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ASX Announcement
31 October 2016
Pureprofile Annual General Meeting 2016
Chairman’s Address
Good morning ladies and gentlemen and welcome to the Annual General Meeting of Pureprofile Limited. I am
advised that a quorum of members is present and therefore declare the meeting open.
My name is Andrew Edwards and I am the Non-Executive Chairman of Pureprofile. Whilst relatively new to this
role, I am not new to Pureprofile. I met Paul some 20 years ago when the Pureprofile concept was in its
infancy. Paul and I had numerous meetings together and indeed we both worked together to secure
Pureprofile’s first ever client – Australia Post. Paul and I have been in constant communication ever since.
I would like to introduce my fellow Directors and Officers of the Company:
Paul Chan, who is the Chief Executive Officer and Managing Director is seated to my left. Paul founded
Pureprofile in 2000, based on his vision of a profile-centred approach to marketing, driven and informed by
the individual. Paul is responsible for driving the Pureprofile vision and strategic direction, including the M&A
strategy, and developing the Pureprofile platform and products.
Geoff Nesbitt, the Chief Financial Officer and an Executive Director is seated to my left also. Geoff oversees all
aspects of Pureprofile’s financial management and operations. Geoff has extensive experience in digital media
across the Asia-Pacific, US and UK markets.
Cliff Rosenberg, a Non Executive Director is seated to my right. Cliff is currently the Managing Director
for LinkedIn South-East Asia, Australia and New Zealand, and previously worked as Managing Director
for Yahoo Australia and New Zealand.
Finally, Nicola Betterridge, the company secretary, is also seated on my right.
A representative of the company’s current Auditor, Melissa Alexander, is also present.
Pureprofile Ltd | ABN: 37 167 522 901 | Address: Level 1, 35 Reservoir Street, Surry Hills, NSW 2010
Telephone: +61 (0) 2 9333 9700 | [email protected] | www.pureprofile.com
As many of you are aware I took over the role of Non-Executive Chairman from Fred Swaab who unfortunately
passed away earlier this year. I knew Fred for over 20 years and Fred was instrumental in supporting, guiding
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and helping Paul drive the Pureprofile vision. Fred’s Pureprofile legacy lives on in the positive effect he has had
on all of the directors and all the staff that knew him. He is greatly missed.
The AGM is an opportunity for me to thank the Pureprofile team for the contributions they have made over the
past year. Having IPO’ed the year before, this year was one of change and positive change. We needed
everyone on the journey, focussed and motivated. They were and still are. The Pureprofile team remains one
of our biggest assets and there’s now over 180 of them! This team has a constant focus on our Product and its
continual accelerated development as well as growth, profitability and a strong emphasis on customer service.
Our new platform technology features have enabled us to secure more than 100 new clients, without
losing any existing clients. We now work with some of the world’s top brands and their agencies:
Australia Post, Audi, Accenture, Telstra, Coles, ebay, P&G, News Corp, HSBC, to name a few.
We increased spend with 90% of our top 20 Clients amounting to an additional $9 million in revenues
and achieved record levels of contracted sales to be billed and recognised in FY2017.
Our overall revenue grew 31% year-on-year. Our gross profit grew 41%. And our EBITDA was up 333%.
We expanded our footprint and now have significant presence in the US and UK markets. Significantly, two of
the world’s biggest media economies.
We successfully took the Sparc acquisition and supported it, cross sold to it and enhanced its offering,
with the effect of a year-on-year revenue increase in their business of $4.9 million and a gross profit
margin increase by 10%. This acquisition continues to be very successful and the buyout has now been
completed.
We also acquired the ANZ business assets of Effective Measure which was added to the Pureprofile
product offering and immediately enhanced the power of our concept. We also gained significant data
intelligence in the process. Another great acquisition.
We remain focussed on acquisitions but without compromise. We want companies that can enhance the
Pureprofile product. Companies that we could run ourselves and companies that immediately add positive value
to the Pureprofile company.
One such company is Cohort, which is a technology-led lead generation company. Successful, good
management, diverse client base, offices in Sydney, London and New York and above all total synergy with
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Pureprofile. Paul will talk to you more about Cohort a bit later.
As for the future, I believe that Paul’s vision and the Pureprofile offering will continue to enjoy exponential
growth as the global economy understands more about the power of data and consumers continue to get
more power in this data economy.
Big Data will drive the economy but only when it has these individuals at its centre.
This is Pureprofile’s sweet spot. We ask people questions and we know how they are feeling, we know
what’s important to them, we know what they want and we reward them. They appreciate our interactions.
We are a valuable partner not just to Consumers, but to Brands, to Publishers and to Agencies. We will continue
to gain blue chip clients and we have further expanded into some of the biggest media economies in the world.
With a compound annual growth rate of 16.6% and a first quarter ahead of expectations and a strategic
roadmap to drive further revenue growth and a significant presence in the world’s major Media Markets, we
remain confident and excited about where this company is going and the path it is on.
I would like to finish by thanking you, the shareholders, for your support and belief in the vision of the company,
the staff for their hard work and great work, and the board of directors for their counsel over the past year.
I would now like to hand over to Paul Chan, our Founder and CEO.
- ENDS -
For more information please contact:
Investors
Media
Geoff Nesbitt
CFO / Executive Director
Pureprofile Limited
[email protected]
+61 2 9333 9700
Ben Jarvis
Director
Six Degrees Investor Relations
[email protected]
+61 2 9230 0661
About Pureprofile (ASX: PPL)
Pureprofile is a data insights and programmatic media company. It sits at the heart of where programmatic media, big data
and quantitative research converge. Through its deep connection with real people, Pureprofile delivers the next generation in
marketing solutions for brands, publishers and researchers.