Logos
3 basic types of logos
• Typographic (name, initial or word-based)
• Graphic (Symbols, shapes, or imagery-based)
• Combination of the two
The most important part of designing a logo is to visually
represent a certain level of quality, service and company traits
all within one small visual!
A logo is based on the spirit and character of a company /
business – “instant identity”
Designers should come up with ideas for a logo by brainstorming...
picking “foundation” fonts, words, and visuals in order to expand
ideas upon...
The colors in a logo are important – they set the overall tone /
mood and go hand-in-hand with the visual
A good logo should
• Be distinctive
• Be appropriate for the client
• Project a positive image of the client
• Distinguish the company, product, or service
• Differentiate the company from similar ones
• Express the client’s personality
• Reproduce well in a variety of sizes
• Work on everything the client needs (website, letterhead, business card, etc)
• Have lasting appeal
• Fit the client’s budget (color-wise)
• If typographic – be easily readable at any size
• If symbolic – be easily interpreted by anyone
• Work in black and white AND / OR in color