit Pixel Size 720x90 300x250 300x100 468x60 300x250 300x250 All ads should be submitted via e‐mail (FTP can be made available, if needed): [email protected] GENERAL: All copy is subject to publisher’s approval. Advertisers and agencies jointly responsible for payment. PRODUCTION ISSUES/QUESTIONS: Please call Eddie Johnson, III at 727‐244‐3861 or e‐mail: [email protected]